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Lamborghini

Ferruccio Lamborghini was an Italian industrialist born in 1916 who founded several successful companies, most notably Lamborghini Trattori and Automobili Lamborghini. He started his career in tractor manufacturing after World War II and created Lamborghini automobiles in 1963 after a dispute with Enzo Ferrari over the quality of Ferrari cars. This dispute has become a legendary story that motivated Lamborghini to enter the sports car business himself. He sees Lamborghini as his role model for turning insult into success by facing problems and overcoming them through hard work.

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0% found this document useful (0 votes)
210 views5 pages

Lamborghini

Ferruccio Lamborghini was an Italian industrialist born in 1916 who founded several successful companies, most notably Lamborghini Trattori and Automobili Lamborghini. He started his career in tractor manufacturing after World War II and created Lamborghini automobiles in 1963 after a dispute with Enzo Ferrari over the quality of Ferrari cars. This dispute has become a legendary story that motivated Lamborghini to enter the sports car business himself. He sees Lamborghini as his role model for turning insult into success by facing problems and overcoming them through hard work.

Uploaded by

Kundan jha
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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My role model

“Ferruccio
Lamborghini”
Ferruccio Lamborghini born on April 28, 1916 and died on
February 20, 1993. He was an Italian industrialist. Born to grape
farmers in Renazzo. His mechanical knowlodge led him to enter
the business of tractor manufacturing in 1948, when he
founded Lamborghini Trattori, which quickly became an
important manufacturer of agricultural equipment in the midst
of Italy'(post in WWII). In 1959, he opened an oil heater factory,
Lamborghini Bruciatori, which later entered the business of
producing air conditioning equipment. In 1963, he most
famously created Automobili Lamborghini, a maker of high-
end sports cars in Sant'Agata Bolognese. Lamborghini founded
a fourth company, Lamborghini Oleodinamica in 1969.
Lamborghini sold off many of his interests by the late 1970s and
retired to an estate in Umbria, where he pursued winemaking.

Early Life
Ferruccio Lamborghini was born on April 28, 1916,
to viticulturists Antonio and Evelina Lamborghini, in house
number 22 in Renazzo di Cento, in the Province of
Ferrara, in the Emilia-Romagna region of Northern
Italy.according to his baptismal certificate, Ferruccio
was baptised as a Roman Catholic four days later, on May
As a young man, Lamborghini was drawn more to farming
machinery rather than the farming lifestyle itself. Following
his interest in mechanics, Lamborghini studied at the
Fratelli Taddia technical institute near Bologna. In 1940 he
was drafted into the Italian Royal Air Force, where he
served as a mechanic at the Italian garrison on the island
of Rhodes(territory of the Kingdom of Italy since 1911,
after the Italo-Turkish War), becoming the supervisor of
the vehicle maintenance unit. Lamborghini was taken as
prisoner when the island fell to the British at the end of the
war in 1945, and was not able to return home until the
next year. He married, but his wife died in 1947 while
giving birth to his first child, a boy named Tonino.
Beginnings of enterpreneurship
In 1947 Ferruccio Lamborghini recognized an emerging
market in post-War Italy devoted to agricultural and
industrial revitalization. Using parts from military vehicle
engines and differentials from ARAR centres (Azienda
Recupero Alienazione Residuati), Lamborghini built the
first of his "Carioca" tractors, themselves based on the six-
cylinder petrol engines of Morris trucks. As petrol in Italy
was prohibitively-priced, Lamborghini augmented the
Morris engines with a fuel atomiser of his own creation,
which allowed the tractors to be started with petrol, then
switch to the cheaper diesel fuel.
Involvement with Automobiles
In 1958, Lamborghini traveled to Maranello to buy
a Ferrari 250GT, a two-seat coupé with a body designed
by coachbuilder Pininfarina. He went on to own several
more over the years, including a Scaglietti-designed 250
SWB Berlinetta and a 250GT 2+2 four-seater.
Lamborghini thought Ferrari's cars were good, but too
noisy and rough to be proper road cars, categorizing
them as repurposed track cars with poorly built interiors.
Lamborghini found that Ferrari's cars were equipped
with inferior clutches, and required continuous trips to
Maranello for rebuilds; technicians would secret the car
away for several hours to perform the work, much to
Lamborghini's annoyance. He had previously expressed
dissatisfaction with Ferrari's after sales service, which he
perceived to be substandard. Lamborghini brought his
misgivings to Enzo Ferrari's attention, but was
dismissed by the notoriously pride-filled Modenan.
After successfully modifying one of his personally-
owned Ferrari 250GTs to outperform stock models,
Lamborghini gained the impetus to pursue an
automobile manufacturing venture of his own,
aiming to create the perfect touring car that he felt
no one could build for him.
The exchange between Enzo Ferrari Ferruccio
Lamborghini is often cited as a primary factor that
motivated Lamborghini to become an auto
manufacturer. However, the story is as much the
stuff of legend as it is of fact. In a
1991 Thoroughbred & Classic Carsinterview,
Lamborghini said that after the clutch problems (with
his Ferrari) continued to go unresolved, "I decided to
talk to Enzo Ferrari. I had to wait for him a very long
time. 'Ferrari, your cars are rubbish!' I complained. Il
Commendatore was furious. 'Lamborghini, you may
be able to drive a tractor but you will never be able
to handle a Ferrari properly.' This was the point
when I finally decided to make a perfect car." Other
versions of the story center around several basic
points: Lamborghini visited Ferrari; proceeded to
challenge, deride or demand improvements to his
car from Ferrari; and was dismissed as a mere
tractor manufacturer by Ferrari. Whether
Lamborghini's spite was enough of a reason to enter
the auto manufacturing business, or if the exchange
inspired further business interests or merely served
as an anecdote, is unknown. Sackey writes that the
economic motives for entering the high-profit-margin
sports car business far outweighed Lamborghini's
personal sentiments. In the 1991 Thoroughbred &
Classic Cars interview, Lamborghini states that
"Ferrari never spoke to me again. He was a great
man, I admit, but it was so very easy to upset him."
Why I decided Ferruccio Lamborghini as my
role model ?
The way he turned insult into a successful story inspired
me that even a startup can led to a successful company
it’s just the way you face problems and how you
overcome upon it. I want to be like Ferruccio
Lamborghini and want to be known in world due to my
work.

Thank You

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