Achieving Operational Excellence Through Digital Transformation

Conference & Exhibition

26-27 October 2016
Sands Expo & Convention Centre, Singapore

MICAL
FOR PETROCHE
50% OPERATORS
(Contact us for
more informatio
n)

Part of Co-Presented by Organised by

www.downstream-asia.com
 AT A GLANCE
3 strategy-focused streams

The new Digital Manufacturing & Automation Connected Supply Chain Just like previous years, the Operational Excellence &
programme will bring forward innovative information programme will gather global and Asset Optimisation programme will look at systematic OE
technologies with a special focus on sensors and regional great minds in planning approaches and case studies of operational excellence in
IOT technologies and the challenges throughout and transportation for an optimised maintenance, reliability and asset management.
implementation. global downstream supply chain.

30
International
Exhibitors
50+ FREE
Expert Speakers On-Floor
Technical Seminar

1-to-1 600
 ownstream, Refining &
D
Business Meetings
Petrochemicals Experts

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WELCOME TO ASIAN DOWNSTREAM WEEK

Achieving Operational Excellence through Digital Transformation

INDEX
By 2020, an estimated 50 billion devices around the globe will be connected to the Internet. Perhaps a third of them will be
computers, smartphones, tablets, and TVs. The remaining two-thirds will be sensors, actuators, and newly invented intelligent Event Concept 4
devices that monitor, control, analyse, and optimise the world we live in. What's New in 2016? 5
How can your refinery or petrochemical plant benefit from this digital transformation? Are you... 6
Digitalisation helps, among other things, to improve asset integrity with predictive maintenance, reduce downtime with real- Maximise your Learning through... 7
time analytics, improve process efficiency through automated planning and manufacturing and monitor and control energy Our Sponsors and Partners 8
consumption. Advisory Board 9
This year has brought much volatility in oil and gas prices, therefore it is more important than ever for refiners to evaluate their Programme at a Glance 10
technologies, operations and energy management techniques in order to remain competitive in a continuously shifting global
marketplace. The agenda for Asian Downstream Week 2016 is designed to help refiners and petrochemical players understand Speaker Line-Up 11
what digital transformation means for them and how it can help achieve overall operational excellence. Programme 13
With a successful introduction of supply chain planning, data analytics and operational excellence case studies, Asian Sponsorship Opportunities 18
Downstream Week 2016 will focus on the following 3 themes: 2016 Exhibitors & Floorplan 19
 igital Manufacturing & Automation
D Booking Form 20
Connected Supply Chain
Operational Excellence & Asset Optimisation
Now in its 9th year, Asian Downstream Week is widely recognized as the best forum for the downstream industry to share Part of
knowledge and insights into the challenges and opportunities for the Asian downstream industry. This event is unique in both
its content and in its delivery. We understand your need for fresh insights on emerging challenges. Our esteemed advisory
board has helped shape an all-encompassing agenda that answers all the right questions.
We have attracted over 600 delegates annually and hope our participants this year reflect the new interest in digitalisation
and technological innovation. This October, we expect Asian Downstream Week to be much bigger and better. Don't miss it! Singapore International Energy Week 2016 is an annual week-long platform
organised by the Singapore's Energy Market Authority (EMA) for energy
I look forward to seeing you on the 26-27 of October at Asian Downstream Week! professionals, policymakers and commentators to discuss and share best
practices and solutions within the global energy space.

On its 9th year, Asian Downstream Week is once again the anchor event
during SIEW 2016.

DO YOU KNOW?
Yours sincerely, As a conference attendee, gain access to SIEW 2016 cocktail networking
Tanushree Mulraj reception at the end of both days where you'll meet energy professionals
Project Director from the industry.
Asian Downstream Week
P.S. You can increase your presence by sponsoring the show! Get in touch with us today

3 | W: www.downstream-asia.com • E: info@downstream-asia.com • F: (65) 6223 9196 • T: (65) 6590 3970

EVENT CONCEPT

The 9th Annual Asian Downstream Week is a two day, three stream conference and exhibition organised
annually by World Refining Association (Clarion Events). The three key sub themes are:

As the anchor event at Singapore International Energy Week, Asian Downstream Week continues to evolve and
innovate as market conditions change. In the past couple of years, many high profile projects have been delayed or
shelved whilst major operators have shifted their focus on transforming their operations to become more efficient.

Refining and petrochemical plant owners have identified their top 3 operational priorities in a recent survey:

The event will continue to be the region's largest downstream-

focused conference and exhibition and the premier platform
for refinery and petrochemical operators, technology licensors,
Increasing Reducing Energy Improving EPC's, asset management solution providers and other key
Throughput Consumption Product Quality industry players to meet and discuss feedstock dynamics,
project opportunities and operational excellence initiatives.

What are the strategies and technologies that can help them achieve these objectives and achieve profitability in
today's tough market conditions? Very good organisation, very good people,
very good speakers.
Following the successful launch of operational excellence and supply chain optimisation themes in 2015, the
2016 event will further explore information technology innovations and dig deep into how digital manufacturing Jafar Eltunessi, Committee Member,
and automation technologies can help process operators achieve their throughput and efficiency priorities. National Oil Corporation (NOC) of Libya

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WHAT'S NEW IN 2016?

