D ST TM

DASTAN PRODUCTIONS
OUR AGENCY PROFILE

Moksh Krishnan
FOUNDER | LEAD STRATEGIST wwww.dastanproductions.com
Strategy Design Digital Marketing
 Hello,

It was wonderful speaking to you and learning a little about your goals
and needs. We put together this bundle to share with you a little about
our agency and our previous works.

This deck should give you an overview of our capabilities and experience
in the Strategic design & communications space. Don't hesitate to reach
out with any questions, or if you want to discuss any ideas in depth.

Moksh Krishnan
FOUNDER | LEAD STRATEGIST
+91 9999 212603
MOKSH@DASTANPRODUCTIONS.COM

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 Welcome to Dastan

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 Hey there!
We believe in storytelling and there’s nothing we would rather spend our time on.
Hence we began dastan.

With strategy at core we help brands tell their stories to target users, on the right
channel, through strategy, design, digital and marketing.

We create strategies and communications for business, creatives and ourselves.

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 We are a new age creative agency founded in 2016,

Our Vision

WE EXIST TO CREATE EXPERIENCES WHERE

PASSION AND PURPOSE COMES TOGETHER

Our Mission is simple

EXECUTE, ENTERTAIN AND EDUCATE.

Our Story

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LOGO
 We Give Half Model :

We care!

We strive to help non profits and initiatives to reach closer to success

in their Journey, we continue to push ourselves in order to find new
ways to help as many people as possible. One such initiative is ‘Pay
half’ of the minimums we charge on profit-making clients.

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 Our services and approach

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Our services and approach
Creative outcomes are dynamic in nature, so every step we
take is guided by strategic thinking & creative freedom.

STRATEGY BRANDING & DESIGN DIGITAL & CONTENT MARKETING

DISCOVERY AND RESEARCH BRAND NAMING AND MESSAGING RESPONSIVE WEB DESIGN & DEVELOPMENT DIGITAL CAMPAIGNS

USER EXPERIENCE BRAND LOGO, IDENTITY AND GUIDELINES NEWSLETTERS TRADITIONAL CAMPAIGNS

POSITIONING BRAND ANTHEM FILMS CUSTOM CONTENT MANAGEMENT SYSTEMS SOCIAL MEDIA MARKETING

BRAND PROFILES AND ATTRIBUTES COLLATERALS, PRINT & PACKAGING IOS, WEB & ANDROID APPLICATIONS DIGITAL MARKETING
CUSTOMER SEGMENTATION ENVIRONMENTAL DESIGN PHOTOGRAPHY ASSETS INFLUENCER’S & PARTNERSHIPS

CONTENT STRATEGIES AND GOALS ICONOGRAPHY SYSTEMS MOTION GRAPHICS AND ANIMATION CONTENT STRATEGIES & IMPLEMENTATIONS

LIVE ACTION PRODUCTION

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What do we mean when we say strategy?

As we said we don’t create without strategy. We call the process

brand strategy vitals. During which we run collaborative work sessions
with all the stakeholders to gain a deep understanding of your brand.

This approach accelerates the strategic process and builds

a partner relationship for a successful engagement between
agency and client.

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 Define
Brand

Define
Strategy User

Define
Goals

Discover problems, Define pathway to Apply to all

develop strategy brand personality customer touch points
Strategy + Messaging + Design

Consistent brand experience

 How much will it cost,
(MINIMUM ENGAGEMENT PRICING)

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Services and Rates (Minimum engagements)

STRATEGY VITALS RS. 60,000 - 2,00,000

BRAND IDENTITY, LOGO & MESSAGING RS. 35,000 - VARIABLE

WEBSITE DESIGN & DEVELOPMENT RS. 1,20,000 - 5,00,000

VIDEO PRODUCTION RS. 60,000 - 10,00,000

ENVIRONMENTAL DESIGN VARIABLE

CAMPAIGN STRATEGY AND DESIGN VARIABLE

SOCIAL MEDIA MARKETING RS. 40,000 - 5,00,000 (PER MONTH)

DIGITAL MARKETING RS. 80,000 - 10,00,000 (PER MONTH)

MOTION GRAPHICS AND ANIMATION VARIABLE

 Case Studies

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CASE STUDY : HES

Photography Assets
FOOD & LIFESTYLE

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Ethos Watches

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Posh pride

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Puma India

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Puma India

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CASE STUDY : PHOTOGRAPHY ASSETS

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CASE STUDY : PHOTOGRAPHY ASSETS

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CASE STUDY : PHOTOGRAPHY ASSETS

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CASE STUDY : PHOTOGRAPHY ASSETS

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CASE STUDIES

Madventure Camps
CLIENT •
Madventure Camps

CHALLENGE

Dastan helped madventure camps in

right from naming to marketing their
brand. This led to development of an
overall brand experience which
brought all the adventure junkies
looking for superior experience in that
geographical vicinity.

