Teradata - Wikipedia, The Free Encyclopedia
Teradata - Wikipedia, The Free Encyclopedia
Teradata
From Wikipedia, the free encyclopedia
Teradata Corporation is a publiclyheld
international computer company that sells analytic Teradata Corporation
data platforms, marketing applications and related
services. Its analytics products are meant to
consolidate data from different sources and make
the data available for analysis. Teradata marketing
applications are meant to support marketing teams Type Public
that use data analytics to inform and develop
Traded as NYSE: TDC
programs. In early 2015, the company formed two
(https://www.nyse.com/quote/XNYS:TDC)
divisions: Data & Analytics for its data analytics
S&P 500 Component
platforms and related services and Marketing
Applications for its marketing software and Industry Data warehousing
related services.[4] The corporate headquarters are Founded 1979
in Miamisburg, Ohio. Headquarters Miamisburg, Ohio
Key people President and CEO
Products Integrated Data Warehouse Hardware and
Contents Software, Unified Data Architecture, Big
Data Analytics, Marketing and Business
1 Corporate overview Applications, Professional Services,
2 History Customer Services
3 Technology and products
3.1 Active enterprise data Revenue US$ 2,732.0 million (2014)[1]
warehouse US$ 2,692.0 million (2013)[1]
3.2 Backup, archive, and restore
Operating US$ 532.0 million (2013)[1]
3.3 Platform family income
3.4 Acquisitions US$ 580.0 million (2012)[1]
4 Teradata Marketing Applications Net income US$ 377.0 million (2013)[1]
Division
5 Consulting Services US$ 419.0 million (2012)[1]
5.1 Professional Services Total assets US$ 3,096.0 million (2013)[2]
5.2 Customer Services
6 Partners US$ 3,066.0 million (2012)[1]
6.1 Teradata Partners conference Total equity US$ 1,857.0 million (2013)[2]
7 Big data
US$ 1,779.0 million (2012)[1]
8 Competition
9 References Number of 11,000 (September 2015)[3]
10 External links employees
Slogan Raising Intelligence
Website www.teradata.com
Corporate overview (https://www.teradata.com)
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Teradata is an enterprise software company that develops and sells a relational database management
system (RDBMS) with the same name. Teradata is publicly traded on the New York Stock Exchange
(NYSE) under the stock symbol TDC.[5]
The Teradata product is referred to as a "data warehouse system" and stores and manages data. The data
warehouses use a "shared nothing" architecture, which means that each server node has its own memory
and processing power.[6] Adding more servers and nodes increases the amount of data that can be stored.
The database software sits on top of the servers and spreads the workload among them.[7] Teradata sells
applications and software to process different types of data. In 2010, Teradata added text analytics to track
unstructured data, such as word processor documents, and semistructured data, such as spreadsheets.[8]
Teradata's product can be used for business analysis. Data warehouses can track company data, such as
sales, customer preferences, product placement, etc.[7]
Teradata has a supplier diversity program that designates a minimum of 3 to 5% of spending on minority,
women, veteran, or small business vendors.[9]
In 2013, the Ethisphere Institute named Teradata as one of the "World's Most Ethical Companies."[10]
History
Timeline information taken from Teradata company history unless otherwise cited.[11]
1976–1979: concept of Teradata grows from research at California Institute of Technology (Caltech)
and from the discussions of Citibank's advanced technology group.[12]
Incorporated in 1979 in Brentwood, CA by Dr. Jack E. Shemer, Dr. Philip M. Neches, Walter E.
Muir, Jerold R. Modes, William P. Worth, and Carroll Reed.
1984: Teradata releases the world's first parallel data warehouses and data marts.[13]
1986: Fortune Magazine names Teradata "Product of the Year."
1987: Teradata initial public offering in August
1989: Teradata partners with NCR to build new database computers.
September 1991: AT&T Corporation acquires NCR.[14]
December 1991: NCR announces acquisition of Teradata.[15]
1992: Teradata creates the first system over 1 terabyte, which goes live at WalMart.[16]
1996: A Teradata database becomes the world's largest database at 11 terabytes.
