Scribd
Upload
115 views5 pages

Pm's Furniture

PM's Furniture is a furniture manufacturing company located in Libertad Ormoc City. Their vision is to be one of the best manufacturers of affordable, high quality storage and dining furniture. Their mission is to make wall organizers and lampshades with functionality in mind at affordable prices worldwide. The management team consists of 6 members.

Uploaded by

princess padojenog
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
115 views5 pages

Pm's Furniture

PM's Furniture is a furniture manufacturing company located in Libertad Ormoc City. Their vision is to be one of the best manufacturers of affordable, high quality storage and dining furniture. Their mission is to make wall organizers and lampshades with functionality in mind at affordable prices worldwide. The management team consists of 6 members.

Uploaded by

princess padojenog
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

PM’s FURNITURE LIBERTAD ORMOC CITY

Tel#. 0965362185
Email: ppadojenog@gmail.com
website: http://PM’sfurniture.com.html

VISION
We aim at being one of the best furniture manufactures of storage and dining
furniture designed with functionality, high quality and affordable prices in mind.

MISSION
We make lampshades and wall organizer furniture designed with functionality
in mind. We develop and manufacture furniture of high quality at affordable prices
for retailers worlwide.

MANAGEMENT TEAM:
o Mina, Christine Mae
o Monte, Charlyn
o Mecasia, Aldeth
o Padojenog, Princess
o Panganiban, Susana
o Pino, Mildred
TABLE OF CONTENTS

I. EXECUTIVE SUMMARY

II. DESCRIPTION OF THE BUSINESS

III. DESCRIPTION OF THE PRODUCT AND SERVICES

IV. MARKET STRATEGIES


1. Definition of the market
2. Determination of market share
3. Position strategy
4. Pricing strategy
5. Distribution strategy
6. Promotion strategy

V. ANALYSIS OF THE COMPETITION

VI. OPERATION MANAGEMENT


1. Organizational structure
2. Operating expenses
3. Capital requirements
4. Cost of goods sold

VII. FINANCIAL DATA


1. Income statement
2. Balance sheet
3. Cash flow statement

VIII. SUPPORTING DOCUMENTS

EXECUTIVE SUMMARY

Our company needs an enough budget for our business. Money will be used in providing the
daily expenses and other matters. Benefits will be derived by the business from our
investment that we shared our money in order for us to pay more expenses for the matters.
Profits will be generated in the case of investment so that we can divide it eventually
because of our equal shared in the company.

DESCRIPTION OF THE BUSINESS


The PM’s furniture consists of business that manufacture and sell furniture, to residences,
offices, hotels and schools. Offerings include pen organizer, lampshade, wall display,
bookstand and many more. Though mature, this industry will present investors with
investment opportunities during certain periods within the economic cycle.

DESCRIPTION OF THE PRODUCT/SERVICE

We offer services like, Free delivery to residents in the city, and discounts to our valued
costumer. Most of the products we sale are pen holder, book stand, paper organizer and etc.
Our product is unique from others in a way that it has a good quality, reasonable cost,
availability and durability.

MARKET STRATEGIES
*DEFINITION OF THE MARKET
Our target market is a person who wants to have very fine furniture with the latest in
technology, combined with an old fashioned sense of fine woods and fine woodworking. This
person can be in the corporate towers, small or medium business, or in a home office. The
common bond is the appreciation of quality, and the lack of price constraints.

*DETERMINATION OF THE MARKET SHARE

NUMBER OF PROSPECTS IN THE TARGET MARKET 2000 families


FREQUENCY OF PURCHASE PER YEAR(AVERAGE) 50 times
TOTAL NUMBER OF PURCHASE 100,000
AVERAGE PAYMENT PER PURCHASE Php10,000
PROJECTED TOTAL INDUSTRY SALES PER YEAR Php1,000,000,000
PERCENTAGE THE FIRM CAN ATTAIN 25%
THE FIRMS MARKET SHARE Php2,400,000

*POSITION STRATEGY
The positioning strategy for PM’s furniture is to make sure there is a store within a
reasonable distance of customers who are looking for affordable, trendy furniture.
Our product serves more than the home. It is a source for office furniture, patio
furniture and more. The interesting thing is that PM’s furniture has still found a way
to draw the customer in and make it hard to leave the store each time the customer
visits. The positioning is simple: PM’s furniture wants to offer, not just a product, but
an atmosphere that customers crave continuously.
*PRICING STRATEGY
The PM’s furniture is based on offering a wide range of well designed, functional
home furnishing products at prices so low that as many people as possible will be
able to afford them. Rather than selling expensive home furnishings that only a few
can buy, the PM’s furniture makes it possible to serve the many by providing low-
priced products that contribute to helping more people like a better life at home.

*DISTRIBUTION STRATEGY

*PROMOTION STRATEGY

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy