Basic Motivation Concepts
Basic Motivation Concepts
Key Elements
1. Intensity: how hard a person tries
2. Direction: toward beneficial goal
3. Persistence: how long a person tries
Hierarchy of Needs Theory
Maslow’s Hierarchy of Needs
EXHIBIT 6-1
Theory X and Theory Y
(Douglas McGregor)
Two-Factor Theory
(Frederick Herzberg)
Factors characterizing events on
the job that led to extreme job
dissatisfaction
Comparison of Satisfier
and Dissatisfiers
EXHIBIT 6-3
Contrasting Views of Satisfaction
and Dissatisfaction
Concepts:
More than one need can
be operative at the same
time.
Core Needs
If a higher-level need
Existence: provision of
cannot be fulfilled, the
basic material
desire to satisfy a lower-
requirements.
level need increases.
Relatedness: desire for
relationships.
Growth: desire for
personal development.
David McClelland’s Theory of Needs
nPow
nAch nAff
Matching Achievers and Jobs
EXHIBIT 6-5
Goal-Setting Theory (Edwin Locke)
Reinforcement Theory
Concepts:
Behavior is environmentally caused.
Behavior can be modified (reinforced) by
providing (controlling) consequences.
Reinforced behavior tends to be repeated.
Equity Theory
Referent
Comparisons:
Self-inside
Self-outside
Other-inside
Other-outside
Equity Theory (cont’d)
EXHIBIT 6-7
Equity Theory (cont’d)
EXHIBIT 6-8
Performance Dimensions
EXHIBIT 6-9
FOR BETTER 1ndONEsia