ECONOMIC GROWTH

IN GUJRAT TOURISM

GROUP MEMBERS
KUSH BHANSALI
ZAINAB HAIDERMOTA
DARSHI GANDHI
YASH LADHANI
ABSTRACT-
How does Tourism help Economic Growth?
 It creates employment for people of the country.
 It promotes cultural awareness and also helps to
preserve local culture and traditions.
 Money gained from tourism can be used to develop
the infrastructure and services.
 E.g. new roads and airports. ... Natural attractions can
be protected using income from tourism.
 For a community with the potential to become a
tourist destination, there are a huge range of benefits.
 In LEDCs money can be invested on developing
education, clean water and sanitation.
 The foreign money can become aid to local people.
 Natural attractions can be protected using income
from tourism.
 It creates new job and employment opportunities.
 Our Report Includes-
1. Introduction on Gujarat Tourism
2. Hypothesis
3. Literature review
4. Interview of Company Heads
5. Data Analysis
6. Discussion
7. Conclusion
8. Biblography
 INTRODUCTION ON GUJRAT TOURISM-
Gujarat is the one and only place to view pure Asiatic lions in
the world. ... Amitabh Bachchan is currently the brand
ambassador of Gujarat Tourism. The 'KhushbooGujaratKi'
campaign by celebrity Amitabh Bachchan has
increased tourism in Gujarat by 14 per cent per annum,
twice that of national growth rate.

 HYPOTHESIS-
 Explain what you except to happen
 Be clear and understandable
 Be testible
 Be measurable
 Contain an independent and dependent
variable.

 LITERATURE REVIEW-
 Part of a larger research study
 Sets the broad context of the study
 Sets the scope of a study
 Justifies the scope and context of the study
 Establishes the theoretical framework
 Justifies the methodology of the study
 INTERVIEW OF COMPANY HEADS-
 A panel interview comprises more than two
members interviewing a person for the hiring.
 It is most common mode of interview when
hiring at the senior level.
 The interviewee should try to connect with each
interviewer and the best way to do this is to
read the personality of each interviewer.

 DATA ANALYSIS-
 Process of inspecting, cleansing, transforming,
and modeling data.
 The process of evaluating data using analytical
and logical reason to examine each component
of data provided.
 Modeling data with the goal of discovering useful
information, informing conclusions, and
supporting decision-making.
 It also includes Facts & Figures of the data collected.
 DISCUSSION-
 The action or process of talking about
something in order to reach a decision or to
exchange ideas.
 The activity in which people talk about
something and tell each other their
ideas or opinions.
 Gujarat Tourism department discussing
about the improvement in their tourism
according to the people needs and for the
benefit of the country.

 CONCLUSION
 Introduction on Gujarat Tourism
 Tourism is a most desirable human activity; which is capable of
changing the socio-cultural, economic and environmental face of
the World. Tourism is one of the largest and fast growing
industries in the world.

 Tourism has emerged as a key sector of the world economy and

has become a major workforce in global trade. It has been making
a revolutionary and significant impact on the world economic
scenario. Tourism has been identified as the major export industry
in the world. The multifaceted nature of this industry makes it a
catalyst to economic development and helps balanced regional
development.

 Tourism industry acts as a powerful agent of both economic and

social changes. It stimulates employment and investment, alters
structure of an economy, significant contribution toward foreign
exchange earnings and maintaining favourable balance of payment.

 The multiplier effect of tourism receipts is completely recognized

as spreading to secondary and tertiary sectors of an economy.
Tourism consist economic, social, cultural, educational and
political significance.

