Total No. of Questions - 07] [Total No.

of Printed Pages - 02

[4287] – 101
P. G. D. B. M. (Semester-I) Examination, 2012
101 : PRINCIPLES AND PRACTICES OF
MANAGEMENT AND ORGANISATIONAL BEHAVIOR
(2008 Pattern)
Time : Three Hours Total Marks : 70
Note : (i) Question No. 1 is compulsory.
(ii) Solve any three of the remaining.
(iii) Figures to the right indicate full marks.

Q. 1. (a) Define the term ‘Management’. Explain the function of [15]

management.

(b) Define the term ‘Organizational Behaviour’. [10]

Q. 2. Explain ‘Maslow’s Need Hierarchy Theory’ of motivation. [15]

Q. 3. Explain the concept of organizational structure. What are the basis

on which departmentation is done? Explain with examples. [15]

Q. 4. What are the different types of conflicts? What is the impact of

conflicts on organisational participants? [15]

Q. 5. Explain in depth the significant contribution made by F.W. Taylor

towards management. [15]

Q. 6. Define leadership. Explain types of leadership with suitable examples. [15]

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Q. 7. Write notes on ‘any three’ of the following : [15]

(a) MBO

(b) Management of stress

(c) Johari Window

(d) Steps in decision making

(e) Formal and informal groups

‹‹‹

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[4287] – 103
P. G. D. B. M. (Semester-I) Examination, 2012
103 : MANAGERIAL ECONOMICS (NEW)
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) All questions carry equal marks i.e. 14 each.
(iii) Draw suitable diagrams wherever necessary.

Q. 1. Describe the scope of Managerial Economics. Which economic

concepts are useful in decision making?

Q. 2. Explain the concept of price elasticity of demand w.r.t. determinants,

types, use.

Q. 3. State and explain the Law of Variable Proportions with production

schedule and diagram.

Q. 4. Explain the terms with examples :

(1) Price discrimination
(2) Product differentiation

Q. 5. Explain any two pricing strategies.

Q. 6. Show how a perfectly competitive firm reaches its equilibrium in the

long run.

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Q. 7. Write notes on any two :

(a) Elasticity of supply.
(b) Cost forecasting
(c) Support price
(d) Break-even analysis.

‹‹‹

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[4287] – 201
P.G.D.B.M. (Semester - II) Examination, 2012
201 : MARKETING MANAGEMENT
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) All questions carry equal marks i.e. 14 each.

Q. 1. Explain significance of 4Ps of marketing in competitive enviornment

with an appropriate example of FMCG product.

Q. 2. What is product life cycle? How marketing mix changes along with
different phases of product life cycle?

Q. 3. State and explain factors inthiencing pricing decisions with appropriate

example.

Q. 4. Elaborate importance and role of distribution channels in marketing.

Q. 5. “Promotion of a product for good sales turnover is imperative”.

Comment.

Q. 6. What is meant by branding of a product? Explain its importance for

FMCG products.

Q. 7. Write notes on any two of the following :

(a) New trends in packaging
(b) Managing price changes
(c) On-line marketing

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[4287] – 202
P.G.D.B.M. (Semester - II) Examination, 2012
202 : FINANCIAL MANAGEMENT
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Question No. 1 is compulsory and carries 10 marks.

(ii) Attempt any two questions from each section, carry 15 marks each.
(iii) Use of simple calculator is allowed.

Q. 1. Explain in brief the functions of a Finance Manager?

SECTION - I
Q. 2. Explain various methods of raising fund with their merits and demerits.

Q. 3. Discuss in detail various factors affecting the dividend policy of a

company.

Q. 4. Write short notes on any three :

(a) Cash Management
(b) Leverage
(c) ADR and GDR
(d) Under Capitalization
(e) Bonus Share

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SECTION -II
Q. 5. A firm whose cost of capital is 10% is considering two exclusive projects
X and Y, the details of which are :
Year Project X Project Y PV Factor @ 10%
Cost (`) 0 70,000 70,000
Cash Flow 1 10,000 50,000 0.909
2 20,000 40,000 0.826
3 30,000 20,000 0.751
4 45,000 10,000 0.683
5 60,000 10,000 0.621
Compute the Pay Back Period, Net Present Value and Profitability Index
for both projects.

Q. 6. ‘H’ Ltd. plans to sell 30,000 units next year. The expected cost of goods
sold is as follows :
Cost per unit
Raw Material 100
Manufacturing Expenses 30
Sales and Administration and Financial Expenses 20
Selling Price 200
Duration and various stages of operating cycles are expected to be as
follows :
Raw Material - 2 months WIP (Work-in-progress) - 1 month
Finished Goods - ½ month Debtors - 1 month
Assuming monthly sales level of 2500 units, estimate gross working
capital requirement, if desired cash balance is 5% of Gross Working
Capital and Work in Progress is 25% complete with respect to
manufacturing expenses.

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Q. 7. A company believes that it is possible to increase sales if credit terms

are relaxed. At present, the sales are projected at ` 20,00,000; a profit/
volume ratio of 30%, fixed cost at ` 1,00,000, bad debts 1% and an
accounts receivable turnover of 10 times. The relaxed credit policy is
expected to increase the sales up to ` 25,00,000. However, bad debts
will rise to 2% of sales and accounts receivable turnover will decrease
to 6 times.
The expected rate of return on investment is 20%. Advise the company
about acceptance of the proposal.

