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Patanjali

1. Patanjali uses multiple business models including heavy advertising leveraging Baba Ramdev's popularity, manufacturing products, and distributing them widely at low prices. 2. The company uses an outsourcing model where other departments manufacture products from Patanjali's recipes and packaging at their own cost. 3. Patanjali had launched a messaging app called Kimbho to compete with WhatsApp but it was put on hold due to privacy concerns and lack of a clear future plan from company leadership.

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Sweta Singh
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497 views4 pages

Patanjali

1. Patanjali uses multiple business models including heavy advertising leveraging Baba Ramdev's popularity, manufacturing products, and distributing them widely at low prices. 2. The company uses an outsourcing model where other departments manufacture products from Patanjali's recipes and packaging at their own cost. 3. Patanjali had launched a messaging app called Kimbho to compete with WhatsApp but it was put on hold due to privacy concerns and lack of a clear future plan from company leadership.

Uploaded by

Sweta Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Patanjali

Business Model

1.Advertising - he company does heavy advertising but its brand value mainly exists because
of Baba Ramdev’s popularity and people’s trust in him.

2. Manufacturer

3. Distribution

4. Wider choice but low price

5. Nickel-and-dime
In this model, the basic product provided to the customers is very cost-
sensitive and hence priced as low as possible. For every other service that
comes with it, a certain amount is charged. Examples – All low-cost air
carriers.

6. Bricks-and-clicks
A company that has both an online and offline presence allows customers to
pick up products from the physical stores while they can place the order
online. This model gives flexibility to the business since it is present online for
customers who live in areas where they do not have brick-and-mortar stores.
Examples – Almost all apparel companies nowadays.

7. eCommerce
E-Commerce business model is an upgradation of the traditional brick-and-
mortar business model. It focuses on selling products by creating a web-store
on the internet.
8.fmsa model

Doctors are there on stores , sales of medicines increase.

When people come to buy medicines, they make take other products also.

9. Outsourcing business model

10. delta x model (buy stock transport sell)

11. locational asset based

12. private based – name of the product is unique. (


Top quality product, staff recruitment not required, cost saving .

The practice of having certain job functions done outside a company instead of having an in-house
department or employee handle them; functions can be outsourced to either a company or an
individual. Outsourcing has become a major trend in human resources over the past decade.

Patanjali gave the recipe of chwanparash, the other dept prepare for it using their own raw materials,
and Patanjali gave its own packaging cost to them . and sell it at the cost they want.

MC Farlan strategic grid

Low today but high tomorrow :Turnaround

Yoga guru Ramdev's dream 'swadeshi' messaging app 'Kimbho', which was
expected to take on Facebook-owned WhatsApp, is still on 'hold', reports IANS. The
app was taken down from app stores last year because of privacy concerns,
company executives said. Kimbho app was launched with much fanfare in 2018 by
Patanjali Ayurved. It promised features such as chat, multimedia, voice and video
calling, video conferencing and collaboration.

Kimbho is a Sanskrit word which means "how are you" or "what`s new`. Soon after
the launch, the much talked-about app had disappeared from Google Play Store and
App Store after users raised security concerns. A trial version of the App had
reappeared in August. Patanjali Ayurved had then promised a final version in couple
of days. However, there was been no update on the app till now. But Patanjali
appears not to have given up on the app completely yet.

The report quoted Abhitab Saxena, senior Vice President and Head of Information
Technology at Patanjali, as saying that the Kimbho app is on hold for now. "Baba
Ramdev Ji and Acharya Balkrishna ji will announce it at a press conference if
anything comes up. As for now, the 'Kimbho app' is on hold," Saxena told the news
agency.

Saxena said that the recent status of the app and the future plans for Kimbho app
are "confidential". "We will provide an update if anything happens, only Balkrishna Ji
can give a clear image about the app`s status and everything related to the Kimbho
app," he said.

Mc farlan Strategic grid- Strategic

Kimbho app - Turnover

Problem issue-. Promote products in international markets as a result of business channels on


unsystematic overseas markets

Automation of payroll,fa,managing of the stock,billing,multiple mrp wise stock mgmt.,password


protected consumer rights,barcode printing –

Existing -ERP SOFTWARE, website (Patanjali ayurved.org)

Capability of Product – 1. Seamless collaboration, automated hr process , excellent cash and account
management , bi tools embedded for prediction, crystallized work flow.

Strategic Alignment Model

Potential problems The company may experience problems in the future. Some of the challenges
that arise are: 1. To overcome constraints across the sector, good training and skilled personnel are
required. 2. Promote products in international markets as a result of business channels on
unsystematic overseas markets. 3. The determination of the degree of localization is not clear, and
therefore requires a lot of research on the various markets. 4. With growth the importance of IT
knowledge, trust, access to capital, research and innovation is urgently needed.

4700 cr sales 2018-

Enterprise resource planning (ERP) systems are commercial software packages that

can assist an enterprise by integrating its information and automating its business

processes.

ERP system implementations require major changes in

an organization’s processes, culture, and design

and bpr (business process reengineering)

ERP systems are commercial software packages that promise seamless integration of

all information flowing through a company (Davenport, 1998). They are designed to

solve the fragmentation of information in large business organizations. In essence, they

can be thought of as a company-wide information system that integrates all aspects of


a business. ERP is a term used for the broad set of activities supported by application

relational database system software that automates and integrates once standalone

back office functions. Integrated ERP systems have one integrated, relational database

for all data, with consistent definitions data shared across the enterprise. In addition to

information integration, ERP systems commonly provide templates for processes

based on best practice..,.9

IT Infrastructure

Software :- (cots ) speed plus


They are using Marg ERP 9+, one of India’s leading inventory and accounting software
specifically designed for pharmaceutical industries and FMCG.

http://www.solversolutions.in/speed/blog/Business%20ERP%20Software.html?
ForPatanjaliArogyaKendras.html

Hardware-

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