 Tourism in India has a strong relevance to economic development,

cultural growth and national integration. India is a vast country of
great beauty and diversity and her tourist potential is equally vast.
With her rich cultural heritage as superbly manifest in many of the
architectural wonders palaces, temples, mosques, forts, caves and
prehistoric wall paintings, her widely varied topography ranging
from the monotonous plains to the loftiest mountains of the world,
her large climatic variations ranging from some of the wettest and
the driest as well as from the hottest and the coldest parts of the
 world, beautiful long beaches on the sea coast, vast stretches of
sands, gregarious tropical forests and above all, the great variety of
the life-style, India offers an unending choice for the tourist. The
Indian tourism and hospitality industry has emerged as one of the
key drivers of growth among the services sector in India. The
third-largest sub-segment of the services sector comprising trade,
repair services, hotels and restaurants contributed nearly US$
187.9 billion or 12.5 per cent to the Gross Domestic Product
(GDP) in 2014-15, while growing the fastest at 11.7 per cent
Compound Annual Growth Rate (CAGR) over the period 2011-12
to 2014-15.Tourism is also a potentially large employment
generator besides being a significant source of foreign exchange
for the country. The industry is expected to generate 13.45 million
jobs across sub-segments such as Restaurants (10.49 million jobs),
Hotels (2.3 million jobs) and Travel Agents/Tour Operators (0.66
million). The Ministry of Tourism plans to help the industry meet
the increasing demand of skilled and trained manpower by
providing hospitality education to students as well as certifying
and upgrading skills of existing service providers. India has moved
up 13 positions to 52nd rank from 65th in Tourism & Travel
competitive index. In developing countries like India tourism has
become one of the major sectors of the economy, contributing to a
large proportion of the National Income and generating huge
employment opportunities. It has become the fastest growing
service industry in the country with great potentials for its further
expansion and diversification, it has direct and indirect chain link
with several sector on an economy.

 According to a 2018 economic impact report by World Travel &

Tourism Council (WTTC), in the next 10 years, India is likely to
become the third largest tourism economy. Released recently, the
report also says that the country would add nearly 10 million jobs
in the tourism sector by 2028. The total number of jobs depending
directly or indirectly on the travel and tourism industry will
increase from 42.9 million in 2018 to 52.3 million in 2028. India,
 which is currently the seventh largest travel and tourism economy
in the world, should work on improving infrastructure, said the
President of WTTC Gloria Guevara. It has already been working in
that direction and result is that while the world tourist growth was
four per cent in 2016, India saw a high 9.7 per cent growth in
foreign tourist arrival.

 Promotion of tourism industry should, therefore, be encouraged on

a priority basis by the Government of India through an aggressive
tourism marketing strategy. More and more innovative and
imaginative projects should be launched, highly artistic and
creative posters and advertisements also should be
posted highlighting India’s ethnicity, its cultural diversities and
compositeness, its myriad, novel tribal, traditional folk forms,
diverse oral traditions, its rich, varied, vibrant traditional, rural
arts and crafts, its unchartered awe-inspiring scenic spots, jungles,
forests, enchanting flora and fauna, emphasizing the cohesiveness,
homogeneity, the integral threads running
through various complex cultures and sub-cultures coexisting in
India signifying the strength of its traditions and thus to draw
attention of the tourists from all over the globe and to attract them
to come and visit India.

 Infrastructural development for tourism-related activities is bound

to have a series of socio-cultural, socio-economic, physical and
environmental impacts on the habitat which would require a
systematic evaluation and analysis, using scientific techniques,
before development decisions are taken. Any programme for
tourism development should thus have the underlying objective of
promoting the positive impacts and mitigating the negative impacts
 on the social, economic and physical environments of the
destination areas.

 Again, the growth of tourism in India has been largely restricted to

certain traditional cities and towns of historical, architectural and
cultural significance and some hill stations built by the British and
the contiguous areas. There remain many unexplored or
underexplored beautiful places due to lack of infrastructure and
communication and restrictive policies. Almost all regions in India
have their own beautiful locales needing development and
highlighting for tourism.

 This requires an integrated approach and uniform policy

implementation all across India. Further, for a systematic
development of all such places, we need planning and financial
support from both the State and the Centre. To lead and coordinate
all these, we need a federal body like GST Council with the
participation of the center and all the States and experts in areas
relevant to tourism development.

