TASK 1

a.) Broad Topic 1: Junk Foods

Specific Topic 1: Children's Eating Behavior: The Importance of Nutrition Standards for Foods in
Schools.

b.) Broad Topic 2: Online Selling

Specific Topic 2: Purchase Online Shopping Behavior among female students’ of Lagro High
School.

c.) Broad Topic 3: Theater Arts

Specific Topic 3: Implementing Readers Theater in Secondary Classrooms.
 Online Shopping Behavior among female students’ of Lagro High School.

INTRODUCTION

Online shopping is becoming a suitable way to make all your purchases, whether you’re
at home in office, or in a different country. This is especially true for developed countries, where
every store has its website you can buy from. You can easily convey about the promotions like
cash on delivery and special discounts on online purchases. This trend to shop online with the
comfort of your own couch has recently been taken up in the Asian region as well, especially in
Philippines. Philippines seems to have adopted the trend much faster . They have multiple
fashion, furniture and food websites, along with the commonly known companies, such as
Lazada and Shopee.

Online shopping is the act of buying products or services over the internet. The most
tempting factor about online shopping is that you do not need to wait in long queues or wander
from shop to shop in search of a particular item. Internet has change the lives of people all
around the world with its endless possibilities since its inception. Emergence of ecommerce
provides the opportunity for consumers to make purchases at online shops simply sitting in front
of any device that connects them into the world wide web. Anything and everything - from
simple household utensils to highly sophisticated services- are just a click away.

Buying an item in online is like a gambling because the quality of item are not sure if it is
same in the picture, as a buyer you should be more careful and observant if that product you
used to buy is quality checked and you are not being scam. Women is known for that thing,
women keeps on looking and searching for that specific item, it even takes them a hour before
they decide whether they buy it or not unlike Male buyers.

There is a perceived negative association between women and technology. According to

Zhou et al (2007) female buyers, when buying online, are sceptical about the genuineness of
products and often eschew making purchases from unknown sellers. They are more likely to get
frustrated during browsing as compared to men. It might be sexist to draw such a vague
conclusion but the general interface of leading ecommerce websites in India are designed for
male users. Electronic and digital products are easily available at first, rather than products that
women shoppers are supposedly interested in, such as clothing, jewellery, home furnishing etc
(Hansan, 2010). Female internet users, in general, are reluctant to use new or evolving shopping
tools which require more effort and time (Herring, 2003).
BACKGROUND OF THE STUDY

FOREIGN LITERATURE

The growth of internet technology has found strong impact on global business. The
internet created new environment of e-commerce and has provided opportunities to connect
busing through internet across worldwide (Alkailani & Kumar, 2011). The usage of internet has
increased due to it significant tools of fast information delivery to the users also providing more
choices of browsing in a shortest possible time. Today, internet is use for several purposes
among online shopping is populace. The online shopping open new window for the business
where is known business-to-consumer (B2C) where individual benefits using internet technology
to buy and sell products electronically (Masoud, 2013).

According to George, (2002) the birth of internet is the revaluation of electronic

technology and offers consumers more information of purchasing products by giving more
choices where in the past was not possible and consumer has spent days to look in the market.
The statistical sales purchase figures from e-commerce or online shopping has drastically grown
from US695 Billions dollars in 2013 to US840 Billion dollars in 2015. It is further expected to
increase up to US1500 Billion dollar in 2018 and the periodically increment in the e-commerce
business indicated significant potential in online marketing business (Kearney, 2015).

The online shopping required more customer intention compare to purchasing physically
(Chowdhury & Ahmad, 2012).Although, the rapid growth of online shopping market is the
optimistic for the future growth but negative aspects arose in conventional shopping method.
Lack of visual contact or physical existence of the product the trust related factor among
consumer is highly dominated in online shopping and discourages method of online shopping
(Lim et al., 2016).

According to Masoud, (2013) online shopping model is strongly based on the consumer
trust since security and privacy of the customer become an imperative. The consumer behavior is
critical to decode during transaction because of consumer contribution is not exist.

According to the study internet usage and online shopping are most common in the
university age 18-30 years old students even though they do not have sufficient funds for
shopping but the university students found on the top listed using internet and has great intention
towards online shopping (Edmunds et al., 2010).

