7 Business Opportunities
7 Business Opportunities
Is in 2018
(and How to Get It)
by Toyin Omotoso
www.7starcourses.com
START HERE...
I am not sure how you stumbled on this report but l want you to know that you have
stumbled on a gold mine.
Within the next few pages, I am going to show you 7 little known but proven and highly
profitable businesses that can make you anything from N400,000 to N1m or even N15m
a month.
I call these businesses "little known" because they are not the generic type of businesses
that most people are aware of.
Apart from that, they do not need a lot of capital for you to get started.
I started a "side business" with the one of them in August 2017 with just N50k and I made
N400,000 back that same month.
If you think that is hay say, then you should quit reading now and trash the report.
I said these businesses can easily make you at least N400,000 a month because that is
the lowest amount I have ever made with some of them that I have used before.
And I have taught a lot of young people how to successfully use them and these people
have gone ahead to transform their lives.
This report will give you the basic details of each of these businesses and what to do if
are interested in any of them.
Before you begin to go through this businesses, I want you to know something important.
In fact, I want you to know it deep down in your being regardless of what you think about
the Nigerian economy at the moment.
You might have only N20,000 in your pocket right now but when you successfully
execute at least one of the businesses described in this report, you could be having
N.5m over the next 30 days.
It depends on you.
Since you have read to this stage, I believe you are one of those who will read and
implement what you have read.
Before we move on to the basic contents of this report, let me quickly introduce myself in
case you do not know me.
I was living on just N2000 a month. Many days, I survived on only garri and groundnuts.
I wanted to be in control of my income and live freely but I didn't have anyone to mentor
me and show me the way.
So, I started spending my little pocket money on books and searching the internet for
information.
I went through many days filled with hunger, frustration and anger until things started
coming into reality and I started making a good income of N200,000 a month
From there, I started investing more money to buy books and programs I could learn
from. I started working on the things I was learning and my income grew
Unlike many Nigerians who have a scarcity mindset and hold on tightly to whatever they
know, I believe in sharing what you know especially with serious people.
So, I wrote a book (now out of print) that is titled: "How to turn yourself into a live
breathing cash machine"
I also started teaching the things I learnt about making money to others via seminars and
various programs.
And the few who listened to me and took action started making more money and
increasing the quality of their lives.
One of them is the young man sitting on his Hummer jeep in the picture below:
After that, he also added business No. 3 and No. 5 to make more money.
I could give you a long list of other young people like him who are using these
businesses to strike it rich.
But let's leave that for now and go straight into the main purpose of this report.
Please promise that you will put this information to use or at least give it to someone who
will use it.
I don't know if you have heard about selling information based products before or what
you think about it.
Selling information is a HUGE money maker that is not going to slow down anytime soon.
Why?
The world is going to continue to get complex and people are going to need help with
figuring out a lot of things.
So, the demand for good and helpful information keeps rising which creates a huge
opportunity for you and I.
> What university course can teach you how to sell on Instagram?
> What about how to prepare ofada sauce (a great bestseller by the way)
> What about how to successfully migrate and work in New Zealand or other countries?
These are just 6 out of thousands of information topics that sell like crazy on the internet.
Selling information online is what I call - The lazy man's way to riches and that is because
if done well, you can have only N17,500 in your bank account right now, no business, no
employee, no house of your own
But with just a simple information product and a good way to market it, that N17,500
could easily become N175,000 at least within 10 days.
Since 2009 till now, I have made a lot of money selling information on various topics.
E.g. There was a time I sold a report on "How to buy low cost laptops and blackberry
phones online"
That was back in the day when Blackberry phones were in vogue
Over a 4 month period, I sold approximately 500 of those at N4000 per copy
If I had the type of mindset I have today, I could have sold at least 5000 copies
Around 2011, a friend of mine got access to a piece of info about wooing a lady.
He ran a N6500 advert in a newspaper and sold about 50 copies at N1500 per copy the
day the advert ran giving him an instant extra income of N65,000
Another time in 2009, I bought a report with resale rights to it for N7500.
I ran an advert for the report for just N6500 out of my N53,000 or so bank balance that I
had.
The day the advert ran, I was in a bus on my way to Lagos with a friend when the alerts
started coming in so fast.
As a result, we had to change the N5000 per night hotel we planned to book before to a
better hotel.
