INTERNSHIP REPORT

COCA COLA, MULTAN

Specialization: Finance

Submitted To: Rafi Ullah Bilal

HOD, Department of Business Administration

Submitted By:

Rashna Gul

Roll No: BBA-15- ME14

Registration No: 15-US-M-BUS-86

Session: 2015-2019
 Department of Business Administration

University of Sargodha, Sub-Campus Mianwali

DEDICATION
 dDedication
‘My humble efforts during the internship and preparation of this report
are dedicated to my parents and friends who give me much support and
they are always help me in every situation.’’

ACKNOWLEDGEMENT
Report writing is not a easy task and this is not completed without many people
efforts.

‘First of all, I would like to thank to Almighty Allah’ who help me to overcome the
obstacles in the completion of report. Allah is kind, merciful and beneficial. His
benevolence and blessings have enabled me to complete this task. A big thanks to my
parents who motivate and support me and provide me the facilities to achieve my goal .

A special thanks to Sir Dr .Muhammad Ashraf Shaheen (Director of UOS Sub Campus
Mianwali) who enable me to work with well reputed organizations. Thanks to Sir Taqqi java
internship coordinators of finance, who said to me to take advantage from this opportunity. I am
thankful to all my teachers who helped me and guided me whenever i need their help.

I highly appreciate Mr. Amin OFM, Mr. Abdul Hameed Commercial Controller, Mr. Rizwan
Jamshed Operation Controller and his all team of Coca Cola for their support and cooperation.

EXECTIVE SUMMARY
‘The report is based on Coca Cola Company. This report contains activities performed by the
Company for the sake of providing the services to its customers. Coca Cola is the international
organization which provide the great benefits to its employees.
 ‘ This study also contains the section of my work during the internship. I also stated the work I
have done in different departments like HR, Sales, Marketing, Finance. I observed the way of
communication between the employees, their attitudes and behaviors, interaction with customers,
work performance, technical expertise required, problems related to technology requirement and
employees ability to cope with the environment. The Hr. department helps to its employees to
improve their weak points and develop their skills and knowledge through training and
development.. The marketing department deals with the planning and reporting, voyage, and
dispatch of the products. And they advertise and market their products in a very attractive and
innovative way. The Finance department includes auditing, approved & disapproved cheques,
gate operations and credit terms for its customers. The sales department deals with sales services
and hard core sales. The production department includes the process of the production.’

Table of Contents
DEDICATION………………………………………………………………………………..5
ACKNOWLEDGEMENT……………………………………………………………………5
EXECUTIVE SUMMARY…………………………………………………………………..6
OVER VIEW OF ORGANIZATION………………………………………………………..8
Introduction of Organization………………………………………………………………8
Brief History of Organiztion……………………………………………………………….9
MISSION ,VISION AND VALUES…………………………………………………………10
Mission…………………………………………………………………………………….10
Vision………………………………………………………………………………………10
Our Values…………………………………………………………………………………11
company's Objective……………………………………………………………………….11
Policies………………………………………………………………………………………12
Competitors………………………………………………………………………………….15
ORGANIZATIONAL STRUCTURE………………………………………………………….16
Number of employees 55000……………………………………………………………….17
Main Offices………………………………………………………………………………….17
INTRODUCTION OF DEPARTMENTS IN CCI……………………………………………..18
Marketing Department……………………………………………………………………….18
Sales Department ……………………………………………………………………………18
 Hr Department………………………………………………………………………………..19
Finance Department…………………………………………………………………………..19
Supply Chain Department…………………………………………………………………….19
Production department………………………………………………………………………..19
PLAN OF MY INTERNSHIP PROGRAM……………………………………………………..20
Introduction of branch(CCI)…………………………………………………………………..20
The departments in which I got training………………………………………………………21
1st Week: ……………………………………………………………………………………………………………………………..21
Human Resource……………………………………………………………………………….21
2nd and 3rd Week: Marketing Department………………………………………………………25
4th Week: ………………………………………………………………………………………..26
Finance department: ……………………………………………………………………………………………………………….26
Reflective Journal: ………………………………………………………………………………………………………………28
Activities: ……………………………………………………………………………………………………………………….30
SWOT ANALYSIS……………………………………………………………………………31
CRITICAL ANALYSIS……………………………………………………………………….35
CONCLUSION………………………………………………………………………………..53
RECOMMANDATIONS………………………………………………………………………54
 OVERVIEW OF ORGANIZATION

 Introduction of Organization

‘The Coca Cola Company is the world largest beverage Company.’ It is the parent company. ‘The
Coca Cola’ has franchising bottlers system. ‘The Coca Cola Company’ entered into the beverages
industry in 1886 May in Atlanta Georgia US. The idea of setting products of this company in
bottlers didn’t hit in the market until 1895, almost after 10 years it was formed. After that the
company use their powerful strategies and gained global popularity and it became multinational
company. Its products are recognized in every country of the world. Now Coca Cola Company
has 139600 employees worldwide. With over 3500 ‘plus beverages, from diet and regular
sparkling beverages such as 100% of fruit juices and drinks, water, sports & energy drinks, tea
and coffee around the world/globe. Almost 1.7 billion beverages under the name of Coca Cola are
consumed per day around the world.The Coca Cola Company become world largest company and
more valuable brand among the top financial companies.’’

‘The coca Cola has two further functional companies which are working for the progress of Coca
Cola. Coca Cola is very famous brand and valuable brand because it is invented by the pharmacist
John pemberton. The Coca Cola Company having different franchises. It have some subsidiaries
which are only produce syrup which are sold in shape of Bottlers throughout the world.
Subsidiaries hold a Coca Cola bottlers franchise. Bottlers are sell, distribute and merchandise to
retail, stores, restaurants and food service distributors’’.

 Brief History of Organization

‘Coca Cola is the product that has given the world its best known taste was born in Atlanta
Georgia on May 1886. TCC has high ,market share and having lasrgest and strong brand and
leader. Coca Cola is the world’s leading manufacturer, marketer and distributor of non alcoholic
beverages and syrups. And Coca Cola use it for producing nearly 400 brands of beverages. The
Company sold its product in shape of beverage to wholesalers distributors and retailers. The
Coca Cola began building its global network in 1920s. Now operating more 200 countries and
producing 400 brands. For more than 115 years, CC has created a special moment of pleasure for
pleasure for million days of people every day. The Company goal and aim to increase the value
of with the time. And Company accomplishes this by working with its partners to deliver
satisfaction and value to consumers through superior services and brands .And through this
Company equity increased on a global basis.

‘Coca Cola Company is not listed in stock exchange of Pakistan. Coca Cola was introduced in
Pakistan in 1953. At present CCBPL owns 6 plants and 13 territories in Pakistan .It is a
multinational company so its business volume is so high.’ It sells more than 1 billion drinks a day
Coca Cola’ have 55000 employees. This’ industry produces aerated waters, juices, syrups and
squashes. With about 170 units ,currently in operation throughout the country both upstream and
downstream’. The Coca Cola system in Pakistan has given employment to thousand of local
people and downstream. The Coca Cola system in Pakistan has given employment to thousand of
local people and has been distributing to the economy very positively .Coca Cola Company
working as franchise system which are based on strict policy of product quality, marketing and
distribution standards’.

