ITS REPORT 2018-19

REPORT ON INDUSTRIAL TRAINING

Taken At

“AgileTech”
(From 03 Dec. 2018 to 16th Feb. 2019)

Submitted in partial fulfilment of the requirements

For the award of the Degree of

Bachelor of Technology
of
Poornima University, Jaipur

Session: 2018-19

Submitted by:
Kshitiz kanaujia
2016PUSETBCEX04748
III Year, Computer Engineering

Submitted to:

Department of Computer Engineering

School of Computer Science and Engineering, Poornima University
Ramchandrapura, Sitapura Ext., Jaipur, Rajasthan

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ORGANISATION CERTIFICATE

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ACKNOWLEDGEMENT
I have undergone an Industrial Training which was meticulously planned and guided at
every stage so that it became a life time experience for me. This could not be realized
without the help from numerous sources and people in the Poornima University and
AgileTech Technologies.

I am thankful to Dr Manoj Gupta, Provost, Poornima University and Dr Ratan

Rana Dean, SCSE and Ms. Dipti Lodha T.P.O, Poornima University for providing
us a platform to carry out this activity successfully.
I am also very grateful to Mr. Ravi Godara (HOD, Computer Engineering) for his
kind support and guidance.

I would like to take this opportunity to show our gratitude towards Mrs. Shalu Rajawat,
Who helped me in successful completion of my Industrial training. She has been a
guide, motivator & source of inspiration for us to carry out the necessary proceedings
for completing this training and related activities successfully.

I am also grateful to our HR as well as project guide Surbhi Sharma for her guidance
and support.

I am thankful to Vikram sir for his kind support and providing us expertise of the
domain to develop the project,

They all have flourished us with their valuable facilities without which this work cannot
be completed.

I would also like to express our hearts felt appreciation to all of our friends whom direct
or indirect suggestions help us to develop this project and to entire team members for
their valuable suggestions.

Lastly, thanks to all faculty members of Department of Computer Engineering for their
moral support and guidance.

Kshitiz Kanaujia

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ABSTRACT
I have done an industrial training on SEO (Search Engine Optimisation). This is a
project report on my report on “SEO in M-POWERSOLUTIONS.COM”.
Mpowersolutions is a man-power providing website which provides multiple services
like Bouncer and Driver services, Housekeeping services as well as Security services
and Valet parking services also.

The project took an ample amount of hard work, planning, schedule and determination
for the successful execution. I have learnt a lot of new concepts which weren’t known to
me earlier. I am not familiar to SEO that much, so I always wanted to know about the
backend processes involved in optimising the website. I along my team worked on
several live projects during my industrial training within the organisation, most of them
were client projects and few of them were of the organisation itself.

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LIST OF TABLES
1.6 TRAINING PROGRAM/SCHEDULE……………………………….…….9

