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Pfizer SWOT PDF

Pfizer is a large pharmaceutical company founded in 1849 that discovers, develops, manufactures and markets patented pharmaceuticals and generic drugs in over 100 countries. A SWOT analysis found strengths in Pfizer being the world's largest drugmaker by revenue and focus on R&D, weaknesses in calls to split the company and past reliance on acquisitions, and opportunities in personalized medicine and emerging markets, but also threats from healthcare reform and further price cuts in key markets.

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165 views1 page

Pfizer SWOT PDF

Pfizer is a large pharmaceutical company founded in 1849 that discovers, develops, manufactures and markets patented pharmaceuticals and generic drugs in over 100 countries. A SWOT analysis found strengths in Pfizer being the world's largest drugmaker by revenue and focus on R&D, weaknesses in calls to split the company and past reliance on acquisitions, and opportunities in personalized medicine and emerging markets, but also threats from healthcare reform and further price cuts in key markets.

Uploaded by

Rachel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Healthcare – Pfizer Analysis

Company Overview
Founded in 1849, New York City-based Pfizer discovers, develops, manufactures and markets
patented pharmaceuticals, generic drugs and consumer health products. The company employs
approximately 110,000 people and is present in over 100 countries.

SWOT Analysis

Strengths
The world's largest drugmaker in terms of revenue. A focus on R&D to drive growth.

Weakness
Investor calls to split the company into two entities. Previous over-reliance on inorganic
growth.

Opportunities
Greater involvement in personalised medicine. Increasing penetration of emerging markets.

Threats
Increased contribution to US healthcare reform. Further medicine price cuts in Europe.

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