 MISSION ,VISION AND VALUES

‘The world is changing all around of us. If we want to expand our business we must to
understand the trends and forces which are necessary for expansion of our business in future and
prepare us for what’s to come next. We must get ready for tomorrow today.’

Mission

“Build a sustainable and profitable business through refreshing consumers. Partnering with
customers, delivering superior value to shareholder and being trusted by communities.”
 Vision

‘“Be the outstanding beverage Company leading the market, inspiring people adding value
through Excellence.’’’

Our Values

Our values focus on our actions and explain how we behave in the world.

 ‘Leadership’
 ‘Integrity’
 ‘Collaboration’
 ‘Accountability’
 ‘Passion’
 ‘Diversity’
 ‘Quality’

Company’s Objectives

Coca Cola beverages (Multan) wants to achieve the following goals:

 ‘To maintain the quality of product. Product should be’ according to the desire of customers.
 To fulfill sales projections.
 To maintain their relations with distributors and customers.
 To make Coca Cola’ products No 1 in Pakistan.’
 ‘To build market leadership for our brands’.
 To maximize the profit.
  To develop the people.
 ‘To optimum utilization of assets’.
 ‘To achieve excellent quality and serve the customers with quality products’.

 Policies

The following HR policies shall be followed by the Company.

 Training Policy
 Annual Leave Policy
 Time Management Policy
 Compensation Policy
 Insurance Policy
.

Training Policy

Many organizations trained their employees for the betterment of their organization. Coca Cola
has many type of activities which are need training.

 Few activities are undertaken with the specific aim of increasing skills and information e.g
attending a seminar or training program, reading , work-shadowing and mentoring.
 Individuals acquire new skills and knowledge about the particular problem through the training.
 The HR training and development programs are covered by the HR budget..
 Annual Leave Policy

Coca Cola international leaves structures in different regions and constructs of world where they
have their company.

Designation Allowed leaves

Supervisor ‘ 26 leaves per annum’

Above than Supervisor ‘ 26 leaves per annum’

Below Supervisor ‘24 leaves annum’

Time Management Policy’

Coca Cola managing the working time in two shifts. They can include some extra shift if
there is demand but normally there are two shifts, which are described in the following:

 ‘8 a.m. to 5 p.m. ( all departments other then technical departments.)’

 ‘5 p.m. to 12 p.m. ( technical departments.)’

Compensation Policy’

 Basic salary
 Bonus
 Medical facility
 Social security
 Gratuity fund

Insurance Policy’

‘Employee health insurance companies typically cover medical benefits for self, spouse, children
and dependent parents. Some health insurance providers cover pre-existing illness and maternity
as well. Employee health insurance offers cashless hospitalization at network hospitals .Some
employee health insurance policies provide fee reimbursements of specialist’.
 Competitors

There are many competitors of the coca cola in the market. But its biggest competitor is Pepsi.

Coke vs Pepsi

Market Leader

Coca Cola=48%
Pepsi=21%

 ‘Coke has a flavor that many defines as “smoother".’

 Pepsi has a flavor that many defines as “sharper”.
 Coca Cola was introduced in 1886 and Pepsi was introduced in 1898.
 Coke has more slightly sodium and Pepsi has slightly more sugar, calories and caffeine.
 Pepsi targeted youth in their advertisement while Coke targeted in every age of people. Their
adds are free from age discrimination.
 The salaries at Coca Cola is high than Pepsi because coca cola is under the company.
 Coca Cola quality is best than Pepsi. Coke is less unhealthy than Pepsi .
 The customers of Coca Cola are more loyal than Pepsi. Their customers are not compromise with
their taste and they not switch to Pepsi.
 Coca Cola makes a franchise than pepsi. Coke pay highr taxes and make successful and become
international brand than pepsi.

ORGANIZATIONAL STRUCTURE

Commercial Dept Finance Dept HR Dept Supply Chain Dept BT Dept

Marketing Sales

Number of employees 55000

Main Offices

Coca Cola has 13 main offices all around the Pakistan. It has different offices in different regions.

 Multan (P)
 Sahiwal
 Lahore A (P)
 Lahore B
 Faisalabad (P)
 Sialkot
 Gujranwala (P)
 Islamabad
 Peshawar
 Raheem Yar Khan (P)
 Hyderabad
 Karachi (P)
 Gujrat

INTRODUCTION OF DEPARTMENTS IN CCI

Marketing Department

‘Marketing in CCBPL means the coordination of sales department. The basic task of the
marketing department is the distribution of company assets in the market in the form of deep
freezer cooler , Visi cooler and chest cooler or in the form of cabins, boards, hoardings etc. and
they are also responsible for the proper maintenance of the record of these assets i.e they have
maintain the record that which assets is where and in which condition and how many assets we
have in the store, they also responsible for the distribution of assets among different regions.

Sales Department

Regional sales manager, sales manager, market development officers are sales man and are
playing key role in sales department.

Abdul Hameed is ‘the head of sales department of Multan plant. His responsibilities are to
coordinate the activities of sales department and of marketing department. He assist the regional
sales manager for the sale in their regions. And also assist marketing manager for running the
marketing activities smoothly.’

Hr. Department

Hr. department of CCBPL Multan plant consist of a team of employees that over look the
managerial and non managerial employees. Hr. is responsible for solving the problems of these
employees. They have to motivate then to increase the performance of employees in order to
achieve the work targets.
 The tasks of administrative nature whether formal and informal, are carried out by Hr team.

 Formal tasks involve sessions, motivation and improving skills of employees.

 Informal sessions involve events and get to gather like MTM. Sports.

"At the Coca Cola Company, they understand the importance of Human Resources, Staffing,
Training, Compensation and Benefits, Organizational department, Employee Relations and
Compliance and Occupational Health are the main functions of HR."

Finance Department

‘Finance department of CCBPL deals with finance and accounting. The head of finance
department is responsible for every operations which are related to finance and gate operations
are also checked by finance team. In this finance team checked the reports of every years as well.

Supply Chain Department

"Supplies chain is also in places as an important mechanism of coca cola beverages. Operating a
global business place demands on the supply chain. Coca Cola Company very best people
answering the call everywhere we do business. The main functions of supply chain department
are Distribution and Logistics, Procurement, Equipment Services and Customer services. It’s an
amazing challenge, with equally amazing opportunities for top performance."

Production department
In Coca Cola Production Executives and Production planners are in the charge of the production
department.

"Production is the functional area responsible for turning inputs into finished outputs though a
series of production processes .The Production Manager is responsible for making sure that raw
materials are provided and made into finished goods effectively. He or she must make sure that
work is carried out smoothly, and must supervise procedures for making work more efficient and
enjoyable."
 PLAN OF MY INTERNSHIP PROGRAM

Introduction of branch(CCI)
I had done my internship in Multan branch of Coca Cola. CCI stands for Coca Cola Icecek. It is
needed to open plant in Multan for increasing its production. He also said that, with its friendly ,
talented workforce , promising youth as well as its rich and diverse culture."CCI is the one of the
largest Turkish investors operating in the Pakistani food industry. The Company increased its
production capacity to 300 million liters of beverages, and offered an additional 2500 jobs in the
factory.