3.4.9 INORGANIC VS ORGANIC SEO………………………………………...28

LIST OF FIGURES
2.4.1 LOCATION OF THE COMPANY…………………………………..........12

3.1.3 SNAPSHOT OF KEY PLANNER……………………………………...…14

3.1.7 WORKING OF SEARCH ENGINE…………………………………........17

3.1.9 SNAPSHOT OF INORGANIC RESULTS………………………….…....18

3.1.10 SNAPSHOT OF ORGANIC RESULTS……………………………...…..19

3.2.2 FIGURE OF BASIC ON-PAGE SEO…………………………………….22

3.3.2 SNAPSHOTS OF XML AND HTML SITEMAPS………….…………...23

3.3.5 SNAPSHOT OF GOOGLE ANALYTICS……………………………….24

3.3.6 SNAPSHOT OF GOOGLE WEBMASTERS………………………....….25

4.3.4 SNAPSHOT OF TITLE TAG AND META DESCRIPTION…………....30

4.2 SNAPSHOT SHOWING RANKINGS OF PROJECT……………….….31

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TABLE OF CONTENTS

ORGANISATION CERTIFICATE………………………………………………2
ACKNOWLEDGEMENT…………………………………………………………3
ABSTRACT………………………………………………………………………...4
LIST OF TABLES AND FIGURES………………………………………………5
CHAPTER 1: INTRODUCTION………………..………………………....… [7-9]
1.1 AIM………………………………………………………………….7
1.2 OBJECTIVE…………………………………………………….…...7
1.3 SCOPE……………………………………………………………....7
1.4 SELECTION OF INDUSTRY……………………………………....8
1.5 DURATION OF TRAINING……………………………………….8
1.6 TRAINING PROGRAMME/SCHEDULE…………………………9
1.7 CONCLUSION………………………………………………….….9
CHAPTER 2: ABOUT THE COMPANY………………………………… [10-12]
2.1 INTRODUCTION……………………………………………….…10
2.2 VISION, MISSION AND QUALITY POLICY…………………...10
2.3 SERVICES OFFERED…………………………………………….11
2.4 LOCATION OF THE COMPANY…………………………….….12
CHAPTER 3: TECHNOLOGIES LEARNED………………………….… [13-28]
3.1 INTRODUCTION TO SEO……………………………………….13
3.2 ON-PAGE SEO…………………………………………………....20
3.3 ADVANCE SEO……………………………………………….….23
3.4 OFF-PAGE SEO……………………………………………....…..25
3.5 CONCLUSION……………………………………………………28
CHAPTER 4: PROJECT DEVELOPMENT……………………………… [29-34]
4.1 PROJECT BACKGROUND……………………………………….29
4.2 PROJECT DESIGN……………………………………………...…31
4.3 CONCLUSION…………………………………………………….34
CHAPTER 5: CONCLUSION………………………………………………[35-36]
5.1 CHALLENGES…………………………………………………….35
5.2 FUTURE SCOPE………………………………………………..…36
5.3 CONCLUSION……………………………………………………36

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CHAPTER 1

INTRODUCTION

1.1 Aim

The purpose of industrial training is to provide students the exposure and opportunity to
run hands on practical fields in engineering. It gives students a sense of morality and
hardwork others do to achieve great success in their fields.

1.2 Objective

The main Moto of the industrial training is to give a company exposure and a chance to
engineering graduates to acknowledge, observe and to find out how engineering is
applied within the real in. It’s not solely to induce expertise on technical experience but
also to observe management practices and to interact in a professional environment.

1.3 Scope

Industrial training helps us to start our own business if we have entrepreneur skills. You
can work as a freelancer for earning your living. Industrial training assists students in
understanding the concepts and getting better job chances. After Successful completion
of our training sometimes same company can hire you on the basis of your performance.

Industrial training and knowledge will make you clear about your interested areas, then
taking decision for the career will be easy. Students are always being in this dilemma that
which domain is good for them. And industrial training can help them to get rid of this
situation.

In industrial training, you’ll get sensible knowledge concerning technologies and work
atmosphere. It’ll assist you to understand that, how precisely corporations truly work.
Because industrial training is not normal training while during this you are playacting as
their employee being a part of their organization. In industrial training, trainers focus on
live approach and provide projects which feel like corporate Environment.

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1.4 Selection of the Industry

My winter industrial training was completed in AgileTech. Raghunathpury, Tonk road,

Jaipur (Raj.). The selection of the company was solely based on the company’s huge
clientele and a 4-year record in the software development field. The company provided
excellent trainers for app development in android, .net web development, Search Engine
Optimization. Which helped me greatly in completing projects in a very short span of
time.

1.5 Duration of Training:

The training period given by the college was from November 26, 2018 to February 15,
2019. The criteria from college mentioned 55 days of training at minimum if company
has Saturday and Sunday counted as leave days and 65 days if Sunday is counted as
leave. I joined the company on December 3, 2018 and worked till February 16, 2019
completing 65 days in total.

Duration of training: 03/12/2018 to 16/02/2019

Total Weeks – 11

Total Days – 57

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1.6 Training Program /Schedule

Table 1.5.1 Schedule of Training

Week No. Learning

1. Introduction to SEO and its types (on page and off page).

2. Learning about various offpage optimisation techniques.

3. Social Bookmarking

4. Profiling and article submission

5. Creating blogs and blog posting.

6. Classifieds submission.

7. Forums and post commenting.

8. Creating Business listings and local listings.

9. How to implement on page SEO.

10. Social media Engagement and digital marketing.

11. WordPress and its SEO

1.7 Conclusion

As a Student, I would like to say that this idea of industrial training program is an
wonderful chance for us to get to the bottom level and skill the knowledge that we’d
have never gained through going straight into employment. Winter training has helped
me discover different virtues of learning and improving my skills in my desired domain.
The winter training has given me 11 weeks to learn and discover efficient fields of work
for me which will help me greatly in coming henceforth future. It didn’t only help me in
building a strong foundation for our future but also gave a goal to start working on in
order to achieve a greater success and appreciation. The initiatives taken by the college
have only helped us grow further and stronger from before. The fruitful results of the
training can prove how efficient and hard work our period has been.