Another good thing about selling information (apart from the money) is the good feeling
that you get from adding value to people's lives
--
IMPORTANT: Despite the fact that selling information is a huge money maker, the truth is
that not all types of information will make you money.
You can't just think up anything, create an information product on it and expect it to sell.
No.
Like several times, someone will come to me and say something along these lines:
I want to create an ebook about that is titled "The complexities of the human brain"
LOL!
Who cares?
If you create boring information products like that, only you and anyone feeling sorry for
you will buy a copy.
E.g. If you have access to information about how single women can get find a husband
and get married asap, a lot of women over 30 who are single and under pressure to get a
husband will buy it especially if the sales presentation for the book is very good.
--
(2) Or the information must help them move closer or achieve a hot desire that they have:
They buy because they want to get closer to some strong desire or dream.
E.g. Because of watching too much Telemundo, a lot of women now have certain
cravings.
An example is artificial hair that makes them look very beautiful like those models and
actresses.
But because it is a strong desire, many women spend a large chunk of their money on it.
Under each of these categories, there are thousands of topics that you can work on and
make a lot of money from
E.g.
Under business, you can have marketing and other sub categories like management,
hiring etc
Even under marketing, you can still have several sub categories again like social media
marketing, video marketing, SMS marketing etc
And under social media marketing, there are other sub categories again like:
- Facebook marketing
- Instagram Marketing
- Linkedin Marketing
- Etc
Under Facebook marketing, you can even have sub categories again like:
- FB video marketing
- FB chatbot marketing
- FB group marketing
- Etc
It is CRAZY!
..
I don't know what your definition of big money is but let me just say this.
Last week, my partner and I created a new campaign to sell a special information
package.
100% profit.
And yet, we made it from a small test that we ran to promote an information product.
If everything goes fine, we should be looking at a considerate income of N400m this year
from this product alone.
There are people I also know (young mostly) who make an average of $10,000 a month
only from their information business.
A guy named Peter has an ebook (about 54 pages) on "getting a one night stands" with
women that sells for $100 per copy.
And he was selling an average of 40 copies a day before he sold the business.
Some small minded people will read this and say - LIAR!
Just like one guy said when I talked about making N700k in 5 days.
I am writing this for the few who will believe and take action.
I am not saying your results will look the ones I just talked about as a beginner.
I am only throwing these numbers around so that you can realize that this is no Child's
play.
There are other big guys like Eben Pagan who makes $20m - $30m a year with his own
Information business
My mentor Rich built a information based business that made $7m online within the first 3
months.
The new business eventually went on to generate $20m within the first 1 year.
Let me not even talk about another information based business that now makes $1 Billion
a year.
--
As a newbie, one of the fastest and easiest ways to get started with this business is by
creating and selling your information products as simple reports.
And that is because you can get it started without the need for a lot of capital or
resources.
If you want to get started with this right away, I have created a video that walks you
through how I use this model to create little businesses that make anything from
N400,000 to N2.5m a month
....
No problem.
Real estate marketing simply means making commissions by marketing real estate
properties.
And NO!
I am not talking about doing it like the local and overly broke house agents you see
around.
Things are changing and there is a new game to this especially with the internet.
You sign up with one of the real estate firms who have a solid system in place.
This system gives you access to their marketing training so that you can learn how to sell
the properties.
They also have an way to track all sales coming in from various marketers.
And sometimes, they have a system where you can bring in other people to work for the
company and you make some commissions on each property that is sold by those
people you brought in. (This part is not compulsory but it is just an additional way for you
to earn more money)
Most real estate companies sell houses or lands where you get 20% commissions on
each sale.
So, let's say you sign up with this real estate company and you help them sell only 3 plots
of land a month.
You explain how the whole thing works and 5 of them decide to sign up under you
They get trained by the company plus you also show them how you are able to get sales.
Let's say just 2 of them get serious (because most people are lazy)
Let's just say you improved and sold 4 plots of land this month making you N800,000
Because you are the one who brought in the 2 people who sold 5 plots, the company
decides to pay you 5% commissions.
And the good part is that - You can work with as many real estate firms that you want
All the real estate companies are concerned about is you bringing them sales.
I am just telling you what is easily possible based on what I have seen.
There are many broke realtors in town (Realtors is what they call people who market real
estate)
Meanwhile, they haven't sold a single property in the last 8 months because they don't
know how to market.