The senior leadership team of Coca Cola makes up the Bottling Investment Group. The BIG was
created to ensure those bottling operation a part of our system. BIG manages bottling operations
in 19 markets representing more . TCC hold 49% shares and the remaining 51% shares hold by
CCI in the BIG.

Branch Name Coca Cola Icecek

Branch Code 3001

Region Multan

Name of Branch Manager Ahmad Danial

Starting date of my internship: 01-08-2018

Ending date of my internship: 30-08-2018

I got training in the departments of;

 Human Resource for 1 weeks

 Finance for 1 week
 Marketing for 2 week
Duration of Internship: 4 weeks

The departments in which I got training

I spent four weeks in CCI. Overall experience was so good. I visited 3 different departments
which is Hr, Marketing ,and Finance

1st Week:

Human Resource
First week was in human resource. The head of Hr department is Mam umaymah Durrain. Hr
department of ‘CCI checks its own job description and job analysis in which they get information
about the employees work activities, job contexts, performance standards, human behavior and
human requirements. And then they use these information for recruiting, selecting,
compensation, performance appraisal, employee relations and safety services as well.’

Mam Marukh tell me about the training and development, recruitment and selection fo their
employees. She also tell me their procedures for recruitment and selection

Training and Development at Coca Cola:

Coca Cola has training centers in different regions where all categories of subordinate staff such
as sales developer, Assistant marketing manager, sales analyst. Both on the job and off the job
training are conducted by the Company. ‘On the job training is generally for technical staff and
off the job training is imparted to officers as well as staff which includes lectures, presentations,
video films in the classroom. Internal and external resources are used for training of employees by
the Company.’

The Hr team trained their new and old employees. They introduce the new technology and
operations so that employees doing well and work in best way and this is good for growth of
Company. Coca Cola arrange orientation sessions for the training of their employees. CCI give
the training to their employees when they feel that their employees need to know the something
new. CCI provide the opportunity to their employees for doing some innovative after taking
 training. After taking training the employees of the CCI are capable to do in the best way and in
this way coke maintain their position in the market and they become developed.

Recruitment
"Recruitment is the process of the choosing the right person, at right time for right job."

Procedure for Recruitment

Coke established recruitment process is very well. The process of recruitment of Coke as under;

 Firstly, Coke gives ads in newspapers, institutions, websites etc.

 Once the Company receives the applications forms from the candidates with required documents
and CV and then Hr team called for the interview.

Recruitment process may be of two types in Coke;

Internal Recruitment

Recruiting source finding applicants for positions among the ranks of those currently employed.

Advantages:

 It is cheaper.
 Faster
 Better assessment of candidates
 Motivates candidates

External Recruitment

Recruiting sources finding applicants positions from outside the company.

Advantages:
 Increased variousness/multiplicity
 Increase productivity
 Training required short time

Recruitment sources:
 Media advertisement
 Summer internship
 Special events recruiting
 College recruiting
 Employment agencies

Selection
After recruitment Company select the recruited candidates.

Process of Selection
‘The selection process vary from applicant to applicant. Different positions required different
interviews and process as well. One process could not be able for all type of positions at Coke.
The nature of job or position are different so, selection process also different.’

Selection Tools:
 Interviews
 Group exercise
 Presentations

My working area;

 Call Interviews:

Call interviews are the lower level interviews which are conducted for just checking the interest
of people who are in our organization. And then call those candidates who are able for that post.
Next step is that interviews are conducted by Hr executive Mam Umaymah.

 Expense Records:
The expenses records are under the supervision of Maam Marukh who has set a certain limit for
all the expenses at each levels. Employees who used their expenses benefits beyond that limit that
amount must be deducted by their salaries.
 Tracking Of Employees:

The tracking of employees is done by bio metric verification. A card is provided to employees
which is used for tracking the location of the employees. This card also tell about the exact
location of the employees and used for their attendance as well.

2nd and 3rdWeek:

Marketing department:
2nd ,3rd week was in marketing department. Mr. Farrukh and ma’am Sundas tell me marketing
terms about the company. This department deals with the reporting and planning, voyage and
dispatch. Marketing department is responsible for proper and attractive advertisement. Marketing
department of CCI uses the very creative and innovative strategies for their advertising and for
maintain their position in the market as well.

Reporting and Planning

The reporting and planning specialist plan the whole advertisement of the product of coca cola
and then report to the head of marketing. These specialists are responsible of whole planning and
reporting.

Voyage
Voyage is related to traveling. Coca Cola provide the facility of voyage to its employess for
outdoor activities.

Dispatch
Dispatch means to send something to someone for a particular purpose. The CCI send its
products to its distributors. Dispatch is a framework for deploying and managing serveless style
applications. Dispatch helps to developers in handling the business problems and improve their
services.

4th Week:

Finance Department
The Director of Finance Department is Mr. Amir Chaudhry. In the finance department Sir Taqqi
help me to make the ledgers and he also tell me how to enter data in the ledgers accounts.
Finance department of CCI use many strategies for managing the finance. CCI use many
strategies to optimize their cost of capital which is necessary for maximize value of share of
owner.

Strategies:

Financial Risk Management

Coke use financial instruments for reducing the financial risk. Coke does not enter into leveraged
and structured contracts because it involved financial risk. Coke has ability to manage the risk.
 Auditing:
"Financial department audit the balance sheet, income statements, owners equity statement and
cash flows statement. F/S are the responsibility of the company management. Coke conduct audit
according to generally accepted auditing standards. Those standards require that auditing is free
from the miss-statements. Audit includes examining, on test basis evidence supporting the
amounts in the F/S. Auditing provide to company the true and fair view of F/S."

Approved and disapproved cheques:

Finance department has authority to approve or disapprove the cheques. If finance department has
enough money or budget then they approve the cheque otherwise they disapprove the cheques.

Gate operations:
Gate operations are also oversee by the finance department. Finance team sitting on the gate and
checked the gate operations and approved the operations. Without permission of finance team no
transaction is occurred.

Customer on credit terms:

Those trade customers to which credit is provided in accordance with approved credit terms and
conditions. These include Exclusive Customers, key accounts and any other customer who enjoy
the facility of approved credit terms by the coke.

Exclusive Customers:
Those customers who are loyal/preferential. And they selling only Coca Cola Company products.

Key Account:
Customers with whom the company has a formal written agreement to provide marketing support,
joint promotion, posters and banners etc.

Customers for cash:

Those customers who are other than the credit terms.

" Ageing

An analysis of receivables by their segregation into defined intervals .

Bad debts
Debts which are un-collectable due to any reason.

A/R Ledgers Report

We found ledger by putting input in an special company software we give date the distribution code to take out
; information of credit & debit of an accounts.
Balance Confirmation Certificate

A balance confirmation certificate is an certificate of confirming the balance of account receivable & glass
shell which includes the pallets numbers & packs of the different brands.
Distributions are traced by these balance confirmation report. Their results & balance is briefly represented
in it.