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CHAPTER 2

ABOUT INDUSTRY

2.1 Introduction:

AgileTech is a software development company established in 2015 and has 4 years of

working experience in computer science domain. We have a splendid team of software
developers who have a excellent expertise in their fields. They work meticulously to
provide the quality ensured softwares to their clients in a time.
They help the clients to set up their business briefly to keep their business on the top of
the success. They have been helping their clients for over 4 years maintaining the
standards and limit of development of the software that our company provides. The
services embrace website design and development, Multi-level marketing software
development, E-commerce website development, Mobile application
development(Android), Digital Marketing.

2.2 Vision, Mission and quality policy:

Vision: The vision is to grow the company in every domain which will have a high
clientele rate and to develop and deliver effective product to the customers within time.

Mission: The mission is to enhancing the business growth of our customers with
inventive style and development and deliver optimum solutions with quality services.
To develop a superior software for our customers through progressive technology,
innovation and leadership.

Quality Policy: We believe customer’s satisfaction within the product that we are
providing to confirm their trust upon us. We aim to confirm the standard and limitless
service provided by the software. We have a superb team with outstanding experience
in their fields. They adapt themselves with the most recent technologies that helps our
client get the foremost advantage of the latest software. We have a tendency to deliver
employee’s trust together with the effective business plan to facilitate our client achieve
success in their business outcomes.

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2.3 Services offer by Agile Tech

Industrial Training: - Agile Tech provides standard 3 to 6 months’ course, that
exclusively includes live project based practical sessions. The course curriculum of
Industrial Training is Software Development, Business Development and management
Program.

Internship: - Agile Tech provide modular 2.5 to 6 months course that exclusively
includes live project based sessions. We provide a great and sturdy interns.

MLM Software Development: - We are providing automated, complete web-based

development software for MLM solutions for various businesses.

E-Commerce Solutions: - We are here to support you with sensible, best and effective
ecommerce platforms. We provide you the comprehensive and robust shopping cart
solutions.

Mobile Apps Development: - We provide widest range of Android App development

services to the companies looking forward to expand their business in online platform.

Web Application Development: - We provide huge range of development solutions to

our valuable customers.

Internet Marketing: - We offer Live Project based training and internship related to
1marketing and business administration programs.

Server Services: - We also offers a reliable & cost effective web hosting services like
cloud server, dedicated server, VPS, Reseller hosting & shared hosting with 24*7*365
support via email, chat, WhatsApp & call.

Content Management System: - We have expertise in website designing and redesigning

services with high responsibleness and by the wide use of JavaScript, HTML5 and CSS3
by our developers.
2.4 Location of the Company
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Website: - www.agiletechexperts.com
Head Office: - Raj Tower, B-1 Near Raghunathpuri Gate, Pratap Nagar sec.3, Main
Tonk Road, Jaipur, Rajasthan.
Pin Code – 302033
Contact No - +918696044413, 0141-2791351
E-mail – hr.agiletechexperts@gmail.com
Branch Office: - S-7, 1st Floor, Bhagat Vatika, Hawa Sadak, 22 Godown, Jaipur,
Rajasthan.
Pin Code – 302006
Contact No - +919929867019

Figure 2.4.1 Location of Company

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CHAPTER 3

TECHNOLOGIES LEARNED

3.1 Introduction to SEO

3.1.1 What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is a Method of improving and increasing the ranking
of a website within the SERP (Search Engine Results Page) of target search engines for
a group of known key phrases. It is the method of getting traffic and obtaining maximum
number of visitors by making sure that the website appears top on the list of results
returned by a given search engine from the “free,” “organic,” “editorial” or “natural”
search engines result page by search engines. The 3 major search engines for which we
tend to optimise are Google, Yahoo and Bing. All 3 follow similar however completely
different rules for ranking websites. Due to its popularity, Google is the search engine
which we pay closest attention to. In short, SEO is regarding obtaining your target
webpage to the peak in the search results of your target search engine as quickly as
possible in order to get people to click on your website.

