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GULSHAN

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Kayam Yamini
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35 views2 pages

GULSHAN

Uploaded by

Kayam Yamini
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GULSHAN - PIRATE OR MESSIAH ?

1. Why do you think Super Cassettes became so successful in the early 1980s? Do you
agree that the inaction of the then market leaders contributed to the growth of music
piracy?
A. Before 1970’s it was costlier to buy music or a video cassette. It was not affordable by
low class people. In 1970’s T-series come up with low cost cassettes and encouraged new
singers, recorded and supplying for low price. It made music available for everyone. In
1980s it music industry got big success. It increased the size of music industry by four
fold.

GCI and MIL had been virtually looting the consumer by charging absurdly high prices
for music cassettes. Gulshan had done the customers a great service by making cheaper
cassettes, and retailing them through small shops all over the country, thus making
cassettes affordable and easily available even to the common man . So we can say that we
can say that by pricing high companies made the market to lead piracy.

2. Though piracy and cover versions were ethically and/or legally unacceptable, they aided
the growth of the music industry and promoted fresh talent. Critically evaluate this
statement, with particular reference to the T-Series story.
A. As I earlier discussed T-series come up with low cost cassettes and encouraged new
singers, recorded and supplying for low price. It made music available for everyone. In
1980s it music industry got big success. It increased the size of music industry by four
fold.

3. Analyze the problems being faced by the Indian music industry. As the manager of a
music company in the organized sector, what strategies can you adopt to curb piracy?

A. The copyright holder has a set of different rights which are governed partly by the Berne
Convention, where there are minimum rights, and partly by national law, which often
takes the rights even further. Traditionally and historically, the right of reproduction is
the key, which incidentally is reflected in the word copyright. The right of reproduction
would, for instance, cover the printing of books – and photocopying too – but it also
covers more modern methods of reproduction such as tape recording and the copying of
tape recordings. It covers the storage of works in computer memories and of course the
copying of computer programs on diskettes, CD-ROMS, CD- writeable ROMS and so
on. Another right that has a long history is the right of performance. You perform a
work when you play a tune, for example, or when you act on stage, and over the year that
right has given rise to a number of other rights, such as the right of broadcasting and the
right of communication to the public, the latter being sometimes defined differently in
various national laws: broadcasting may actually form part of communication to the
public, or they may be linked parallel concepts, but typically all kinds of communication
will be covered, broadcasting being one, but cable distribution could be another, and
Internet distribution another again.

According to this right industry should take the copy right and it should try to supply for
reasonable price then people won’t go for piracy products for less difference in price.

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