Reflective Journal:

I experienced activities and tasks of industrial sector how these industries play a Vital role in
economy of any country. “My experience at CCI was so good. I am enjoying a lot to do work at
coke. It was fabulous working in coca cola beverage Pakistan limited and I learn a lot of new
things. Their staff is very cooperative and their culture is very appreciable. I see here that their
team is very helpful, nice atmosphere, good behavior, daily tasks, learned a lot about office
administration. Their culture and opportunities to diversify your expertise. Coke give me
opportunity to improve my interpersonal skills and management skills as well as. Coke has very
good environment and nice colleagues as well, team work was good in there. Everything was so
superb and the environment is quiet and professional. Coke give the great benefit to its employees
and they appreciate their employees work. In short they encourage their employees. The team
work is very appreciable and their co-workers are very supportive.

In 1st week I worked in the Hr. department. I perform many days in this department and I am
very busy in the tasks which assign to me and I did such activities which are followed;

There ma’am Marukh supervise me. Ma’am give me the assignment on the policies of HR. And I
present the policies of HR. She also tell me the process of the recruitment and selection and
training as well. And I call the internees for their interviews and also tell them about their
schedules. I oversee the work timings of employees and extra work timings as well. I spent much
time in Hr. department.. Salaries and wages are also set by this department by HR Executives.
Salaries are given to the employees after all clearance of expenses.
In 2nd and 3rd week I visited in the marketing department. Ma’am Sundas assign to me the visit to
market and collect the some information which are useful in my report. It was great opportunity
for internees ,3 internees in my batch including me and we visit in the market which is situated on
Boson road. Through this I learn very much. She also tell me about the market of coke. I
observed the activities which are performed in this branch but not allowed me other branches .
 The current condition of coke in the market is 36 percent holds market share by coke in Pakistan.
In Pakistan its position is bit low but in overall the world it holds 49 percent market share.

 In the 4th week I am shifted in finance department. In this department. Sir Amir make the work
very interested for me. Sir help me to audit the financial statements and making the ledgers
accounts. He tell me the their credit terms for their customers. In this week sir Amir assign me the
presentation on the strategies of the finance which are used by the organization. These strategies
are very helpful to maintain the finance in proper way. These strategies are very helpful in
reducing the cost of organization which cause of maximize the profits.

Activities
 Coke studio 11 launch
 14 Aug celebration
 Health and Safety event
 Launch Dasani

Every activities was good and admirable. I learn a lot of things by these activities.

 Ma’am Neha come from the Head Office of Coke (Multan) for the launch of coke studio 11. She
tells us the whole launches of coke studio. This launch is very attractable and learnable. In this
launch the ASM of coke express their feeling about coke studio launch and they share their
experience at coke. They said that coke give them opportunity to groom their personality and now
they are standing here because of coke. Coke encourage them to do something new..

 Coke arrange the activity for the fitness of their employees. Coke doing health activity and yoga
activity for their employees. This activity makes their employees physical fit. And coke also
provide them safety in their organization. They follow safety measures eith very carefully. If any
body do not follow their instructions regarding to safety they punish these people. Because they
are very conscious about the safety of their employees.

 Dasani launch was very good. I never forget this launch because their launch is very entertaining
.Their setup was so good. Through this launch I learn much as I can. This launch is cause of
 attraction of their customers. This is launched in 1999. The product is tap water , filtered and
bottled.

 Celebration of 14 Aug with very worm way. Cutting of the cake ok Pakistani flag. And
distribution of gol gap pay, dhai bray

SWOT ANALYSIS

Strengths

 Single Established company:

Coca cola is the international brand and it is the market leader. The biggest strength of coca cola
is that it is large company with 13 plants in all large cities which plants are running under the
supervision of CC. CC adopt same policy for the running of all plants and there is no conflict
between their decision and policies. One decision taken and implemented in all plants of the
Pakistan without any argument. So you can see the same price, "same quality and same schemes
in all the cities of Pakistan."

 Working Structure:

"The organizational structure of coca cola is international standards nature, therefore there is well
defined policies, procedures rules and regulations that are followed under all situations , so
working style of coke is very professional and discipline is maintained here."
 Human Resource:

"The biggest strength of Coca Cola is its intellectual brain power of highly professional qualified
and dedicated employees who put all their efforts to satisfy their customers and to achieve their
ultimate goal by providing the best service."

 Proper Delivery Time:

On delivery time is the another strength of coke. The fixed time delivery by coke to retailers,
shopkeepers etc. and punctuality is maintained and it gives the advantage to coke over its all
competitors.

 Brand Name, Symbol and Bottle Shape:

These are the strength of coke which give advantage to coke over its all competitors. The shape
of coca cola is very unique and stylish and its name is very easy and people can easily call it coca
cola. And they can call it only coke. Similarly its symbol is also unique and no one imitate it.

 Superior Product Quality:

The management of coca cola is never compromise on the quality even they have little extra
spend on the production. Bottle caps is the one of the example ( disposable bottles is in best
quality than other beverages). Coke taste is also good and no beverage compete its taste.

‘Weaknesses

 ‘Limitation of Resources:’

‘The biggest weakness of coke is the limitation of resources. They completely depend on finance
from the Coca Cola International based in USA. Coke is not able to supply freezer, coolers
because they have no enough resources. So it is the cause of low growth.’

 Non Availability:
 ‘Another weakness is non availability of coke in small towns and rural areas. The reason behind
is that distribution channel is not large who serve coke in the rural areas. Coke is not extended
owing to limitations of resources and lack of proper infrastructure.’

 ‘Formality of Rules and Regulations:’

‘The organizational structure of coca cola is too formal. They take decisions and implementation
required lengthy process according to hierarchy system of coke. It may be threat for organization. GM
is not allowed to take decision to change over smallest things in beverage bottles. So, many
innovative and brilliant ideas to improve a d boost sales remain locked up in the mind of the
employees because they are not allowed to work on their own will or consent.’

‘Opportunities’

 Diversify their portfolio:

CCBP can diversify its business portfolio by introducing new brands.

 Expansion:

‘Coke has 36% market share in Pakistan. Pepsi leads 54% market share and 10% holds other
small beverages such as maka cola, Pak cola etc. So, there is huge opportunity for coke to capture
the 70% market share and expand its product line. CCI can expand its market shares with little
effort’.

 Possible growing demand:

Launch new product with successfully. Line extension like Fanta, sprite in different flavors
Through this coke meet the demand of customers..

 Increasing its distribution channels:

Increasing infrastructure and distribution channels to ensure availability in small areas, rural and
backward areas.

 Develop training programs

Develop training and research programs for for fresh graguates and create jobs that influence its
share in market.
 Awareness of new forces

Conduct research & development on timely basis to be aware of new forces in market and get
benefit from them.

 Enhanced its worth

Enhance company worth by changing criteria for recruitment and selection. For example, if
targets are set to be promoted then this will encourage serious attitudes among staff and
employees as well.

Threats

 Major Threat:

Pepsi and its product hold high market share and covered maximum market. So this is the threat
for coke.

 ‘New Entrants’

‘New entrants such as Maka cola, Pak cola sell at low prices and it is source of the threat for coke
in future. And they fully launch their products in the Pakistan market so management of coke has
to look out for them over time.’