3.1.2. What is a keyword / key phrase?

A keyword is a word that the owner of a website anticipates that potential clients will type
in a search engine if interested in his/her product or service. For example, a web design
company may identify “website” as a keyword worth targeting if a good rank is achieved
in search engines. Much more frequently known are key-phrases. These are a combination
of words that a website owner identifies as relevant to his product or service. For example,
“outsource web design” or “outsource website design.”

Google’s Keyword Adwords tool gives an indication as to global and local monthly
(country specific) search volumes (demand) for any key-phrase. The local results can be
tailored for the country which you are targeting. The tool will analyse a website’s content
and/or make keyphrase suggestions based on a certain theme or word depending of your
preference. This is a vital tool when performing keyphrase analysis.

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3.1.3. keyword planning with the help of google AdWords tool keyword planner.

Planning of Keyword of website done via Google AdWords tool in which we can saw
competition and traffic of this keyword.
If we create Google Ads for Inorganic result, then here we can saw the charges of this
keyword that we pay to Google and also we can create Google Ads on Google AdWords.

3.1.3 snapshot of key planner tool of Google AdWords

3.1.4 Blogging

1. Blogging has quickly become one amongst the most popular ways of
communicating and spreading information and news. There are literally lots of
of blogs online (don’t worry, you can make yours stand out and get noticed!).

2. It’s a excellent way to express yourself and conjointly a amazing way to share
information with others.

3. You become a better person and a better writer.

4. The best reason? You can make money doing it!

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3.1.4 Crawling
Search engines have a variety of computer programs known as web crawlers (thus the
word crawling), that are responsible for finding information that is publically
achievable on the Internet.
To simplify a complicated process, it’s enough for you to grasp that the task of these
software crawlers (also known as search engine spiders), is to scan the entire web and
find the servers (also known as webservers) hosting websites.
They create a inventory of all the webservers to crawl, the number of websites hosted
by each server and then start work.
They visit each website and by using different techniques, they try to find out how
many pages they have, whether it is text content, images, videos or any other format
(css, html, JavaScript, etc.)
They do this endlessly and they also keep track of changes made to a website so that
they could know when new pages are added or deleted, when links are updated, from
or onto the website etc.

3.1.5 Indexing
Crawling alone isn’t enough to create a search engine. Data gathered by the crawlers
needs to be organized, sorted and stored so that it can be processed by the search
engine algorithms, before made a end user can access it. This is called Indexing.

3.1.6 Search Engine Ranking Algorithms

The 3rd and final step within the process is for search engines to decide which pages
to show in the SERP and in what order, when somebody enters a query. This is
achieved through the use of search engine ranking algorithms. In simple terms, these
are pieces of software that have a variety of rules that analyse what the user is
searching for and what data to give in return. These rules and selections are made
based on what information is available in their index.

Step 1: Analyse User Query: - The primary step is for search engines to know for
what kind of data, the user is searching for. To do that, they analyze the user’s query
by breaking it down into numerous meaningful keywords. A keyword is a word that
has a specific meaning and purpose.

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Step 2: Finding matching pages: - The second step is to appear into their index and
choose which page will give the finest answer for a given query. This is a really
necessary stage in whole process for both search engines and web owners. Search
engines need to return the best possible results in the quickest possible manner so that
they keep their users happy and web owners want their websites to be picked up so
that they get traffic and visits. Conjointly the stage where good SEO techniques can
influence the choices made by the algorithms .

To give you an idea plan of how matching works, these are the most essential factors:

Title and content relevancy – how relevant is the title and content of the page with
the user query.

Type of content – if the user is soliciting for images, the returned results will contain
images and not text.

Quality of the content – content must be thorough, useful and helpful, unbiased and
cover both sites of a story.

Quality of the website – The overall quality of a website matters. Google won’t show
pages from websites that don’t meet their quality standards.