50+ operator speakers sharing real life

strategies, projects and case studies on digital
10 reasons why you CANNOT afford to miss Asian Downstream Week
1
driven operational excellence theme. Network and exchange experiences with over 600 downstream, refining and
petrochemical industry professionals at the region's largest conference and exhibition for
4 plenary sessions to sparkle thought-provoking downstream operators interested in the latest technologies and solutions to make their operations
discussions amongst senior decision makers on more efficient and sustainable
leading a paradigm shift towards digitalisation,
transformational innovations and value creation.
2 Gather fresh perspectives from an event for the industry, by the industry, with topics reviewed
by a dedicated Advisory Board of downstream industry experts.
3 co-located streams providing valuable
content suited for different job roles, including
but not limited to, strategic planning and project
3 Discover the value of a content rich and properly researched event, with excellent feedback
from previous attendees.
development, engineering and technology,
operational excellence, supply chain and logistics.
4 Understand the 'how-to' from an event that goes beyond simply covering generic strategies
and learn what has actually worked based on case studies from the region and beyond!

Dedicated content highlighting digital

transformation in mission-critical areas for
process optimisation.
5 Tailor your own programme from the two day, multiple track agenda and focused sessions at
the most comprehensive refining & petrochemical event in the region.

VIP programme for process industry operators. 6 Save time and money by meeting over 30 exhibitors under one roof over 2 days

A wider focus on the petrochemical industry

(including specialty chemicals) with new focused
7 Exchange experiences with downstream professionals directly involved in implementing
operational excellence initiatives at an event that guarantees high representation
from operators
stream on automation and digitalisation.

Schedule 1-to-1 business meetings matching

information technology providers with the
8 Get informed about the latest products and solutions at the FREE technology seminar on
the exhibition floor, specifically tailored for technical personnel and middle management

operators.
9 Gain in-depth market knowledge on specific topics from the interactive workshops and
panel discussions
Bring your entire team together to attend the
only event that was created for them all!
10 Gain access to 15,000+ energy professionals who are attending Singapore International
Energy Week (SIEW) at the networking reception.

5 | W: www.downstream-asia.com • E: info@downstream-asia.com • F: (65) 6223 9196 • T: (65) 6590 3970

ARE YOU...

1 2 3 4 5 6
A project or business
head in charge A supply chain and
A project and An operation A solution provider
A C-level executive of technology logistics director
business head excellence leader for Asia's downstream
in charge of refinery innovations within tasked to optimise
looking for in charge of your refineries and
and petrochemical refinery and your organisation's
new business in house OpEx petrochemical
strategies? petrochemical supply chain internally
opportunities? initatives? operators?
business planning and externally?
and expansion?

 ome attend the exclusive

C Identify growth strategies Identify growth strategies Identify smarter L earn and evaluating the E stablish valuable
VIP Breakfast to shake by keeping your fingers by leveraging on technologies to improve latest technologies to connections with 600 key
hands and discuss potential on the pulse of the information technologies asset performance create a seamless supply industry professionals
collaboration opportunities region's key projects and to achieve operational throughout the lifecycle chain with great influence on
with other C-level decision developments objectives technology adoption and
makers E xplore how analytics  vercome transportation
O equipment purchasing during
L earn feedstock  ig deep into sensors
D and big data can help and storage challenges to the two-day event
E valuate the real benefits diversification strategies and IOT technologies that improving your margin and save money
of digitalisation and smart especially with the can help deliver greater efficiency  etwork and interact with
N
asset management and new trends of NGL returns B enchmark against your regional C-level downstream
the impact it has on your development  enchmark against
B peers on supply chain executives in a closed door
bottom-line E xplore various international operators optimization best practices meeting
 redicting the near and
P innovations in advanced to find what they have
Identify next investment medium term capacity automation and how achieved through their  uild multiple touch points
B
opportunities by listening of future's refining to ensure security with operational excellence within the operators from
to international and and petrochemical improved connectivity programmes different divisions and levels
regional industry experts development
on current market dynamics  resent your solutions in
P
front of the major project
 eet potential partners
M developers who are actively
for your ongoing and looking for partners like
upcoming projects yourself

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MAXIMISE YOUR LEARNING THROUGH...

VIP Breakfast On-Floor Technical Seminar

Gain insight into the latest technological developments! Hear and see presentations
made by leading industry experts on the latest technologies and solutions.
This seminar is FREE to attend - register today for a visitor pass.

DAY ONE
A Path to Minimizing Operations Risks and Achieving Transformative Change
10.40am
Dr. Ankur Pariyani, Chief Innovation Officer, Near-Miss Management LLC
Creating Value from Naphtha and Kerosene Streams with Catalytic Solutions
from Clariant
11.00am Dr. Rainer Rakoczy, Global Product Manager Fuel Upgrading Catalysts, BU Catalysis,
Clariant
Vincent Mok, Regional Sales Manager, APAC, Clariant
MS Plastic Pallet - Right Choice for a More Sustainable Future
12.50pm
Alvin Chuah, Senior Sales & Marketing Manager, Mah Sing Plastics Industries
Collaborating with 3d models for improved operability and maintainability
13.10pm
Steve Sullivan, Vice President Oil & Gas, Asia, Aconex

Achieve Turnaround Excellence with www.Turnaround-Network.com

13.30pm
An exclusive networking breakfast briefing will be held on the first morning of Asian Anne Hollonds, Senior Consultant, Asset Performance Networks LLC
Downstream Week to bring together C-suite VIPs from the region's leading downstream Metal recovery from spent catalysts
operators. 15.10pm
Shinichi Watanabe, Sales Section Manager, Taiyo KoKo

