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Our Lady of Fatima University: Marketing Plan: Jas Store

This marketing plan is for Jas Store and proposes strategies and tactics for the store across the key areas of situation analysis using the 5Cs framework, marketing analysis using segmentation, targeting, and positioning, and tactical plans applying the 4Ps of product, price, place, and promotion. The plan includes an executive summary, analysis of the company, customers, context, collaborators, and competitors, identification of target customer segments, and specific tactics for product, price, distribution, and promotional activities.

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Jiselle-Anne Dawang
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32 views2 pages

Our Lady of Fatima University: Marketing Plan: Jas Store

This marketing plan is for Jas Store and proposes strategies and tactics for the store across the key areas of situation analysis using the 5Cs framework, marketing analysis using segmentation, targeting, and positioning, and tactical plans applying the 4Ps of product, price, place, and promotion. The plan includes an executive summary, analysis of the company, customers, context, collaborators, and competitors, identification of target customer segments, and specific tactics for product, price, distribution, and promotional activities.

Uploaded by

Jiselle-Anne Dawang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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OUR LADY OF FATIMA UNIVERSITY

Antipolo Campus
MKTG111 | MARKETING MANAGEMENT

MARKETING PLAN: JAS STORE

Submitted by:

Dawang, Jiselle-Anne S.

Fernandez, Princess Love M.

Gino, Bencel Grace M.

Pelayo, Carmina Shane S.

Tella-in, Ricky Mae E.

BSBA MM1Y1-1

Submitted to:

Ms. Elna Barrantes


TABLE OF CONTENTS

1.0 Executive Summary 1

2.0 Situation Analysis (5Cs) 2

2.1 Company 2

2.2 Customer 3

2.3 Context 3

2.4 Collaborators 4

2.5 Competitors 4

3.0 Marketing Analysis and Strategies (STP) 5

3.1 Segmentation 5

3.2 Targeting 5

3.3 Positioning 6

4.0 Tactical Plans (4Ps) 6

4.1 Product 6

4.2 Price 7

4.3 Place 7

4.4 Promotion 7

5.0 Appendix 8

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