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Design Folio: Shubhangi Choudhary

The document provides a design portfolio for Shubhangi Choudhary, a graphic designer. It includes sections on her identity, education, work experience, achievements, skills, and major projects. Her design process is outlined as a systematic approach involving defining the problem and end user, prototyping solutions, testing and modifying, and concluding with learnings. One of her projects summarized is developing the logo, identity, and promotional materials for the C3 Global Leadership Programme.
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0% found this document useful (0 votes)
175 views44 pages

Design Folio: Shubhangi Choudhary

The document provides a design portfolio for Shubhangi Choudhary, a graphic designer. It includes sections on her identity, education, work experience, achievements, skills, and major projects. Her design process is outlined as a systematic approach involving defining the problem and end user, prototyping solutions, testing and modifying, and concluding with learnings. One of her projects summarized is developing the logo, identity, and promotional materials for the C3 Global Leadership Programme.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Design Folio

Identity / Branding / UI UX /
Interface Design / Illustration / Graphics /
Icons / Print and Promotions /
Publication Design

S H U BHA N G I C H OUD HA RY
SHUBHANGI C H O U D HA RY
02 May 1994
Indian
shubhangi.des@gmail.com
+91-8386830117

EDUCATION
2012
Maharani Gayatri Devi School

2012-16
National Institute of Fashion Technology
Bachelor in Design- Fashion Communication

Work Experience

Hello! Jun’15 - Jul’15


J. Walter Thompsons

I’m Shubhangi Choudhary, Graphic Art Direction Intern

Designer specialising in Dec’16 - Apr’16


Hemant & Nandita
branding, interface & print design Graphic Design Intern

Jun’16 - Apr’17
Hubhopper (subsisary of Parijat Industries)
I like exploring new opportunities and UI Designer / Graphic designer

working on multidisciplinary projects to Apr’17


Key and Blanc
constantly improve my skill set. Owner / Designer

I aspire to become an experience designer.


SHUBHANGI C H O U D HA RY

Achievements
All India topper in Fashion Communications NIFT-2014
NIFT Gold medalist in Major-2016

I
II- Best Graduation Project Award -2016
Core member organizing team college fest - 2013
Core head of Design team for college fest-2014
Silver medal in swimming - State level
play with
R E G U L A R
B O L D training
I T A L I C S / 1.5 years of training in fine art painting, working with
mediums - Watercolor and Oil on Canvas, under Jaipur
based well known artist Shri. Satya Pal Verma

language
Adobe Photoshop .psd
Hindi (Native)
Abode Lightroom .lrcat English (Academic) IELTS 7.0
CorelDraw .cdr
Adobe Illustrator .ai
Balsamiq .bmpr
InVision
Adobe Muse CC .muse
Adobe XD .xd
Adobe Premiere Pro .prproj
Adobe InDesign .ind
Microsoft Office
I N DEX

MAJOR Projects for

C - cube, Global Leadership Programme I

TECH 2017 II

Hubhopper III

Publishers Training Programmes IV

Mother’s Kitchen V

Hemant & Nandita VI

Miscellaneous VII

The Design Folio is focused on:

A minimal look that can incorporate varied


& different projects
Presenting work as a design process
Show understanding by defining approach
Showing real-world work
Talking about results and learning
Step 1
Framing the Issue : Defining what the problem is.
Objective, Introduction, Mind mapping

Step 2
The End-User : Defining who it is aimed for
Persona, Target Group

Step 3
Prototyping Solutions : Extend the best possible
outcomes and the wow factors
Sketches, Diagrams, Product Specs, Details, Colors,
Shapes

The Design Process


Step 4
The design process that I follow is Testing and Modify - Gather the
a systematic approach that starts response and modify accordingly
with researching about the product Analysis and Iterating
and defining the end user.
My design thinking combines
the scientific method and artistic
process, which involve the steps - Step 5
define, ideate, prototype choose,
Conclusion - ‘What is learned by the experience”
implement and learn. Learnings
The steps aren’t always linear, they
can occur simultaneously and can
be repeated.
LOGO ON WHITE

C3 : C-Cube
C 3 Global Leadership Programme

“Building 21st century


Contemporary, Compassionate and
Collaborative young leaders”

An engaging two week long young


professionals leadership programme
that fosters skills in critical inquiry,
mindfulness, empathy, compassion,
systems thinking, governance,
sustainability and global citizenship
in line with the United Nations
Sustainable Development Goals. It is
being developed by 5 institutions:
UNESCO MGIEP, IIM-A, UCLA,
ENS Lyon (France) and Friedrich
Schiller University (Germany)