1997: NCR becomes independent from AT&T.[14]
1997: Teradata customer creates world's largest production database at 24 terabytes.
1999: Teradata customer has world's largest database with 130 terabytes.
2000: NCR acquires Ceres Integrated Solutions and its customer relationship management
software.[17]
2000: NCR acquired Stirling Douglas Group and its demand chain management software.[18]
2003: Teradata University Network is created as an independent teaching portal led by university
professors. Nearly 170 universities in 27 countries included in network.
2005: Teradata acquires DecisionPoint software[19] and rebrands it as Teradata Decision Experts.
2007: Teradata established as an independent public company.[20]
2007: Mike Koehler becomes the CEO of Teradata.[21]
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2008: Teradata acquires Claraview, a professional services company, establishing it as a division of
Teradata.[22]
2011: Teradata acquires Aprimo[23] and Aster Data Systems.[24]
2012: Teradata acquires eCircle, a direct marketing company with focus on email.[25]
2014: Teradata acquires Revelytix, a provider of information management products for big data, and
Hadapt, a company that developed a platform integrating SQL with Apache Hadoop.[26]
2014: Teradata acquires Rainstor, a company specializing in online big data archiving on Hadoop.[27]
2015: Teradata acquires Appoxxee, a mobile marketing SoftwareasaService provider.[28]
Technology and products
Teradata is a massively parallel processing system running a sharednothing architecture.[29] Its technology
consists of hardware, software, database, and consulting. The system moves data to a data warehouse where
it can be recalled and analyzed.[13]
The systems can be used as backup for one another during downtime, and in normal operation balance the
work load across themselves.[30]
In 2009, Forrester Research issued a report, "The Forrester Wave: Enterprise Data Warehouse Platform," by
James Kobielus,[31] rating Teradata the industry's number one enterprise data warehouse platform in the
"Current Offering" category.
Marketing research company Gartner Group placed Teradata in the "leaders quadrant" in its 2009, 2010,
and 2012 reports, "Magic Quadrant for Data Warehouse Database Management Systems".[32][33]
Teradata is the most popular data warehouse DBMS in the DBEngines database ranking.[34]
In 2010, Teradata was listed in Fortune’s annual list of Most Admired Companies.[35]
Active enterprise data warehouse
Teradata Active Enterprise Data Warehouse is the platform that runs the Teradata Database, with added
data management tools and data mining software.
The data warehouse differentiates between “hot and cold” data – meaning that the warehouse puts data that
is not often used in a slower storage section.[36] As of October 2010, Teradata uses Xeon 5600 processors
for the server nodes.[37]
Teradata Database 13.10 was announced in 2010 as the company’s database software for storing and
processing data.[38][39]
Teradata Database 14 was sold as the upgrade to 13.10 in 2011 and runs multiple data warehouse
workloads at the same time.[40] It includes columnstore analyses.[41]
Teradata Integrated Analytics is a set of tools for data analysis that resides inside the data warehouse.[42]
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Backup, archive, and restore
BAR is Teradata’s backup and recovery system.[43]
The Teradata Disaster Recovery Solution is automation and tools for data recovery and archiving. Customer
data can be stored in an offsite recovery center.[44]
Platform family
Teradata Platform Family is a set of products that include the Teradata Data Warehouse, Database, and a set
of analytic tools. The platform family is marketed as smaller and less expensive than the other Teradata
solutions.[45]
Acquisitions
Valuation in
Acquisition date Company Purpose References
millions USD
Big Data, SQLon [46]
July 17, 2014 Hadapt 50
Hadoop
July 16, 2014 Revelytix Big Data, Metadata [46]
Teradata Marketing Applications Division
The Teradata Marketing Applications division is structured to support a portfolio of products and services
under the umbrella of Teradata Integrated Marketing Cloud.
The Teradata Integrated Marketing Cloud makes it possible for companies to communicate to customers in
ways that are relevant to each individual. Core components of the marketing and analytics applications
include four major areas of marketing practiced today: • Marketing Resource Management – Plan
marketing budgets, manage the marketing spend and resources to develop and deliver campaigns and
creative assets. • OmniChannel Marketing – Execute and deliver interactions to engage the customer across
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traditional and digital channels. • Digital Marketing – Execute, deliver and analyze digital customer
communications, including email, mobile, social and web. • Marketing Analytics Understand customer
behavior over time and predict the likely response and impact of marketing efforts.