Date of publication – For news related queries, Google wants to show the latest
results so date of publication is also taken under consideration.

Popularity of a page – This doesn’t have to do with amount of traffic a website has
but how alternative websites understand the actual page.

A page that incorporates tons of references (backlinks), from alternative websites is

taken into account to be more widespread than other pages with no links and thus has
more possibilities in getting picked up by the algorithms. This method is referred
as Off-Page SEO.

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Language of the page – Users are served pages in their language and it’s not always
English.

Webpage Speed – Websites that load quickly (take 2-3 seconds) have a little
advantage compared to websites that are slow to load.

Device Type – Users searching on mobile are served mobile friendly pages.

Location – Users attempting to find to results in their area i.e. “Best hotels in Jaipur”
will be shown associated their location.

3.1.7 Figure – How Search Engine work

3.1.8 Structure of Search Engine results page.

In SEO (Search Engine Optimization), we divide search result page in Two
categories: -
1. Inorganic result
2. Organic result

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Inorganic result

Inorganic SEO or Artificial SEO may yield faster results and raise up your initial ranking
and placement, however the consequences are usually less effective in the long run when
compared to organic SEO. It works by concentrating on search engine marketing
which involves paid advertising, pay-per-click advertising likewise paid affiliate
marketing. It involves usually paid services such as PPC – Pay Per Click, CPC – Cost Per
Click, CPA – Cost Per Acquisition, banner ads, classifieds etc. This service is very
expensive. But people who desires immediate results, they can go for inorganic service.

Benefits of Inorganic Search Engine Optimization:

 Results in short period.

 website gains additional visibility.
 Extra traffic in sort time period.
 In contrast to organic SEO, inorganic SEO gets more effective result in terribly
short time.
 Inorganic SEO technique is kind of quite risky; as its cost will be count as per
clicks, webmaster should stay alert from competitors, and they would click on
your website unnecessarily to force you pay more. There is an answer to dam
those users, except for that you just should remember that they clicked you
unnecessarily.

3.1.9. Figure of Inorganic result

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Organic result

It is a natural manner of obtaining high ranking in SERP (search engine result page) while
not paying any quantity to search engines for the placement. This is more preferable and
trustworthy method of securing high rank on SERP.

Benefits of Organic Search Engine Optimization:

 Typically, traditional user’s clicks more on organically optimized sites.

 Results are long lasting on search engine result pages.
 Organic results are additionally trustworthy than inorganic results.
 Organic service is cheaper than inorganic services.

3.1.10. Figure of Organic result

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3.2 On Page SEO

On-page Optimization is the basic step within the Search Engine Optimization. It includes
optimization techniques that are enforced among the website. On-page SEO is extremely
vital for higher SERP rankings additionally for a successful net promoting campaign.
Some of the basic On-page optimization includes optimization of Titles, Meta
Descriptions, URL, Image, web content, page load speed and others.

SEO Copywriters are basically content writers who create optimized and well-crafted
SEO contents as tutored by Search Engine Optimizers. These contents are well formatted,
easy to read & understand, as well as search engine friendly.

3.2.1 Basic practices for on page SEO

 Image Alt Text: - A place where you’ll give a lot of data concerning what is within
the image and where you can target keywords.

Code Example: - <img alt=”Home Page Logo Picture” src=””abc.jpg>

 File Names: - Search engines took look at the filename to determine whether or
not it provides clues to the content of the file.

 Title Tag: - Ensure the title tag on each page of the site is exclusive and
descriptive. It ought to be no longer than 65 characters. If attainable, place your
keywords within the title tag.

Code Example: - <title>Professional Manpower solution in Jaipur | Manpower

Services in Jaipur | Manpower Agencies in Jaipur</title>

 Meta Keywords: - These keywords no longer carry a lot of weight with search
engines. You’ll be able to use the Meta keywords to help emphasize the content
keywords you’d wish to target.

Code Example: - <meta http-equiv="keywords" name="keywords"

content="Professional Manpower solution in Jaipur, Manpower Services in Jaipur,
Manpower Agencies in Jaipur, Facility Management Jaipur, Placement Services in
Jaipur " />

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 Meta Description: - Search engines use the meta description tag to explain your
web page. Ensure every page features a distinctive description. It ought not to be
longer than 160 characters.