Q. 8. Using the following data, complete the Balance-Sheet below :

`
Gross Profit : 20% of sales 60,000
Shareholders’ funds 50,000
Credit sales 80% of the total sales
Tatal assets turnover 3 times
Inventory turnover (to cost of sales) 8 times
Average collection period
(360 days a year) (to cost of sales) 18 days
Current ratio 1.6
Long term debt to equity 40%
Liabilities Amt. Assets Amt.
` `
Shareholders’ equity Fixed assets
Long term debt Cash
Creditors Debtors
Inventory
Total Total

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[4287] – 203
P. G. D. B. M. (Semester-II) Examination, 2012
203 : OPERATIONS MANAGEMENT
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) All questions carry equal marks i.e. 14 each.
(iii) Use of calculator to allowed

Q. 1. Explain the concept of Operations Management and describe in brief

contributions made by Henry Ford and Taguchi.

Q. 2. Describe the characterstics of job production and mass production.

Q. 3. Explain the principles of facilities layout and list types of layout.

Q. 4. (a) Explain the symptoms of poor production planning and control

in a manufacturing organisation.
(b) Describe with example meaning and application of crashing.

Q. 5. Explain the meaning and importance of Spare Parts Management and

Maintenance Planning.

Q. 6. (a) State the meaning and application of control charts.

(b) Describe in brief how following are computed for X, − R, and
C charts.
(i) Process average or centreline.
(ii) Upper control limit
(iii) Lower control limit

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Q. 7. (a) Describe with an example meaning and use of Flow Diagram

or Process Mapping.
(b) An industrial operation consists of five elements with following
observed times and performance ratings :
Element Observed Performance
Time in Minutes Rating in %
A 0.20 85
B 0.08 80
C 0.50 90
D 0.12 85
E 0.10 80
Assuming allowances as 17% of the basic time, calculate standard
time per piece.

Q. 8. Write notes an any two of the followings :

(a) OC curve
(b) Integration of manufacturing and services
(c) Six sigma
(d) Concept of TPM

‹‹‹

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[4287] – 301
P.G.D.B.M. (Semester - III) Examination, 2012
301 : HUMAN RESOURCE MANAGEMENT
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Answer any five questions.

(ii) All questions carry equal marks.

Q. 1. Define HRM. Explain various functions of HRM.

Q. 2. Explain in detail various steps in selection process.

Q. 3. Training Need Analysis is necessary for training effectiveness.

Discuss.

Q. 4. Explain in detail Assessment Centre Method of Performance

Appraisal.

Q. 5. Explain Model Grievance Handling Procedure.

Q. 6. Explain how quality circles ore operated. State their advantages.

Q. 7. Write short notes on (Any Two) :

(a) Job Evaluation
(b) Kaizen
(c) TQM
(d) Dismissal, Suspension and lay off.

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[4287] – 302
P. G. D. B. M. (Semester-III) Examination, 2012
302 : MANAGEMENT INFORMATION SYSTEM
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Question No.6 is compulsory.

(ii) Attempt any four from the remaining.
(iii) Figures to the right indicate full marks.

Q. 1. Define MIS and state contemporary approaches to MIS. [15]

Q. 2. State and explain attributes of quality information. How information

is used as a strategic resource. [15]

Q. 3. State advantages of Data Base Management Systems. How data is

extracted from databases? [15]

Q. 4. Differentiate between Decision Support System and Executive

Information System. [15]

Q. 5. What is information security? How information security is provided

to MIS? [15]

Q. 6. Write short notes any two : [10]

(a) MIS as a strategic resource
(b) Ethical issues related to MIS
(c) Role of information in decision making
(d) Network types
‹‹‹

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[4287] – 303
P. G. D. B. M. (Semester-III) Examination, 2012
303 : LEGAL ASPECTS OF BUSINESS
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) All questions carry equal marks i.e. 14 each.

Q. 1. Define contract. Explain essentials of a valid contract.

Q. 2. Explain rights of unpaid seller under sale of Good Act, 1930.

Q. 3. What is meant by lifting or piercing the corporate veil under Companies

Act.

Q. 4. Explain difference between Promissory Note, Bill of Exchange and

Cheque. Write detailed legal provisions.

Q. 5. Define consumer. Explain nature and scope of remedies under the Act.

Q. 6. Explain various cyber crimes.

Q. 7. Write short notes on any two :

(a) Free consents
(b) Quasi contract
(c) Dishonour of a cheque
(d) District forum
(e) Digital Signature
‹‹‹

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[4287] – 401
P. G. D. B. M. (Semester-IV) Examination, 2012
401 : MANAGEMENT CONTROL SYSTEM
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Answer any four questions from Section-A and any one question
from Section-B.
(ii) All questions carry equal marks.

SECTION - A

Q. 1. “Management control is the process by which managers influence other

members of the organisation to implement organisation strategies”.
Comment and explain the statement.

Q. 2. What is a responsibility centre? Differentiate between engineered

responsibility centre and discretionary responsibility centre.

Q. 3. What are the differences in the nature of control in manufacturing sector

and control in service sector. Explain the management control system
in banking sector.