DELIVERABLES

Strategy & Brand Naming

Brand Logo & Wall Murals
•
Merchandising & Collaterals
Web Design & Development
Social Media Campaigns
Email Marketing (B2B)
Photography assets & Brand Video

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CASE STUDY : MADVENTURE CAMPS

Brand Strategy

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CASE STUDY : MADVENTURE CAMPS

Culture
Fun, Professional, Active, Offbeat, Urban

Customer
Excited, Delicate, Explorers, Wild, Outdoor’s Enthusiasts

Voice
Confident, Indulging, Active, Fresh, Inviting

Feel
Attended, Excited, Refreshed, Challenged, Adrenal Rush

Brand’s positioning Impact

Relaxed, Rejuvenated, Well served Attached to space, Closer Knit

statement
X-Factor
Experienced , Networking, Quality Rides , Hospitality, All age group, Focused

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CASE STUDY : MADVENTURE CAMPS

Madventure Camps provides adrenaline

experiences to outdoor enthusiasts in an

offbeat environment with an active voice.

Helping them feel refreshed and be

Rejuvenated.

With an x-factor of providing quality rides.

Simplified brand
statement

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CASE STUDY : MADVENTURE CAMPS

Age
12 years - 40 years age

Gender
68% male : 32% Females

Race
Digital show-offs (Facebook & Instagram)

Location
Gurugram, Dwarka, Faridabad, Delhi

Insights : Demographics Employment status

HR Managers (corporates) & Activity incharges (Schools)

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CASE STUDY : MADVENTURE CAMPS

Once the creative tone was set, the team quickly went to the
work to capture a new identity system that reflected the
exciting and offbeat energy. Working with minimal typography
based logo the team established an inviting yet exciting unit
for madventure camps. As the name in itself is a fusion of two
words the team decided to keep the logo mark minimal and
without any additional marks for the audience to remember.
CASE STUDY : MADVENTURE CAMPS
CASE STUDY : MADVENTURE CAMPS
CASE STUDY : MADVENTURE CAMPS
CASE STUDY : MADVENTURE CAMPS
CASE STUDY : MADVENTURE CAMPS
CASE STUDY : MADVENTURE CAMPS

Website Design

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CASE STUDY : MADVENTURE CAMPS

Bounce Rate: 38% or lower

Monthly Visitors: 400+

Organic Visitors: 250+

Highlights : Inbound B2B enquiries.

LOGO
CASE STUDY : MADVENTURE CAMPS

Madventure Camps provide This Partnership resulted in a greater brand

experience for anyone who visits and experiences the Adventure park.

The scope of work that dastan carried out for the client not only helped

them with brand deliverables, but also stitched a brand experience

where user was at core. The deliverables we designed helped them

discover their potential clients attracted the, and converted them into a

long lasting relationship. The 2018 Launch proved to be success in

both attendance and sales, showing positive growth on every front in the

inaugural year of the park.

Results and
Conclusions

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CASE STUDY : HES

HES (Senior secondary school)

CLIENT

HES

CHALLENGE

Establishing a new identity language for

school while maintaining the legacy that
came with the name. The entire process
required us to be very sensitive and
unlearn our market studies, as the school
had a very particular way if looking
towards the education and student
community.

DELIVERABLES

Brand Strategy
Brand Identity System & Messaging
Publishing design & Print
Photography Assets
Environmental Design
Responsive Website Design
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CASE STUDY : HES

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CASE STUDY : HES

Brand’s Logo
Design

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CASE STUDY : HES

The Crest : Trust & safe environment

The Sapling: Students

The name: HES

The Pathway: Inviting

LOGO
CASE STUDY : HES

Brand Communications

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CASE STUDY : HES

It was essential to portray HES’s core values and traits – Empathy, Freedom

and Strive for excellence via refreshed website design, new logo with a

tag line, publication designs and marketing collaterals to connect to the

existing and prospective parents better. Dastan designed the deliverables

which represent the empowering and caring nature of the brand.