I personally don't sell any real estate myself even though I plan to get involved in it later
on.
Last year December, I was talking with the M.D of a new real estate firm and he told me
about a young woman who happens to be one of their top marketers.
As at the time we were talking, the woman was in South Africa on an all expense paid trip
'fueled' by one of the real estate firms she sells for.
That is apart from the 4 new cars she got from some of these real estate firms.
Maybe I will just invite her to an expensive dinner when I intend to start so that she can
explain how she does it.
(1) A KNOW HOW accompanied with a badass drive, focus and those other things that I
talked about in the intro part of this series.
(2) Sign up with a real estate company (or more) that has a good system for their
marketers.
(3) Create your own marketing system based on what you learnt from the company and
what you learn from me :)
Most of the real estate companies who do this are in Lagos, Abuja and Port Harcourt.
If you are interested in this opportunity, I can introduce you to one of the real estate
companies with a solid system in place
Just send your full name, email, phone number and location to
support@7starcourses.com
Make sure the subject line says - INTERESTED IN REAL ESTATE MARKETING
I am going to discuss another business model that has been working effectively since
Amazon introduced it and keeps getting better as Technology keeps advancing.
Another thing about this business model is that it is perfect for people who do not want
the stress of creating products or actually running a business so to say.
Maybe not.
Affiliate marketing is a business model where you sign up as an affiliate with a company
and you then promote any of their products.
When you make a sale on any product, you get paid a commission.
It is as simple as that.
The first time I heard about affiliate marketing was in 2006 and I heard about it from a
guy who was always showing his cheques from Clickbank.
That was until 2008 when somehow, someone bought from my an affiliate blog I setup
and I made my first $37 commission.
You needed to see the way I jumped up with excitement at the Cybercafe that day.
I was so happy.
But today, there are many of them that you can make a lot of money from.
Basically, there are 2 major types of online affiliate platforms you can join to get started
as an affiliate.
---
To really make a lot of money as an affiliate, you need to have access to several
companies that you can promote for and there is no better way to do so than by joining a
robust affiliate network.
---
DEFINITION: These affiliate networks are companies like Clickbank, Moreniche, Jvzoo,
Nutryst etc that have a thousands of merchants listed with them. These merchants own
various products that you can promote once you are a member of the network.
--
For instance, if you sign up with Nutryst (an invitation only platform), you will have access
to at least 300 high converting offers that you can promote. They will even give you an
affiliate manager that can help you out with some things.
But what myself and others who wanted to register on Clickbank do is that we find a
foreign address and use it.
Back in 2014, after selling my short reports to people about sexual health, what I did was
to go to Moreniche and recommend some of their best products to people who bought
the short reports.
Guess what?
Their products are expensive (about $145) so the commissions were heavy too.
And that is how waking up to commissions of $160 atimes became something normal for
me.
--
There are many companies with their own in house affiliate programs.
This means the affiliate program is only for their own products.
When you check the bottom links of most sites, you will find out that they have affiliate
programs that you can sign up with to sell their products
Nairabet has its own affiliate program too where you make money by referring users to
Nairabet.
As a matter of fact, I used to be an affiliate of Nairabet back in 2012 and I was making
about N150,000 a month extra coins
However...
There are many affiliate programs that I struggled to join in the past and my account
balance is still reading ZERO
Just like the first two business models I shared, the business is in the MARKETING
You can decide to do affiliate marketing solely or mix it with other business models.
Most affiliates mix it with business model No. 1 (information marketing) because it just
flows easily.
All you have to do is sell your information products on the frontend and also recommend
your affiliate products to your list of prospects and customers as well.
They also call him Mr $50k a day because he was said to be pulling an average of $50k
a day in commissions at a time
STEP 1: Sign up as an affiliate with a reputable affiliate platform - This can be an affiliate
network or inhouse platform
STEP 2: Start by picking one market (E.g. Skincare) and creating a campaign to sell a
product from that market
I can't give you any step by step system for marketing affiliate products because there
are different ways of doing it depending on the type of products you are marketing.
In the article, you can explain your frustrations with most Nigerian betting sites, don't
name names and end the article by talking about how you eventually discovered
Nairabet and why it is the best sports betting platform for people to use.
Then drive traffic to the article with your affiliate link in it.