 As per the lead article in Times of India dated April 5, 2018, a

Private Members’ Bill called the National Tourism (Sustainable
Development and Promotion) Bill, 2018 is likely to come up soon
in the Parliament. If approved and such a federal body set up, it
can and should provide a fillip to development of tourism in India.

 Tourism has evolved from just exploring new places to an

opportunity for enhancing international relations, expanding
business boundaries and appreciating cultural diversities. It helps
bring different countries, peoples and cultures together while
significantly contributing to the economic and social development.
The Vibrant State of Gujarat, a veritable Growth Engine of India,
accounts for about six percent of the total geographical area of the
Country and five percent of its population. From being a favoured
port for mariners, nucleus of business and industry, cradle for
culture and religion, epicentre of the Freedom Struggle, home of
Mahatma Gandhi and Sardar Patel to the abode of the Asiatic lion,
Gujarat is richly endowed with tourism assets. 1.5 Gujarat is
bestowed with great geographical diversity, from the ethereal salt
encrusted desert to the expansive wetlands, pristine beaches to
languid valleys, arid grasslands to lush forests. From Dholavira,
one of the first cities in the world, to the first prototype of “Smart
City” in India, Gujarat has it all. Tourists here soak in the rich
cultural diversity, indulge in the various fairs and festivals, savour
the cuisine and take back fond memories of their visits which they
relish for a lifetime. The popular marketing campaign titled
“Khushboo Gujarat Ki” has generated a lot of interest in the
tourists. This has also contributed to the ever-increasing tourist
flow in to the State. The same during the year 2014-15 was
32.7million which was 13.56% higher than that of the previous
year. The diversity in tourism assets is matched by a robust
infrastructure base. Strategically located on the west coast of India,
Gujarat is well connected to some of the major cities of the world
by air and sea routes. It has one of the highest number of airports
and airstrips numbering 17 in all- including an international airport
at Ahmedabad. The State Domestic Product (SDP) growing at an
average growth rate of nearly10% since 2005, is higher than the
national average. Carrying forward the rich legacy of the
immediate past, the State Government has embarked upon a
flagship programme of Gatisheel Gujarat further fuelling all-round
growth and development. Now a day tourism industry is becoming
one of the important economic sectors, which impels the growth &
development of many of the parts of the world. Tourism provides a
marketable product, which does not depend on raw materials from
outside. This paper highlights the changing dimensions of tourism
industry in Gujarat. The Hospitality, the foundation on which the
 edifice of Gujarat tourism built, is indigenous to Gujarat. The
changing scenario from hospitality to leisure, recreation, nature-
based ecotourism, environmental, sports etc. are the major features,
that makes Gujarat is one of the important destinations among
other states of India notably Rajasthan and Madhya Pradesh.

 Historically the Gujarat remained one of the most important

tourist destinations among the coastal region of India. From
Gujarat every year a huge number of tourists visit other corners of
the world, but its strength to be host is not yet been fully utilized
due to the lack of information highway. Gujarat a mosaic of
landforms with various relief features varying in ages starting from
pre-cambrian to recent is a unique landscape endowed with. It
offers colourful experience to its travellers packed with pleasant
surprises, endowed with forest & deserts, hills & plains, seas &
lakes, tribal hinterlands & special interest destination with a strong
rail, roads, & air networks. The areas where more consideration is
required are the poor infrastructure, ineffectual marketing &
efficient management of resource which may ensure the tourist
wonder.