Q. 4. What are financial and non-financial measures with respect to balance

score card. Explain in details.

Q. 5. Write short notes one any three :

(a) Need for transfer pricing
(b) Management control and operational control

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(c) Budget as a control tool

(d) Strategic planning
(e) Cost audit

SECTION - B

Q. 6. M/s Anuradha Cosmetics Pvt. Ltd. has 15 offices in Maharashtra,

Gujarat, Goa and Delhi. It has 30 land lines and 15 mobiles. The company
is concerned about the mounting telephone bills.
You are required to design a management control system to regulate
and control the cost of communication / bills by making a policy and
rules / procedures to control the cost.

Q. 7. Anil Chemicals has two divisions A and B. The details are as follows :-
Division A Division B
(Rs) (Rs)
Investment Capital 90,000 50,000
Net Income Before Tax 20,000 12,500
Capital Charges @15%
(a) Calculate : The return on investment and
(b) The Economic Value Added (E. V. A.) residual income.

‹‹‹

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[4287] – 402
P. G. D. B. M. (Semester-IV) Examination, 2012
MARKETING MANAGEMENT SPECIALIZATION-I(A)
402-A : INTEGRATED MARKETING COMMUNICATION
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five question.

(ii) All questions carry equal marks i.e. 14 each.

Q. 1. Explain concept of Integrated Marketing Communication. Explain

different elements of IMC with suitable examples.

Q. 2. Which are the different types of advertising? Explain the importance

of advertising.

Q. 3. What are different types of Ad. Agencies? Explain the roles and
responsibilities of each department of an Ad. Agency.

Q. 4. You are the Promotion Manager of a new packed drinking water that
would compete with existing packed drinking water brands. What
promotion(s) would you need to offer to get your product in retail
outlets?

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Q. 5. “Ethical Responsibility is a must while designing IMC for Advertising

Campaign.” Comment on above statement with a view of Ethical and
Social Responsibility of Advertiser.

Q. 6. Explain the term publicity with relationship between advertising and

publicity.

Q. 7. Write short notes on any two :

(a) AIDA Model

(b) Event Management

(c) Trade Fairs and Exhibitions

(d) Personal Selling

‹‹‹

[4287] – 402 Page 2

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[4287] – 403
P.G.D.B.M. (Semester– IV) Examination
FINANCE SPECIALIZATION–I(B)
402-B : DIRECT TAXATION
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) All questions carry equal marks i.e. 14 each.

Q. 1. Give any five examples of Income chargeable to tax under the head
Income from other sources. What are the various expenses deductible
under the same head?
Q. 2. Explain the provisions under the Income Tax Act 1961 regarding.
· TDS on salary income
TDS on payment to contractor and subcontractor
TDS on rent
TDS on fees for professional and Technical services
Q. 3. Write a detailed essay on set off and carry forward of losses.
Q. 4. It is said that “tax liability of any person depends upon his residential
status as well as nationality” do you agree? Substantiate your answer.
Q. 5. Write short notes on (any two) :
(a) Deductions under income from house property
(b) Gross Annual value
(c) Property income exempt from tax
Q. 6. Discuss with reasons, the admissibility of the following expenses while
computing profits and gains of business.
(a) Income tax paid ` 30,000/-.

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(b) Outstanding sales tax of previous years paid during the year
` 20,000/-.
(c) Interest paid on loan taken for daughter’s marriage ` 8,000/-.
(d) Loss due to Robbery ` 50,000/-.
(e) Legal expenses ` 10,000/- to defend the assessee’s title to his
assets.
(f) An amount of ` 5,00,000 was paid as lump sum for the acquisition
of technical knowhow.
(g) A technical consultant was paid the consultancy charges of
` 35,000 in cash.

Q. 7. Mr.Ram is working as the General Manager of a Company. Following

are the details of his salary for A.Y 2012-2013.
Basic salary ` 1,80,000 p.a.
Dearness Allowance- ` 12,000 per month.
Education allowance for two children: ` 750 per month per child.
Travelling allowance for his official travelling ` 50,000. However, he
has actually spent only ` 42,000 /-.
He stays in furnished flat provided by the company. Cost of the furniture
is ` 1,50,000. He pays ` 4,000 per month from his salary towards the
rent.
The company has contributed ` 18,000 to his RPF. Interest credited to
his account @14% p.a. amounted to ` 14,000/-.
Calculate the income from salaries for Mr. Ram for A.Y. 2012-2013.

Q. 8. Write short notes on (any two):

(a) Compulsory filing of returns based upon economic criterions
(b) Types of assessments
(c) MAT
(d) Capital asset and its types
‹‹‹

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[4287] – 404
P. G. D. B. M. (Semester-IV) Examination, 2012
COMPUTER SPECIALIZATION - I(C)
402-C : D.B.M.S WITH ORACLE
(2008 Pattern)
Time : Three Hours Total Marks : 70
Note : (i) Q1 and Q5 are compulsory.
(ii) Solve any two questions from the remaining.
(iii) Draw neat labeled diagram wherever necessary.