If you write a convincing article, you will get loads of sign ups and make commissions for
life on those users.
Someone else who wants to promote whogohost affiliate program could simply create a
video tutorial on how to setup your website online with as little as N5000.
And recommend whogohost because they have very cheap hosting plans.
You can get a one year hosting for as little as N4000 (with a free domain name)
=> http://7starhosting.com.ng
If you ever need hosting for your website and you don't have a lot of money to spend,
just click on my link above to use whogohost so I can chop part of your money :)
If you don't want to use my affiliate link, you will still pay whogohost all the money
anyway.
So, why not give me some of it at least to say thank you for this post.
LOL
I am not sure what will happen because this is just for example sake but that could easily
make me an extra N65,000 this month based on the number of people reading this
- Another guy (Ewen Chia) makes a lot of money as an affiliate by giving people a free
report for joining his list.
When they join, he now offers various products to the people who signed up.
If you really want to succeed big as an affiliate, here are 4 qualities of big time affiliates
that I know of.
(1) They know how to recognize good products & offers that they can promote
(3) They know how to create marketing systems that convert the traffic to sales
(4) And they know how to track their results so that they know where their sales are
coming from
--
CONCLUSION:
It is the reason why so many 18 - 21 year olds are able to buy cars like Ferrari and travel
around the world.
Because they don't have to create any product, import any product etc - All they do is
market.
One of Nairabet's top affiliates is a 21 year old guy from Belgium who makes an average
of $17,000 a month in commissions.
Maybe.
But again, you need to know about marketing and driving tons of traffic to do it
successfully.
I also need to let you know that I am reactivating my affiliate platform where you can
promote my infoproducts and that of other Nigerians and get paid anything from 50%
commissions on each sale.
For instance, let's say you promote one of my products that is titled "FB ADS BLUEPRINT"
for N20,000 and you get 2 sales a day, that is 2 X N10k - N20k a day!
If you are interested in earning massive commissions for selling my digital products
online and that of others, make sure you send an email to support@7starcourses.com
with the subject line - Interested in Affiliate Marketing.
With that, I will get back to you once our affiliate platform is up and running.
In this part, we will talk about business model No. 4 which is...SOFTWARE/APPS
MARKETING...
I won't be saying a lot on this because I have never done it before but it is a huge money
maker.
However, this isn't about building one big software company like Microsoft.
As we all know, today's tech world requires the use of apps and various software to get a
lot of things done faster and easier.
E.g. Back in 2010, if you wanted to build a website to use for your little online business,
you will have to fork out some good money to pay a website designer or go through the
hard process of learning html and CSS
But today, there are many wordpress plugins that allow you to do this even if you are
"kinda illiterate"
But that is not all, there are various apps, plugins and software that people are
developing today to do various things
E.g. One of the challenges that Nigerian marketers who sell physical products have is
keeping stock of their products.
If you can develop an easy to use app that solves this problem, these people will gladly
give you their money to use it on a monthly basis.
Even if all you get is 1000 customers who pay you N2500 for a monthly access to the
software, that is N2.5m a month
So, you don't even have to know how to code to partake in this pie.
(1) Know how to find problems that can be solved with a software
(2) Work with a coder(s) to develop the software that provides the solution to the problem
There are many young Nigerian entrepreneurs who are making a lot of money online
(especially from jvzoo) just from software marketing.
You can even just build your own funnel and sell your software privately without using JV
partners or affiliate networks
Maybe I can get one of the guys who does big numbers on JVzoo to create a training
around this later if a good number of people are interested.
Like I said in the beginning, I really can't say a lot about this.
I hope it helped
(1) Searching for physical products that solve problems for people or helps them get
closer to their desires mostly from China.
(2) Buying the products at the lowest cost possible, importing them to Nigeria
(3) And using a genius marketing method to sell them for a good ROI
But one of the problems that arises with wearing high heeled shoes often is bunion toes.
She went to Aliexpress and she got a product that helps people solve this problem of
bunion toes.
After shipping to Nigeria, the average cost price of one eventually goes up to about
N200
That brings the total cost price of 1000 pieces to approximately N200,000
Next, she started selling the products via FB and Instagram using a marketing system I
helped her with.
That means she made 200 X N5000 from selling the 1000 pieces - which is N1m (gross
profits)
One thing about smart E-commerce is that you have to be very careful about the cost you
are incurring.