 The Government policies are been introduced to eradicate the

problems associated, but still not implemented. Recently the
government of Gujarat has taken various steps to develop tourism
in Gujarat, one of that is making, Mr. Amitabh Bachchan, as a
grand ambassador to speed up the process of tourism development
in Gujarat, which has worked up to some extent but not up to the
mark. The visit of Mr. Bachchan has opens up to major loopholes
in the infrastructure development.
 Hypothesis
 The tourist flow has grown by over 263% since 2006-07 in
Gujarat.
 The ‘Khushboo Gujarat Ki' campaign by celebrity Amitabh
Bachchan has increased tourism in Gujarat by 14 per cent
per annum, twice that of national growth rate.
 Together, these two segments (spiritual and business
tourists), made up 91 per cent of the tourists coming to
Gujarat.
 The average contribution of tourism industry to the State’s
GDP is close to 2.5 %, while the comparable for India is
5.3%. The average foreign tourist spend per person per day
is close to USD 700 to 1050 in Gujarat.

Literature review

 Gujarat is a state of India, geographically situated in the

western tip of India and surrounded by Arabian Sea
coastline. This is the only state that has longest coastline.
 People of the state and the local language are known as
Gujarati. The state has some of largest businesses of the
India such as diamond, cement, denim cloth manufacturing,
grassroots oil refining, agriculture etc. World’s largest ship
braking yard at Alang existed in the Gujarat near Bhavnagar
district. Major cities of the state Ahmedabad, Surat, Baroda
(Vadodara), Rajkot, Jamnagar, Bhavnagar are playing main
roles to grow the economy rates and increasing name and
 fame for the various businesses in the world. Gujarat state
has various factors to attract foreigner as well as national and
local tourists. History tourism, Medical tourism, Business
tourism, Culture tourism, Adventure tourism and many more
are most attractions.Gujarat have different festivals and they
play an important role to call foreign tourists, major of the
festivals are Diwali, Navratri, Raksha Bandhn, Janmastmi, Holi,
Kite Festival and many more.

Gujarat state is famous for various kind tourisms, such as

A) Medical Tourism

B) History and Heritage Tourism

C) Business Tourism

D) Recreational Tourism

E) Spiritual Tourism

A) Medical Tourism
Medical tourism is a new force of the tourists, who visit abroad for
their medication or medical treatment.In Gujarat there are number
of hospitals with high tech equipment and numbers of medicines.
There are two types of tourists – leisure tourists, who travel
abroad for their minor treatment that is part of their vacation and
tourists travelling especially for their medical treatments. In
compare to medical treatment in UK/USA/CANADA/New Zealand,
cheaper medical treatment plus airfare, tourist can save excluding
the visit cost and accommodation in Gujarat.
B) History and Heritage Tourism
Gujarat has world-class history and heritage, in previous time,
Gujarat was ruled by many kings, they left something as
memorable which is known as golden heritage. This historical
heritage attracts not only to the national tourists but also tourists
from different countries as well. Some of them are world famous
tourist’s places such as Lothal – an ancient port city of old age,
existed near the river Sabarmati (Ahmedabad city). Dholavira –
Kutch is a small village, an archaeological site, situated in Kutch
district of Gujarat which is surrounded by dessert of Kutch. This is
a massive site, belongs to about 5000 years old Mohenjo-Daro
Harappan Civilization. Another place is Champaner (The UNESCO
-listed world heritage site) this is the one of the most remarkable
archaeological site of the Gujarat with Hindu temples and step
wells, existed nearby Pavagadh (about 70kms from Vadodara – a
metropolitan city). Rani-Ki-Vav (step well) was built in the 11th
century, It was built by Queen Udyamati as a memory of her
husband King Bhimdev. It has seven galleries which are laid out in
east-west direction. Steps corridors and wall-borders are carved
with divine glory and deep understanding. That is established
near Patan Taluka – Mahesana district of Gujarat. These all sites
are just examples of old age time and now they are under
preservation because of famous historical tourist’s places.

C) Business Tourism
Gujarat earned name and fame in the world for its business sector.
Many of them are in world’s top ten business, for example,
diamond industries in the Surat city is the biggest diamond
production hub of the world even though there is no any
diamond mine found. Gujarat state has world’s 2nd largest
grassroots refinery. Biggest cement productions plants, biggest
denim production plants.Not only industries are increasing the
economy of the Gujarat but the agriculture is supporting same
type. Cotton, sugarcane, banana, onion, potatoes, groundnuts
(peanuts), grains and beans are the main corps of Gujarat. There is
a long queue of foreign investors to invest in the state, by that
way Gujarat has been earning business tourism income, and
expanding economy growth.