Q. 1. Consider following table structure to write SQL queries : [20]

Patient (Patient_no, patient_name, p_add, p_birth_date, p_phone)
Room (Room_id, Room_type, room_rate)
Doctor (doc_id, doc_name, doc_add, doc_type, doc_mobile)
Patient_transaction_table (patient_no, doc_id, room_id,
patient_admit_date, patient_discharge_date, total_room_charges,
treatment_name, treatment_charge, total_bill_amount)
Solve the following queries based on above tables :
(1) Create above four tables with proper constraints (primary key,
foreign key, etc.)
(2) Insert appropriate data in the above tables (Add minimum 5 records
in each table)
(3) Display all patient details who are taking the treatment under the
doctor LELE.
(4) List all the doctors who are visiting.
(5) Display all patient details
whose total_bill_amount is greater than ` 20000

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(6) Count total doctors those who are visiting.

(7) Display all patient details those who are more than 10 days in
hospital.
(8) List all patients who are admitted today.
(9) List all patients who are admitted in Private room.
(10) Display name of patient who paid maximum bill.

Q. 2. (A) What are Codd rules? Define? [10]

(B) Explain 3-tier archietcture of DBMS. [10]

Q. 3. (A) Write a PL/SQL block, which will check that whether accepted
number is Palindrome number, or not. [10]
(B) Explain DCL statement with example? [10]

Q. 4. (A) Explain Date, String, Conversion Functions with examples? [10]

(B) Explain Relational Algebra in detail? [10]

Q. 5. Write short notes on following any two : [10]

(a) Primary and Foreign Key
(b) Views in Oracle
(c) Characteristics of DBMS
(d) Sub-Queries in SQL

‹‹‹

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[4287] – 405
P. G. D. B. M. (Semester-IV) Examination, 2012
PRODUCTION AND MATERIALS SPECIALIZATION - I (D)
402-D : INVENTORY MANAGEMENT AND
MATERIALS REQUIREMENT PLANNING
(2008 Pattern)
Time : Three Hours Total Marks : 70
Note : (i) Attempt any five questions.
(ii) All questions carry equal marks i.e. 14 each.

Q. 1. Explain the importance and essentials of inventory management. What

are the problems in inventory management?

Q. 2. What do you mean by an Inventory? Discuss the various elements of

inventory cost?

Q. 3. Discuss a basic EOQ Model and the quantity discount for EOQ model?

Q. 4. Why is the vendor relationship important in JIT environment? What

sort of system defects are exposed when JIT is implemented?

Q. 5. Enumerate the various considerations which favour

(a) Making in - home and

(b) Outsourcing (or buying)

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Q. 6. What is “Master Schedule” in MRP? Why it is important? What

information is required in producing the master schedule?

Q. 7. Short Notes - Answer (Any Two) :

(a) Lead Time

(b) Assumption in EOQ

(c) ABC analysis

(d) Inventory turnover and productivity

‹‹‹

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[4287] – 406
P. G. D. B. M. (Semester-IV) Examination, 2012
HUMAN RESOURCE MANAGEMENT
SPECIALISATION - I (E)
402-E : LABOUR LAWS
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) Marks to the right indicate maximum marks for that question.

Q. 1. Enumerate the provisions regarding health under Factories Act 1948. [14]

Q. 2. Explain provisions regarding working hours for theatres and other

places of public amusement and entertainment under shop Act 1948. [14]

Q. 3. What are the provisions regarding welfare and health of contract labour

under Contract Labour Act 1970? [14]

Q. 4. Define “Industry” under Industrial Disputes Act 1947. Give suitable

examples. [14]

Q. 5. What are model standing orders under IE(SO) Act 1946? [14]

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Q. 6. Enumerate unfair labour practices on the part of the employer under

MRTU Act 1971. [14]

Q. 7. Write short notes on any two : [14]

(a) Occupier under Factories Act

(b) Illegal strike under ID Act

(c) Industrial court under MRTU Act

‹‹‹

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[4287] – 407
P.G.D.B.M. (Semester– IV) Examination, 2012
MARKETING SPECIALIZATION–II(A)
403-A: INTERNATIONAL MARKETING
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) All question carry equal marks.

Q. 1. A cooperative in Uruli Kanchan Taluka of Pune district of Maharashtra

state is planning to enter into international marketing with grapes as
an industrial raw material for wine production in Mediterranean region.
You as a marketer are entrusted on the responsibility to market, suggest
ways and means for the above mentioned task.

Q. 2. Explain in details the process of segmentation in international market.

Q. 3. Give an account of the produce followed for exporting goods from

Indian ports.

Q. 4. Compare and constrast the uniform pricing strategy Vs market by market

pricing strategy in International marketing.

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Q. 5. What do you mean by international marketing environment? Discuss

the socio / cultural and the political environment in detail.

Q. 6. Write short notes on (any two):

(a) Incoterms

(b) Transfer Pricing

(c) Marine Insurance

Q. 7. Discuss the role of Exim bank in promotion of exports in India.

‹‹‹

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[4287] – 408
P. G. D. B. M. (Semester - IV) Examination, 2012
FINANCE SPECIALIZATION - II(B)
403-B : ADVANCED FINANCIAL MANAGEMENT
(2008 Pattern)
Time : Three Hours Total Marks : 70
Note : (i) Question No. 1 is compulsory and carries 10 marks.
(ii) Attempt any two questions each from Section I and Section II,
carry 15 marks each.
(iii) Use of simple calculator is allowed.
(iv) Solve both the Sections in one and the same answer book.