TOTAL - N460,000
I told her that she could also make a lot of money from the people who did not buy and
the ones that bought.
How?
All she had to do was to simply find more related products to sell to them.
E.g. Someone buying her minion toe product is obviously someone who loves to dress
fine and sexy.
So, all she has to do is find and sell more products on women's beauty, fashion and
grooming to them.
At least, I know 5 guys who did over N30m each last year from their smart e-commerce
business
NOTE: You don't have to sell products on health issues, sex or any grey area to make
this work.
Products based on grey areas like the ones I mentioned above are usually hard to
advertise on big traffic sites like Facebook, Google etc
But if you have a way to advertise those products, then go ahead and sell them.
As you can see, this way of selling physical products is different from the Jumia/Konga
model where you create a big website, list hundreds of products and hope that
customers buy them.
If you are going to run with this business model, make sure you do not run it like a lot of
people.
Find products on Aliexpress that solve those challenges - In fact, you will even
come across many products on Aliexpress that fix challenges you do not know
about.
Buy the products for the lowest cost you can find (You may have to use an agent
or other sites for this)
E.g. Some products that sell for N$2 a piece can be gotten from 1688.com for far
lesser
Create a marketing system that allows you to pull in people who are interested in
the type of products you are importing. You can advertise using Facebook,
Instagram, Youtube, Google, Blogs
Sell to them
If you decide to take this to another level, you might even create a brand name and find
companies that can help you create products with your brand name printed on them
Personally, I don't import products until I have advertised it and gotten proof that it is a
product that will sell.
Also make sure the subject of the email says: Interested in Smart Ecommerce
REMEMBER: Sourcing for products and importing them to Nigeria is the simplest part of
this business.
Why?
The reason is because they don't know how to market and sell.
Just like the other business models that I have talked about before, knowing how to
market and sell is ONE skill that will help you succeed faster with all this information.
But if you want to start with this and you really want more training now, I could arrange
something for you.
Send an email to support@7starcourses.com - The email should contain your full name,
email and phone number.
You should already know what this is about from the name
It is about marketing health products that help people manage their health or get better.
And it is a big money maker because people value their health a lot.
Most problems can be managed but when that problem is a serious health issue, people
have to focus their attention on it and spend as much money to get rid of it.
So, it is important that you only market products that are safe.
I am talking about alternative health products like supplements, tea, herbal products etc
- Sexual health
- Vision
- Prostate
- Weight/fat loss
- Weight gain
- Etc
(2) You find a product that solves the problem or makes it better (Make sure the product
is very effective and safe)
E.g.
So, I came across a product about colon cleansing that helped me out.
The first advert I ran for it on Naij sold all the products they had in the shop I was getting
them from. That was where I stopped.
That reminds me of one huge challenge that this business usually presents and that
challenge is about getting a consistent supply of the products you are marketing.
In 2017, I created at least 3 campaigns that I had to eventually stop because the company
I was marketing for ran out of supplies.
I am not a network marketing person but I joined 2 of them in the last 2 years just to get
access to their health products.
Products from network marketing companies are usually on the high side unless you are
a top distributor. That is why it is a good idea for you to try and move up as fast as
possible so that you can be getting the products at lower cost.
There are many Nigerian companies that produce very effective and NAFDAC registered
health products but do not know how to market them.
But if you come across any effective health product that is produced by a Nigerian
company, contact that company and let them know that you want to help them market
their products so that they can sell to you at a lower cost.
You can also import health products from overseas if they are very effective.
The problem here though is that you won't be able to import a lot because most of these
products are not NAFDAC registered (unless you want to register them yourself)
I used to import some high quality digestion/slimming teas from Holland about 5 years
ago.
I was importing about 500 per trip because they were not NAFDAC registered.
MY UNIQUE APPROACH:
Personally, I like to combine this business model 6 with the first business model I shared.
What I do is to create a short report that talks about the topic and promote the report.
Not everyone will buy the report but the sales from this report allows you to spend a lot
of money to attract interested people.
E.g.
Let's say I want to sell a particular type of slimming tea for women.
But when I am combining it with sales of information products I could create a report
reveals:
This is the report I am going to advertise for sale while building a list of people that I can
sell the slimming teas to.
