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Nonprofit Fundraising: Strategic Plan Guide

The document provides sample goals and templates for a nonprofit's donor development strategic plan. The sample goals section outlines objectives like acquiring new donors through events, upgrading sustaining donors, and conducting donor renewal campaigns. The templates provide guides for exploring different funding sources like memberships, foundations, corporations, and grants. Another template creates an inventory of organizational assets that could support fundraising like media connections, community partners, and staff expertise. The templates are meant to help nonprofits develop comprehensive fundraising strategies.

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Mahmood Aly
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296 views6 pages

Nonprofit Fundraising: Strategic Plan Guide

The document provides sample goals and templates for a nonprofit's donor development strategic plan. The sample goals section outlines objectives like acquiring new donors through events, upgrading sustaining donors, and conducting donor renewal campaigns. The templates provide guides for exploring different funding sources like memberships, foundations, corporations, and grants. Another template creates an inventory of organizational assets that could support fundraising like media connections, community partners, and staff expertise. The templates are meant to help nonprofits develop comprehensive fundraising strategies.

Uploaded by

Mahmood Aly
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NONPROFIT FUNDRAISING
STRATEGIC PLAN GUIDE
SAMPLE GOALS FOR DONOR DEVELOPMENT

SAMPLE Goals for Donor Development | People for Good

Objective Goal Audience Description

Acquire new donors 100 new donors, $5,000 Locally-based segment of Establish event committees comprised of
via four (4) quarterly email subscriber list board members and their invitees; each
in-person events event should have at least 25 attendees

Sustaining givers 25 new donors in List of current donors Enlist help of volunteers for phone banks;
upgrade campaign sustaining giver program; contributing $50+ gather donor and program participant
average $600 annual monthly for at least one testimonials for campaign collateral; prepare
donation, $15,000 (1) year cold call lists two months prior

Fall/spring donor 500 small gifts ($100 or Current donor lists Emphasis will be placed on small gifts. Solicit
renewal campaigns $50,000); 50 major gifts donation matching sponsorships in February/
($1,000 or $50,000) August for April/November campaigns.

Renew + expand Secure $20k for FY17 Program officer; grant Previously expressed interest in Save the
partnership with Good review board Starfish program; Personal connection via
Foundation Jane Q. Boardmember; proposal deadline
Oct 1, 2016
TEMPLATE: EXPLORING YOUR FUNDING SOURCES

Template: Exploring Your Funding Sources


Currently in Use? Viability (High/Med/Low)

Memberships
Major Donors
Planned Giving
Individual

Events
Direct Mail
Board Annual Give
Other
National (Large)
Foundation

Regional (Mid-Size–Small)
Other
Donation Matching
Corporate Sponsorships
Corporate

In-Kind Donations
Other
Federal
State
Grants

Local
Other
TEMPLATE: EXPLORING YOUR FUNDING SOURCES

Template: Exploring Your Funding Sources

Source 1
Miscellaneous

Source 2

Source 3

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TEMPLATE: ASSET INVENTORY

Template: Asset Inventory

Source
Asset (Media, Community, Description Contact Name Contact Info Responsible Staff
Board, Staff, etc.)
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