Q. 1. A newly formed company has to prepare an estimate of working capital

requirements for the coming year. The information about the projected
Profit and Loss A/c of the company is as under :
Particulars Amount in `
Sales 21,00,000
Less : Cost of goods sold 15,30,000
Gross Profit 5,70,000
Less : Administrative expenses 1,40,000
Selling expenses 1,30,000
Profit before tax 3,00,000
Provision for tax 1,00,000
Cost of goods sold has been
derived as follows :
Materials used 8,40,000
Add : Wages and other 6,25,000
manufacturing expenses
Add : Depreciation 2,35,000

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17,00,000
Less : Stock of F.G. 1,70,000
(10% produced not yet sold)
15,30,000
The figures above relate only to the goods that have been finished and
not to those in process, goods equal to 15% of the year’s production
(in terms of physical units) are in process, requiring on an average full
materials but only 40% of other expenses. The company believes in
keeping two months consumption of material in stock.
All expenses are paid in one month in arrears; suppliers of materials
extend one and half months credit. Sales are 20% cash and the rest at
two months credit, 70% of the income tax has to be paid in advance in
quarterly installments. Cash balance desired is ` 40,000.
SECTION - I
Q. 2. (a) What is economic value added? How it is calculated?
(b) A manufacturing company earned PAT of ` 123 crore in 2008
paying interest of ` 24 crore. The company’s invested capital is
` 1,340 crore and WACC is 15%. Calculate the company’s EVA.
Tax rate is 35%.

Q. 3. Define and explain the term ‘Accounting Standards’. State various

International Accounting Standards.

Q. 4. What do you mean by ‘Optional Capital Structure’? What is its link

with the cost of capital?

Q. 5. Write short notes on (Any Three) :

(a) Projected Financial Statements
(b) Human Resource Accounting

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(c) Flexible Budget

(d) Corporate Governance
(e) Sensitivity Analysis
SECTION - II
Q. 6. From the following Balance Sheet of Ashoka Ltd., Pune, calculate the
following ratios
(a) Current ratio
(b) Liquidity ratio
(c) Debt to equity ratio
(d) Proprietary ratio
(e) Current assets to fixed asset ratio
Balance Sheet of Ashoka Ltd. as on 31-3-2010
Liabilities Amount Assets Amount
Equity Capital 10,00,000 Goodwill (at cost) 5,00,000
6% Preference Capital 5,00,000 Plant and Machinery 6,00,000
General Reserve 1,00,000 Land and Building 7,00,000
Profit and Loss A/c 4,00,000 Furniture 1,00,000
Provision for Taxation 1,76,000 Inventories 6,00,000
Bills Payable 1,24,000 Bills Receivables 30,000
Bank Overdraft 20,000 Sundry Debtors 1,50,000
Sundry Creditors 80,000 Bank 2,00,000
12% Debentures 5,00,000 Investments 20,000
(short term)
Total 29,00,000 Total 29,00,000

Q. 7. Briefly discuss important aspects of valuation of Inventory and Fixed

Assets as laid down by Indian Accounting Standards.

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Q. 8. Define the term ‘Working Capital’ and explain the types of working
capital.

Q. 9. “Financial planning is the key to successful business operations”.

Explain and discuss the characteristics of a financial plan of a
joint-stock company.

‹‹‹

[4287] – 408 Page 4

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[4287] – 41
P. G. D. B. M. (Semester - IV) Examination, 2012
401 : MANAGEMENT CONTROL SYSTEM
(2005 Pattern)
Time : Three Hours Total Marks : 60

Note : (i) Answer any three questions from Section A.

and any one question from Section B.
(ii) All questions carry equal marks.

SECTION - A

Q. 1. Explain the concept of management control system. What do you

understand by strategic planning.

Q. 2. Why budgetary control is taken as a tool for management control

system? Explain in detail.

Q. 3. How management control system in manufacturing sector differ from

management control in service sector?

Q. 4. Write short notes on any three :-

(a) Activity Base Costing
(b) Balance score card
(c) Goal congruence
(d) Functions of a controller.
(e) Economic value added (E.V.A.)

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SECTION - B

Q. 5. A company has the practice of fixing inter-department transfer price

for its product on the basis of cost plus a return on investment in the
division.
The budget for division for the year is as follows :-
1. Annual budgeted out put 3,00,000 units
2. Variable cost of the product ` 10 per unit
3. Annual fixed cost of Division A ` 10,20,000
4. Total investment in the division ` 20,00,000
If return on investment is planned at 24% then calculate transfer
price of product of the division.

Q. 6. Radha Chemicals has assets worth ` 44,00,000 and the operating income
of ` 15,00,000,
(a) Calculate the return on investment of the division.
(b) Calculate residual income if R.O.I. (Return on investment) is 12%.

‹‹‹

[4287] – 41 Page 2
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[4287] – 411
P. G. D. B. M. (Semester-IV) Examination, 2012
HUMAN RESOURCE MANAGEMENT SPECIALIZATION - II(E)
403 - E : INDUSTRIAL RELATIONS
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) All questions carry equal marks.

Q. 1. Define Industrial Relations. Explain in detail various factors affecting

Industrial Relation.

