RICHMOND, VA 23225 

(703) 725-9257 
JACQUELINEHO88@GMAIL.COM  
WWW.JACQUELINEKXHO.COM   

JACKIE HO 
DIGITAL AND CONTENT MARKETING SPECIALIST
 
CORE AREAS OF EXPERTISE 
 
Content marketing | Social media marketing | Email marketing | Copywriting | Video production 
Photography | Project management | Team and resource management | Print and broadcast journalism 
Creative presentations | Data analytics | Managing financials and budgets | Client relations   

PROFESSIONAL EXPERIENCE 

Digital Marketing Specialist ​| Swig Life | Richmond, Va.  

Create, curate, and manage all published content across all channels including social media, e-mail 
marketing, blogs, press releases, etc. Implement a digital marketing calendar to manage content and plan 
specific, timely marketing campaigns. Develop benchmarks and goals for each channel and ensure they are 
reached. Create and implement a regular publishing schedule. Design, create and manage promotions and 
social ad campaigns. Oversee design of digital marketing channels and campaigns while collaborating with 
the digital design team. Interact with and respond to customers via all digital channels. Monitor effective 
benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on 
effectiveness of campaigns in an effort to maximize results. Monitor trends in social media tools, 
applications, channels, design and strategy. Develop and expand community and/or influencer outreach 
efforts. 

Digital Marketing Coordinator​ ​| Fleet Feet | Richmond, Va.  

Developed, maintained and implemented digital marketing and outreach strategies to drive and meet sales 
goals. Created and provided relevant images, stories and content for all online platforms. Created 
E-Newsletter content, ensuring assets were relevant to brand initiatives, events, etc. Ensured Fleet Feet had 
a positive image on all digital platforms; including but not limited to: Facebook, Instagram, Twitter, 
E-Newsletters and Website. Covered all aspects of digital marketing and outreach: Medical, Corporate, 
Community Relations, Races/Events, In-Store Marketing Support and Training Programs. Managed monthly 
and weekly digital marketing calendars and ensured all events were forecasted and staffed. 

Director of Video​ ​| Motion Video | Richmond, Va.  

Managed 15-person team of producers and creative resources, both in-house and externally. Managed 
project budgets and optimized project profitability. Recruited and allocated production and post-production 
resources for all projects. Developed concepts and strategies to creatively achieve marketing goals of 
clients across various industries. Directed shoots and served as point of contact for crews and clients. 
Oversaw post-production to ensure deliverables met expectations and deadlines. Edited as needed. 

 
 ● Assisted co-founders in growing company from the ground up 
● Grew team of full-time producers and creatives from one to 10+ resources in less than one year 
● Led project management to help company meet goal of $1+ million in revenue within year one, 
including recurring revenue from repeat clients 

Studio Director​ |​ 522 Productions | Alexandria, Va.  

Oversaw the execution of all active projects and project tasks from a resource perspective. Forecasted 
needs across all current projects to create a balance of company resources. Managed internal and external 
workloads and schedules and oversaw budgets for freelance resources. Drove resource decisions and 
provided one voice for producers and creative department as to who works on what and when.  

Producer / Project Manager​ |​ 522 Productions | Alexandria, Va.  

Managed video lifecycle from pre-production through post-production. Served as point of contact for clients, 
from project kick-off through delivery. Developed creative strategies for range of clients. Managed budgets 
throughout all projects to ensure maximum project profitability. Utilized project and time management skills 
to manage 25+ projects at a given time. Assembled crews and led shoots as on-set producer.  

Video Producer​ ​| K12, Inc. | Herndon, Va.  

Was directly responsible for the cinematography, lighting, and audio of video projects. Vetted incoming 
projects, developed plans for execution, edited all deliverables. Developed creative strategies and video 
scripts. Managed pre-production, production, and post-production needs for multimedia and video content 
as a “one-man band”. Utilized creative problem solving and conceptual skills to attract new customers, as 
well as to communicate more effectively with customers for retention purposes, through original video.  

Web Producer​ ​| Remedy Health Media | Arlington, Va.  

Planned and created original digital content about general health and wellness as well as specific health 
conditions with a focus on quality and accuracy. Tracked and reported on developments in health and 
medicine based on interviews with health professionals and medical experts. Managed, edited and 
optimized external contributors’ coverage of multiple health conditions. Programmed site sections as well 
as monthly newsletters using multiple content management systems.  
 
● Implemented new interactive multimedia tools to better engage site audiences, drive site 
registration and foster active communities on HealthCentral 
● Bolstered video and multimedia content for RHM by producing multiple large-scale projects for 
‘Live Bold, Live Now,’ an award-winning initiative aimed at educating and empowering patients  
● Introduced Adobe Analytics to external contributors – ran and interpreted monthly and quarterly 
reports to help understand visitor trends and customer engagement and help inform direction of 
editorial plan  

Digital Production Assistant​ ​| Investigative Reporting Workshop | Washington, D.C.  

Worked with preeminent journalists to create original investigative reporting on subjects of national and 
international importance for the Workshop’s website investigativereportingworkshop.org as well as national 
news organizations.  
 

 
 ● Contributed as a researcher and photo editor to “The Hole,” a story that revealed the use of solitary 
confinement in immigration detention centers around the country and was also published by T ​ he 
New York Times 
● Collected and investigated vast amounts of information about Charles and David Koch, including 
the 990 forms from all five Koch family foundations for 2007-2011, which was used to produce 
“The Koch Club,” a project that took more than two years and involved dozens of researchers  

Social Media Manager and Writer​ |​ Northern Virginia Magazine | Chantilly, Va. 
AUGUST 2011 - MAY 2012 

Produced content for magazine’s print and online columns and blogs. Managed Northern Virginia 
Magazine’s website and daily deals site Specialicious.com, as well as the magazine’s Twitter, Facebook, 
Pinterest, Foursquare and YouTube accounts. Collaborated with both editorial and marketing departments 
to help inform content plan and increase traffic and subscriptions.  
 
● Took an unprecedented role at the company and turned it into a vital position for the growth and 
success of both the magazine’s editorial and marketing strategies  
● Created promotional videos and copy for multiple Northern Virginia Magazine initiatives and 
campaigns, community events and contests; wrote original marketing material for radio 
advertisements, which were broadcasted among multiple prominent local D.C. stations  

EDUCATION 
 
M.A. Broadcast Journalism and Public Affairs   
American University | Washington, D.C. | 2013 
Merit Scholarship 2012-2013  
Reporter at campus newspaper, ​The Eagle  
 
B.A. English Language and Literature  
University of Western Ontario | London, ON | 2011 
Violin Scholarship 2007-2011 
Editor of campus newspaper, T​ he Gazette 

AWARDS 
 
Gold Davey Award 
DAVEY AWARDS | 2018 Online Film  
 
Outstanding Broadcast Communication Award  
AMERICAN UNIVERSITY | Vision 2013: Media That Matters  
 
Media Brand of the Year  
MEDICAL MARKETING & MEDIA | MM&M 2014  
 
Consumer Website / Online Initiative Finalist  
PM360 | Trailblazer Awards 2014  

 
TECHNICAL SKILLS 
 
Microsoft Office Suite | Google Suite | Final Cut Pro | Adobe Premiere | Photoshop | InDesign | Audition | 
Analytics | Drupal | JIRA | Quickbase | Wordpress | Squarespace | MailChimp | FranConnect | Canva | Slack | 
Sony FS7 and FS5 | Sony A7S | Canon and Nikon DSLRs 

VALUES 
 
Integrity | Excellence | Professionalism | Endurance | Resilience | Humility