 Taxes

‘The management of coca cola is not happy with the Govt. tax laws and policies. It has to pay as
much as 2.97/- as tax to the government.

 Changing Environment

Environment changes very rapidly, it will be threat if it will not cope with changes.

 Hard rules and regulations

Very hard and fast rules and regulations will cause delays in every procedure because it requires a
long process of approvals. This is more time consuming.
 CRITICAL ANALYSIS

coca cola company sale 2015-2018

2018 2017 2016 2015 2014

Total Revenue $31,856,000 $35,410,000 $41,863,000 $44,294,000 45,998,000

Cost of Revenue $11,770,000 $13,255,000 $16,465,000 $17,482,000 17,889,000

Gross Profit $20,086,000 $22,155,000 $25,398,000 $26,812,000 28,109,000.00

Operating Expenses

Research and Development $0 $0 $0 $0 $0

Sales, General and Admin. $11,386,000 $14,556,000 $16,741,000 $18,084,000

17,218,000

Non-Recurring Items $0 $0 $0 $0

Other Operating Items $0 $0 $0 $0

1,183,000

Operating Income $8,700,000 $7,599,000 $8,657,000 $8,728,000

Add'l income/expense items ($439,000) ($1,087,000) ($623,000) $1,244,000

594,000

Earnings Before Interest and Tax $9,269,000 $7,583,000 $8,869,000 $10,461,000 $9,114,000

Interest Expense $919,000 $841,000 $733,000 $856,000 483,000

Earnings Before Tax $8,350,000 $6,742,000 $8,136,000 $9,605,000 $8,631,000

Income Tax $1,623,000 $5,560,000 $1,586,000 $2,239,000 $2,201,000

Minority Interest ($42,000) ($35,000) ($23,000) ($15,000)

Equity Earnings/Loss
$1,008,000 $1,071,000 $835,000 $489,000
Unconsolidated Subsidiary

Net Income-Cont. Operations $6,727,000 $1,182,000 $6,550,000 $7,366,000

Net Income $6,434,000 $1,248,000 $6,527,000 $7,351,000 $6,430,000

Vertical common size

2018 2017 2016 2015 2014

Total Revenue 100% 100% 100% 100% 100%

Cost of Revenue 36.94751381 37.43292855 39.33067386 39.46809952 38.89082134

Gross Profit 63.05248619 62.56707145 60.66932614 60.53190048 61.10917866

Operating Expenses 0

Research and Development

0 $0 0 0 $0

Sales, General and Admin. 35.7420894 41.10703191 39.98996727 40.82720007 37.43206226

Non-Recurring Items 0 0 0 0 0

Other Operating Items 0 0 0 0 2.57185095

Operating Income 27.31039679 21.46003954 20.67935886 19.70470041 0

- -
Add'l income/expense items
1.378076344 3.069754307 -1.48818766 2.808506796 1.291360494

Earnings Before Interest and Tax 29.09655952 21.41485456 21.18577264 23.6171942 $19.81

Interest Expense 2.884856856 2.375035301 1.750949526 1.932541653 1.050045654

Earnings Before Tax 26.21170266 19.03981926 19.43482311 21.68465255 $18.76

Income Tax 5.094801607 15.70177916 3.78854836 5.054860703 $4.78

- - - -
Minority Interest
0.131843295 0.098842135 0.054941117 0.033864632 0

Equity Earnings/Loss
Unconsolidated Subsidiary 3.164239076 3.024569331 1.994601438 1.103986996 0

Net Income-Cont. Operations 21.11690105 3.338040102 15.64627475 16.62979185 0

Net Income 20.19713712 3.524428128 15.59133364 16.59592721 $13.98

Horizantal common size

2018 2017 2016 2015 2014

Total Revenue 69.25518501 76.9816079 91.01047872 96.29549111 1

Cost of Revenue 65.79462239 74.09581307 92.039801 97.72485885 1

Gross Profit 71.45754029 78.81817212 90.35540218 95.38581949 1

Operating Expenses 0 0 1

Research and Development 0 0 0 0 1

Sales, General and Admin. 66.12847021 84.53943547 97.2296434 105.0296202 1

Non-Recurring Items 0 0 0 0 1

Other Operating Items 0 0 0 0 1

Operating Income 0 0 0 0 1

- -
Add income/expense items
73.90572391 -182.996633 104.8821549 209.4276094 1
Earnings Before Interest and Tax
101.7006803 83.20166776 97.31182796 114.7794602 1

Interest Expense 190.2691511 174.1200828 151.7598344 177.2256729 1

Earnings Before Tax 96.74429382 78.11377592 94.26485923 111.2849033 1

Income Tax 73.73920945 252.6124489 72.05815538 101.726488 1

Minority Interest 0 0 0 0 1

Equity Earnings/Loss
Unconsolidated Subsidiary 0 0 0 0 1

Net Income-Cont. Operations

0 0 0 0 1

Net Income 100.0622084 19.40902022 101.5085537 114.3234837 1

 Internship Report Coca Cola

Balance
sheet of coca
cola
compamny

Fiscal year is January-

December. All values
USD Millions. 2018 2017 2016 2015 2014

Cash & Short Term

14 21 22 55 9
Investments

Cash Only 14 17 22 55 9

Short-Term
- 4 - - -
Investments

Cash & Short Term

-36.46% -2.42% -60.63% 510.20% -
Investments Growth

Cash & ST
Investments / Total 0.42% 0.65% 0.81% 2.74% 0.58%
Assets

Total Accounts
510 529 365 237 163
Receivable

Accounts
473 454 335 213 148
Receivables, Net

Accounts
482 462 339 215 150
Receivables, Gross

Bad Debt/Doubtful
-9 -8 -4 -2 -1
Accounts

33
 Internship Report Coca Cola
Other Receivables 37 75 30 24 15

Accounts Receivable
-3.69% 45.18% 54.08% 45.17% -
Growth

Accounts Receivable
9.07 8.1 8.66 9.75 10.71
Turnover

Inventories 210 184 144 89 71

Finished Goods 136 116 90 56 43

Raw Materials 40 33 23 12 10

Progress Payments &

35 34 30 21 18
Other

Other Current Assets 64 60 64 53 44

Prepaid Expenses 41 43 - - -

Miscellaneous Current
23 18 64 53 44
Assets

Total Current Assets 797 795 594 435 287

Net Property, Plant &

1,014 1,061 847 566 401
Equipment

Property, Plant &

1,945 1,895 1,706 1,350 1,139
Equipment - Gross

Buildings 219 211 201 134 121

Land & Improvements 78 79 69 25 15

Machinery &
819 803 714 565 500
Equipment

Construction in
15 25 15 25 7
Progress

Leases 96 96 94 98 95

Computer Software
123 113 105 98 91
and Equipment

Transportation
373 351 317 252 190
Equipment

Other Property, Plant

222 215 191 154 121
& Equipment

Accumulated
931 833 859 784 738
Depreciation

- - 22 - 18
Total Investments and

34
 Internship Report Coca Cola
Advances

LT Investment -
- - 22 - 18
Affiliate Companies

Intangible Assets 1,083 1,101 923 782 684

Net Goodwill 166 169 145 118 106

Net Other Intangibles 917 932 778 664 578

Other Assets 115 116 64 64 42

Tangible Other Assets 115 116 64 64 42

Total Assets 3,215 3,267 2,684 2,027 1,573

Assets - Total -
-1.61% 21.72% 32.45% 28.87% -
Growth

Asset Turnover 1.43 - - - -

Return On Average
-0.61% - - - -
Assets

Liabilities &
Shareholders'
Equity
All values USD
Millions. 2018 2017 2016 2015 2014