D) Recreational Tourism
Festival is the synonym of recreation, when Gujarat has numbers
of festival. Fairs are organised during some festivals, and those
fairs are most attraction of tourists. Many if fairs are famous in
tourist list, namely Bhavnath Fair, Kavant Fair, the grant fair -
Vautha, Shamlaji Fair, and Tarnetar Fair. During those fair there are
various activities and competitions are organised. People get
together at a place of fair and enjoy different food, shopping,
rides and colours. Fairs are most famous among national and local
tourists rather than foreigners.

Except the fairs Gujarat state has wildlife and adventurous forests.
Gujarat is 7.46% covered by forest, Gir (Junagadh District) is the
most famous forest and the only home of Asiatic Lions, outside
Africa this forest in Gujarat is only natural habitat of lions and hot
spot of foreigner as well as national tourists.
E) Spiritual Tourism
Gujarat has several of devotional places which attract tourism.
Most of them are Hindus holy places; they visit at least once in
their lifetime. Their religious belief and devotional interest
influence to the foreigners and mostly western people. It makes
them to visit those holy places too. Dwarkashish temple at
Dwarka, Dakor temple, Somnath, Gopnath, Ambaji, Girnar those
are holy places for spiritual tourism.

Interview of Company Heads

We have taken interviews of employees and heads to know how
does tourism helps economic growth and its affect on economy.

Name = Valish Vora

Position = Head
Company Name = E-visa Link
Q1) How does tourism help in economic growth?
Ans) Tourism has growing rapidly all over the world, nowadays
everyone has a passion of leaving their current residential place
and going somewhere else for various purpose. This travelling
motivates the country to build infrastructure, proper transportation,
etc it also generates employment, brings in foreign exchange,
there is exchange of culture, there is growth and development of
the country.
Q2) What are the impacts of tourism?
Ans) General Positive Impacts
 Creates Employment
 Promotes Cultural Awareness
 Preserves Local Tradition
 Money gained can be used for infrastructure, services,
education, health and sanitation
 Natural and man made attractions are conserved

General Negative Impacts

 Leads to pollution
 Local people are hired to do small work in an unhygienic
condition
 Foreign culture influences local culture
 It’s a seasonal business
 Local business face competition from MNC’s or big Indian
Companies.

Name – Chinmay Desai

Position – H.R
Company Name – SOTC
Q1) How does tourism help in economic growth?
Ans) Tourism is a blooming industry in service sector and it helps
the country in every way possible. Now even the tourist
department of every states are promoting their place as tourist
destination with stars as their brand ambassador.

Q2) What are the impacts of tourism?

Ans) Good Economic Impacts
 Brings foreign exchange
  Generates revenues
 Employment opportunities
 Infrastructure development
 Regional development
Bad Economic Impacts
 Small agency cannot keep up with tourist demand
 Some states depend on tourism only so if there is downfall in
tourism the economy goes down
 As tourists traffic increases there are lot of hotels and other
accommodations are being built which leads to destruction

Name – Kiran
Position- Department Head
Company Name – Thomas Cook
Q1) How does tourism helps achieve economic growth?
Ans) It helps in all aspect such as individual growth, regional and
state growth and many more
It develops sector growth and provides multiple facilities and
opportunities
Promoting individual sector helps us and tourists to know more
about the country

Q2) How does tourism help India develop?

Ans) INDIA
The demand tourism in India is expected to grow by 8.2 percent
between 2010 and 2019 and will place India at the third position in
the world. India’s tourism sector is expected to be the second
largest employer in the world, employing 40,037,000 by 2019.
The report forecasts India to get capital investment worth US$
275.5 billion in 2018.