Cleaning Coker Units: Best Practices

The breakfast is a closed door meeting where discussions focus on industry 15.30pm
Dr. Steve Matza, Chief Scientist, Zyme-Flow DeconTechnology
development for Asia's downstream sector, creating a unique platform to facilitate
networking between key figures from IOCs, NOCs, petrochemical and chemical DAY TWO
companies who are shaping up the industry's future. Princeps Scheduling Solution Innovation
10.40am
Guillaume Moulin and Lionel Berton, Senior Consultant, Princeps
Meet your peers from IOCs, NOCs, Petrochemical and Chemical industry executives ABB Laser Level technologies for Downstream Measurements
Discuss and and debate on petroleum products supply, demand and trading dynamics 11.00am Josée Labrecque, Business Development Manager for Laser Level and Volume
Sharing of strategies for Asian's downstream players in the low-oil prices market Measurement, ABB
NOC downstream projects get to meet potential international partners and suppliers

Yes, I wish to attend the on-floor technical seminar!

Sponsorship opportunities available
Contact us today

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OUR SPONSORS AND PARTNERS

SPONSORS
Silver Sponsors Bronze Sponsors Strategic Sponsors Coffee Break Sponsor

PARTNERS
Organised by Part of Co-presented by Held in Supported by Official News Distribution Partner Business Matching Partner

Supporting Organisations & Associations Media Partners

World ils

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ADVISORY BOARD

A special thank you to the 2016 Advisory Board Members who have dedicated their time and effort helping us
develop a cutting edge programme to benefit the industry:

The Dow Chemical Company

BP Singapore Lloyd F. Colegrove, PTT Global Chemical Public Co. Ltd
Claus J. Nehmzow, Data Services Director, Steven McMurray,
Digital Innovation Organisation APAC Fundamental Problem Solving Director, Senior Technical Advisor
Analytical Technology Center

Shell Jurong Island PT. Kreasindo Resources Indonesia ARC Advisory Group
KT Khong, Rudy Radjab, Peter Reynolds,
Head of Production President Director Contributing Analyst

Reliance Industries Ltd S-OIL

Vishal Mehta, H.B. Kim, A great event for the opportunity to
Head of Digital Strategy, Project Manager, network with the key players in the
RUC/ODC Project,
Architecture and Technology
Vice President
downstream industry in Asia. Looking
forward to participating in the future
Marat Zapparov, Director Of Infrastructure,
Petronas Penapisan Terengganu (PPTSB) Clifford Capital Pte Ltd, Singapore
Reliance Industries Ltd, India
Sharul Rashid,
Gerard de Nazelle,
Principal Engineer,
Head of Technology
Instrument and Control

HPCL-Mittal Energy Limited Singapore Refining Company

Martin Hawkins, Selva Guru,
COO Principal Engineer

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PROGRAMME AT A GLANCE

DAY ONE - Building the digital enterprise DAY TWO - Executing an enterprise approach to operational excellence
AM
VIP Breakfast
8.00 - 9.00
AM PLENARY KEYNOTE 1 PLENARY KEYNOTE 3
9.00 - 10.30 Finding your digital sweet spot Projects and opportunities in Asian markets
Digital Manufacturing Operational Excellence Digital Manufacturing Operational Excellence &
Connected Supply Chain Connected Supply Chain
& Automation & Asset Optimisation & Automation Asset Optimisation
AM 1.1 D
 igital plant 2.1 Supply chain 3.1 Next generation asset 1.4 Manufacturing process 2.4 Big data in supply 3.4 Data driven efficiency
11.30 -12.30 development innovations management optimisation II chain
1.2 Manufacturing 2.2 Planning & scheduling 3.2 Predictive 1.5 IT/OT convergence 2.5 Plant EPC & 3.5 Analytics and digital
PM
process optimisation I efficiency I maintenance and Maintenance  operations
14.00 -15.00
turnaround excellence
1.3 Digital safety & 2.3 Planning & scheduling 3.3 Reliability strategy
PM
environmental efficiency II
16.00 -17.00 PLENARY KEYNOTE 4
strategy
Future of digitalization in oil & gas - cybersecurity & impact on workforce
PM PLENARY KEYNOTE 2
17:00-17:45 Next generation automation & achieving operational efficiency
PM
Cocktail and networking function Close of conference
18:00

As a new company to SE Asia, the

Conference was an excellent opportunity
for Ambitech Asia to present our services
to the Refining and Petrochemical Industry.
The discussions and presentations provided
valuable insights to the current health and
future of the industry.
Wayne J. Meyer, Director of International Operations,
Ambitech Asia, Philippines

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 More to
SPEAKER LINE-UP come!

Keynote Plenary Operational Excellence & Asset Optimisation

Claus J. Nehmzow Mohammed Loch
Digital Innovation Organisation KT Khong Edem Dzakpasu
President & CEO - DMS Global,
APAC, BP Singapore Pte Ltd, Head of Production, Downstream Strategy Manager,
Regional Director Middle East -
Singapore Shell Jurong Island, Singapore Chevron, USA
International Society of Automation (ISA)
Vishal Mehta
Bob Gill Yan Bastian Panggabean
Head of Digital Strategy, Manoj Singh
General Manager - South East Asia, Investment Planning Analyst,
Architecture and Technology, Reliability Specialist, Chevron
ARC Advisory Group PT Pertamina, Indonesia
Reliance Industries Ltd, India
Euan Kenworthy Sharul Rashid
Martin Hawkins Aslam Khan
Executive Director, Principal Engineer- Instrument
COO, HPCL-Mittal Energy Production Manager,
Russell Reynolds Associates, and Control, Petronas Penapisan
Limited (HMEL), India Asean Bintulu Fertiliser Sdn Bhd, Petronas
Singapore Terengganu (PPTSB), Malaysia
Bernhard Lieder
Reddiam Raghu Ram Mohamed Al Musharfy Datuk Kamarudin Zakaria
Commercial Manager -
Head of HR & Asia Talent Lead, Engineering R&D Manager, Head of Crude Technical
Consumer & Performance
Shell, Singapore Takreer Research Centre, UAE Solution, Petronas
Materials Asia-Pacific, BASF
Ravi Krishnaswamy Dr Kishor Dongaonkar
Naim Al-Rashid
Vice President, Energy & Environment, Vice President (Process Rusman Lee
Operational Governance Engineer,
Asia Pacific, Frost & Sullivan APAC, Automation), Reliance IT Infrastructure Expert, BP
Petronas Melaka Refinery, Malaysia
Singapore Industries Limited

