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12 Irvan Sanjaya SEOCON PDF

This document discusses how to increase mobile app downloads through search engine optimization (SEO). It begins with background on the speaker and an agenda. It then explains why GO-JEK utilizes SEO to save on marketing budgets, reach users through search engines, and diversify channels. The document outlines strategies for SEO, including implementing app indexing, optimizing app store listings, utilizing video search, creating optimized download pages, and submitting apps to review sites. The goal is to help users discover apps organically outside of app stores through SEO.

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muhammad zaky
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167 views17 pages

12 Irvan Sanjaya SEOCON PDF

This document discusses how to increase mobile app downloads through search engine optimization (SEO). It begins with background on the speaker and an agenda. It then explains why GO-JEK utilizes SEO to save on marketing budgets, reach users through search engines, and diversify channels. The document outlines strategies for SEO, including implementing app indexing, optimizing app store listings, utilizing video search, creating optimized download pages, and submitting apps to review sites. The goal is to help users discover apps organically outside of app stores through SEO.

Uploaded by

muhammad zaky
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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How to Increase Mobile App Downloads

Through SEO
IRVAN SANJAYA
Background: Irvan Sanjaya

Education:
• Binus University: S1 - IT
• UPH University: S2 - Digital
Marketing
Experience:
• Avasoft - Senior SEO Specialist
• iProspect Valuklik - SEO Manager
• ShopBack - Head of SEO
• GO-JEK - SEO Manager

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
Irvan Sanjaya: SEO Speaker, Mentor, Guest Lecturer

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
AGENDA
• Why GO-JEK Utilizing SEO?
• Why SEO for Mobile Apps?
• How to Increase Mobile App Downloads Through SEO?
• Organic Install Analysis & Reporting
• Q&A

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
Why GO-JEK Utilizing SEO?
- Save Digital Marketing Budget
- Search Engine Website is The Most Visited Website in Indonesia
- Diversify the Digital Marketing Channel
- App Users Behavior When Discover Mobile Apps
- Care to Our Drivers, Partners, and Users
Why SEO for Mobile Apps?

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes Source: similarweb, Q4
Why SEO for Mobile Apps?

Apps are often discovered outside the app store

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes Source:
Why SEO for Mobile Apps?

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes Source:
So, How to Increase
Mobile App Downloads
Through SEO?
How to Increase Mobile App Downloads Through SEO?

• Implement App Indexing


• Optimize App Packs
• Utilize Google Video Search & YouTube Search
• Create and Optimize a Download Page
• Submit Mobile Apps to Review/Listing Websites

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
Implement App Indexing

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
Source: Android Developers
Optimize App Packs

ASO + SEO = App Packs

● Use app-related (app-specific) keywords in


app description
● Number of installs
● Positive ratings/reviews influence app SEO
● Keywords on the reviews section
● Get high-quality backlinks and installs
STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
Optimize App Packs

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
Utilize Google Videos Search & YouTube Search

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
Create and Optimize a Download Page
● Optimize Related Keywords
○ download, install, unduh, aplikasi mobile,
mobile app, etc.
● Add Download Button
○ Google Play & App Store

● Add QR Code
● Input Phone Numbers to get Download
Link via SMS
● Subscribe to get Download Link via E-Mail

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
Submit Mobile Apps to Review/Listing Websites

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes
THANK YOU

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