Q. 2. Explain the concept of collective Bargaining. What is the role of trade

union in success of collective Bargaining?

Q. 3. Define the trade union. Explain the scope, objective and functions of
trade union.

Q. 4. How globalization is influencing industrial relations in India?

Q. 5. What is workers participation in management? Elaborate different

forms of workers participation in management.

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Q. 6. Explain in detail problems related to trade union movement in India.

Q. 7. Write short notes on (any two):

(a) Causes of industrial conflit

(b) Role of ILO in IR

(c) Adjudication

(d) Changing role of trade union after globalization

‹‹‹

[4287] – 411 Page 2

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[4287] – 42
P. G. D. B. M. (Semester - IV) Examination, 2012
MARKETING MANAGEMENT SPECIALIZATION
402-A : ADVERTISING AND SALES PROMOTION
(2005 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) All questions carry equal marks i.e. 14 each.

Q. 1. What do you understand by the term Advertising? Describe basic

purpose and functions of Advertising.

Q. 2. What are different types of Media? Discuss their merits and demerits.

Q. 3. What are the key factors that influence Media Mix Decision? If you
have to advertise the premium furniture developed by Sumedha
Furniture House in Pune, what will be your Media Mix?

Q. 4. How you will evaluate marketing communiction process? Explain with

examples.

Q. 5. What is the difference between advertising and Sales Promotion?

Explain different types of Sales Promotion with advantages and
disadvantages.

[4287] – 42 Page 1 P.T.O.

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Q. 6. Design a Print Advertisement Copy for :

(a) Subodh Coaching Classes for MBA course in Pune.
(b) Eco Friendly ‘Ganesh Ustav’.

Q. 7. Write short notes on any two :

(a) Advertising Budget
(b) Forms of Publicity
(c) Gross Rating Points
(d) Reach and Frequency

‹‹‹

[4287] – 42 Page 2
Total No. of Questions - 08] [Total No. of Printed Pages - 02
[4287] – 43
P. G. D. B. M. (Semester - IV) Examination, 2012
FINANCE SPECIALIZATION
402-B : DIRECT TAXATION
(2005 Pattern)
Time : Three Hours Total Marks : 60
Note : (i) Attempt any four questions.
(ii) All questions carry equal marks i.e. 15 each.

Q. 1. Give any five examples of Income chargeable to tax under the head
“Income from other sources.” What are the various expenses deductible
under the same head?
Q. 2. Explain the provisions under the Income Tax Act 1961 regarding :
· TDS on salary income
TDS on payment to contractor and subcontractor
TDS on rent
TDS on fees for professional and Technical services
Q. 3. Write a detailed essay on set off and carry forward of losses.
Q. 4. It is said that “tax liability of any person depends upon his residential
status as well as nationality” do you agree? Substantiate your answer.
Q. 5. Write short notes on (any two) :
(a) Deductions under income from house property
(b) Gross annual value
(c) Property income exempt from tax
Q. 6. Discuss with reasons, the admissibility of the following expenses while
computing profits and gains of business.
(a) Income tax paid ` 30,000/-.
(b) Outstanding sales tax of previous years paid during the year
` 20,000/-.

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(c) Interest paid on loan taken for daughter’s marriage ` 8,000/-.

(d) Loss due to Robbery ` 50,000/-.
(e) Legal expenses ` 10,000/- to defend the assessee’s title to his
assets.
(f) An amount of ` 5,00,000 was paid as lump sum for the acquisition
of technical knowhow.
(g) A technical consultant was paid the consultancy charges of
` 35,000 in cash.

Q. 7. Mr.Ram is working as the General Manager of a Company. Following

are the details of his salary for A.Y 2012-2013:
Basic salary ` 1, 80,000 p.a.
Dearness Allowance- ` 12,000 per month.
Education allowance for two children: ` 750 per month per child.
Travelling allowance for his official travelling ` 50,000. However, he
has actually spent only ` 42,000 /-.
He stays in furnished flat provided by the company. Cost of the furniture
is ` 1,50 000. He pays ` 4,000 per month from his salary towards the
rent.
The company has contributed ` 18,000 to his RPF. Interest credited to
his account @14% p.a. amounted to ` 14,000/-.
Calculate the income from salaries for Mr. Ram for A.Y. 2012-2013.

Q. 8. Write short notes on (any two):

(a) Compulsory filing of returns based upon economic criterions
(b) Types of assessments
(c) MAT
(d) Capital asset and its types

‹‹‹

[4287] – 43 Page 2
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[4287] – 44
P. G. D. B. M. (Semester - IV) Examination, 2012
COMPUTER SPECIALIZATION
402-C : D.B.M.S. with Oracle
(2005 Pattern)
Time : Three Hours Total Marks : 60
Note : (i) Question No.1 is compulsory.
(ii) Solve any two questions from the remaining.
(iii) Figures to the right indicate full marks.

Q. 1. Consider following table structure to write SQL queries [20]

Emp table
empno number(3), ename varchar2(30), sal number(4),
comm number(3), job varchar2(10), deptno number(2),
joindate date, address varchar2(30)
Dept table
deptno number(2), dname varchar2(30), location varchar2(30)
(a) List all employees from Pune city.
(b) List all employees having “R” as third character in their name.
(c) Show alphabetical list of employees.
(d) Show all employees working in sales department.
(e) Display names of employees who get comm.
(f) Display how many employees are working in the organization.
(g) Show all managers having salary greater then 10000.
(h) Create emp table with proper constraints.
(i) Insert a record in dept table.
(j) Show department wise total salary paid.