Logo / Identity /
Branding / Style Guide/
project

Print / Promotions
I
C - CU BE

OBJECTIVE
1. Creating band logo, identity, and
promotional material for C3.
2. The color for the programme have to be
chosen from the corporate colors of MGIEP,
which includes : got black, cyan, orange, yellow.
3. The logo unit should include “C3” , “Global
Leadership Programme”, “Contemporary,
Compassionate, Collaborative”

Framing The Issue


1. The Logo and communications should
reflect the ethos of the programme, i.e.
peace, sustainable development and global
citizenship towards ethical and responsible
decision making
2. Should be able to read and pronounce the
name of the programme as C3
3. Look should explicitly reflect that it’s a
Global Leadership Programme.

Target Audience
The programme is targeted at professionals
Professions -from sectors
in age bracket of 25 to 45 years from the
following sectors
1.Media
2.Government
3.Business
4.Corporate Media Government Business Corporate Police &
25-45 yrs of age Military training
5.Police & Military training academies academies
C - CU BE

Prototyping Solutions
Working with the brief the following logo
options were designed.
Initial Designs :

Option 1 Option 2 Option 3 Option 4


Rationale : Rationale : Rationale : Rationale :
1. The programme is working towards 1. The chat bubble represents the 1. The programme is working towards 1. C is embedded in the cube
promoting education- SDG goal of programme as a platform for - cultural promoting education - SDG goal representing the name of the C cube
UNESCO, hence an open book. exchange of ideas of UNESCO, hence a paper folded
2. Book also represents a Cube and text C3 2. The frame around the speech bubble into C
3.The main aim of conference is gives it a 3D form which depicts cube – 2. The frame of the letter c make a
leadership which is depicted by the as the name of conference is C- cube. cube and 3 is written on the folded
diamonds rising up. strip

ANALYSIS and ITERATIONS final option

1. Most Liked option - OPTION 4


Preferred due to the fact that Cube is most
prominently visible. Since the Target Audience
includes people from different age groups and
backgrounds the logo with the most obvious
depiction is the most preferred.

Additional Comments

1. 3 should in fact look like a superscript in logo


2. Should reflect the USP’s of the programme - 5
institutions and building ethical leader
C - CU BE

BREAKING THE LOGO


In an attempt to represent the programme - called ‘C Cube’ - the logo is structured to depict C and cube.

In addition to this, 3 is placed as


It uses a cube intersection superscript to the outer C. And
(outer: black) which has the themes of the programme:
another cube (yellow) Contemporary, Compassionate and
inside it. Collaborative are also mentioned.

The outer cube forms an open


pentagon with C which depicts The inner cube also uses the design
forward looking approach, embracing principle of “figure ground” as
openness and directing towards a only two sides and the outer cube
vision. complete the image.
Each line of the open pentagon
represents the five partners.

The inner cube gives it a 3D form


which depicts partnership and
nurturance of the leadership vision
which the programme wants to foster
and build.

color
Meaning of colors -
1. Yellow: a warm color which depicts Energy and Knowledge,
Happiness, Feeling of Compassion
2. Black: Increases visibility when combined with White and
yellow and creates a bold statement.
3. Combination of Black and Yellow : Depicts youth and Bold
C - CU BE
print samples

CHALLENGES
It was challenging -
1. To get people to pronounce C3
2. To make people know, that
the name of the programme is
C 3 and not let Global leadership
programme (the tag line)

LEARNINGS
Since the Target Audience
includes people from different
age groups and backgrounds
the logo with the most obvious
depiction is the most preferred
one.
C - CU BE

style guide
TECH 2017
Transforming Education conference
for humanity

“Digital pedagogies for Building


Peaceful and Sustainable Societies”

The UNESCO Mahatma Gandhi


Institute of Education for Peace and
Sustainable Development (MGIEP)
organized an international conference
titled ‘Transforming Education
Conference for Humanity’ (TECH) in
partnership with the Government of
Andhra Pradesh in Visakhapatnam,
India from December 16 – 18, 2017.

TECH 2017 will be the first in a series


of biennial conferences focused on
educational technology and digital
pedagogies for building peaceful and
sustainable societies, towards achieving
the Sustainable Development Goal 4.7.

Logo / Identity /
Branding / Style Guide/
project

Print /Online Promotions


II
TECH 201 7
THEME BOARD ON viSAKHAPATNAM

OBJECTIVE
1. Creating a logo with an icon / illustration
representing Visakhapatnam City of India.
2. The abbreviation ‘TECH’ and it’s full form
Transforming Education Conference for
Humanity should clearly displayed, with
TECH standing out
3.Include UN SDG wheel.
4.Year of conference (2017) to be included

Framing The Issue


1.Since the conference is focused on
Technology in education, it would be
interesting would be to add a ‘digital’ effect
to the rendition of the monument / icon.
3. Digital elements can include pixels,
Circuit, Light strokes
2. A lot is being feature in the logo.
Therefore, in the logo rendition the legibility
of the logo must be proper.

Target Audience
The programme is targeted at people of 20
to 40 years of age who are :
Ed-Tech entrepreneur
Ed-Tech educators Ed-Tech entrepreneur Ed-Tech educators Ed-Tech policy maker
Ed-Tech policy maker

20-40 yrs of age


TECH 201 7

Prototyping Solutions
Working with the brief the following logo
options were designed.

Initial Designs :

Visakhapatnam also known as land of destiny has An option of previous logo with elements placed in A digital representation of beaches in Visakhapatnam
India’s most important ports and fishing is a very Sustainable Development Goal wheel through a single wire completing the sun and the waves.
important activity for people there. The imagery The blue lines in the waves depict technology
represents boat on sea. The sea is represented in digital
pixel which shows the digital aspect of the conference

ANALYSIS and ITERATIONS


1. Using an icon which is exclusive to Visakhapatnam - Simhachalam Temple

FINAL LOGO
Simhachalam temple, built in the 11th century is
located in Visakhapatnam. The temple is known for its
architecture and is a renowned icon of Visakhapatnam
resembling the rich cultural heritage Visakhapatnam
holds. The temple is illustrated using wires and gives a
circuit effect thus also representing digital technology.
TECH 201 7

FINAL SELECTED logo

TECH logo is monochrome logo so the most important colors are black and white. They are
paired up with Blue and Green in communication to create highlights and visual direction.
The palette is bold, young and innovative.
TECH 201 7
NEWSLETTER

INVITE

Hoarding - AIRPORT

UNESCO
Mahatma Gandhi Institute of Education for Peaceand Sustainable Development (MGIEP)

Transforming Education Conference for Humanity


on 16th – 18th December 2017 at Novotel
Inauguration Ceremony by

For details, log on to mgiep.tech


Sri Nara Chandrababu Naidu Sri Ganta Srinivas Rao Sri Nara Lokesh
Hon’ble Chief Minister, Hon’ble Minister of HRD Hon’ble Minister of Information Technology
Andhra Pradesh Andhra Pradesh Andhra Pradesh
Hubhopper
Daily dose of your interests

A digital news magazine application


for Android and iOS users that gives
it’s users updates and summaries of
articles from their interest specific
channels and publishers. Along with
summarized articles Hubhopper also
brings to it’s users images, videos.

Hubhopper’s secret sauce is that


it takes inputs of what users are
interested in with which it is able to
cater a dynamic, tailored experience.

Logo / Branding
project

Interface Design / UIX /


App Design/
III
H U B H OP P ER

OBJECTIVE
Create a brand with strong recall value. Designing
the logo and Setting the design language that has
to be followed in any communication Strategies.

hUBHOPPER persona
WHO IS HUBHOPPER?
She is…………
EXPERIMENTAL
QUIRKY
HOT
CURRENT
BOLD
Age: 24- 28

TONE
Bold
Chatty
Humorous
Attached
Lively

Target Audience

The Hubhopper targeted age demographic is 20-38


\2 0\ \3 8\
fairly equally divided between - owners of Android
and Apple devices and also in between males and
females. It leans toward urban users. Majority of the college going students or working
20-50 yrs of age proffesionals
audience is either young college going students or
working professionals
HUB HO P P ER

APP FLOW

Splash Sign Up Login


Daily Dose Source

Skipped Login/
New User
Hamburger

Pick Interest

About Community Hub Settings

New Screen Expanded Pop Up


List
hubhopper DASHBOARD web design AND FLOW

Channel Register
Create Dose

Message

Other Channels
Dashboard Home

Channel Position

Login Dashboard
HUB H O PP ER

LOGO
Letter “h” - initial for Hubhopper, inscribed in a pill.
As the tag line is - Get your daily dose.

BRAND COLORS
HUB H O PP ER

in App pop-ups
In-App localities carrying quirky
messages and the same fun and
vibrant feeling as the brand
Understanding Intellectual Property
and Commercialisation
Event by : Publishers Trainning
Programmes

“Re-discover the IP bank you


are sitting on”.
The event theme for Publishers
Training Programme for Young
Professionals 2017 is going beyond
the book!
Here people will learn all about
commercializing and safeguarding
their in-house IP. Rethink about their
blacklist and contracts from an IP
perspective, and see how they
can maximize their potential.
These analyses will be covered
under various aspects of product
transformation, Intellectual Property
rights, and marketing techniques
based on data analysis.