Code Example: - <meta http-equiv="description" name="description" content="Get

the Best Professional Manpower Solution in Jaipur Rajasthan with our Leading
Company M Power Solution. We Offer 24/7 Services with Affordable Price. We
always ensure that our clients get the result-oriented and enthusiastic employees. " />

 URL’s: - Keeping your URL’s short and descriptive of your content will improve
the user expertise results in higher crawling of your website by search engines.

 Subdomains: - A subdomain will look a lot of authoritative to users and supply

an affordable option to embody keywords within the URL.

 Navigation: - Ordering your navigation in a logical and concise manner will assist
the user (they will find the site easier to use) and search engines award larger
ranking supported inflated subject relevancy.

 Anchor Text: - The actual text placed in a link. If the text is keyword-rich, it’ll do
more for your rankings in the search engines.

 Heading Tags: - These tags are designed to point a headline hierarchy on the
webpage. Search engines show a small preference for keywords showing in
heading tags.

 Content Keywords: - One in every of the foremost necessary on page SEO

practices. Once a user performs a query, the more relevant a keyword (or phrase)
is to the query, the upper ranking the webpage will be in the search engine’s
results.

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3.2.2 Figure of Basic on Page SEO

3.2.3 Requirement of On Page SEO

 FTP (File Transfer Protocol): -Username, Password, Hostname) Tools: -FileZilla

(Client or Server)

 Word press panel or C panel for other website (Username, password)

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3.3 Advance SEO

3.3.1 HTML and XML sitemap

A sitemap is a list of pages of a web site accessible to search engines and users.

Benefits of Sitemap

 Helps improve how often and the manner in which search engines crawl your
website.
 Search engines use further URL’s to ‘discover’ pages they didn’t understand.
 Verification / registration of Extensible Markup Language Sitemaps may indicate
positive trust / authority signals.
 A Hyper Text Markup Language sitemap can further help a user navigate your
website.

3.3.2 Figure of XML and HTML sitemap

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3.3.3 robots.txt File

This is a file that is located on the root/foundation level of our domain.

Benefits of robots.txt

 Prevents search engines from accessing private parts of our websites.

 Block search engines from accessing out pages of code.
 Avoid the indexation of duplicate content on our web site, like “print” or “mobile”
versions of webpages.
 Auto-discover Sitemaps.

3.3.4 Tracking and Measuring performance & traffic of web site

We can evaluate traffic and performance of website through Google Webmaster and
Google Analytics. We can measure site fault using Google Webmaster. Like: -subdomain
failure, navigation etc. Additionally, we can track traffic of our website. Like: -number
of visitant comes (Time and Resources), visiting time, Landing Page and exit page.
Both Google Webmaster and Analytics code will be inserting in head section of web site
and verify this code via admin email id of website.

3.3.5 Snapshots of Google Analytics of mpowersolution.in

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3.3.6 Snapshots of Google Webmaster of mpowersolution.in

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3.4 Off Page SEO

Off-page Optimization technique is implemented once the On-Page SEO is finished for
the website. Off-page optimization includes promotional ways that are enforced to go
with the On-page strategy for improved SERP rankings. Some of the basic Off-page
optimization methods include: Link Building, Social Media, Social bookmarking, Email
outreach and others.

3.4.1 Blog Post

We should write a blog of our own for our company or website and embody plenty of
distinctive content. We must always be precise in what we are trying to convey to the
users in our blog entry and promote our blog in blog directories and blog search engines.
Conjointly We can promote our blog or website by posting comments in different service-
related blogs which permits links within the comments section that are crawl able by the
search engines. These blogs are known as Do Follow blogs. We are able to conjointly
request guest blogger for our blog by tantalizing them to put into writing precise and
distinctive content. This strategy can gain additional credit from a search engine point of
view.

3.4.2 Classified Submission

Classified listing refers to the ad submission of product or services in classified sites.

These ads include the name, address, price of the product and contact details. These ads
too, are a good way to create backlinks and increase visibility of the site. We can submit
classifieds to advertise our products free. There are numerous classified sites like kugli,
Myspace, olx, tumbler, quickr etc.

