What Is Collection Letter? - Features of Collection Letter
What Is Collection Letter? - Features of Collection Letter
In the opinion of Kitty O. Locker, “Collection letters ask customers to pay for the goods and services
they have already received.”
Quibble and others defined, “Collection letters are used by an organization to entice its charge
customers to pay an outstanding charge-account balance.”
Collection letters are written in a series. When collection letters are written in a series beginning with
a simple reminder and end with a warning letter indication legal action the dues promptly by retaining
the customers with the company.
1. Parties involved: Buyer who buys on credit and seller are involved in collection letter. Seller writes
this letter to the buyer for payment of dues.
2. Series of letter: Collection letters are written in a series. The series includes remainder letter, inquiry
letter, appeal and urgency letter and warning letter.
3. Objective: The prime objective of writing collection letter is to realize the dues from the customers.
4. Governing principle: The governing principle of the letter is to collect the dues by retaining the
customers with the company.
5. Referring the previous letter: When dunning letters are written in a series, every subsequent letter
mentions the reference of immediate earlier letter.
6. Threat for legal action: The last letter of collection letter series warns the customer that the matter
has been handed over to the lawyers for taking necessary legal action.
7. Sent through registered post: The seller sends collection letter especially, the lat letter of the series
though registered with acknowledgement to avoid unnecessary delay, or missing of the letter or denial
from the part of the customer.
8. Language: The letter is written by using friendly, persuasive but straightforward language.