 Positive Impacts:
 It has generated income, resulted in poverty alleviation and
has generated great number of jobs.
 The tourism industry in India generated about US$100 billion
in 2008 and that is expected to increase to US$275.5 billion
by 2018 at a 9.4% annual growth rate.
 It helps in preservation of heritage sites like old monuments
(ex. Taj Mahal and Qutab Minar) and saving the biodiversity;
therefore attracting more tourists and resulting in more
income.
 It encourages infrastructure development, health care
facilities, recreation areas, hotels and restaurants; which
again increases the number of tourist’s attractions.

Problem in India:
 The major problem in the development of tourism in India is
inadequate infrastructure including less air seat capacity,
accessibility to tourist destinations, accommodation and
trained manpower in sufficien .
 Data Analysis
 The Gujarat, from ages has been a powerful witness of two most
important type of tourism activity, the religious and coastal
tourism. In historic sense its major religious centres have been
known to the world from its formation (origin), and that’s becomes
the way to penetrate into Gujarat land. While in modern sense the
coastal area tourism development are showing some contemporary
preparation.
 After recognition of tourism as an economic development the new
tourism policies has been formulated to boost tourism in the state.
Further as the state becomes the Industrial hub, the tourism
phenomena become more of a type of Industry rather an activity.
The huge investment from outside in the industrial sector also
upgraded tourism sector.
 The development of roads, railways, airways, ports puts the
tourism sector on a high. In terms of religious centres the Dwarka,
Somnath, Ambaji, Palitana, Sankheswar etc. are very important
sites where every year millions of tourist whether domestic,
national or international, comes to visit & stay. The coastal tourism
involves the whole Southern part of Kutch, Saurashtra and western
part of South Gujarat provides a number of beautiful & variety of
beaches, which could worth to visit. Some beaches such as
Ahmedpur Mandavi, Tithal, Dandi, Somnath, Chorward,
Porbandar, Madhavpur, Gopnath etc. are among the best beaches
of the country. Except the Saputara, almost all the hill stations in
the state are well recognized religiously. Time to time the
Government is also taking strong inventiveness to support tourism
industry. For such reasons the state also took one important
initiative by creating the year of 2006 as a Gujarat’s Year of
Tourism and came out punching above their weight, revealing a
raft of tourism aces up their wide cotton sleeves.
 The people are indulging deep into rich seams of history and
culture with strings of antique temples and Baroque cenotaphs
(monuments). They are mining the beauty of a landscape that
 stretches out into the Arabian Sea, “like an open jaw of a lion”
with the Saurashtra Peninsula and the Kutch desert marking their
mid-western border. They are promoting their four National Parks,
and 21 wildlife sanctuaries. (GTCL) Gujarat intends to mobilize its
mix of modernity, ancient attractions and unspoiled landscapes to
become a leading world destination. A separate Tourism
Department was established in 1973 to identify and develop the
tourism potential in the State. This was followed by the creation of
Tourism Corporation of Gujarat Limited in 1978 which was
entrusted with the task of undertaking and developing tourism-
related commercial activities. The Corporation is presently
engaged in a variety of activities such as creation of lodging and
boarding facilities for the tourists and other aspects of tourist
facilitation arranging cultural festivals, organizing exhibitions and
producing and distributing maps, posters, brochures and
pamphlets.
 “Gujarat is witnessing a rise in tourism thanks to its effective
campaigns to promote the state's culture and tradition”, Chief
Minister Narendra Modi said Tuesday. “Gujarat is achieving new
milestones in tourism. And considering the progress we have made
so far, there is no looking back," Modi said while inaugurating the
21st International Kite Festival in Ahmedabad. Traditional garba
dance, food festivals, and the Kite Festival have added to Gujarat's
popularity, according to Modi.
 Gujarat tourism, attracting 1.65 crore visitors annually, is expected
to witness a 30 percent increase, added the official. Over 37
countries, including France, Italy, Vietnam, New Zealand and
Ukraine, are participating in the Uttarayan kite festival festival.
The day-long festival has eight Indian states with over 150
participants and will be followed by the Jan 12-13 Vibrant Gujarat
Global Summit.
INDIA TOURISM PERFORMANCE