Rudy Radjab Rohaya Roslee Abdullah Dhafer Nasrul Hadi Rahmat

President Director, Manager, Talent Management Operational Excellence Leader, Manager Operational Governance,
PT. Kreasindo Resources, Indonesia (SEA), Dow Chemical Saudi Aramco, Saudi Arabia Petronas Melaka Refinery, Malaysia

Peter Reynolds Robby Kambey

Contributing Analyst, General Manager - Asset Management,
ARC Advisory Group, USA PT. Kreasindo Resources Indonesia

The two days event packed with

remarkable speakers delivering interesting
and recent topics in the downstream
business (Refinery & Petrochemical)
Ibnu Milan Prajoga, Reliability Manager -
Maintenance, PT Badak NGL, Indonesia

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 More to
SPEAKER LINE-UP come!

Digital Manufacturing & Automation Performance Improvement Leaders & Technology Experts
Dr Kishor Dongaonkar Dr Michael B Simpson Steve Sullivan
Vice President (Process Automation), Industry Manager, Process FTIR for Refining and Vice President Oil & Gas, Asia,
Reliance Industries Ltd, India Petrochemicals, ABB Analytical, Canada Aconex

Hyun-Jung Lee Dr. Werner Reimann Andrey Suvorov

Chief Researcher, Senior Expert Application Development Fuel Additives, Head of Critical Infrastructure Protection (CIP)
Hanwha Total Petrochemical, South Korea Clariant Produkte (Deutschland) GmbH, Germany Business Development, Kaspersky Lab

Selva Guru Dr Ulku Oktem Felicia Tristanto

Principal Engineer, Process Control, President and CEO, Asset Performance Management
Singapore Refining Company, Singapore Near-Miss Management, USA Solution Consultant, Meridium

Ashjan Alkatheeri
Hamid Chehade Ranjit Kumar
Senior Engineer,
Founder and CEO, Asset Performance Management
Takreer Research Centre, UAE
Princeps Solution Consultant, Meridium

Erik Walenza-Slabe Brett Schroeder Clive Smith

CEO, IoT ONE, China Managing Director, Director SE Asia,
Asset Performance Networks, LLC Secora Consulting
Dhaval Gupta
Manager PSU Business, Andrew Williams
Steve Matza
Reliance Industries Limited VP Business Development APAC,
Chief Scientist, ZymeFlow Decon Technology, USA
Oniqua Intelligent MRO
Peter Reynolds
Senthil Ramani
Contributing Analyst, Shrirang Deshpande Managing Director, Digital Business Lead and Director,
ARC Advisory Group, USA Enterprise Sales Director, Enterprise Data IOT Center of Excellence - Resource Industries,
Intelligence & Analytics-Asia, Siemens Accenture Consulting, Singapore
Mai Tuan Dat
Production Manager, Binh Son Rob Howard
Refining & Petrochemical Co, Vietnam Vice President, Asia Pacific, Business Consulting
& Sales Operations, AspenTech, Singapore
Connected Supply Chain
Yudy Chandra Prof Iftekhar Karimi Abhishek Maheshwari
Manager - Supply Chain Performance Professor - Department of Chemical and Biomolecular Supply Chain Improvement Leader
Management & Projects, BASF, Singapore Engineering, National University Singapore The Dow Chemical Company

Gaurang Oza Dr Shaik Mohamed Salim Sudhagar Raghavan

Joint Vice President - Sourcing & Market Development, Scientist - Process Engineering, Manager - Global Lean & Operational Excellence,
Indorama, Thailand Analysis and Design, ICES BASF, Singapore
Dr Tee Yeow Hum
Mathew George Charles Nie
Reliability Advisor, Asset Engineering Department,
Chief Manager - Petrochemical Marketing, E-business and Supply Chain Optimization Manager,
Saudi Petrochemical Company (A SABIC and
Indian Oil Corporation Limited Covestro, Hong Kong
SHELL Chemicals Joint Venture)

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 DAY ONE - 26 OCTOBER 2016 Building the digital enterprise
PLENARY KEYNOTE 1 Finding your digital sweet spot
Session Chair: Bob Gill, General Manager - South East Asia, ARC Advisory Group
09.00 Keynote: Digital innovations meeting tomorrow's business challenges
M obile technologies for safe operations
L aser scanning for virtualisation
F uture facility technologies

Claus J. Nehmzow, Digital Innovation Organisation Asia Pacific, BP Singapore Pte Ltd