ST Debt & Current

9 8 8 7 6
Portion LT Debt

Current Portion of
9 8 8 7 6
Long Term Debt

Accounts Payable 264 368 252 162 110

Accounts Payable
-28.15% 46.08% 55.54% 47.45% -
Growth

Other Current
329 263 198 157 111
Liabilities

Accrued Payroll 102 100 85 69 51

Miscellaneous Current
227 164 114 88 60
Liabilities

Total Current
602 639 458 327 227
Liabilities

35
 Internship Report Coca Cola
Current Ratio 1.33 1.24 1.3 1.33 1.26

Quick Ratio 0.98 0.96 0.98 1.06 0.95

Cash Ratio 0.02 0.03 0.05 0.17 0.04

Long-Term Debt 1,131 1,123 948 668 497

Long-Term Debt excl.

1,104 1,088 907 620 445
Capitalized Leases

Non-Convertible Debt 1,104 1,088 907 620 445

Capitalized Lease
27 35 41 49 53
Obligations

Provision for Risks &

436 476 364 244 134
Charges

Deferred Taxes 127 112 175 147 140

Deferred Taxes -
332 307 409 327 279
Credit

Deferred Taxes -
205 194 235 180 139
Debit

Other Liabilities 259 263 141 138 177

Other Liabilities (excl.

259 263 141 138 177
Deferred Income)

Total Liabilities 2,759 2,808 2,321 1,704 1,316

Total Liabilities / Total

85.84% 85.95% 86.48% 84.09% 83.66%
Assets

Common Equity
358 367 277 243 184
(Total)

Common Stock
13 13 13 13 13
Par/Carry Value

Additional Paid-In
Capital/Capital 124 120 117 113 111
Surplus

Retained Earnings 359 389 302 261 211

Cumulative
Translation
- 0 0 0 0
Adjustment/Unrealized
For. Exch. Gain

36
 Internship Report Coca Cola

Other Appropriated
-77 -94 -93 -82 -90
Reserves

Treasury Stock -61 -61 -61 -61 -61

Common Equity /
11.14% 11.22% 10.32% 11.99% 11.68%
Total Assets

Total Shareholders'
358 367 277 243 184
Equity

Total Shareholders'
11.14% 11.22% 10.32% 11.99% 11.68%
Equity / Total Assets

Accumulated Minority
97 92 86 79 73
Interest

Total Equity 455 459 363 322 257

Liabilities &
3,215 3,267 2,684 2,027 1,573
Shareholders' Equity

VERTICAL ANALYSIS

Fiscal year is January-

December. All values
USD Millions. 2018 2017 2016 2015 2014

Cash & Short Term

Investments 0.435458787 0.642791552 0.819672131 2.713369512 0.572155118

Cash Only 0.435458787 0.520355066 0.819672131 2.713369512 0.572155118

37
 Internship Report Coca Cola
Short-Term
Investments 0 0.122436486 0 0 0

-
Cash & Short Term -0.011340591 0.000740741 -0.022589419 0.251702023 0
Investments Growth

0 0 0 0 0

Cash & ST
Investments / Total
Assets 0.000130638 0.000198959 0.000301788 0.001351751 0.000368722

Total Accounts
Receivable 15.86314152 16.19222528 13.59910581 11.6921559 10.36236491

Accounts
Receivables, Net 14.71228616 13.89654117 12.48137109 10.50814011 9.408773045

Accounts
Receivables, Gross 14.99222395 14.14141414 12.63040238 10.60680809 9.535918627

- - -
Bad Debt/Doubtful -0.279937792 0.244872972 -0.149031297 0.098667982 0.063572791
Accounts

0 0 0 0 0

Other Receivables 1.150855365 2.295684114 1.117734724 1.184015787 0.953591863

-0.001147745 0.013829201 0.020149031 0.022284164 0

Accounts Receivable
Growth
0 0 0 0 0

Accounts Receivable
Turnover 0.282115086 0.247933884 0.322652757 0.481006413 0.68086459

Inventories
6.531881804 5.632078359 5.365126677 4.39072521 4.51366815

Finished Goods 4.230171073 3.550658096 3.353204173 2.762703503 2.733630006

Raw Materials 1.244167963 1.01010101 0.856929955 0.592007893 0.635727908

Progress Payments &

Other 1.088646967 1.040710132 1.117734724 1.036013814 1.144310235

Other Current Assets 1.99066874 1.836547291 2.384500745 2.614701529 2.797202797

38
 Internship Report Coca Cola
Prepaid Expenses 1.275272162 1.316192225 0 0 0

Miscellaneous Current
Assets 0.715396579 0.550964187 2.384500745 2.614701529 2.797202797

Total Current Assets 24.79004666 24.33425161 22.13114754 21.46028614 18.24539097

Net Property, Plant &

Equipment 31.53965785 32.47627793 31.55737705 27.92303897 25.49268913

Property, Plant &

Equipment - Gross 60.49766719 58.00428528 63.56184799 66.60088801 72.40940877

Buildings 6.811819596 6.45852464 7.488822653 6.61075481 7.692307692

Land & Improvements 2.426127527 2.4181206 2.570789866 1.233349778 0.953591863

Machinery &
Equipment 25.47433904 24.57912458 26.60208644 27.87370498 31.78639542

Construction in
Progress 0.466562986 0.765228038 0.558867362 1.233349778 0.445009536

Leases 2.98600311 2.938475666 3.502235469 4.83473113 6.03941513

Computer Software
and Equipment 3.825816485 3.458830732 3.912071535 4.83473113 5.785123967

Transportation
Equipment 11.60186625 10.74380165 11.81073025 12.43216576 12.07883026

Other Property, Plant

& Equipment 6.905132193 6.580961126 7.116244411 7.597434632 7.692307692

Accumulated
Depreciation 28.95800933 25.49739822 32.00447094 38.67784904 46.91671964

Total Investments and

Advances 0 0 0.819672131 0 1.144310235

LT Investment -
Affiliate Companies 0 0 0.819672131 0 1.144310235

Intangible Assets 33.68584759 33.70064279 34.38897168 38.57918106 43.48378894

Net Goodwill 5.163297045 5.172941537 5.402384501 5.821410952 6.73871583

Net Other Intangibles

28.52255054 28.52770125 28.98658718 32.7577701 36.74507311

39
 Internship Report Coca Cola
Other Assets 3.576982893 3.550658096 2.384500745 3.157375432 2.670057216

Tangible Other Assets

3.576982893 3.550658096 2.384500745 3.157375432 2.670057216

Total Assets 100 100 100 100 100

-0.000500778 0.006648301 0.012090164 0.014242723 0

Assets - Total -
Growth
0 0 0 0 0

Asset Turnover 0.044479005 0 0 0 0

-0.000189736 0 0 0 0
Return On Average
Assets
0 0 0 0 0

Liabilities &
Shareholders'
Equity 0 0 0 0 0

All values USD

Millions. 62.76827372 61.7385981 75.11177347 99.40799211 128.0356008

ST Debt & Current

Portion LT Debt 0.279937792 0.244872972 0.298062593 0.345337938 0.381436745

Current Portion of
Long Term Debt 0.279937792 0.244872972 0.298062593 0.345337938 0.381436745