Results and
Conclusions

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 Meet the team

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MEET THE TEAM

Moksh Krishnan
FOUNDER | LEAD STRATEGIST

Moksh Krishnan is a passionate Photographer | Cinematographer |

Independent Film maker, Founder | Creative Lead at Dastan. He oversees
Creative and Strategic direction of the Company at Dastan. In 2015 Moksh
completed his B.F.A in Visual communications from College Of Art, Delhi
University India.

Prior to forming Dastan he worked as an Assistant cinematographer on various

feature Length and Ad films in Indian film Industry with production houses such
as Balaji motion pictures, Abundantia Entertainment and T-Series.

When not found on his desk, he is out in the world with his camera gear
believing that many stories are waiting to be found. His love for travelling and
storytelling in mediums like photography And Independent Film making has
won him numerous mentions and awards.

He believes that every brand has a story to tell and we just need to choose the
right medium and communicate it with the world.

Great men are not born great,

They grow great.

- The Godfather

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MEET THE TEAM

Tushar Madaan
ART DIRECTOR

Tushar Madaan is an Art Director at Dastan. He received his Bachelor’s

degree in Fine Arts from the College of Art, in 2016. 

Born in Delhi, he admires great food and finds peace in the hills. He is
passionate about illustrating characters around him in everyday life and
enjoys the art of storytelling.  His expertise lies in translating ideas,
information, brand strategy into engaging, impactful and effective visual
designs. His in-depth knowledge about principles of designs,
composition layout, typography, colour scheme, icon design and motion
graphics helped many brands tell their stories.

He spends a lot of his time in playing outdoor games and seek

opportunities to learn by working on design challenges with individuals
from various disciplines.

Collaboration and cooperation are his strengths, he seeks that joy and
accomplishment of a job done, and done well!  

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MEET THE TEAM

Vardaan Sharma
BUSINESS STRATEGIST

To start with Vardaan Sharma, the Business Strategist at Dastan has been very
versatile and loves to explore new dimensions in life. He has completed his
B.B.A from Maharaja Surajmal Institute of Technology and PG diploma in
Business Operations from SRCC.

He is an auto-enthusiast by passion and a rigorous reader inside. He has

worked with Snapdeal as the Sr. Executive Social Media Specialist and gained
a considerable amount of experience in business operations, corporate
relations, Organising brands of various segments. He has been an avid
contributor to his family business Rothmans packers, complete packaging
solutions. Pioneers in Packaging & Printing, Trustwd by brands like Prestige,
Havells, Khaitan, Usha, Surya, Maharatna, Sunflame, Judge(UK based).

Challenging roles to showcase strategic decision-making abilities and

leadership skills are always welcome moments for him. The only role he
couldn’t do justice is where he uses his humour and expect people to laugh out,
but his never-ending penchant to put a smile on everybody’s face around him is
what makes him even greater as person.
His favourite quote:

The only way to predict your future is to

have the power to shape it.

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MEET THE TEAM

Jugneet Kaur Pali

INNOVATIVE & NEW MEDIA SPECIALIST (NINJA)

Jugneet is a design Prodigy. With a graduate degree in Visual Communication

from College of Art & Masters in Human Centre Design from Srishti Institute of
Design, Bangalore, Jugneet has made designing an integral part of her life.
Design comes as naturally and spontaneously to her as breathing. She worked
as Graphic designer on various projects for top tier companies like JCB, Terex
Vectra , etc.

Founder of Design house named DesignSoch, Jugneet has a hunger to

innovate for each brand. Our design Ninja Jugneet is an integral part of our
dream team at Dastan.

Our Ninja Group

What does it mean to be a Ninja;

The image that comes on hearing the word Ninja is that of a warrior with
exceptional skills, wearing mask, appears to help friends, completes crucial
task with extraordinary perfection & then disappears from scene. Team Ninja is
a unique strength of Dastan.

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MEET THE TEAM

Darpan Bajaj
UI DESIGN NINJA | FILM DIRECTOR

Darpan is a visionary who dreams & then works incessantly to turn his dreams
into reality. He has completed Master in design from IIT, Guwahati and
graduation from college of art, New Delhi in Visual Communications. It has
equipped him with exceptional design skills and Hybrid approach. He has
worked at Microsoft Indian Development Centre, Hyderabad in a team to
design & develop user friendly learning tools extension. He is a Ui/Ux Designer
at Sprinklr.