09.20 Reliance Industries digital transformation journey

Vishal Mehta, Head of Digital Strategy, Architecture and Technology, Reliance Industries Ltd
09.40 Industry in transition: navigating the new age of innovation
How is a new set of technologies and business practices to disrupt the existing industrial markets – imagine like how Uber has disrupted ride services? 
Why companies failing to adapt to digitization may disappear in the age of Innovation
 ow can previously stranded data from industrial assets and equipment be connected together and deliver new competitive advantage
H

Developing an empowered workforce through digitization
Peter Reynolds, Contributing Analyst, ARC Advisory Group, USA
10.00 Panel Discussion: Digital transformation in oil and has - what's next?
 ey objectives and potential obstacles for digital transformation
K
 ow to align digital transformation with strategic business goals
H
 igital transformation experience from other sectors
D
Moderator: Senthil Ramani, Managing Director, Digital Business Lead and Director, IOT Center of Excellence - Resource Industries, Accenture Consulting, SIngapore
Speakers: Claus J. Nehmzow, Digital Innovation Organisation Asia Pacific, BP Singapore Pte Ltd / Rudy Radjab, President Director, PT. Kreasindo Resources Indonesia / Martin Hawkins, COO, HMEL, India
Dr Kishor Dongaonkar, Vice President (Process Automation), Reliance Industries Limited
10.30 Coffee Break: On-Floor Technical Seminar happening on the exhibition floor during coffee & lunch breaks

Track 1: Digital Manufacturing & Automation Track 2: Connected Supply Chain Track 3: Operational Excellence & Asset Optimisation
Session chair: Selva Guru, Principal Engineer, Session chair: Vandana Hari, Founder, Felicia Tristanto, Asset Performance Management Solution Consultant,
Singapore Refining Company, Singapore Vanda Insights, Singapore Meridium, Australia
1.1 Digital plant development 2.1 Supply chain innovations 3.1 Next generation asset management
11.30 Topic Digital Value Chain and Operational 11.30 Driving supply chain excellence in the chemical 11.30 Managing integrated assets to balance portfolio
Excellence in HPI industry - dynamics & effective solutions Yan Bastian, Planning Manager, PT Pertamina
Dr Kishor Dongaonkar, Vice President (Process Charles Nie, E-business and Supply Chain Optimization 11.50 Why downstream industry should embrace the Digital
Automation), Reliance Industries Limited Manager, Covestro Enterprise Model - Ranjit Kumar, Asset Performance Management
Solution Consultant, Meridium
12.00 Data to Decisions- Operations Digitalization 11.50 Digital Transformation - Petrochemical Supply Chain
Shrirang Deshpande, Enterprise Sales Director, Enterprise & GST - India and South Asia 12.10 Panel Discussion: Processes which makes a plant tick -
Data Intelligence & Analytics-Asia, Siemens Mathew George, Chief Manager - Petrochemical Monitoring asset management for improved performance &
asset life
Marketing, Indian Oil Corporation Limited
Moderator: KT Khong, Head of Production, Shell Jurong Island
12.10 Transactional processes - the untapped gold mine for Speakers: Manoj Singh, Reliability Specialist, Chevron
Operational Excellence Sharul Rashid, Principal Engineer - Instrument and Control,
Sudhagar Raghavan, Manager - Global Lean & Operational Petronas Penapisan Terengganu (PPTSB), Malaysia
Abdullah Dhafer, Operational Excellence Coordinator, Riyadh
Excellence, BASF
Refinery, Saudi Aramco
Mai Tuan Dat , Production Manager, Binh Son Refining &
Petrochemical, Vietnam

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DAY ONE - 26 OCTOBER 2016 Building the digital enterprise

12.30 Lunch Break: On-Floor Technical Seminar happening on the exhibition floor during coffee & lunch breaks

1.2 Manufacturing process optimisation I 2.2 Planning & scheduling efficiency I 3.2 Predictive maintenance and turnaround excellence

14.00 Economic processing of opportunity crudes using 14.00 Crude oil scheduling for refineries 14.00 A Petronas digital transformation experience: Predictive
advanced cold flow improver and dewaxing Hamid Chehade, Founder and CEO, Princeps instrument online diagnostics capability technology
technologies Sharul Rashid, Principal Engineer - Instrument and Control,
Dr. Werner Reimann, Senior Expert Application Petronas Penapisan Terengganu (PPTSB), Malaysia
Development Fuel Additives, Clariant Produkte
(Deutschland) GmbH
14.20 Estimating product yields and physical properties 14.25 Panel Discussion: Optimisation in production planning & 14.30 Implementing a culture of turnaround (shutdown)
though CFU simulator scheduling excellence: A case study on how a large scale refiner went
Hyunjung Lee, Chief Researcher, Hanwa Total Moderator: Sudhagar Raghavan, Manager - Global Lean & after it and improved their bottom line
Petrochemical, South Korea Operational Excellence, BASF Brett Schroeder, Managing Director, Asset Performance
Networks, LLC
Speakers:
Abhishek Maheshwari, Supply Chain Improvement Leader,
14.40 The Control and Optimization of Catalytic The Dow Chemical Company
Reformer Units using Simple and Robust On-line
Analyzers Gaurang Oza, Joint Vice President - Sourcing & Market
Development, Indorama
Dr Michael B Simpson, Industry Manager, Process FTIR
for Refining and Petrochemicals, ABB Analytical, Mathew George, Chief Manager - Petrochemical Marketing,
Canada Indian Oil Corporation Limited, India