3.4.3. Bookmarking

Social Bookmarking is a powerful way of promoting our web site. Several folks don’t
understand how to use them, that results in to spamming social bookmarking sites. We
are able to do social bookmarking on popular sites like Digg, Delicious, Stumble Upon,
Propeller, etc. We need to be terribly careful whereas doing this and that we ought to
properly handle the tags that are essential to broadcast our news on a good space network.
This could increase our website traffic based on how effectively we’ve participated.

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3.4.4 Social media Engagement

We can build our business, website or blog popular by making people participate on social
media platforms. Social media presence can facilitate to grow our business and conjointly
help us to induce additional backlinks. Some of the top social networking sites are
Twitter, Facebook, LinkedIn, Pinterest, etc. We are able to set contest campaigns.

3.4.5 Exchange of Links

wee exchange links with service linked websites, unremarkably termed as Thematic Link
Exchange. This could help in increase of our link reachability. This can be a major factor
in Google’s Page Rank algorithm. We want to watch out Black Hats while doing
exchanges. Ex reddit.com

3.4.6 Business Listing

We can submit our website to putative business directories and show it to the native
audience as well as the global audience. These business listing and classified sites can
facilitate us to grow our traffic and lead. There are some popular business listings
sites like Justdial.com, Yelp.com, Sulekha.com, etc.

3.4.7 Document Sharing

We can share business documents, information brochures, and slides in Google docs,
Slide Share, etc. This helps us to brand our website.

3.4.8 Benefits of Off Page SEO

An increase in Rankings: - The website can rank higher within the SERPs. This will also
mean more visitors to our website.
An Increase in Page Rank: - Page Rank is a number between 0 to 10. It indicates the
importance of a website in the eyes of Google. The upper ranking means larger exposure.
It is an endless sequence of events where one thing leads to another and so on.
Thus, it is imperative to have a check on the aforementioned 25 Off Page SEO ways to
spice up the page rankings in SERP Ranking.

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Table 3.4.9 Inorganic SEO v/s Organic SEO

Inorganic “SEO” Organic “SEO”

• Results in one or two days.3 • results take at least 2 weeks to 4 months.

• requires ongoing learning and experience to

achieve good results.
• Easier for a novice as little knowledge of
SEO.

• ability to turn on and off at any instant. • very difficult to assure flow of traffic.

• costlier /visitor and /conversion. • more cost-effective, does not penalize for extra
traffic
• fewer impressions and exposure.
• SERPs are more popular than sponsored ads.
• easier to compete in highly competitive
market space (but it will cost you) • very difficult to compete in highly competitive
market space.
• Ability to generate exposure on related sites
(AdSense). • ability to generate exposure on related
websites and directories.
• ability to target “local” markets.
• more difficult to target local markets.

• better for long-term and lower margin

• It is better for short-term and high-margin
campaigns.
campaigns.

3.5 Conclusion

Search engines became terribly advanced computer programs in the last decades. Their
interface maybe simple but the way they work and make selections is way far from
simple. The process starts with crawling and indexing. During this phase, search engine
crawlers gather the maximum amount of information as possible for all the websites that
are publicly accessible on the web.

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CHAPTER 4

PROJECT DEVELOPMENT

4.1 About M-powersolutions

Since, establishment in the year 2009 they have redefined the quality of delivery
standards in this profession. Under the professional guidance and motivation of
experienced mentors Mr. Dinesh Tiwari and Manish Sharma, we have grown to provide
security services, Valet parking services, bouncer services, ac installation and
maintenance services, Electrician maintenance and installation services, housekeeping
services that have become benchmarks for others in this line. They provide services
based on the needs of the customers, their firm is assisted by a group of highly practiced
and experienced Man power professionals. All these professionals possess rich
experience of working in their sectors and are trained under the supervision of highly
experienced personnel which are capable for training. In addition to this, regular
training session for mental technical and physical efficiency is also conducted by us for
these Man power personnel in order to enhance their performance level in all aspects.
Their entire team is acknowledged in the market because of their verification,
promptness, dependability, technicality experience and physical fitness. They assign
task to each of the personnel on the basis of their skills, duty, experience and knowledge
they possess in their respective discipline. Further, they have segmented these personnel
in varied units, as per their area of expertise.