KEY INDICATORS YEAR - 2017

INTERNATIONAL TOURISTS 10.18mn

ANNUAL GROWTH 15.6%

ESTIMATED 17.3mn
INTERNATIONAL TOURISTS
2027

FOREIGN EXCHANGE 27.69bn

EARNINGS(FEES)

ANNUAL GROWTH OF FEES 20.8%

INDIA’S RANK 13th

DOMESTIC TOURISTS 1.6bn

ANNUAL GROWTH RATE OF 12.7%

DOMESTIC TOURISTS

GUJARAT TOURISM INDUSTRY

KEY INDICATORS %GROWTH

2016-2017
TOTAL TOURISTS FLOW 16.9
FOREIGN TOURISTS 26.1
ARRIVAL
DOMESTIC TOURISTS 16.7
ARRIVAL
CAGR OF LAST 5 YEARS 14.9
  Total tourist arrival is 45 mn. In FY 2016-17
 The tourist flow has grown by over 263% since 2006-07
 Ahmedabad airport has passenger flow of 7.4 mn. In 2016-17 up
by 14.3%.

GUJARAT ECONOMIC SCENARIO

 Gujarat accounts for 7.6 % share to National GDP.
 Gujarat GSDP to be $230 billion by FY 2018-19 EST.
 Gujarat GSDP increased at a CAGR of 11.56 % cent between
FY06-16 to reach US$ 158.19 billion in 2015-16
 Gujarat attracted $3.36 billion FDI in 2016-17.
 Per capita income $ 2100 (E) 2016-17 at current market price.

GUJARAT TOURISM GROWTH DRIVERS

Tourism Assets
 Largest coastline in India - 1600 kms with 16 beaches
 22 Sanctuaries and 4 National Parks
 Only white desert in the world • Multicultural heritage and
monuments.

Infrastructure
 19 Airports (2 international Airports) •
 1 major and 48 minor Ports
 5300 km Rail network
 1.63 lakh kms of motor able Road • Power surplus state.

Government Support
 Financial assistance under the Tourism Policy 2015-20
 100% FDI allowed • Skill development programs
 Fairs and Festivals • Marketing assistance
 Economic scenario
 Gujarat’s economy has grown at an average rate of 10%
between FY13 to FY17 higher than the national average.
 Gujarat is highly industrialised State with 18.4% share in
Country’s industrial output.

Gujarat has a tagline Vibrant Gujarat, it is one of the major strategies

followed by state tourism board. It is one of the tourism campaigns
started to promote Gujarat Tourism with the help of Amitabh Bachchan
as a brand ambassador.

SWOT ANALYSIS
 STRENGTHS
 Amitabh Bachchan brand ambassador
 Vast Geography
 Varied Culture
 Various cuisines
 Friendly people

 WEAKNESS
 Initially not a tourist destination hence branding became difficult
 Tourism promotion started recently therefore it is new compared to
other states

 OPPORTUNITIES
 Blooming of tourism
 Upcoming of social media initiatives
 Increase of people’s spending on travelling

 THREATS
 Other states promoting tourism for their own state
 International travel becoming cheaper.