These marketing applications largely result from the acquisition of Indianapolis, Ind.based Aprimo in 2011
and Munichbased eCircle in 2012. Additional product capabilities have come from the 2014 acquisitions of
creative marketing agency Ozone Online, digital marketing company Argyle Social, and mobile messaging
company Appoxee.
Consulting Services
Professional Services
Teradata's Consulting Services organization is a global business that support the design and implementation
of Teradata data warehousing solutions, Teradata Aster big data analytics and Teradata’s Marketing and
Analytic Applications. Teradata Consulting Services employs more than 3,000 consultants who assist
customers with data acquisition and integration services, business intelligence, (Insert Link to Wikipedia BI
entry) Teradata applications, quality and testing, and general database (Insert Link to Wikipedia database
entry) support services. Teradata Consulting Services maintains five global Consulting Development
Centers around the world.
Customer Services
Teradata Customer Services support customers experiencing hardware or software issues. In 2015, the
global support center earned its 10th Consecutive SCP Certification, a program that recognizes leaders who
deliver worldclass support and 100+ best practices.
Partners
Below is a partial list of Teradata partners.
Attunity[54]
Capgemini
Cloudera
IBM
Informatica: Dual Load solution[55]
Intel
Kalido: Teradata and Kalido Accelerate product[56]
MapR
Microsoft
MicroStrategy: joint business intelligence products[57][58]
NetApp
Oracle
SAP: Netweaver datawarehouse[59]
SAS
Symantec[60]
Tableau Software: interactive data visualization products focused on business intelligence[60]
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TIBCO Spotfire[61]
WhereScape: data warehouse development and management tools
Teradata Partners conference
Teradata holds an annual user group conference and expo known as Teradata Partners with keynote
industry speakers, educational sessions led by customers and other vendors.[62] The Teradata Partners
Conference has been an annual event since 1985.[63] The conference involves lectures and speeches on
technical and business topics and announcements about new products.[64]
Big data
Teradata began to associate itself with the term “Big Data” in 2010. CTO Stephen Brobst attributes the rise
of big data to “new media sources, such as social media.”[65] The increase in semistructured and
unstructured data gathered from online interactions prompted Teradata to form the “Petabyte club” in 2011
for its heaviest big data users.[66]
The rise of big data resulted in many traditional data warehousing companies updating their products and
technology.[67] For Teradata, big data prompted the acquisition of Aster Data Systems in 2011 for the
company’s MapReduce capabilities and ability to store and analyze semistructured data.[68]
Public interest in big data resulted in a 13% increase in Teradata’s global sales.[66]
Competition
Teradata's main competitors are similar products from vendors such as Oracle, IBM, Microsoft and Sybase
IQ. Also, competitors include data warehouse appliance vendors such as Netezza[69] (acquired in November
2010 by IBM), DATAllegro (acquired in August 2008 by Microsoft), ParAccel, Pivotal Greenplum
Database, and Vertica Systems (acquired in February 2011 by HP), and from packaged data warehouse
applications such as SAP BW and Kalido.
References
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13. Pereira, Brian (January 1, 2010). "Marrying Strategic Intelligence with Operational Intelligence".
InformationWeek. Retrieved December 13, 2011.
14. Andrews, Edmund (January 11, 1996). "AT&T Acquisition, Soon to be Spun Off, Regains NCR Name". The
New York Times. Retrieved December 13, 2011.
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17. "Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.". The New York Times. April 12, 2000.
Retrieved December 13, 2011.
18. "NCR Completes Acquisition of Sterling Douglas Group". Press release (NCR). July 14, 2000. Retrieved
August 16, 2013.
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(http://www.dbms2.com/2008/09/15/teradatadatawarehouseappliance/)
External links
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Media related to Teradata at Wikimedia Commons
Official website (https://www.teradata.com)
Educational Blog: www.dwhpro.com
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