Print Design /
Illustrations/
project

Concept Note

Infographics/
IV Social Media /
P UB LI S H ERS T R AI N IN G PROGA M M E

OBJECTIVE
Creating band identity, logo and promotional material that reflects
peace, sustainable development and global citizenship towards
ethical and responsible

Prototyping Solutions
Designed a theme and elements using triangles and dot patterns.

Design Elements

9:30AM - 5:00PM
1 and 2 Dec, 2017
Understanding Intellectual Property PHD Chamber of Commerce and Industry,
Siri Fort Institutional Area, August Kranti Marg, New Delhi
and Commercialisation http://www.publisherstraining.com/

Organisers Supported by

http://www.publisherstraining.com/

Header and Footer Execution Plan


P UB LI S H ERS T R AI N IN G PROGA M M E

social media
P UB LI S H ERS T R AI N IN G PROGA M M E
P UB LI S HERS T R AI N IN G PROGA M M E

agenda Design
Mother’s Kitchen

“Inculcate feeling of Motherhood”

Mother’s Kitchen has been


built with a dream to guide
every mother in providing her
baby with the best nutrition.
Mother’s Kitchen is the best grain
combination for children, and it
is their mission to help children
grow into a healthy, confident and
talented person.

Re-branding /
Logo / Stationery/
project

Interface Design / UI /
V Website Design Website Home Page
MOTH ER’ S K I TCHEN

OBJECTIVE
To create a logo and website for food brand
Mother’s Kitchen

Framing The Issue


1.The brand is based in UK and wants to revive
a feeling of bygone English era.
2. The brand’s USP is healthy food from farm
3. The logo should use image of mother
4. Wheat , Barley are the main products

prototyping SOLUTIONS

Logo
1. Logo has a graphic of lady with curved edges
to give a soft and tender mother like feeling.
2. Logo also have wheat strands, which are
forming a circle around the cut-out of mother.

cOLORS
Pastel gold shade tones are used to build the
soft and earthy image

Branding
MOTH ER’ S K I TCHEN

WEBSITE
Hemant & Nandita

Established in 2004, Ready-To-Wear


label Hemant & Nandita, has carved
a niche for it’s extremely luxurious yet
wearable aesthetic.
They showcase at India Fashion
Weeks. They retail across the globe
from some of the best multi-designer
outlets in the country, to boasting of
a presence in leading stores abroad
including Anthropologie, Neiman
Marcus, Revolve Clothing, Harvey
Nichols, Everything But Water,
ShopBop, Intermix and others. The
label has also made its presence
in United States, United Kingdom,
Australia, Spain, France, Italy, UAE,
Switzerland, Germany, Egypt, Brazil,
Dominican Republic, Mexico, Norway,
Lebanon and South Korea.

Communications/
Events Design / Space Design/
project

Luxury Brand Management /


VI Publication Design
HEMANT & NAND I TA MOOD BOARD

fashion forecasting and


mood boarding
HEMANT & NAND I TA

space design- AMAZON INDIA FASHION WEEK

the theme
A forest theme inspired A/W -2016 Hemant & Nandita, collection was all about
bright colors, it was perfectly presented with a white vintage themed set up. The
mirrors were finished with vintage feel, pots filled with stones in varied sizes.
There was a jute mannequin. For the closed side of the stall was all covered up in
vinyl with brick textures and frames with dried plants were hung randomly. The
Stall Image of VM
flooring was a mix of wood colors in shades of Grey laid in a jaggeder pattern.
HEMANT & NAND I TA

set Design

Set design for Fashion Designers Hemant & Nandita at Amazon Fashion week 2016
I worked with Suchi Chakravarty from Audex Display. In this project , I took care of the design part and
Suchi, from Audex handled the production. The plan was to hint a Midnight and mysterious feel.
HEMANT & NAND I TA

PROPS
set Design - mood BOARD

mood

FRENCH
DOORS
HEMANT & NAND I TA publication design

invite
Miscellaneous
Water-color works

Indian village scenes recreated based


on paintings by Milind Mulick
project

VIII
Indian village scenes recreated based on paintings by Milind Mulick
Misce lla n eou s

Oil on canvas works


Misce lla n eou s

Abstract Work

A project that help me explore, help me enjoy and reminded me,


that even though computers can make things faster but they still
need a hand!
I made abstracts in this project and used selected abstracts images
developed with charcoal stick and black ink to create interesting
typography and patterns.
the end

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