ENTREPRENEURSHIP PROJECT ON

Gourmet Bawarchi

By
Ashish Shashikant Karshingkar
Batch TY batch- B (2016- 2019)
Project Guide
Mrs. Poonam Bajaj

Project Submitted to

D Y Patil University,
School of Hospitality and Tourism
Studies

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 CERTIFICATE
This is to certify that Ashish Shashikant Karshingkar of TY B.Sc.
Hospitality Studies has satisfactorily completed his project work on Pet
Cafe. The project represents her work during the academic year –2018-2019

Date –

Place

Faculty In charge External Examiner

Director

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 ACKNOWLEDGEMENT

I am indebted to D.Y. Patil University School of hospitality and Tourism

studies for giving me an excellent opportunity to carry out the present
research project. I would like to express my deep gratitude to Asst. Professor
Pooman Bajaj, my EDP supervisors, for her patient guidance, enthusiastic
encouragement and useful critiques of this research work. I would also like
to thank, for his advice and assistance in keeping my progress on schedule.
My grateful thanks are also extended to Mr.---------------- for his help in
doing the data analysis etc.
My heart felt gratitude to Director Mrs. Vandana Mishra for her guidance
and valuable support and constructive recommendations on this project.
Finally, I wish to thank my parents for their support and encouragement
throughout my study.

Place: Navi Mumbai Signature of Student

Date:

Signature of Guide

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 Gourmet Bawarchi
“health Iz Wealth”

Description of business:

Our Fast food business is a new addition in the fast food industry with high aims to
facilitate people with healthy foods, which have marvelous health full ingredients. Our
promise is to give your body healthful products. Due to increasing the needs, wants and
demand of foreign cuisine we decided to launched our fast food center on a small scale.
It’s a partnership based business. And we provided self purchasing services and free
home delivery with in Jalal pur jattan. We also make our contract with schools and
collages that we deliver our products at the time of recess (break) in schools and collages.
We also launched a play ground area for kids because if families come then their kids
don’t get bore, the basic purpose of play ground are is to entertain and here opportunity is
there are no play ground, park in jalal pur jattan.

Vision statement
“Our customer’s health is our profit”
Mission statement
“Add up nutrition’s and fun in people’s life”

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Feasibility Report:
Indenting business started approximately with the finance of rupees
 Building rent cost 800,000 Rs/-
 Building decoration 150000 Rs/-
 Computer P4 17500 Rs/-
 Printer 9000 Rs/-
 Tele Phone Set 700 Rs/-
 Furniture office 13000 Rs/-
 Furniture of sitting area 27000 Rs/-
 Stationery 5000 Rs/-
 Eclectic Fan 25000 Rs/-
 Lights 3,000 Rs/-
 Exhaust 5000 Rs/-
 A/C 50000 Rs/-
 Outdoor playing equipments 50,000 Rs/-
 Production house equipments 75,000 Rs/-

Executive summary:

The project is about a new business venture. It covers the core concepts that are involved
in the development and implementation of this new company. Taking the initiative and

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pulling it towards something unique and different.
This project guides about the company attributes, boosting its early phases to penetrate
through target market identification and segmenting it to different locations, planning for
market positioning, effective pricing strategy, how to promote it to clients through
different mediums and sources and most importantly, the environmental factors that are
associated with the early stages of business development and post variable factors that are
major challenges to the business.

Hierarchy chart

CEO

Finance Marketing HR Operational Production

manager manager manager manager plant manager

Chef

Cooking
experts

Other staff:

 Receptionist
 Security Guards
 Sweepers
 Service employees

Objectives:

Our six objectives are summarized below:

 Understand our customer, competitors and industry.

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  Provide the best product and services
 Continue to grow our business in the selected fields of interest.
 Balance our business goals with our financial objectives.
 Make the transaction from a single point of Sale Company to a distributed
sales company.
 Refine the company values and culture by hiring the best people.

Industry Analysis
Analysis of competitor:
It’s a fundamental of business where you have competition along your business. If you
want to overcome your competitor you must have knowledge of that business as much
you have your own. Similarly Gourmet Bawarchi is facing considerable
competitors in Gujrat area like;
 KFC
 MacDonald’s
 UFC
 Sawad
 AFC
 Domino
 Pizza huts…etc

But here our opportunity is, no one have any branch in Jalal pur Jattan.
Competitive Advantage strategies:

Competitive advantage strategies are now playing a vital role in world wide businesses.
These are very useful to contain or maintain a competitive edge. Gourmet
Bawarchi will follow differentiation strategy, diversification strategy, marketing
advantage strategy and geographic expansion strategy.
 Differentiation strategy:

We are providing high quality food because our mission is

“Our customer health is our profit”

 Marketing advantage strategy:

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 Gourmet Bawarchi is providing some services for the first time and
has got first mover advantage.
 Diversification strategy:

It implies that Gourmet Bawarchi will expand by new service and

high quality food with the passage of intervals.
 Geographic expansion strategy:

Geographic expansion means to add new places and new disciplines. We

start our business in Mumbai and next target is Pune,and all over the
Maharashtra after 3 years of establishment of our business. Because of, in
these area life style are changed day by day and the reason is that,
education level will also increase, it would change the people thinking and
in these areas mostly people are in foreign countries.