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Q. 2. (a) Database users. [10]

(b) Explain alter statement. [10]

Q. 3. (a) Explain E.F. Codd’s rules [10]

(b) Explain how sub queries are used with examples. [10]

Q. 4. Write short notes (any four) : [20]

(a) Data types
(b) Select statement
(c) Synonym
(d) Aggregate functions
(e) Constraints

‹‹‹

[4287] – 44 Page 2
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[4287] – 45
P.G.D.B.M. (Semester - IV) Examination, 2012
PRODUCTION AND MATERIALS SPECIALIZATION
402-D : LOGISTIC AND SUPPLY CHAIN MANAGEMNET
(2005 Pattern)
Time : Three Hours Total Marks : 60

Note : (i) Attempt any four questions.

(ii) All questions carry equal marks.

Q. 1. Define the terms 'Supply Chain' and 'Supply Chain Management'.

Describe various opportunities in supply chain to enhance value.

Q. 2. What is the role played by Packaging in logistics? State various types

of packaging.

Q. 3. What is the significance of ‘Material Handling’ and ‘Warehousing’

in ‘Distribution Network Planning’?

Q. 4. State, explaining merits and demerits of various transportation systems

in India.

Q. 5. State various principles of material handling and explain any two in

detail.

Q. 6. Why containerisation in adopted by the organisation? State the customs

issue in containerisation.

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Q. 7. Write short notes on (any three):

(a) Role of Freight in logistics
(b) Benefits of Waterways Transportation
(c) Bullwhip effect
(d) Third party logistics
(e) Economics of transportation

‹‹‹

[4287] – 45 Page 2
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[4287] – 46
P. G. D. B. M. (Semester - IV) Examination, 2012
HUMAN RESOURCE MANAGEMENT SPECIALISATION
402-E : LABOUR LAWS
(2005 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Attempt any five questions.

(ii) Marks to the right indicate maximum marks for that question.

Q. 1. Enumerate the provisions regarding approvals, licensing and

registration of factories under Factories Act 1948. [14]

Q. 2. Explain provisions regarding working hours for shops and commercial

establishments under Shop Act 1948. [14]

Q. 3. What is the procedure for registration of establishment employing

contract labour under Contract Labour Act 1970? [14]

Q. 4. Define “Industrial Dispute” under Industrial Disputes Act 1945. Give

suitable examples. [14]

Q. 5. What are the conditions for recognition of unions under MRTU Act
1971? [14]

Q. 6. What is the procedure for certification of amendments under IE(SO)

Act 1946? [14]

[4287] – 46 Page 1 P.T.O.

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Q. 7. Write short notes on any two : [14]

(a) Safety officer under Factories Act
(b) Nature of change under ID Act
(c) Illegal strike under MRTU Act

‹‹‹

[4287] – 46 Page 2
Total No. of Questions - 06] [Total No. of Printed Pages - 01

[4287] – 47
P. G. D. B. M. (Semester - IV) Examination, 2012
MARKETING MANAGEMENT SPECIALIZATION
403-A : INTERNATIONAL MARKETING
(2005 Pattern)
Time : Three Hours Total Marks : 60
Note : (i) Attempt any four questions.
(ii) All questions carry equal marks.

Q. 1. What are the major decisions to be taken by a company before initiating

international marketing.

Q. 2. Indicate the steps involved in international marketing research.

Q. 3. What is meant by ‘Product Standardisation’ and ‘Product Adaptation?

Q. 4. How does a firm select countries for marketing abroad?

Q. 5. State and explain salient features of international logistics. How does

it make international marketing more efficient?

Q. 6. Write short notes on any three :

(a) Export finance
(b) IPLC
(c) INCOTERMS
(d) Socio-cultural issues in international marketings
(e) Export documentation

‹‹‹

[4287] – 47 Page 1 P.T.O.

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[4287] – 49
P. G. D. B. M. (Semester-IV) Examination, 2012
COMPUTER SPECIALIZATION
403-C : C PROGRAMMING
(2005 Pattern)
Time : Three Hours Total Marks : 70
Note : All the questions are compulsory.

Q. 1. (A) Fill in the blanks : [5]

(a) _______ is storage class specifier of data type.
(b) A function is called _______ if a statement within the body
of a function calls a same function.
(c) Control statement which allows us to make a decision from
number of choices is called _______.
(d) _______ is a collection of similar elements.
(e) _______ is used to terminate character string.

(B) Explain Library string copy and string length functions with [5]
example.