Obviously, people who respond to my advert are people who are interested in slimming
down.
Out of these 1000 leads, let's say only 50 buy my report for N3500
That is N175,000
Which is great because I already have a net profit of N125,000 (I spent N50,000 on
adverts)
But now, I have a list of 1000 prospects that I can now promote the slimming teas to.
Let's say the teas sell for N25,000 a pack - and I only get 30 sales from the list of 1000
people.
N125,000 + N450,000
TIP: You can even find a really good slimming belt and offer it to this same people and
you will still get many of them who will buy it.
The example above is based on a conservative estimation and I am not saying you will
get results like that.
I am only showing you what can happen based on what I have experienced.
NOTE: You don't have to add "information selling" to your own business.
Many people sell health products alone and they do very fine.
Now, let's move to the last business which is actually not a business...
I added it to this list because it is something that I feel you should know about.
It is more about a new opportunity that you can use to multiply your money if you play
the game right.
As a matter of fact, it requires that you have a good and reliable source of income
already for you to take advantage of this wisely.
I am including it here because this is one of the biggest wealth creation event in the
history of the world to those who are smart.
Cryptocurrency refers to the new digital type of currency that is taking the world by storm
already.
- Bitcoin
- Ethereum
- Litecoin
- Etc
Right now, there are about 800 of these digital currencies and they are in their early
stages which provides an opportunity to make a lot of money with them.
For instance, as at February last year, Bitcoin was selling for about $2000 a coin
Copyright 7Star Courses - All rights reserved - Page 38
As at today, it is selling for $10,872
Imagine if you had bought just 2 coins for $4000 back then.
There are various ways to make money with these Cryptocurrencies - But the one I am
talking about in this report is the buying and selling angle.
But if done right, you can easily turn N50,000 into as much as N1m within 60 days
without really doing much.
All you have to do is buy some coins, wait for it to increase in value and then sell it.
I know you probably have a lot of questions as regards how this works and how sure it is.
Instead of trying to answer your questions, I am going to direct you to a Facebook group
that is managed by my friend.
On this group, you will get more information about how people make money buying and
selling Crypto and you will also meet with people doing the same.
https://www.facebook.com/groups/404880269945752/
When you join, make sure you read the welcome message at the top of the group.
NOTE: Again, this is not a business. I actually only use a small part of my income to do
this.
Actually, don't use money you can't afford to lose for this.
My advice is that you should have at least one real business from the first 6 that I talked
about that gives you dependable income.
Then you can use part of that income to buy coins that could make you more money.
The idea is for you to choose the one that you can run with, get more information about it
and get started.
There are many young guys under 25 who are making a lot of money with these
business models.
One thing you ought to have noticed from Business model No. 1 to Number 6 is the
importance of knowing how to market.
Knowing how to market and sell is the key to making the businesses work.
Out of all the 7 business models, my favourite is Business Model Number 1 because it is
something that doesn't require a lot of capital.
And the marketing experience you get from it will help you market the remaining
business models that you decide to add later on.
I have created a video training that walks you through a how to get started with this and
you can watch the video training at - http://7starcourses.com/inforeport
Please share this report with someone who might benefit from it.
I found out that the ONLY way to truly end money worries is by understanding and
knowing what to do to attract more money into your life anytime.
And I refer to people who had this skill as "Live Breathing Cash Machines"
If you take away all the money, resources, network and everything an LBCM has today,
just give him anything from 1-3 months and he will be back with more cash.
When I discovered this truth, I set out to turn myself into ONE.
I have read over 700 books, attended various trainings, subscribed to various
newsletters in order to turn myself into a love breathing cash machine.
Many people struggle and worry about money throughout their lives because they do not
understand this truth.
And that is why in 2015, I wrote a 100 paged book that anyone could read and know
what to do to get started with turning themselves into a Live Breathing Cash Machine
Some people even bought copies for their friends and families.
Like this CEO of Tunity Holdings who is also based in the UK.
I wrote this book for anyone who has the desire to distinguish themselves from the mass
of people who struggle each day to make the small amount of money they use to pay
through life.
It does not matter if you are a man or a woman, young or old, you can turn yourself into a
live breathing cash MACHINE if you really want to badly.
You can get access to the digital version of the book for just N2500 only.
And the good news is that you can get it within the next 5 minutes and begin to read it.