Description of venture
Products:
 Burger
 Chicken piece
 Hot wings
 Nuggets
 French fries
 Soups

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  Drinks, Coffee & tea
 Ice cream, deserts, salad
 Rice, kebab, rolls
 pizzas

Size of business:
It’s a small scale business based on partnership between five people with mutually
agreement.
Business share:
CEO 25% share of whole business. Remaining four has equal shares;
 Financial manager 18.5% share
 Marketing Manager 18.75% share
 Operation Manager 18.75% share
 Human resource manager 18.75% share.
Profit and loss
Profit and loss will be distributed on the basis of their share percentage

Office equipment:
 Computer
 Telephone set
 Office furniture
 Stationery
 Electric fan
 Lights
 Exhaust
 AC
 Printer

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 Production plan
Physical plant
 Area:

The piece of land which is required to organize the whole set up is about 4500 sq feet (1
canal) for our restaurant.
 Color scheme:

“Every color has meanings”

Our presenting color is pixel organic, because it attractive and show freshness. And it is
sophisticated.

Machinery and equipment

Equipments & machinery used in production house
 Oven

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  Potato French fries machine
 Dough mixture
 Food processor
 Frying machine
 Microwave
 French fry cutter
 Food cutter
 Sauces
 Cutlery set
 utensil

Marketing plan

Objective of marketing manager:

According to the marketing manager of Gourmet Bawarchi that marketing department

has two objectives;

 The first department of Gourmet Bawarchi is to create the awareness and

provide the following information to the higher authorities of Gourmet
Bawarchi.
 This department shows the marketing position of the organization.
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  This department shows the market share of Gourmet Bawarchi.
 This department gives the suggestion to the higher authorities for the future
improvement.
 This department provides the information about their competitors to the higher
authorities of Gourmet Bawarchi.
 The second basic objective of Marketing Department is that it meets the
budget in the required time span. The marketing department of Gourmet
Bawarchi is to promote its products and make the future plan to live in the
budget.

Every business needs the information’s about market before going to start. This
information’s will help in achieving the goals and setting targets. There are different
contents for the assessment of any market, which are given under
here:

Market Segmentation:
Gourmet Bawarchi will be marketed to people on the basis
of demographic, psychographic and geographic characteristics.

 Behavioral characteristics:

In behavioral aspect they segmented the market on the basis of quality, taste and
price. Following are the different possible segments in this regard.

 Taste conscious
 Quality conscious
 Class conscious
 Combination of price and quality

 Demographic characteristics:
Demographic characteristics include age, sex, occupation, education, income and
race. We segmented our market on following bases.
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  Gender: Gourmet Bawarchi is for each gender both male and
female.
 Income: Everyone can use the Gourmet Bawarchi service
upper and middle class.
 Age: age limitation for using this product above 15
 Occupation: By profession also everyone can use this product means
businessman student workers and other peoples.
 Education: It has no need more education that why the person who
know something can easily enjoy with this product.
 Family life cycle: Gourmet Bawarchi is suitable in every stage
of life like single married couple and also those who have children
can use this product.
 Lifestyle: This product is used in every level of social class like
upper, middle class.
 Attitude: When the customers once buy this product after that they
can use the product continuously.
 Purchasing decision: Often Gourmet Bawarchi changes the
purchasing decision of customers because of its good attributes.

Market positioning:
As we mentioned our location before that we shall
introduce Gourmet Bawarchi in Mumbai It is supposed to be
best areas of Mumbai. This location will satisfy our target
market demands. These are one of the educational concerning
accommodation area as well as on the back of Gourmet
Bawarchi there are residential area, in front of our restaurant there is commercial area as
well which are exactly to our demands. All the
mentioned areas are the good markets for Gourmet
Bawarchi.