Q. 2. (A) Write a program to print following pattern : [5]

ACEG
CEG
EG
G

(B) Write a function to interchange the contents of two integer

numbers. [5]

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Q. 3. Write a program to accept an array of 25 integer and sort the array in

ascending order. [10]

Q. 4. Write a program to accept data for library having fields book name,
price and number of pages and find book which is having maximum
number of pages. [10]

Q. 5. Write a program to print Armstrong numbers from 1 to 50. Draw flow

chart. [10]

Q. 6. Write a program to copy the contents of source file to destination file. [10]

Q. 7. Write short notes (Any Two) : [10]

(A) Storage Class
(B) Recursive function with example
(C) Two dimensional array with example

‹‹‹

[4287] – 49 Page 2
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[4287] – 50
P. G. D. B. M. (Semester-IV) Examination, 2012
PRODUCTION AND MATERIALS SPECIALIZATION
403-D : PRODUCTION PLANNING AND CONTROL
(2005 Pattern)
Time : Three Hours Total Marks : 60

Note : (i) Attempt any four questions.

(ii) All questions carry equal marks.

Q. 1. The PPC is expected to control cost and increase profitability. Which

functions of PPC achieve this and how?

Q. 2. What are the different documents required in performing “Dispatching”

in “Production Control”? Explain with sketches.

Q. 3. What is process planning? Why is it necessary? How does it help in

shop loading, costing, budgeting and line balancing.

Q. 4. State and explain concept of scheduling. Explain various types of

scheduling, with reference to various manufacturing methods.

Q. 5. What are the different techniques used to achieve the target, when
demand fluctuates and shop capacity is fixed?

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Q. 6. Write short notes on any three :

(a) Control and feedback system
(b) Robotics
(c) Group Technology
(d) Gantt charts
(e) CAD/CAM

‹‹‹

[4287] – 50 Page 2
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[4287] – 102
P.G.D.B.M. (Semester - I) Examination, 2012
102 : MANAGEMENT ACCOUNTING
(2008 Pattern)
Time : Three Hours Total Marks : 70

Note : (i) Q. No. 1 is compulsory.

(ii) Solve any two questions from Section I and any two questions from
Section II.
(iii) Figures to the right side indicate full marks.
(iv) Use of simple calculator allowed.

Q. 1. (a) What is normal balance of Accounts Receivable (or Sundry [5]

Debtors)? Under what transactions Accounts Receivable have a
credit balance?
(b) Indicate whether each of the following accounts is an asset (A), [5]
a liability (L) or a part of Shareholder Equity (SE).
(a) Salaries Payable
(b) Land
(c) Accounts Payable
(d) Cash
(e) Equity share capital
SECTION - I
Q. 2. What is Cost Accounting? Distinguish between Cost Accounting and [15]
Management Accounting.

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Q. 3. How you will apportion overhead expenses over various departments [15]
in a manufacturing organization? What are the different methods of
absorption of manufacturing overheads?

Q. 4. How would control be exercised on time keeping and time-booking in [15]

a manufacturing organization?

Q. 5. Write short notes on (Any Three) : [15]

(a) Labour Turnover
(b) Functional Budgets
(c) Apportionment of Overheads
(d) Marginal Costing
(e) Computerized Accounting
SECTION - II
Q. 6. Below is the Extract from Trial Balance of NR Company at the end of [15]
its fiscal. You are required to classify them into income and expenditure
and assets and liabilities with reasons.
`)
Debit (` `)
Credit (`
Cash 82,500
Accounts Receivable 41,250
Office Supplies 13,310
Office Equipment 46,200
Accumulated Depreciation-Office Equip 7,700
Prepaid Rent 6,600
Accounts Payable 29,700
Notes Payable 55,000
Unearned Fees 14,850
Common Shares 50,000
Retained Earnings 70,010

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Fees Revenue 3,63,000

Dividends 1,10,000
Salary Expenses 2,47,000
Rent Expenses 22,000
Utility Expenses 21,400
5,90,260 5,90,260

Q. 7. From the following data calculate : [15]

(i) P/V Ratio

(ii) Profit when sales are ` 30,000 and
(iii) New breakeven point, if selling price is reduced by 20%, Fixed
expenses ` 6,000, BEP ` 15,000.

Q. 8. A machine shop has 8 identical drilling machines manned by 6 operators. [15]

The machines cannot be worked without an operator wholly engaged
on it. The original cost of all these 8 machines works out to Rs. 8 lakhs.
These particulars are furnished for a 6 month period :
Normal available hours per month 208
Absenteeism (without pay) hours 18
Leave (with pay) hours 20
Normal idle time unavoidable hours 10
Average rate of wages per day for 8 hours ` 20
Production bonus estimated 15% on wages
Value of power consumed ` 8,050
Supervision and indirect labour ` 3,300
Lighting and Electricity ` 1,200
The following further particulars are given for the year :
Repairs and maintenance including consumables 3% on value of
machines insurance ` 40,000

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Depreciation 10% on original cost

Other sundry work expenses ` 12,000
General management expenses allocated ` 54,530
You are required to work out a comprehensive machine hour rate for
the Machine Shop.

Q. 9. Gemini Chemical Industries provide the following information from [15]

their records :
For making 10 kgs of GEMCO, the standard material requirement is
Material Quantity -kgs `
Rate per kg. -`
A 8 6.00
B 4 4.00
During April 2012, 1000 kgs. of GEMCO were produced. The actual
consumption of materials is as under :
Material Quantity -kgs `
Rate per kg. -`
A 750 7.00
B 500 5.00
Calculate :
(a) Material Cost Variance
(b) Material Price Variance
(c) Material Usage Variance

‹‹‹

[4287] – 102 Page 4