15.00 Coffee Break: On-Floor Technical Seminar happening on the exhibition floor during coffee & lunch breaks

1.3 Digital safety & environmental strategy 2.3 Planning & scheduling efficiency II 3.3 Reliability strategy

16.00 Singapore Refining Company - Case study on 16.00 Experiences in planning and scheduling for optimum 16.00 Modeling and Simulation Strategies in Achieving Operational
digitalization performance: Petrochemical & manufacturing case study Excellence in a Modern Refinery: case study from Takreer
M anaging demand to deliver an optimised supply chain Mohamed Al Musharfy, Engineering R&D Manager,
Selva Guru, Principal Engineer, Singapore Refining Extended global networks Takreer Research Centre, UAE
Company Internal management planning: scheduling and operations
A ligning mechanisms for superior competitive advantage 16.25 Panel discussion: Proactive Plant Risk Management
Gaurang Oza, Joint Vice President - Sourcing & Market Moderator: Dr Ulku Oktem, President and CEO, Near-Miss
16.20 Overcoming challenges in refinery maintenance to
Management
secure operational excellence 16.30 Process optimization & energy management
Mai Tuan Dat , Production Manager, Binh Son Speakers:
Refining & Petrochemical, Vietnam Prof Iftekhar Karimi, Professor - Department of Chemical and Aslam Khan, Production Manager - Asean Bintulu Fertiliser Sdn
Biomolecular Engineering, National University Singapore Bhd, Petronas
16.40 Integrated process control in complex central Datuk Kamarudin Zakaria, Head of Group Technical Solution,
processing facilities Petronas
 se of technology & digital process control
U Nasrul Hadi Rahmat, Manager Operational Governance, Petronas
systems
Penapisan Melaka
I Putu Gede Sukadana, Commissioning Manager Naim Al-Rashid, Operational Governance Engineer, Petronas
integrated, Wika-BP, Indonesia Penapisan Melaka

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DAY ONE - 26 OCTOBER 2016 Building the digital enterprise
PLENARY KEYNOTE 2 Next generation automation & achieving operational efficiency
Session Chair: Bob Gill, General Manager – South East Asia, ARC Advisory Group, Singapore

Keynote case study: Productivity & innovation in downstream asset engagements

17.00
Clive Smith, Director SE Asia, Secora Consulting, Singapore

17.20 Digital & IoT adoption - bridging the gap from strategy to execution
Senthil Ramani, Managing Director, Digital Business Lead and Director, IOT Center of Excellence - Resource Industries, Accenture Consulting, SIngapore

17.40 A practical discussion on when you should reinvest in your control system and what technologies to explore?
U nderstanding how much is your ageing control system costing you
Investigating how much life is left with your old system
U sing innovative lifecycle cost models that allow a fact-based financial decision
W hat are the new technologies you should explore when re-investing in your control system

Bob Gill, General Manager - South East Asia, ARC Advisory Group
18.00 Cocktail and networking function

EXCLUSIVE

Accenture IoT
Centre Tour
When? 27th October 2016, Thursday 12:30pm - 13.30pm
Like to visit? Contact us today to find out more
The Accenture Internet of Things Center of Excellence for Resources in
Singapore helps companies capitalize on technology innovations, new
digital services and business models. Located in Singapore and supported
by the Singapore Economic Development Board, the center has helped
over 200 clients from the mining, metals, agriculture, forestry, gas and
oil, utilities and chemicals industries transform their businesses through
a unique combination of deep industry experience and leading-edge
technology.

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DAY TWO - 27 OCTOBER 2016 Executing an enterprise approach to operational excellence
PLENARY KEYNOTE 3 Projects and opportunities in Asian Markets
Session Chair: Anu Agarwal, Petrochemicals, Asia-Pacific, Argus Media, Singapore

09.10 Overview of the mega upcoming projects in South East Asia and opportunities
Mohammed Loch, President & CEO - DMS Global, Regional Director Middle East - International Society of Automation (ISA)
09.30 Indonesia's policy solution in Oil and Gas
Rudy Radjab, President Director, PT. Kreasindo Resources Indonesia
09.50 Intelligent Asset Strategies and Big Data Analytics - what are the opportunities and risks
Felicia Tristanto, Asset Performance Management Solution Consultant, Meridium
10.10 Using predictive analytics to optimise asset value and integrity
Martin Hawkins, COO, HMEL, India
10.30 Coffee Break: On-Floor Technical Seminar happening on the exhibition floor during coffee & lunch breaks

Digital Manufacturing & Automation Connected Supply Chain Operational Excellence & Asset Optimisation
Session chair: Erik Walenza-Slabe, CEO, Session chair: Andrew Williams, VP Business Development APAC, Session chair: Puli S. Saravanan, Managing Partner &
IoT ONE, China Oniqua Intelligent MRO, Australia Consultant, Xellenz Consulting Group LLP

1.4 Manufacturing process optimisation 2.4 Big data in supply chain 3.4 Data driven efficiency

11.30 Improve refinery processes and optimize 11.30 Leveraging Big Data in Driving and Improving Supply Chain Performance 11.30 Effects of data OpEx implementation at the
manufacturing and Improving Supply Chain Process Efficiency Riyadh refinery
Increasing capacity, improving margins, A dopting sustainable big data and analytics software Abdullah Dhafer, Operational Excellence Leader,
reducing costs, becoming more energy Big data operation impacts vs the bottom line Saudi Aramco
efficient F inancing & implementing big data across the entire supply chain process
11.50 Best practices for digital collaboration on
Yudy Chandra, Manager - Supply Chain Performance Management & Projects,
Rob Howard, Vice President, Asia Pacific, today's downstream projects, improving project
BASF
Business Consulting & Sales Operations, outcomes
Aspentech Steve Sullivan, Vice President, Oil & Gas, Aconex
12.00 Catalyst management system conserving 12.00 Operational Supply Chain Analytics - unlocking the hidden value enabler
CAPEX in materials 12.10 Case study: Data driven efficiency
Andrew Williams, VP Business Development APAC, Oniqua Intelligent MRO Robby Kambey, General Manager – Asset
Ashjan Alkatheeri, Senior Engineer,
Management,
Takreer Research Centre, UAE
PT. Kreasindo Resources Indonesia

