Supply Chain Profitability
Supply Chain Profitability
PROFITABILIT Y
BASIC INVENTORY THEORY - EOQ
2𝐾𝐷
Economic Order Quantity, Q =
𝐻
𝒑−𝒄 𝒑−𝒄 𝑪𝒖
Service Level = = =
𝒑−𝒔 𝒑−𝒄+𝒄−𝒔 𝑪𝒖 +𝑪𝑶
Q.1
Consider a buyer at Blomingdales responsible for purchasing dinnerware with
Christmas patterns. The dinnerware only sells over Christmas season and the
buyer places an order for delivery in early November. Each dinnerware set
costs 𝑐 = $100 and sells for a retail price 𝑝 = $250. Any set unsold by
Christmas are heavily discounted in the post-Christmas sales and sold for a
salvage value of 𝑠 = $80. The buyer has estimated that demand is normally
distributed with a mean of 𝜇 = 350. Historically, forecast errors have had a
standard deviation of 𝜎 = 150. The buyer has decided to conduct additional
market research to get a better forecast. Evaluate the impact of improved
forecast accuracy on profitability and inventories as the buyer reduces 𝜎 from
150 to 0 in increments of 30.
Solution
Profit
53000
Cost of Understocking 150 52000
Cost of Overstocking 20 51000
CSL* 0.882352941 50000
49000
Mean demand, mu 350
48000
47000 Profit
46000
45000
44000
0.01 30 60 90 120 150
Standard
Deviation of Expected Expected
Demand, 𝝈 Order Size Profit Overstock Understock
0.01 350.01 52499.66 0.01 0.00
30 385.60 51493.96 37.33 1.73
60 421.21 50487.93 74.67 3.46
90 456.81 49481.89 112.00 5.19
120 492.42 48475.86 149.34 6.92
150 528.02 47469.82 186.67 8.65
REDUCE DEMAND UNCERTAINTY
• Improved forecasting
– Through better market intelligence and collaboration
• Quick Response
– Reduce lead time and multiple orders
• Postponement
– Postpone product differentiation
• Tailored Sourcing
– Use responsive supplier as backup
FORECASTING WOES
•Behavioral
•Procedural
•Bullwhip Effect
REPLENISHMENT LEAD TIME
The Saks Fifth Avenue, a high-end department store, purchasing cashmere shawls from
India and Nepal. The selling season for cashmere shawls is about 14 weeks. Historically,
replenishment lead times have been 30 weeks. The buyer of Saks must order all the store
expects to sell well before the start of the selling season. The buyer of Saks must decide on
the quantity of cashmere shawls to order from India and Nepal for the upcoming winter
season. The unit cost of each shawl is $40, and the shawl retails for $150. A discount store
purchases any leftover shawls at the end of the season for $30 each. After the sales season
of 14 weeks, any leftover shawls are sold to the discount store.
Before the start of the sales season, the buyer forecasts weekly demand to be normally
distributed with a mean of 20 and a standard deviation of 15. Evaluate the following:
(1) Supply lead time is 15 weeks. As a result, a single order must be placed at the
beginning of the season to cover the entire season’s demand.
(2) Supply lead time is reduced to six weeks. As a result, two orders are placed for the
season, one to be delivered at the beginning of the season and the other to be placed at
the end of week 1 and delivered at the beginning of week 8.
(3) By adopting a quick response system, there is an improvement in the forecast accuracy
in the form of reduction in the standard deviation from 15 to 3.