 POLITICAL FACTORS
 Exploring new avenues to promote Gujarat as tourist destination
 State Government setting budget to promote tourism
 Government of Gujarat has partnered with Indian Chambers of
Commerce & Industry(FICCI)

 ECONOMIC FACTORS
 Gujarat contributes approximately 35% to the total of medical
tourism business in India
 The average foreign tourists spend per person is close to 700$ and
above
 Gujarat has most number of airports
 Gujarat has a good connectivity to tourists spots
 The average contribution of tourism industry to Gujarat States
GDP is close to 2.5% (2017)
 Gujarat ranks 12 in tourism industry in India(2017)

 SOCIAL FACTORS
 Guajarati’s are loveable, kind and friendly people so tourists are
attracted
 Apart from showing Gujarat culture it also has Hindu & Jain
pilgrim centres

 TECHNOLOGICAL FACTORS
 Interactive website of Gujarat tourism
 Facilitates online payment
 Making T.V advertisements featuring Amitabh Bachchan

 ENVIRONMENTAL FACTORS
 Natural beauty, rich heritage, ancient sites and a colourful culture
 Vibrant melting pot of cultures, traditions and movements
 Coastline of 1600kms

 LEGAL FACTORS
 There are many provisions made to protect tourist from any kind of
exploitation

Discussion

 Gujarat chief minister Narendra Modi thanked superstar Amitabh

Bachchan on Sunday for his contribution in bringing the state on
the world tourism map. Modi met the Bollywood megastar in the
city, where he is shooting for the second phase of 'Khushbu
Gujarat Ki', an advertisements campaign to promote tourism in
the state.
 Bachchan is the brand ambassador of Gujarat Tourism. "I
express my deep gratitude for your contribution to bringing the
state on the world tourism map without any expectations from
us," Modi told Bachchan.
"Due to your efforts, tourism sector in Gujarat is developing
at a very rapid rate,"
 In the first phase of the ad campaign, Bachachan had shot at
various places including the white Rann of Kutch, Gir forest,
which is known as the last abode of Asiatic lions and at Mahatma
Gandhi Ashram in Ahmedabad.
 Bollywood icon and Gujarat brand ambassador Amitabh
Bachchan, who has promoted areas like Kutch and Dwarka,
will lend his rich baritone and charismatic presence to attract
 tourists to some more picturesque spots in the state,
including this pretty hill station.
 Bachchan has so far promoted the Kutch region, Dwarka,
Somnath and Gir National Park. These places have seen an
increase in tourist arrivals, including a 30 percent rise in
foreign travellers.
 "Gujarat's tourism has grown and now we stand on fifth spot
among states in India, after Rajasthan, Kerala, Maharashtra
and Goa,"
 "The Gujarat government wants to make Saputara a major
hill station getaway for tourists and we are developing the
place with appropriate infrastructure.
 The state also has a rich Buddhist heritage in the form of
rock-cut caves and edicts across Sabarkantha, Vadnagar,
Junagadh, Rajkot, Kutch and Bharuch, which it wants to
develop as a major Buddhist circuit.
 "Over the next two years, the Gujarat government will pump
in Rs.650 crore towards developing tourism activities and
promoting tourism infrastructure,"
 The Royal Orient Train is an Indian luxury tourism train that
runs between Gujarat and Rajasthan, covering important
tourist locations in the two states. The train started in 1994-
95 as a joint venture of the Tourism Corporation of Gujarat
and the Indian Railways.
 Conclusion
 Gujarat is the state of India, I can say, has numbers of tourists
visit in a year. Except of the tourists places mostly the state is
well known for the food, festivals, people & their life style.
Mainly foreign tourists influence by the state because of
geographical location and having suitable atmosphere.
Simple life style but high quality food influences them more
to visit it often. Honesty, enthusiasm, calm and humbleness
are the natural in the temperament of Gujarati people.
 Various type of tourism is involved in a same place that is the
awesome thing in the Gujarat. This state has been changing
to the infrastructure. Latest technologies and equipment
keep the state update all the time. Most admiral thing is
Gujarat state remain safe while facing many natural disasters.
Even there is none any major damages or harm in the history
of the state.
 Tourism is a very big developing sector of the Gujarat state.
Longest coastline attracts to the foreigners, moreover
cosmopolitan cities, long river banks, colourful festivals, food
with novelty but unchanged culture, speedy-easy but
cheapest transportation system those are all main sources
for to has success and vibrant tourism spot. That is why
Gujarat is called VIBRANT GUJARAT.