12.30 Lunch Break: On-Floor Technical Seminar happening on the exhibition floor during coffee & lunch breaks

1.5 IT/OT convergence 2.5 Plant EPC & Maintenance 3.5 Analytics and digital operations
14.00 Practical tactics to maximize the value of 14.00 TAR Vessel Entry Best Practices: Decrease Costs and Increase Safety - 14.00 Utilizing failure events data to drive mitigation
Industrial Internet systems  Kuwait petrochemical case study actions for reliability threat elimination
Erik Walenza-Slabe, CEO, IoT ONE Dr. Steve Matza, Chief Scientist, ZymeFlow Decon Technology Asset life cycle management – optimizing asset
integrity
Dr Tee Yeow Hum, Reliability Advisor, Asset
Engineering Department, Saudi Petrochemical
Company (A SABIC and SHELL Chemicals Joint
Venture)

16 | W: www.downstream-asia.com • E: info@downstream-asia.com • F: (65) 6223 9196 • T: (65) 6590 3970

DAY TWO - 27 OCTOBER 2016 Executing an enterprise approach to operational excellence
14.30 IT-OT Convergence: The Organizational 14.25 Panel Discussion: Optimizing maintenance and reliability for a better 14.25 Panel Discussion: Utilising analytics for optimal
Design Dilemma connected supply chain performance and cost savings: investing, strategy
Peter Reynolds, Contributing Analyst, ARC Development plans and feasibility studies and implementation
Advisory Group, USA Reliability & safety to ensure uptime of plant processes   Predictive analytics for better data understanding,
Engineering and maintenance using digital / virtualization  models and IT optimisation
Moderator: Prof Iftekhar Karimi, Professor - Department of Chemical and
Biomolecular Engineering, National University Singapore
Integrating process control, plant engineering &
manufacturing through machine learning
Speakers: Moderator: Manoj Singh, Reliability Specialist,
Selva Guru, Principal Engineer, Singapore Refining Company Chevron
Dr Shaik Mohamed Salim, Scientist - Process Engineering, Analysis and Edem Dzakpasu, Downstream Strategy Manager,
Design, ICES Chevron
Charles Nie, E-business and Supply Chain
Optimization Manager, Covestro
Rusman Lee, IT Infrastructure Executive, BP
Robby Kambey, General Manager - Asset
Management, PT. Kreasindo Resources Indonesia

15:00 Coffee Break: On-Floor Technical Seminar happening on the exhibition floor during coffee & lunch breaks
PLENARY KEYNOTE 4 Human capital & productivity
Session Chair: Bob Gill, General Manager - South East Asia, ARC Advisory Group
16.00 What does the level of connectivity in IOT mean to cyber security?
Indications and measurements for improving refinery and petrochemical plant cyber security
Growing importance of cybersecurity in oil & gas
Speaker: Andrey Suvorov, Head of Critical Infrastructure Protection (CIP) Business Development, Kaspersky Lab
16.30 How to effectively travel in the digital space
Bernhard Lieder, Commercial Manager - Consumer & Performance Materials Asia-Pacific, BASF

17:00 Panel Discussion: Inspire leadership with the future workforce of digital age
What will the future workforce look like in the digital age?
What are the best ways of engaging with them to inspire creativity, innovations, productivity and leadership
The culture of excellence – how to we pass it on?
Identify leaders amongst the new generation
Broadening cross functional digital capabilities in people across multi discipline tasks
Reliability and sustaining a functioning workforce
Moderator: Ravi Krishnaswamy, Vice President, Energy & Environment, Asia Pacific, Frost & Sullivan APAC, Singapore
Speakers:
Reddiam Raghu Ram, Global Head of HR for Specialties business & Asia Talent Lead, Shell
Vishal Mehta, Head of Digital Strategy, Architecture and Technology, Reliance Industries Limited
Euan Kenworthy, Executive Director, Russell Reynolds Associates
Rohaya Roslee, Manager, Talent Management (SEA), Dow Chemical, Singapore
17:45 Close of conference
18.00 Cocktail and networking function

17 | www.downstream-asia.com Register Today! Like us on Facebook Follow us on Twitter Join us on Linkedin

SHOWCASE YOUR BRAND TO 600+ REFINING & PETROCHEMICAL EXPERTS

GENERATE LEADS NETWORKING OPPORTUNITIES

Meet 600+ downstream stakeholders across Take advantage of the premium
the supply chain at the region's largest power networking events being held on the
conference and exhibition. exhibition floor during the two days and
connect with your target audience in an
informal setting.
SHOWCASE YOUR SOLUTIONS
What better way to demonstrate your unique
offering than by presenting your solutions to a SAVE TIME & MONEY
highly valuable captive audience? Maximise your sales team's time by taking
advantage of direct face-to-face access to the
industry's decision makers.
BUILD PARTNERSHIPS
Connect with 100+ downstream
operators and 30+ solution providers - BRANDING OPPORTUNITIES
expand your network and establish new Increase your pre-show exposure
partnerships with Asia’s leaders in the through our dedicated Sponsor &
refining and petrochemical space Exhibitor Marketing Campaign. Gain
recognition, drive traffic to your website
and to your exhibition stand at the event.
DEMONSTRATE THOUGHT LEADERSHIP
Present your case study to the high-level
conference audience, positioning your company For sponsoring enquiries, please contact:
amongst the market leaders.
Kelly Lim
Commercial Director
RAISE YOUR PROFILE ABOVE YOUR E: Kelly.Lim@clarionevents.com
COMPETITORS T: +65 6590 3979
Branding is the best way to raise your W. www.downstream-asia.com
profile. Sponsoring and exhibiting at
Asian Downstream Week demonstrates
that you are a serious market player and
ensures your solutions receive the full
attention of the Asian downstream market.