He has a passion for story telling & film making and Dastan production’s award
winning documentary is directed by Ninja Darpan Bajaj.

Our Ninja group

What does it mean to be a Ninja;

The image that comes on hearing the word Ninja is that of a warrior with
exceptional skills, wearing mask, appears to help friends, completes crucial
task with extraordinary perfection & then disappears from scene. Team Ninja is
a unique strength of Dastan.

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MEET THE TEAM

Rashi Bagri
INBOUND MARKETING MANAGER

Rashi Bagri is Creative Writer | Social Media Specialist at Dastan. She

completed her Masters in Mass Communication and Journalism in 2017, NRAI.

She has been working professionally as Creative Writer with various digital
marketing agencies for 3 years and specialised in creating, evolving and
utilising every key aspect to form a story out of it. She believes in storytelling
and always attempt to incorporate original ideas in her work.

Most of her time is occupied in reading and writing the stuff that interests her
personality. A fashionable content professional with a passion for acting,
singing, dance and fashion designing, she believes in exploring more about the
world and life every day. She has a very positive approach towards life and
believes in adage that one should never ever lose hope.

‘If the story is in you, it has got to come out’.

- William Faulkner

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MEET THE TEAM

Anubhav Manna
COMMUNICATION DESIGNER

Anubhav is a young and vibrant Communication Designer at Dastan, capable

of providing traditional and new design solutions for any communicational issue
wholeheartedly. He has completed his B.F.A in Visual Communication from the
College of Art, Delhi University, 2018.

Skilled in photography, sketch, visual designing, he has the proficient sense of

design and aesthetics. A dedicated soul to art and music, this Bengali chap has
many stories to tell around. He never stops himself from trying out something
new, whether its attempting hand on a new design form or participating in
strategic discussions.   

On a more whimsical note, colours are his joys and sorrows. He aspires to be
an artist and paint his stories that eventually will find him all the time.  

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MEET THE TEAM

Adwait Pratap Singh

DIGITAL MARKETING MANAGER

Adwait Pratap Singh is a Digital Marketer and an analysis junkie at Dastan. He

has completed BBA from BBD University, Lucknow, 2016.
 
He is competitive and passionate about growing businesses via efficient and
optimised digital marketing campaigns. He has successfully helped grow sales
of companies like ICICI Prudential and Axis Bank. 
 
He is a big-time sports maniac and loves to explore newer places. He is a self-
analyser and always open to constructive criticism.
 
He believes in working in a free environment following the trial of curiosities. In
self-expression and self-responsibility, he surely knows that life is what you
make it.

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MEET THE TEAM

Rituraj singh
GRAPHIC DESIGNER

Rituraj is Graphic Designer at Dastan.. He has completed his bachelors in

Electronics & Communications from BKBIET Pilani, in 2014.
 
Young and cheerful, Rituraj looks at world with creative eye .His journey began
working with various startups of Jaipur and Bangalore as Graphic Designer and
establishing them successfully in Industry. His  engineering degree could not
hold him from following his inner calling of being a designer and creator. He is
keen to learn new things and that is how he learnt every smaller or bigger
aspect of graphic designing. 
 
He fondly explores areas like photography, painting, travelling and witness
opportunities to amend his creativity. He is highly passionate about the role of
words and images and has developed and created both digital and print
designs for online campaigns, publications and advertising. He believes in
growing with market velocity and taking up new challenges which’ll help him to
improve each passing day. 
 
He often recites,
 
'Stay hungry, stay creative'

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MEET THE TEAM

Arun Sharma
VISUALISER NINJA

Arun Kumar is Co-founder | Illustrator at Dastan. In 2015 he received his

Bachelors Degree in Visual Communication from College Of Art, Delhi
University. After which he worked by day as Communication Designer at Gauge
advertising and by night as
freelance Designer specialising in Concept Art and illustration.

He is passionate about working with various mediums and layouts and in his
free time you will find him with his sketchbook observing life as it unfolds in
front of his eyes.
Prior to forming dastan, He worked as Graphic designer at Mudpie and also
undertook a project in association with I.I.T guwahati as an Assistant professor
scientist to conceptualise, design and produce a Telepresence Robot Puppet
design.

One of his greatest Strengths are his knowledge of various mediums like :
illustration, Animation, Character design, creative communications and many
more. He treats each project as challenge and explores the best medium to
solve a design problem presented before him.

Drawing is Thinking
- Milton Glaser

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 Thank you.

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