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Stanford Healthcare

Stanford University Medical Center is a top-ranked teaching hospital known for innovations like the first combined heart-lung transplant. It uses design thinking to improve the patient experience and make healthcare more human-centric. The 5-step design thinking process involves empathizing with patients, defining problems, ideating solutions, prototyping ideas, and testing them. This has led to innovations that enhance care quality while optimizing resources and minimizing losses.

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rhea kumar
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922 views9 pages

Stanford Healthcare

Stanford University Medical Center is a top-ranked teaching hospital known for innovations like the first combined heart-lung transplant. It uses design thinking to improve the patient experience and make healthcare more human-centric. The 5-step design thinking process involves empathizing with patients, defining problems, ideating solutions, prototyping ideas, and testing them. This has led to innovations that enhance care quality while optimizing resources and minimizing losses.

Uploaded by

rhea kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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RHEA KUMAR

AD Sem VII
About Stanford
Healthcare
• Stanford University Medical Center is a medical complex
which includes Stanford Health Care and Stanford Children's
Health
•Consistently ranked as one of the best hospitals in the
United States
•Also serves as a teaching hospital for the Stanford University
School of Medicine
•It was founded in 1959
•The first combined heart-lung transplant in the world was
successfully completed at Stanford University Medical
Center.
Why this case-study?
•Health Care in the United States of America
has long since been a very cumbersome and
a sticky system. Most of the patients and
their families have to navigate their way
through this and it is very disempowering
and frustrating.
•The field is rife with opportunities to make it
human-centric and change the very
perception of health care in the minds of the
people.
•Stanford Medicine has taken up this
challenge and has used design thinking in
order to tackle this complex problem
How Does Stanford do it?
•The Stanford Design Thinking process is a five step
process underlining the concept of design thinking:
“Finding simplicity in complexity”
•The steps in the process are:
I. Empathize
II. Define
III. Ideate
IV. Prototype
V. Test

•The goal of the Stanford Design Thinking is “to create


meaningful innovations you need to know your users
and care about their lives”.
Why Design Matters?
•Each year approximately 3.6 million people miss or put off medical appointments due to transportation
issues, leading to annual costs for health care providers in the billions of dollars.
•While the consequences of missed appointments have been widely studied, the specific reasons patients
fail to show up are not always as clear and until the reasons for this are understood, these problems
cannot be solved
•To improve the quality of experience for both patients and their families. (Emergency room, at the time of
discharge.
•Thus Design Thinking, a human-centered problem-solving approach that employs empathy, collective idea
generation, rapid prototyping, and continuous testing to tackle complex challenges, is the answer.
•Design thinking solutions help enhance the experience of healthcare for the patients, which ultimately is
the aim of healthcare.
•They also have an added bonus of helping the healthcare establishments make optimum use of their
resources and minimize their losses by retaining their patients.
Importance of design management
•Health care is a field which is very sensitive. Almost all cases deal with human emotions and there is
no margin for error. The patients place their trust in a complete stranger, with the belief that their
problems would be solved.
•In this scenario, it is imperative for the health care establishments to ensure that this trust isn’t lost
and is instead reinforced in every appointment.
•Stanford’s Design Thinking approach to the health care is targeted towards this. By employing
empathy, they have made the process human-centric and reinforces the patients belief that they are
being cared for in the best possible way. The physical and the emotional needs of a patient are
deeply understood before the procedure, making it more personalized for the patient.
•Design management is also crucial for the establishments, as it not only helps them serve the
patients better, but also helps in optimization of resources and minimizing the losses.
Design and Innovation
•Design thinking and innovation go hand in hand. When design thinking is applied to healthcare,
it transforms innovative ideas into practical solutions that change how patients receive care.
•Design thinking has been used for innovations in the procedures and improving them. Stanford
believes in ideating beyond the obvious solutions by harnessing a collective perspective, thereby
driving the potential for innovation.
•This has completely changed the perception of health care in the minds of the people. They do
not shy away from the prospect of having to go to a doctor and receiving treatment.
•For example, a typical aortic surgery meant at least 8 days long procedure. Post innovations
using design thinking, the surgery is now completed in a single day and the patient is discharged
immediately.
Design at Strategic level and its benefits
•Implementing design thinking to better the health care experience resonates with every
individual in the establishment across the hierarchy.
•Vital decisions in Stanford Healthcare are being taken using design thinking. Every individual in
the establishment is aligned with using design thinking to develop solutions to any problems
they are faced with.
•This helps in the overall improvement and the growth of the establishment. The existing medical
procedures have been morphed into state-of-art techniques that have established Stanford
Healthcare as the best healthcare provider in the United States of America.
•In addition to this, solutions employing design thinking have helped Stanford Healthcare in
retention of their patients by winning their trust and have impacted billions of dollars in the
establishment.
Integration and management of Design
Thinking
•The Stanford Design thinking process follows 5 basic steps: Empathize, Define, Ideate, Prototype
and Test
•After collecting extensive feedback from the patients, the problem is defined accurately and a
solution is then ideated upon.
•Then, the large problem is decomposed into smaller problems that are relatively easier to tackle
and the team goes through the ideas collected during the brainstorming. Failing quickly and
cheaply is encouraged as the perfect solution will be a result of numerous iterations.
•The team then determines if the experience initially envisioned is feasible and achievable. The
solution is then tested giving the patients a chance to experience the interactions.
•Data and feedback is collected during these tests and these are in turn used to improve the
solution before being pushed into consumption.

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