18 | W: www.downstream-asia.com • E: info@downstream-asia.com • F: (65) 6223 9196 • T: (65) 6590 3970

2016 EXHIBITORS & FLOORPLAN

2
DAYS OF
NETWORKING

150
OPERATORS

30
SOLUTION
PROVIDERS

600
DOWNSTREAM
EXPERTS

Products on Display
Come and meet these leading InfoTech & Digitalisation ¥¥ Elemental Analysis Energy Integration & Efficiency Safety & Envrionmental
¥¥ Data Management ¥¥ Physical Properties ¥¥ Heat Exchangers/Heat Transfer ¥¥ Processed Water Treatment
exhibitors in Singapore this October! ¥¥ Big Data Management ¥¥ Fuel Composition Technology ¥¥ Process Safety Consulting
¥¥ Intelligent Production & Operatons ¥¥ Alarm Systems ¥¥ Fluid Control & Management ¥¥ Chemical Cleaning & Maintenance
¥¥ Wireless Communications ¥¥ Furnaces, Boilers & Steam Distribution
Process Technology Licensors ¥¥ Air Compression Equipments Classification & Verification
Automation & Instrumentation ¥¥ Crude Distillation ¥¥ Refinery Classification & Verification
¥¥ Manufacturing, Transportation & ¥¥ Hydrotreating/Hydrocracking/ Rotating Equipment ¥¥ Gas Processing Classification &
Distribution Systems Reforming ¥¥ Pumps Verification
¥¥ Production Intelligency and ¥¥ FCC Technology ¥¥ Compressors ¥¥ Petrochemicals Classification &
Optimisation ¥¥ Residue Upgrading Technology ¥¥ Motors Verification
¥¥ Refinery & Petrochemical Integrated ¥¥ BTX Production ¥¥ Drivers ¥¥ Inspection
Op Mgt ¥¥ Ethylene Production/Propylene ¥¥ Other equipments
¥¥ Process Control System Production Consulting, Financing & Legal
¥¥ Smart Plant Design ¥¥ Sulpur Recovery Industrial Gas & Equipment Services
¥¥ Process Analytical Technology ¥¥ Hydrogen Suppliers ¥¥ Downstream Consulting Firms
¥¥ Safety Systems Catalysts & Process Chemicals ¥¥ Industrial Gas Suppliers ¥¥ Banks/Financing Institutions
¥¥ Operator Training System ¥¥ Hydroprocessing Catalysts ¥¥ Gas Processing Technologies & ¥¥ Law Firms
¥¥ Dynamic Simulations ¥¥ Chemical Catalysts Equipment
¥¥ Asset Management Solutions (AMS) ¥¥ FCC Additives/Catalysts Transportation & Storage Solution
and many more! ¥¥ Maintenance & Reliability Solutions ¥¥ Petrochemical Catalysts EPCs Logistics Service Providers
¥¥ Shutdown & Turnaround ¥¥ Refinery & Petrochemical Engineering ¥¥ Transportation & Distribution Systems
¥¥ Gas Chromatography ¥¥ Refinery & Petrochemical Integration ¥¥ Storage Terminals & Tank Farms
¥¥ Transportation Security

19 | www.downstream-asia.com Register Today! Like us on Facebook Follow us on Twitter Join us on Linkedin

 Conference & Exhibition
26-27 October 2016
Sands Expo & Convention Centre, Singapore
To book, fill in the below form and fax/email this back to us. Alternatively, please register online.

TERMS & CONDITIONS

Clarion Events holds the right to alter the programme without prior
Operator / Government
2 EASY WAYS TO REGISTER notice or to cancel with full refund. Right of participation reserved.
c Smart Rate (ends 26 Aug) SGD 2,690*
Payment: Payment should be made to Clarion Events Pte Ltd. Once
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full payment has been received, further joining instructions and any
Tel: +65 6590 3970 Email: info@downstream-asia.com new details will be sent to you prior to the event. The invoice for *Audio Pack included
your registration fee will be sent to you via e-mail. If you have asked
for a credit card payment, your card will be charged automatically.
Bank transfer payments should be made within two weeks. Entry to All Other Companies
the event can be refused if payment has not been received by the
c Smart Rate (ends 26 Aug) SGD 3,600*
time the event commences. Payment can be made by credit card or
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c Standard Rate SGD 3,995*
Cancellation Policy: Cancellations made within 48 hours of receipt *Audio Pack included
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Cancellations received in writing more than two months prior to
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Company date of the event will receive no refund and registrants will be liable
for payment of 100% of the invoiced amount. A substitute delegate COUNT ators
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can be named at any time before the event starts or a conference ical Oper
for Petroch
ore information)
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wish to change your mailing details, please contact Clarion Events at
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