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CH 1 Business Communication

Business communication is a formal type of communication used in offices and other professional settings. It involves the exchange of ideas through verbal, non-verbal, and written means. Verbal communication includes speaking, non-verbal includes body language and gestures, and written includes emails, letters, and reports. Effective business communication is important for tasks like purchasing supplies, marketing products, selling to customers, and managing group activities. It helps businesses operate efficiently and generate revenue. The 7 C's of communication provide guidelines for crafting clear, complete, concise, considerate, correct, courteous, and concrete messages.

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Piyush Agarwal
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64 views9 pages

CH 1 Business Communication

Business communication is a formal type of communication used in offices and other professional settings. It involves the exchange of ideas through verbal, non-verbal, and written means. Verbal communication includes speaking, non-verbal includes body language and gestures, and written includes emails, letters, and reports. Effective business communication is important for tasks like purchasing supplies, marketing products, selling to customers, and managing group activities. It helps businesses operate efficiently and generate revenue. The 7 C's of communication provide guidelines for crafting clear, complete, concise, considerate, correct, courteous, and concrete messages.

Uploaded by

Piyush Agarwal
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Business Communication

 What is Communication?
Ans. Communication is a process through which ideas or
opinions are exchanged or transferred, progress of a person is
dependent upon his/ her communication skills. It is
considered as an art for achieving success at work place as it is
clearly associated with the ability to communicate effectively.
Both at the workplace and with outsiders.
It takes a variety of forms, i.e., from 2 people having face to
face conversation or hand signals in the form of messages to
the global telecommunication network.
The process of communication facilities interaction among
people without which we would be unable to share our
knowledge or experiences with anyone else.

 What is Business communication and how it is different


from communication?
Ans. The business communication is the type of
communication in which the people use formal
communication with each which are generally found in
officers, hotels etc. It is very difficult from communication as
the latter includes both types of communication like formal
and informal.
In business communication, only formal communication is
used, be it verbal, non-verbal and written. People use emails,
notices, resumes etc. for the written; they should have a good
body language for non-verbal and should have good speaking
skills for verbal. Whereas, in communication there are no such
rules like the business communication but the only important
is that the receiver should understand the message sent by
the sender properly.

 Communication Process/ Cycle/ Loop

SENDER

MESSAGE Feedback

RECEIVER
Q1. Explain the communication loop/ cycle/ process with the
help of a neat diagram and examples.
Q2. How is communication a twofold or a two way process?
Explain with diagram.
 Nature of Communication
The questions for the following topic can be asked as follows:
Q1. What is the nature of communication?
Q2. Explain different types or kinds of communication.
Q3. Explain all the modes of communication.
Ans. Communication is essential for the function of an
organisation. It is both internal as well as external. It takes
place through different modes which are verbal, non-verbal
and written. So, these modes can be elaborated to explain the
nature of communication.
1. Verbal communication
All of us use this communication our daily life, when we orally
communicate to someone face to face or through telephone
etc. It consists of words arranged in meaningful patterns.
Eg., a lecture, a meeting, an interview, etc.
2. Written communication
One cannot always rely on oral communication for all the
tasks in a business as there are legal matters involved too. For
that written communication comes into picture. It is used in
an organisation for maximum impact.
Eg., deals, agreement, letters, circulars etc.
3. Non Verbal communication
It happens through gestures and body language. It is not only
a more expressive form of communication as compared to
verbal but also allow us to express our love, hatred, like,
dislike, respect and many more such feeling without using
words. Words are relative easy to control whereas by paying
attention to non-verbal cues.
One can judge a person’s intention, honesty and creditability.
Non-verbal cues include all sorts of body language like facial
expressions, eye contact etc. which are very difficult to
control as they are impulsive. And that’s why they are also
efficient in giving a person’s clear picture of his/ her mindset.

 Need for communication


Communication is required not only in social life but also in
personal and professional life. Good communication helps an
individual advance socially by making useful contacts. It also
builds self-confidence and enables him to help and lead
others. In a business, reputation, trust and credibility need to
be built up in order to get clients trust and confidence. Having
sense of professionalism will help bring a long term
relationship with employees and clientele.
Business communication is required for the following
purposes-
1) In order to make sure that business deal is attend to
promptly.
2) Communicating with external and internal contacts of an
organisation.
3) Organise the business whether it is a sale, a promotion,
inquiry, a problem, etc.
4) Dealing with people for their needs and otherwise.
As a matter of fact, communication is pre requisite to have a
balance within the internal as well as external factors in a
business whether it is dealing with people or other casts.

 Purpose of business communication


Business communication is vital for company success and
personal growth. It is important to learn how to communicate
appropriately to enhance the business. Few purposes are
mentioned below-
1) Purchasing raw materials- It is a need of an organisation
to purchase raw materials in order to manufacture a
product without which it is not possible to manage the
working of the organisation. Communication is important
to negotiate and buy a quality product.
2) Marketing and advertising- It is directly proportional to
company growth in this world of competition. We need
to communicate the best for maximum growth.
Advertising decides the volume of sale of any product.
3) Selling and upselling- In the order to sell a product a lot
of tactics and confidence is required in communication.
Otherwise one cannot even sell best of the products.
Upselling is also an art and it is solely dependent on a
person’s communication skill to sell or upgrade an
already sold product to the existing customer. Eg.,
upgrading a rental plan.
4) Group activities like meeting, conferences, training,
doubt clearing session are also an equally important part
of a business with require to the point and prompt
communication.
5) Revenue Generation- Highest revenue generation is the
dream of every organisation which is dependent on
marketing, advertising, selling, upselling, purchasing
volunteers, appointing staff at optimal cost. All in all,
every minor factor that contributes in revenue
generation is not possible without excellent
communication.
 Seven C’s of Communication

Correct
Clear Concrete

7 C’s of Complete
Communication
Concise
Courteous
Consideration

1. Complete:
The communication must be complete. It should convey
all facts required by the audience. The sender of the
message must take into consideration the receiver’s
mind set and convey the message accordingly.

2. Concise:
Conciseness means wordiness, i.e., communicating what
you want to convey in least possible words without
forging the other C’s of communication. Conciseness is a
necessity for effective communication.
3. Consideration:
Consideration implies “stepping into the shoes of
others”. Effective communication must take the
audience into consideration, i.e., the audience’s view
points, background, mind-set, education level, etc. Make
an attempt to envisage your audience, their
requirements, emotions as well as problems.

4. Clear:
Clarity implies emplacing on a specific message or goal at
a time, rather than trying to achieve too much at once.

5. Correct:
Correctness in communication implies that there is no
grammatical error in communication.

6. Courteous:
Courtesy in message implies the message should show
the sender’s expression as well as should respect the
receiver. The sender of the message should be sincerely
polite, judicious, reflective and enthusiastic.

7. Concrete:
Concrete communication implies being particular and
clear rather fuzzy and general. Concreteness strengthens
the confidence.
 Topics covered till now

i. What is communication
ii. Business communication
iii. Nature of communication
iv. Need for communication
v. Purpose of communication
vi. 7 C’s of communication

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