Business structure

 Chief Executive Officer-Aayushi tikku

 Creative Director-Niharika
 Human Resources and Admin Manager- Gunjika
 Sales and Marketing Executive- Drishay gupta
 Accountant- abhileen
 Interior Designer-2
 Financial controller
 Client service executive-1

Below is a list of the people and organizations that we have specifically market our products
and services to;

 Construction Companies
 Property Development Companies
 Home Owners
 Corporate Organizations
 Realtors —for their clients’ homes
 Home Improvement Companies
 Commercial builders of office and home complexes
 Home builders associations
 Furniture stores
 Paint and wall paper stores
 Flower shops
 Real Estate Owners, Developers, and Contractors
 The Government (Public Sector)
 Hotels
 Religious Organizations (Church hall and other places of worship)
 Television Stations (studios and offices)

Our Competitive Advantage

No doubt the competition in the interior design industry is getting stiffer by the day-as such,
you have to be highly creative and come up with appealing designs and concepts in order to
survive in the industry. The interior design industry is indeed a profitable and at the same
time a highly competitive industry; it enjoys strong demand as people continue to purchase
or move into new apartments and remodel old ones. Clients will only hire your services if
they know that they can get nothing but the best from you.
We are quite aware that to be highly competitive in the graphic design industry means that
you are not only expected to be able to deliver consistent and highly creative designs, but
you must be able to meet set targets. No one would want to continue to hire your services if
don’t always meet up with the target date of completion of projects.
Our competitive advantage lies in the power of our team; our workforce. We have a team of
creative and highly proficient interior designers, a team with excellent qualifications and
experience in various niche areas in the interior design industry. Aside from the synergy that
exists in our carefully selected interior designers, we have a robust relationship with key
stake holders in the real estate industry and of course our designs and services will be
guided by best practices in the industry.
Lastly, all our employees will be well taken care of, and their welfare package will be among
the best within our category in the industry. It will enable them to be more than willing to
build the business with us and help deliver our set goals and achieve all our business aims
and objectives.

Interior Design Business Plan – SALES AND MARKETING STRATEGY

Hire some of the best marketing experts to handle our sales and marketing.
We can make use of the following marketing and sales strategies to attract clients and win
interior decoration contracts;

 Introduce our interior design company by sending introductory letters alongside our
brochure to corporate organizations, realtors, religious organizations and key stake
holders in the real estate industry.
 Promptness in bidding for interior design contracts from the government and other
cooperate organizations
 Advertise our business in relevant business magazines, newspapers, TV stations,
and radio station.
 List our business on yellow pages ads (local directories)
 Attend relevant international and local expos, seminars, and business fairs et al
 Create different packages for different category of clients in order to work with their
budgets and still deliver excellent design and services
 Leverage on the internet to promote our business
 Engage direct marketing approach
 Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income
Every business has to identify the areas that it wants to source for the startup funds, and we
are set to do same with the aim of maximizing profits in the interior design and we are going
to go all the way to ensure that we do all it takes to meet and surpass the expectations of all
our clients.
We will generate income by offering the following interior design services and other related
services;

 Residential interior design services

 Commercial interior design services
 Merchandise sales
  Interior decorating services consulting services (Consulting on interior decorating
matters, Consulting on residential design matters, Consulting on institutional design
matters)

Sales Forecast
One thing is certain, there would always be corporate organization and individual who would
need the services of interior designers whenever they purchase new home, office facilities
or moving into a new facility.
We are well positioned to take on the available market in interior design and we are quite
optimistic that we will meet our set target of generating enough income / profits from the first
six month of operations and grow our interior design company to enviable heights.
We have been able to critically examine the interior design market and we have analyzed
our chances in the industry and we have been able to come up with the following sales
forecast. The sales projection is based on some assumptions .Below is the sales projection
- it is based on the location of our business and of course the wide range of our services
and target market;

 First Year-: 15,00,000

 Second Year-: 30,00,000
 Third Year-: 45,00,000

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor offering same interior design services as we do within same location. Please
note that the above projection might be lower and at the same time it might be higher.

 Our Pricing Strategy

If you are conversant with the interior design industry, you will realize that the pricing
structure ranges from per hour billings to fixed fee to even per square foot billing. Most
interior decoration companies adopt all the available pricing system as it applies to the
nature of the job or project they are expected to execute.
we will adopt all the pricing system as is obtainable in the industry but we will ensure that
we keep the prices of our services a little below the average market rate for all of our
customers by keeping our overhead low and by collecting payment in advance from
corporate organizations who would hire our services. In addition, we will also offer special
discounted rates to all our customers at regular intervals.
We are aware that there are some one-off jobs or government contracts which are always
lucrative; we will ensure that we abide by the pricing model that is expected from
contractors or organizations that bid for such contracts.
  Payment Options
 Payment by via bank transfer
 Payment via online bank transfer
 Payment via check
 Payment via bank draft
 Payment via mobile money
 Payment with cash

Interior Design Business Plan – Publicity and Advertising Strategy

Below are the platforms we intend to leverage on to promote and advertise

 Place adverts on both print (newspapers and magazines) and electronic media
platforms
 Sponsor relevant community based events / programs
 Leverage on the internet and social media platforms like; Instagram, Facebook ,
twitter, YouTube, Google + et al to promote our services
 Install our Bill Boards on strategic locations all around Virginia Beach – Virginia
 Engage in roadshow from time to time in targeted neighborhoods
 Distribute our fliers and handbills in target areas
 Contact corporate organizations and residence in our target areas by calling them up
and informing them of Taffy & Tanya House of Decoration™ Inc. and the services
we offer
 List our interior design company in local directories / yellow pages
 Advertise our interior design company in our official website and employ strategies
that will help us pull traffic to the site.
 Ensure that all our staff members wear our branded shirts and all our vehicles and
trucks are well branded with our company logo et al.

Interior Design Business Plan – Financial Projections and Costing

Startup expenses

 Acquiring an office space or warehouse that will accommodate the number of

employees for at least 6 months atleast will cost – 25,000
 Legal fees-5000
 Equipping the office (computers, printers, projectors, markers, servers / internet
facility, furniture(raw material), telephones, filing cabinets, and electronics) will cost –
4,00,000
  Amount required to purchase the needed software applications – 3,500
 Launching an official Website will cost – 5000
 Amount need to pay bills and staff members for at least 2 to 3 months – 1,00,000
 Additional Expenditure such as Business cards, Signage, Adverts and Promotions
will cost – 50,000
 Personnel cost -1,50,000

Generating Funding / Startup Capital

These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings and sale of his stocks
 Generate part of the start – up capital from friends and other extended family
members
 Generate a larger chunk of the startup capital from the bank (loan facility).

We will be able to generate 10,00,000

(personal savings of 4 partners ) 4,00,000 (in ratio of 1:1:1:1)

Soft loan from family and friends 1,50,000

Loan from bank 4,50,000