SOLUTION
• Quick Response
– Reduce lead time and multiple orders
• Aggregation of Demand
– Postponement - Postpone product differentiation
• Tailored Sourcing
– Use responsive supplier as backup
– Information Sharing
– Supply Contract
Risk Pooling – The Benefits of Aggregation
No Aggregation – Safety Stock
Warehouse Mean SD of
Location Demand* Demand
Chandigarh 𝜇1 = 100 𝜎1 = 23
Delhi 𝜇2 = 345 𝜎2 =85
Ahmedabad 𝜇3 = 267 𝜎3 = 67
Kanpur 𝜇4 = 154 𝜎4 = 54
Guwahati 𝜇5 = 121 𝜎5 = 34
Bhopal 𝜇6 = 212 𝜎6 = 45
Kolkata 𝜇7 = 285 𝜎7 = 64
Mumbai 𝜇8 = 387 𝜎8 = 93
Bhubaneswar 𝜇9 = 201 𝜎9 = 38
Hyderabad 𝜇10 = 254 𝜎10 = 54
Bangalore 𝜇11 = 323 𝜎11 = 88
Chennai 𝜇12 = 276 𝜎12 = 74
* In thousand units
No Aggregation – Safety Stock
SD of Aggregated Demand = 𝝈𝟏 𝟐 + 𝝈𝟐 𝟐 + … + 𝝈𝒏 𝟐
= 220.60
921.44 −282.71
Percentage Reduction = × 100 = 69.32 %
921.44
Aggregation – Safety Stock
Warehous Markets Mean SD of
e Demand Demand
Delhi Chandigarh 𝜇1 = 100 𝜎1 = 23
Delhi 𝜇2 = 345 𝜎2 =85
Kanpur 𝜇4 = 154 𝜎4 = 54
Mumbai Ahmedabad 𝜇3 = 267 𝜎3 = 67
Bhopal 𝜇6 = 212 𝜎6 = 45
Mumbai 𝜇8 = 387 𝜎8 = 93
Kolkata Guwahati 𝜇5 = 121 𝜎5 = 34
Kolkata 𝜇7 = 285 𝜎7 = 64
Bhubaneswar 𝜇9 = 201 𝜎9 = 38
Bangalore Hyderabad 𝜇10 = 254 𝜎10 = 54
Bangalore 𝜇11 = 323 𝜎11 = 88
Chennai 𝜇12 = 276 𝜎12 = 74
Aggregation – Safety Stock
Models of Aggregation
• Information centralization
• Specialization
• Product substitution
• Component commonality
• Postponement
11-23
Information Centralization
• Virtual aggregation
How much reduction in holding cost per unit sold can Gap expect on moving each of the
two products from the stores to the online channel?
Which of the two products should Gap carry at the stores, and which should it carry at
the central warehouse for the online channel? Why? Assume demand from one week to
the next week to be independent.
Large Khaki Cashmere
Product Pants Product Sweaters
Mean Weekly Demand, D 800 Mean Weekly Demand, D 50
Standard Deviation of Weekly Demand 100 Standard Deviation of Weekly Demand 50
Replenishment Lead Time, L 4 Replenishment Lead Time, L 4
Lead time Demand, DL 3200 Lead time Demand, DL 200
SD of Lead Time Demand 200 SD of Lead Time Demand 100
Cycle Service Level 95.00% Cycle Service Level 95.00%
Total Safety Stock at 900 retail stores 296073.65 Total Safety Stock at 900 retail stores 148036.89
Total Inventory at 900 retail stores 3176073.65 Total Inventory at 900 retail stores 328036.84
Aggregation Aggregation
Aggregated Weekly Demand 720000 Aggregated Weekly Demand 45000
SD of aggregated weekly demand 3000 SD of aggregated weekly demand 1500
Replenishment Lead Time, L 4 Replenishment Lead Time, L 4
Lead time Demand, DL 2880000 Lead time Demand, DL 180000
SD of Lead Time Demand 6000 SD of Lead Time Demand 3000
Cycle Service Level 95.00% Cycle Service Level 95.00%
Benefit of Aggregation (Inventory Units) 286204.5311 Benefit of Aggregation (Inventory Units) 143102.2655
Benefit of Aggregation ($) $21,46,533.98 Benefit of Aggregation ($) $35,77,556.64
0.97 0.97
POSTPONEMENT
• Individual forecasts are required close to the time of sale and therefore
greater forecast accuracy
• Tailored Postponement
– Used for a part of the demand
– Used for the portion of the demand that is certain
– Benetton uses both Option 1 & 2: 800 units of each color & 1550
(postponement)
A large fraction of Benetton’s sales are from knit garments in solid colors
(four). Starting with thread, there are two steps to completing the garment –
dying and knitting. Traditionally thread was dyed and then garment was
knitted (Option1). Benetton developed a procedure where dying was
postponed until after the garment was knitted (Option 2).
Benetton sells each knit garment at a retail price 𝑝 = $50. Option 1 results
in a manufacturing cost of $20, whereas Option 2 results in a
manufacturing cost of $22 per garment. Benetton disposes of any unsold
garments at the end of the season in a clearance for 𝑠 = $10 each. The
knitting and manufacturing process takes a total of twenty weeks. Benetton
sells garments in four colors. Twenty weeks in advance, Benetton forecasts
demand for each color to be normally distributed with a mean of 𝜇 = 1000
and a standard deviation of 𝜎 = 500 . Demand for each color is
independent. Quantify the impact of postponement for Benetton.
Reduce Forecast Errors
• Improved forecasting
– Through better market intelligence and collaboration
• Quick Response
– Reduce lead time and multiple orders
• Aggregation of Demand
– Postponement - Postpone product differentiation
•Tailored Sourcing
– Use responsive supplier as backup
• Information Sharing