Origin

Who we are

• App that curates each latest

news in 60 words

• Pioneer & industry leader of

short form content

• Featured as Best App of 2015 by

Google

• World’s highest rated news app

(rated 4.6 by more than 2 lakh
users on play store)
Vision & Approach

To become the leading mobile

platform for content distribution
and consumption in India

Approach:

• Curating news in a simple,

quick-to-read format

• By making the news reading

experience smooth and easy

• By keeping the relevance &

interest at our core
Content:

• We publish newsworthy
content only

• Articles from leading sources

are presented to you in just 60
words

• Content from across categories

like Sports, Entertainment,
Finance, Technology,
• X  Smartphone   is  the  best  smartphone   ever  
made  (Opinion)
• Headline- 60 characters
• Smartphone   has  the  8  hour   battery  
backup  and  6  GB  ram,  making  it  the  
• Content- 60 Words fastest  smartphone   (Fact)
Product: Personalized feed
• You can’t read all that is available and
hence our automated personalization
engine serves you the most relevant
stories

• Inshorts intelligently learns your

preferences as you swipe, and
displays news, videos and other
content personalized for you in ‘My
Feed’

• Unread shorts at top

Product: Our Partners

&  40+  
others
Awards

IAMAI  -­‐ Most  Innovative   Most  innovative  Startup  of  the   Apple   “Featured  Apps”  
App   of  2015 year showcase
Where we are

Total  App  Installs :  10  Million

Active  Installs :  5.5  Million
Daily  Active  users  :  2.5  Million

Total  Monthly  PV  :  2  Bn+

Daily  PV :  70  Mn+
Audience Demography
Highest penetration among Top  10  cities
young audience belonging to 1 New   Delhi 15.74%
Sec-A
2 Bengaluru 12.50%
Age: 3 Mumbai 12.10%
• 18-24 : 38%
• 24-35 : 40% 4 Pune 8.52%
5 Hyderabad 5.63%
Traffic split by Handset Cost:
• >10k : 75%
6 Chennai 5.17%
• <10k : 25% 7 Kolkata 5.06%
8 Lucknow 2.50%
9 Chandigarh 2.45%
10 Ahmedabad 2.16%
Why Inshorts?

Millennial believe in Technology

Inshorts for their daily dose
of news.
Automobile
It’s an alternative of
newspaper for time starved Sports
people

Users love to read Inshorts. Business

An active user spends ~13-
14 minutes on a daily basis
Travel
and consuming ~60 news
per day.
Entertainment
Influencers Use Inshorts
Premium User Base
Premium User Base
Our philosophy for ads

Brands  can  interact  with  the  people  while  they’re  reading  news

Brand  &  Inshorts  will  work  together  to  identify  a  series  of  news  items  around  brand

Brands are helping people with interesting & relevant information

Huge lift in brand affinity

Our stand on key points

Brand  Safety:  Content  is  our  core  and  each  news/short  goes  live  after  a  series  of  
internal  checks.  We  don’t   write  click  bait  headlines   and  our   editorial  only  support   the  
useful   information   as  content.  

Ad  Frauds:  We  use  3rd party  SDK  to  maintain  complete  transparency  and  will  extend  
complete  support   to  implement   any  fraud  elimination   mechanism.    

Viewability: Every  ad  slot  on  Inshorts,   is  100%  viewable.  We  don’t   charge  for  what  
we  don’t   display.
Advertisement  Options
Advertisement Options

Content
Ø Notification  Story  
Ø Premium   Story  
Ø Normal  Story  

Display  
Ø Interstitial  
Ø Logo  Integration  
Ø Native  Banner
Ø Fact  Card
Ø Oreo  Banner  
Content : Premium Story

Native integration of branded content

into the news feed

Customized brand-centric image to

attract users (option to integrate
Video/image gallery)

Data driven insights to engage users

Passive brand building

Deliverables:
Views:1 million views of the content
CTR: 1%+
Est Video Play Rate: 7% - 10%

Costing : INR 6,50,000

Content : Notification Story

Native integration of branded content

into the news feed

Customized brand-centric image to

attract users (option to integrate
Video/image gallery)

Data driven insights to engage users

Passive brand building

Deliverables:
1 million notification to iOS users
7 lakh views of the content
CTR: 1%+
Est Video Play Rate: 7% - 10%

Costing : INR 6,00,000

Content : Normal Story

Native integration of branded content

into the news feed

Customized brand-centric image to

attract users (option to integrate
Video/image gallery)

Data driven insights to engage users

Passive brand building

Deliverables:
4.50 lakh short views of the content
CTR: 1%+
Est Video Play Rate: 7% - 10%

Costing : INR 3,50,000

Advertisement Options: News-Image integration

Integrate your brand with news about

which your users care

Can be used for increase recall about

launch dates, product features etc.

Fit in directly with the news without

irritating the user

The integration will always remain on

our app & with the article

Costing : INR 150 CPM

Advertisement Options: Native Banner

Bar at the bottom which enable user to

explore content similar to current
short

Click on the bar, open the relevant

URL for user to consume the content

Brands can make their content

discoverable when users are reading
similar article on the app

Costing : INR 200 CPM

Advertisement Options: Interstitial Banner

Full screen rich media ad slot

HD Creative, GIF, video can be used

Part of the native experience of the

app, keep the user experience non-
intrusive

Ad appears after 7 news cards

Costing : INR 300 CPM

Advertisement Options: Oreo Banner

Part of the native experience of the

app, keep the user experience non-
intrusive

Ad appears on Second Card along

with an Interesting fact

Estimated CTR : 0.5-0.75%

Estimated Delivery : 1 Million/Day

Costing : INR 220 CPM

Innovations
Fact Card
FACT CARD:

A set of 10 interesting facts about a Brand, Industry

(Eg: Auto) or a day (Eg: Women’s Day) will be
created

Unique Placement & Frequeny:

Fact Cards will be displayed as the 2nd news/short.
The user will see one fact in each session.