Accounts Payable
8.211508554 11.26415672 9.388971684 7.992106561 6.993006993

Accounts Payable
-0.008755832 0.014104683 0.020692996 0.023408979 0
Growth
0 0 0 0 0

Other Current
Liabilities 10.23328149 8.050198959 7.37704918 7.745436606 7.056579784

Accrued Payroll 3.172628305 3.060912152 3.166915052 3.404045387 3.242212333

Miscellaneous Current
Liabilities 7.060653188 5.019895929 4.247391952 4.341391219 3.814367451

Total Current
Liabilities 18.72472784 19.55922865 17.06408346 16.1322151 14.43102352

40
 Internship Report Coca Cola
Current Ratio 0.041368585 0.037955311 0.048435171 0.065614208 0.080101716

Quick Ratio 0.030482115 0.029384757 0.036512668 0.052294031 0.060394151

Cash Ratio 0.000622084 0.000918274 0.001862891 0.008386778 0.002542912

Long-Term Debt 35.17884914 34.37404346 35.32041729 32.95510607 31.59567705

Long-Term Debt excl.

Capitalized Leases 34.33903577 33.30272421 33.7928465 30.58707449 28.28989193

Non-Convertible Debt 34.33903577 33.30272421 33.7928465 30.58707449 28.28989193

Capitalized Lease
Obligations 0.839813375 1.071319253 1.52757079 2.417365565 3.369357915

Provision for Risks &

Charges 13.56143079 14.56994184 13.56184799 12.03749383 8.518753973

Deferred Taxes 3.950233281 3.42822161 6.520119225 7.252096695 8.900190718

Deferred Taxes -
Credit 10.32659409 9.397000306 15.23845007 16.1322151 17.73680865

Deferred Taxes -
Debit 6.376360809 5.938169575 8.755588674 8.880118402 8.836617928

Other Liabilities 8.055987558 8.050198959 5.253353204 6.808090775 11.25238398

Other Liabilities (excl.

Deferred Income) 8.055987558 8.050198959 5.253353204 6.808090775 11.25238398

Total Liabilities 85.81648523 85.95041322 86.47540984 84.06512087 83.66179275

Total Liabilities / Total

Assets 0.026699844 0.02630854 0.032220566 0.041484953 0.053184997

Common Equity
(Total) 11.13530327 11.2335476 10.32041729 11.98815984 11.69739352

Common Stock
Par/Carry Value 0.404354588 0.39791858 0.484351714 0.641341885 0.826446281

Additional Paid-In
Capital/Capital
Surplus 3.856920684 3.673094582 4.359165425 5.574740997 7.056579784

Retained Earnings 11.16640747 11.90694827 11.25186289 12.87617168 13.41385887

Cumulative
Translation 0 0 0 0 0
Adjustment/Unrealized

41
 Internship Report Coca Cola
For. Exch. Gain
0 0 0 0 0

- - -
Other Appropriated -2.395023328 2.877257423 -3.464977645 4.045387272 5.721551176
Reserves

0 0 0 0 0

- - -
-1.897356143 1.867156413 -2.272727273 3.009373458 3.877940242
Treasury Stock

0 0 0 0 0

Common Equity /
Total Assets 0.003465008 0.003434343 0.003845007 0.005915146 0.007425302

Total Shareholders'
Equity 11.13530327 11.2335476 10.32041729 11.98815984 11.69739352

Total Shareholders'
Equity / Total Assets 0.003465008 0.003434343 0.003845007 0.005915146 0.007425302

Accumulated Minority
Interest 3.017107309 2.81603918 3.204172876 3.897385298 4.640813732

Total Equity 14.15241058 14.04958678 13.52459016 15.88554514 16.33820725

Liabilities &
Shareholders' Equity 100 100 100 100 100

Horizantal Analysis

Fiscal year is January-

December. All values
USD Millions. 2018 2017 2016 2015 2014

Cash & Short Term

Investments 155.5555556 233.3333333 244.4444444 611.1111111 100

42
 Internship Report Coca Cola
Cash Only 155.5555556 188.8888889 244.4444444 611.1111111 100

Short-Term
Investments 0 0 0 0 0

0 0 0 0 0
Cash & Short Term
Investments Growth
0 0 0 0 0

Cash & ST
Investments / Total
Assets 72.4137931 112.0689655 139.6551724 472.4137931 100

Total Accounts
Receivable 312.8834356 324.5398773 223.9263804 145.398773 100

Accounts
Receivables, Net 319.5945946 306.7567568 226.3513514 143.9189189 100

Accounts
Receivables, Gross 321.3333333 308 226 143.3333333 100

900 800 400 200 100

Bad Debt/Doubtful
Accounts
0 0 0 0 0

Other Receivables 246.6666667 500 200 160 100

0 0 0 0 0
Accounts Receivable
Growth
0 0 0 0 0

Accounts Receivable
Turnover 84.68720822 75.6302521 80.85901027 91.03641457 100

Inventories 295.7746479 259.1549296 202.8169014 125.3521127 100

Finished Goods 316.2790698 269.7674419 209.3023256 130.2325581 100

Raw Materials 400 330 230 120 100

Progress Payments &

Other 194.4444444 188.8888889 166.6666667 116.6666667 100

Other Current Assets 145.4545455 136.3636364 145.4545455 120.4545455 100

Prepaid Expenses 0 0 0 0 0

Miscellaneous Current
Assets 52.27272727 40.90909091 145.4545455 120.4545455 100

Total Current Assets 277.7003484 277.0034843 206.9686411 151.5679443 100

43
 Internship Report Coca Cola
Net Property, Plant &
Equipment 252.8678304 264.5885287 211.2219451 141.1471322 100

Property, Plant &

Equipment - Gross 170.7638279 166.3740123 149.7805092 118.5250219 100

Buildings 180.9917355 174.3801653 166.1157025 110.7438017 100

Land & Improvements 520 526.6666667 460 166.6666667 100

Machinery &
Equipment 163.8 160.6 142.8 113 100

Construction in
Progress 214.2857143 357.1428571 214.2857143 357.1428571 100

Leases 101.0526316 101.0526316 98.94736842 103.1578947 100

Computer Software
and Equipment 135.1648352 124.1758242 115.3846154 107.6923077 100