M Power was established in response to the growing need for quality housing and
commercial space in the city. Since then, they have grown to be one of the leading real
estate developers serving the needs of a discerning clientele.

 High quality labor who are trained every year with latest technology.

 More than 15-year experience in building market.

 Material from the top partner in market.

 Update the tendency from around the world.

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4.3.4 Snapshot of Title Tag and Meta Description

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4.2 Project Design

NOTE: - Here we so our project mpowersolution ranking screenshot on search engine.

This all screenshot defines the ranking of our project that it will come on which page on
search engine when we search relevant keyword of our project on search engine.

4.2.1 Snapshot showing ranking of Mpowersolution in SERP

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4.2.2 Snapshot showing the ranking of bouncer services page in SERP.

4.2.3 Snapshot showing the ranking of valet parking page in SERP.

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4.2.4 Snapshot showing the ranking of housekeeping services page.

4.2.5 Snapshot showing the ranking of celebrity security services page.

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4.6 Conclusion

In today’s competitive market SEO is more important than ever. Search engines serve
voluminous of users per day searching for answers to their queries or for solutions to their
issues. If you have a web site, blog or on-line store, SEO will facilitate your business
grow and meet the business objectives.
Search engine optimization is essential because:

 The majority of search engines users are a lot of doubtful to decide on one in all
the highest five suggestions within the results page therefore to take advantage of
this and gain visitors to your web site or customers to your on-line store you wish
to rank as higher as possible.
 SEO isn’t solely concerning search engines however smart SEO practices improve
the user experience and usability of a web site.
 Users trust search engines and having a presence within the higher positions for
the keywords the user is looking out will increases the online web site’s trust.

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CHAPTER 5

CONCLUSION
The three months long internship program at Agile Tech was my first experience in an IT
company. I have no any experience working in a real world scenario before that. I was
lucky to be around very passionate, experienced and vibrant team at Agile Tech, who all
have enjoyed several years of experience in the business. In those eleven weeks, I believe
to have developed several interpersonal and professional skills that will have a huge
impact in the forthcoming days.

5.1 Challenges
The different challenges faced by me during the course of Internship at Agile Tech.
included the following:

5.1.2 Impatient clients

Sometimes it is hard to manage client’s expectations. As optimising a website is a time
taken process. an implemented organic SEO on a website can take ample amount of time
from a minimum of 4 weeks to 4-6 months to see some results, and the process should be
repeated further to stay in competition, but the clients we got in our training wants instant
results, which is nearly impossible without investing money for inorganic SEO.

5.1.3 Website Malfunctions

Some of the websites on which we did SEO have some internal issues and logistical
dilemmas, which causes the website malfunction and can take time to achieve results or
sometimes the SEO done on them went worthless.

5.1.4 SEO- A time consuming process

The major drawback of my industrial training domain is that it requires time to see
results for what you’ve done. This time consuming thing is also the one of the flaws of
Search Engine Optimisation. It may take up to 6 months to optimise a website upto the
mark. We continuously have to keep working on a project in order to stay in the race
otherwise the ranking of our website will start decreasing.

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5.1.5 Boring and full of frustrations

we have to do repeated tasks again and again for increasing the viewers and reach of
the website. Like we have to lots of bookmarking, classifieds submissions, article
submissions, profile submissions, blogposts and hundreds of blog/forum commenting.

5.2 Future Scope

The scope of SEO in India is very broad and have a very bright future. According
to Times of India, digital marketing areas such as Search Engine Optimization, Social
Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs
4.5-5.5 Lakh in the coming years. Companies are now realizing the potential of SEO for
their business. SEO brings many freelancing opportunities.

5.3 Conclusion

The internship program has been an excellent and rewarding experience for me. It has
provided the opportunity to develop understanding of real world working environment
as well as establish network contact with different personnel from the IT industry. I have
gained valuable insights into the dynamic field of Search Engine Optimization. SEO is
generally seen as a small phase in the web development technologies. But during this
internship, I learnt that SEO is in itself a vast field which can be considered a potential
career choice. Last but not the least; the internship has made one thing very clear that
is there is no such thing as an overnight success when it comes to SEO. It is a slow process
but done the right way result will come very efficiently.

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