The property is highly engaging and the card gets

shared on social media very often

Deliverables: 1 Mn impressions
Duration: 1 Day
Net Cost: Rs. 5 lakh
Bookmark Integration
• One-of-a-kind Innovation

• Every time a News article is bookmarked on

Inshorts an integrated brand communication will
be shown

• Bookmark Integration to remind the users about

the brand communication

• Impressions: 4 Mn

• Duration: 1 Month
Costing
Available options Deliverables Net  Cost  (INR)
Normal    story ~4.5 lakh  views 3.50  lakhs
Notification  story ~7lakh  story views  +   6  lakhs
notification  to  1  million  
users
Premium  Story 1Mn  views 6.5 lakhs

News-­‐Image  integration 2-­‐3 lakh  impression  per   150  cpm

news

Native  ad ROS 200  cpm

Oreo  Banner ROS 220  cpm

Interstitial ROS 300  cpm
• Normal  story:  60  word  content  piece  inserted  in  the  news  feed  with  no  specific  
location  guarantee.  
• Premium  Story  :  This  news  will  be  the  first  story  that  a  user  will  read  when  he  
does  his  first  session  in  a  Day
• Notification  Story:  We’ll  send  1  Mn notification  for  this  news

*We  can  do  the  video  integration  in  the  news  short  for  an  additional  cost  of  50k.
Costing : Roadblock

Property Deliverables Estimated  CTR Net  Cost  (INR)

Interstitial Roadblock 2  Mn impressions 0.8-­‐1% 6  lakhs

Property Deliverables Estimated  Clicks Net  Cost  (INR)

Native  Ad  Roadblock 12  Mn impressions 30000 10  lakhs
Costing : Roadblock
We  do  a  combination  of  all  the  native  ad  inventories  to  deliver  the  full  exposure  to  the  brand.  
This  360  degree  approach  educate  the  users  about  the  brand  (via  native  short)  and  also  create  
the  brand  recall  in  multiple  sessions  via  logo  presence.

Net  Cost  
Property Deliverables Estimated  Clicks
(Market)

1  Front  page  story ~4.5 lakh  views

News-­‐Image  integration  in  all  

2Mn impressions
notification  stories  of  the  day

Native  content  ad 12Mn impressions 50,000 18 lakhs

Interstitial 1Mn  impressions

Powered  by  <Brand  Name>  tag  

20Mn  impressions
on  all  news  of  the  day
Case  Studies
Case – BFSI

Full screen rich media ad slot-

INTERSTITIAL

Part of the native experience of

the app, keep the user
experience non-intrusive

Indiabulls Home loans used

Interstitial to promote the
revised interest rate of 8.35%
Case – BFSI

HDFC Home loans used

Interstitial to promote the
revised interest rate of 8.35%

CTR: 1%+
Case – BFSI

Pnb Housing used Interstitial to

promote the revised interest
rate of 8.35%

CTR: 1%+
Case – BFSI

Full screen rich media ad slot-

INTERSTITIAL

Part of the native experience of

the app, keep the user
experience non-intrusive

Reliance General Insurance

used the Interstitial roadblock
to promote Free Roadside
Assistance
Case – BFSI

Full screen rich media ad slot-

INTERSTITIAL

Part of the native experience of

the app, keep the user
experience non-intrusive

Kotak Securities did an

Interstitial roadblock

Can be served with a

contextual targeting (Ad after a
particular news)
Case – BFSI
CONTENT INTEGRATION

ICICI Prudential MF launched

a website called ‘Plan you
goal’

The brief was to create

awareness amongst the TG

Inshorts created the short and

integrated it in the news feed

Being a part of the content, the

short viewed 100% and got
more than 1% CTR
Case – BFSI
CONTENT INTEGRATION

Axis Bank wanted to promote

its new film on Home loans

Inshorts integrated the video

link with the content and
created a customised short

The short had a 60 word write-

up about the film and a video
link

Achieved 10% engagement

rate
Case – BFSI
CONTENT INTEGRATION

Axis MF

Inshorts integrated the video

link with the content and
created a customised short

The short had a 60 word write-

up about the film and a video
link

Achieved 14% engagement

rate
Case – BFSI
CONTENT INTEGRATION

Kotak Life promoting their

#Latermaybelate campaign
using Content Integration on
Inshorts
Case – BFSI
CONTENT INTEGRATION

Bajaj Alliance promoting

customised Travel Insurance
through Front Page Strory
Case – BFSI
CONTENT INTEGRATION

Max Life Custom Term Plan

for working professionals
Case – BFSI
INTERSTITIAL

Max Life Custom Term Plan

for working professionals
Case – BFSI
INTERSTITIAL

HDFC Life ran a GIF

promoting ‘click 2 protect 3D
plus’ plan

CTR: 1.42%
Case – BFSI
ICICI Prudential Life
insurance Video promotion
through Interstitial

Video Views: 1%+

Contact