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Marketing Mix

Marketing mix is also known as 4 P's. Including product, price, place, promotion. These 4
points have much importance in the house of marketing. The whole monopoly revolves
around these 4 P's. But when we talk about the fast food business, there must be focus on
these 4p’s

 price:
Prices of Chicken PCs. and all the other products of Gourmet Bawarchi are set by the
Head Office by adopting the proper method. According to
 Marketing Manager Price of any product is equal to the cost plus desirable
profit.
 Main concern is to sell in volume and maintain it on long term basis. They
are charging a price which they think fair to customers.
 The policy of Gourmet Bawarchi is that they do not set the prices on
the basis of competitors. The aim of Gourmet Bawarchi is to satisfy the
customers in low prices. In economics we can say that when the prices are
constant, the demand of product increase, volume of sale is increase, and
revenue is also increase, as a result of this circle the profit of the
organization is increase but the prices remains constant. So selling on low
prices has a valid justification.
 Place:
Our targeted market is Jalal pur jattan
Market place
And we are looking for more in future like Market space

 Products:
 Burger
 Chicken piece
 Hot wings
 Nuggets
 French fries
 Soups

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  Drinks, Coffee & tea
 Ice cream, deserts, salad
 Rice, kebab, rolls
 Pizza’s
 Promotion:

 Public Relations
To implement and maintain total quality management our company will have a customer
service department, which will note each and every request of the customers and will
note down complaints by the customers.

 Advertisement

Product will be announced in all print and electronic media like;

 Newspaper
 Ads through Cable
 Digital Marketing
 Social Media Marketing
 Pamphlets
 Mouth Publicity

 Promotion Budget

In phase 1 of three months we are spending 7,000 for the promotional purposes. While

In 2nd phase of three months we will increase the amount from 7,000 to 10,000.

In 3rd phase and last phase of this year we will spend more then 10,000

Operational pan

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Administration of any organization is working under a proper setup. It
performs all tasks and achieving their goals by following and fulfilling
the requirements of an organization. Every organization has a
hierarchy flow in which every employ is performing their job by
focusing the aim of their organization. The hierarchy chart of Gourmet
Bawarchi is given under here;

CEO

Finance Marketing HR Operational

manager manager manager manager

Other staff:

 Security Guards
 Sweepers
 Service employees

CEO (Chief Executive Officer):

CEO is one who has to make decision at high level of management the whole
organization is under the CEO. The CEO of Gourmet Bawarchi has to perform
several tasks, providing finance, organize international competition, look after
branch manager and marketing management, increasing relations and make better
strategies. All the tasks which are performed beyond the line of visibility
including all new technological process are controlled by CEO.
Marketing Manager:

Marketing is a major aspect of every business, so marketing department plays an

important role in all organization. Gourmet Bawarchi marketing manager has to
perform such task which plays an important role in promoting organization. He
has to perform operations like advertisements, campaigns and look after the Web
site of Gourmet Bawarchi.

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Finance department:

Finance department is one of the most important departments where the CEO can
collect the following reports for timely decisions like

 Budgeting
 Cash flow
 Profit and loss statement
 Expense sheet
 Project plan sheet
 Financial analysis
 Balance sheet etc.

The report will be submitted to CEO to finance manager to control financial crisis

Operational department:

It is very important department in the Gourmet Bawarchi. The in charge of the

operation department is operation manager. This operation manager is responsible
for the following operations and functions.

 Cooking
 Cleanliness
 Administration of restaurant.
 Complaint handling of the customers
 Daily order to procurement Department
 Day to day demand forecasting
 Daily lectures to crew people
 Trained the employees

HRM department:

According to the marketing manager of Gourmet Bawarchi that HRM Department play
a very important role in the organization.

It is usually says that if the staff and worker are satisfied and happy with their
organization environment than no force can hurdle to get achievements but it only occurs
if the people have some connections with top line managers, therefore CEO can get an

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interface through HR department. HR department will take step by step approach like
through

 Appraisal letters
 Evaluation reports
 360° feedback report and with other reports CEO will get his target and goals by
teamwork.

Organizational plan

In Gourmet Bawarchi, owner and manager are same. It will be established as a

partnership. There will be five partners:
In which four partners have equal ownership in
the business but one of them have 25% share in
their business and he/she is CEO of the
Gourmet Bawarchi.
Duties and responsibilities of the
partners:

Responsibilities of marketing manager:

Marketing department of Gourmet Bawarchi will be playing a very important role in the
organization.

 The first and basic function of this department is to promote its products in the
market in different ways. According to the marketing manager of Gourmet
Bawarchi we advertise our products through print media, banners, etc.
 This department creates the awareness among the people about the packages,
which are given on the special events like Eid, Basant, etc.
 Marketing Manager of Gourmet Bawarchi says that it is the world of
competition, therefore to survive in the market we work for the future. So the
third function of marketing department of Gourmet Bawarchi is to make plans to
achieve the objective of organization in future.