According to Beatty & Ferrell (1998), impulse buying is defined as the sudden and
immediate purchase with no pre-shopping intentions either to buy the specific product category
or to fulfill a specific buying task, and with little or no deliberation or consideration of available

alternatives. Impulse buying has become a more regular occurrence in today’s society
because of how shopping is more blended with regular life (Dittamar et al. 1996).
 With the Internet, consumers’ buying opportunities have expanded through an increased
accessibility to products and services and the increased ease to make purchases. Moreover, this
new mode of shopping promotes convenience than traditional in-store buying (Eroglu, Machleit,
Davis, 2001)..

LOCAL LITERATURE

According to Crafts (2012), technology does not create impulse buyers; rather, it gives
impulsive consumers more resources to shop and the easier access to complete transactions in a
short amount of time, making purchases truly a reaction to an impulse. However, online impulse
purchase behaviors have been seldom investigated here in the Philippines. This topic has
interested foreign researchers as well as retailers but only a few local studies have tapped on this.
Therefore, this study will greatly enrich our knowledge of this essential element on consumer
behavior among millennials.

Online shopping has been a growing craze in the Philippines in the past few years.
A study conducted as early as 2015 found that 9 out of 10 Filipinos preferred online shopping.
The same study found that convenience, cheaper prices and special deals were the leading
reasons for the respondents’ preference for online shopping. The market has rapidly grown since
then. According to Eshopworld.com, there are at least 37.7 million e-commerce users in the
country in 2018 from the 30.2 million estimated in 2016. The number is expected to rise to 53.8
million by 2022. Statista’s e-commerce outlook meanwhile estimates that there are currently at
least 47.3 million e-commerce users in November 2018, yielding a revenue of $840 million.
A report published in May 2018 found that despite its growing popularity. A report published in
May 2018 found that despite its growing popularity, the Philippines lags in terms of growth of e-
commerce sales in the Southeast Asian region.

The Nielsen report found that among consumers who engaged in eCommerce activities,
over two thirds of online consumers in the Philippines (72 percent), indicated using the Internet
for grocery shopping research in the past month, and 47 percent of those consumers did so daily,
compared to 39 percent in Asia Pacific.

A Path to Purchase report 2017 finds that Filipino consumers first do a series of searches
particularly from price comparison, product reviews and videos before purchasing a product.
While the results could indicate a lagging factor in terms of consumer penetration, the country’s
average total amount spent (basket value) suggests that Filipinos’ confidence in online shopping
is high (comparing it against SEA market).

Ordinary Filipino opt to conduct extensive research, before actually purchasing online.

Filipinos are generally cautious on online shopping because of security (89 percent),
speed of transaction (88.5 percent), convenience of payment methods (88.5 percent), 80 percent
price/values, return or exchange policy, website reputation, online review, customer service, low
delivery charges, and use of various payment methods. People choose sites that are environment-
friendly (78.6 percent), while 62.5 percent choose sites that donate to a good cause. (MoneyMax
2012).

Philippine Women’s Attitudes to online shopping 1.) “When I find fashion item I love
online. I share my discovery with my friends.” 2.) “ I shop online to find best prices.” 3.) “ I shop
online to find brands I love that I can’t find the malls”. (Segoria 2014)

CONCEPTUAL FRAMEWORK

INDEPENDENT VARIABLE

TRUSTED DEPENDENT VARIABLE

PRIVACY
FACTORS AFFECTING ONLINE
SHOPPING BEHAVIOR OF
FIRM REPUTATION STUDENTS’

FUNCTIONALITY

QUALITY CHECKED
SIGNIFICANCE OF THE STUDY

This study aims to present and examine Purchase Online Shopping Behavior among
female students’ of Lagro High School, the study sought to answer the following sub-
problems

1. Demographic Profile
1.0 Age
1.1 Have you ever purchased a product on the internet?
1.2 Have you ever searched for a product on the internet?
1.3 How frequent do you purchase of online?
1.4 From what product category was your last Internet purchase?
2. What usually sites did you visit to purchase online?
3. What are the reasons why you visited this sites?
4. What are the barriers to online shopping?

SCOPE AND DELIMITATION

This study focuses only for those female students’ that are enrolled in Lagro High
School. A total of 50 respondent that eligible to answer the prepared questionnaire.

SIGNIFICANCE OF THE STUDY

This study will benefits the following:

1. The Online Seller they can use this study as a basis of their online selling technique it
can help them to know what is the perception of the buyers for them to change their
online selling technique and improve it if needed.

2. Owner of online selling sites this study will help them to know if there is missing or
lack in their sites.

3. Online Buyers this study will benefits the online buyers because they can check what
are the other buyers behavior

4. It also benefits the Researcher for them to