Transportation
Equipment 196.3157895 184.7368421 166.8421053 132.6315789 100

Other Property, Plant

& Equipment 183.4710744 177.6859504 157.8512397 127.2727273 100

Accumulated
Depreciation 126.1517615 112.8726287 116.395664 106.2330623 100

Total Investments and

Advances 0 0 122.2222222 0 100

LT Investment -
Affiliate Companies 0 0 122.2222222 0 100

Intangible Assets 156.6037736 160.9649123 134.9415205 114.3274854 100

Net Goodwill 156.6037736 159.4339623 136.7924528 111.3207547 100

Net Other Intangibles 158.650519 161.2456747 134.6020761 114.8788927 100

Other Assets 273.8095238 276.1904762 152.3809524 152.3809524 100

Tangible Other Assets 273.8095238 276.1904762 152.3809524 152.3809524 100

Total Assets 204.3865226 207.6923077 170.6293706 128.862047 100

0 0 0 0 0
Assets - Total -
Growth
0 0 0 0 0

Asset Turnover 0 0 0 0 0

44
 Internship Report Coca Cola
0 0 0 0 0
Return On Average
Assets
0 0 0 0 0

Liabilities &
Shareholders'
Equity 0 0 0 0 0

All values USD

Millions. 100.1986097 100.1489573 100.0993049 100.0496524 100

ST Debt & Current

Portion LT Debt 150 133.3333333 133.3333333 116.6666667 100

Current Portion of
Long Term Debt 150 133.3333333 133.3333333 116.6666667 100

Accounts Payable 240 334.5454545 229.0909091 147.2727273 100

0 0 0 0 0
Accounts Payable
Growth
0 0 0 0 0

Other Current
Liabilities 296.3963964 236.9369369 178.3783784 141.4414414 100

Accrued Payroll 200 196.0784314 166.6666667 135.2941176 100

Miscellaneous Current
Liabilities 378.3333333 273.3333333 190 146.6666667 100

Total Current
Liabilities 265.1982379 281.4977974 201.7621145 144.0528634 100

Current Ratio 105.5555556 98.41269841 103.1746032 105.5555556 100

Quick Ratio 103.1578947 101.0526316 103.1578947 111.5789474 100

Cash Ratio 50 75 125 425 100

Long-Term Debt 227.5653924 225.9557344 190.7444668 134.4064386 100

Long-Term Debt excl.

Capitalized Leases 248.0898876 244.494382 203.8202247 139.3258427 100

Non-Convertible Debt 248.0898876 244.494382 203.8202247 139.3258427 100

Capitalized Lease
Obligations 50.94339623 66.03773585 77.35849057 92.45283019 100

Provision for Risks &

Charges 325.3731343 355.2238806 271.641791 182.0895522 100

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 Internship Report Coca Cola
Deferred Taxes 90.71428571 80 125 105 100

Deferred Taxes -
Credit 118.9964158 110.0358423 146.5949821 117.2043011 100

Deferred Taxes -
Debit 147.4820144 139.5683453 169.0647482 129.4964029 100

Other Liabilities 146.3276836 148.5875706 79.66101695 77.96610169 100

Other Liabilities (excl.

Deferred Income) 146.3276836 148.5875706 79.66101695 77.96610169 100

Total Liabilities 209.6504559 213.3738602 176.3677812 129.4832827 100

Total Liabilities / Total

Assets 102.6057853 102.7372699 103.3707865 100.5139852 100

Common Equity
(Total) 194.5652174 199.4565217 150.5434783 132.0652174 100

Common Stock
Par/Carry Value 100 100 100 100 100

Additional Paid-In
Capital/Capital
Surplus 111.7117117 108.1081081 105.4054054 101.8018018 100

Retained Earnings 170.1421801 184.3601896 143.1279621 123.6966825 100

Cumulative 0 0 0 0 0
Translation
Adjustment/Unrealized
For. Exch. Gain 0 0 0 0 0

85.55555556 104.4444444 103.3333333 91.11111111 100

Other Appropriated
Reserves
0 0 0 0 0

100 100 100 100 100

Treasury Stock
0 0 0 0 0

Common Equity /
Total Assets 95.37671233 96.06164384 88.35616438 102.6541096 100

Total Shareholders'
Equity 194.5652174 199.4565217 150.5434783 132.0652174 100

Total Shareholders'
Equity / Total Assets 95.37671233 96.06164384 88.35616438 102.6541096 100

Accumulated Minority
Interest 132.8767123 126.0273973 117.8082192 108.2191781 100

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 Internship Report Coca Cola
Total Equity 177.0428016 178.5992218 141.2451362 125.2918288 100

Liabilities &
Shareholders' Equity 204.3865226 207.6923077 170.6293706 128.862047 100

Formulas
2018 2017 2016 2015 2014

A/c receivable
tuenover 4.266384778 4.442731278 6.017910448 9.460093897 13.60810811

Working captial 1.323920266 1.244131455 1.296943231 1.330275229 1.264317181

Current Ratio 1.33 1.24 1.3 1.33 1.26

A/c receivable
tuenover in days 3310.55 2956.5 3160.9 3558.75 3909.15

Accounts
Receivable 9.07 8.1 8.66 9.75 10.71
Turnover

Inventory 4.26 4.99 6.16 6.02 5.77

turnover

days sale's in 6.02

35.44 32.48 33.62 38.91
receivable

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 Internship Report Coca Cola

CONCLUSION

Throughout this study, beverages sector is defined in terms of services and products. With its huge network it
is operating worldwide as a largest beverage industry having its Head office at Lahore (A).

It was a brilliant experience to work at all the departments and understanding their procedures of handling
their work and looking towards their strong commitment and positive aspects which are concerned with
Organization Overall culture of the company is very peaceful and I feel proud to work at coke. They have
great culture and people make it a fun work atmosphere. Through this internship my interpersonal skills and
knowledge has been improved and increased. The work culture of coca cola is filled with diverse workforce.
The departments of coke are open and anyone can communicate and coordinate with each others with freely.
The attitudes and behaviors of the coke staff was very good and soft.

RECOMMANDATIONS
After completing my report I have some suggestions for a coke Company, which are below;

 Give freedom to their employees:

Coca Cola Company should provide the facility of freedom to its employees . Freedom in sense of they are
not bound for doing some innovative. I observe that employees cannot give some innovative ideas to their
supervisors because they have no freedom to do something their own.The innovative ideas remain in their
mind because of boundness.

 Availability of coke:

The marketing team of Coca Cola should provide the cold drinks in rural areas. They should advertise
their products in the best and attractable way. They should focus on the rural areas. They should also focus
on all people.

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 Invest profit:

Company should invest its profits for future projects which give them more growth and productivity as well
and getting high market share and margins. Also high investment into the products of Fanta and Sprite which
are placed with high quantity in the market.

 Motivate to Employees:

If company want to increase its market share it should focus on its employees because employees are the
worth of the organization. Organization should motivate to its employees through giving them some benefits
and rewarding them in shapes of money or cash. Because people are attract by money so if company want to
increase its productivity it should motivate its employees with cash or money.

 Decision Making:

Decision making is the main thing of any organization. Employees have no right of
decision making. Authorities make decision at any level. I think organization should give the right of decision
making to its employees. If organization give them this right then they become more responsible about their
job and organization as well. And through this they work hard and they produce more productivity and in this
way the growth of organization has been increased.

REFERENCES:

www.coca-cola.com.pk/annualreport2017

Sir Numan Territory Operations Manager

Ma’am Ummaymah HR Specialist

Sir Taqqi Sales Analyses

Ma’am Sundas Marketing Analysis

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