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  Marketing department of Gourmet Bawarchi also analyses to increase or decrease
the sale.
 When the sale of Gourmet Bawarchi is going to decrease, the marketing
department of Gourmet Bawarchi conducts a proper marketing research to find
out the problems, basic reason behind the problem and try to solve it and to save
the organization from this type of faults in future.

Responsibilities of finance manager:

This Department is also responsible for maintaining fixed assets listening and arranging
insurance cover on the assets of the business the tax related issues of the Business and all
the transactions processing’s, e.g. recording of sales and payments etc, are also handle by
the Finance Department. Finally the Finance Department liaises with internal and
external auditors, product margins, variable cost and fixed assets within the business as
well.

Responsibilities of operation manager:

This operation manager is responsible for the following operations and functions.

 Cooking
 Cleanliness
 Administration of restaurant.
 Complaint handling of the customers
 Daily order to procurement Department
 Day to day demand forecasting
 Daily lectures to crew people
 Trained the employees

Responsibilities of HR manager:

The HRM Department performs the following functions:

 Reviewing application form

 Interviewing applicants
 Inducting new employees

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  Appraising employees performance
 Make a decision about the employees training
 Provide a career advice to subordinates

Financial plan

The total amount to establish that business is Rs.1100000 while in that amount Rs.
400000 is the reserve fund, which is the liability of the business. Which will be returned

Here we have prepared our forecasting of our business for our business. First we have
shown our expenses and then we tried to show how our projected revenue will generate

One time expense Rs/-

Building Contract cost for five years costs: 500000

Business registration Fee: 45000

Production house equipments 75000

Furniture and Decorations 190000

Playing area equipments 50000

Other setup charges 110200

Value added tax VAT 705120

total 1675320
Expenditures

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Depreciation costs for every year within a five year period:

Year 1st year 2nd year 3rd year 4th year 5th year
Depreciations 1081194 864955 691964 553572 2214285

12 months expenditure throughout the year

expense 1st year 2nd year 3rd year 4th year 5th year
Rental 144000 144000 144000 144000 144000

Administrative 100000 119900 129000 150000 175000

Technology 300000 326900 387920 412500 456300

(machines)

Salaries 26000 33000 39000 46000 50000

Depreciations 1081194 864955 691964 553572 2214285

Others 556000 568500 691964 6635727 597600

Total 2207194 2057255 2083848 1969799 3637185

Investments & Revenues

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Revenue Calculation

1st year 2nd year 3rd year 4th year 5th year
Projected 22080850 3168930 5712534 8130737 8361250
revenue
Expense 2207194 2057255 2083848 1969799 3637185
Balance 8906 1111675 3628686 6160938 4724065

From above we can see that we will enjoy the most incomings in the 4th year after
launch. And this is a positive sigh that we will have been reached at the break even point
within 1st year.

The total amount to establish that business is Rs. 1073360 while in that amount Rs.
388160 is the reserve fund, which is the liability of the business. Which will be returned

Gourmet Bawarchi
BALANCE SHEET
FOR THE YEAR ENDED 31
March 2020

ASSETS
FIX ASSETS
BUILDING 500000
COMPUTER 17,500
PRINTER 9,000
TELEPHONE SET 700
FURNITURE 40,000
STATIONARY 5,000
FAN 20000
LIGHT 3000
EXHAUST FAN 5000
A.C 50,000
REGISTRATION 35,000
TOTAL FIXED ASSETS 685200
CURRENT ASSETS
CASH 388160
A/R 0
TOTAL ASSETS 1073360

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 LIABILITIES + O .E
OWNER EQUITY 685200
LIABILITIES 388160

TOTAL ASSETS 1073360

Exist strategy
If some of misconducts or any breakup among our partnership comes may be we can
dismiss our business. Though there is a low possibility but if one of the following
scenarios happens we will close our business-
 If any bankruptcy happens to us
 If law enforces us to do so
 If our partnership breaks up
 If we become unable to run busines

Swot analysis

Strength

 Friendly environment

 Professionally trainers

 Co facility for specific timings

 Our trained chef (training from Greeks)

 High quality of products

Weakness
 Less space for future project

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  Lack of Experience as a entrepreneur

 Comparatively equivalent pricing

Opportunity
 Attractive Future Projects

 no direct competitor

 demand of the fast food in this area gradually increase

Threats
 there will competitor in future

 Contingencies

 Legal and Security Issues

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