Design Folio: Shubhangi Choudhary
Design Folio: Shubhangi Choudhary
Identity / Branding / UI UX /
Interface Design / Illustration / Graphics /
Icons / Print and Promotions /
Publication Design
S H U BHA N G I C H OUD HA RY
SHUBHANGI C H O U D HA RY
02 May 1994
Indian
shubhangi.des@gmail.com
+91-8386830117
EDUCATION
2012
Maharani Gayatri Devi School
2012-16
National Institute of Fashion Technology
Bachelor in Design- Fashion Communication
Work Experience
Jun’16 - Apr’17
Hubhopper (subsisary of Parijat Industries)
I like exploring new opportunities and UI Designer / Graphic designer
Achievements
All India topper in Fashion Communications NIFT-2014
NIFT Gold medalist in Major-2016
I
II- Best Graduation Project Award -2016
Core member organizing team college fest - 2013
Core head of Design team for college fest-2014
Silver medal in swimming - State level
play with
R E G U L A R
B O L D training
I T A L I C S / 1.5 years of training in fine art painting, working with
mediums - Watercolor and Oil on Canvas, under Jaipur
based well known artist Shri. Satya Pal Verma
language
Adobe Photoshop .psd
Hindi (Native)
Abode Lightroom .lrcat English (Academic) IELTS 7.0
CorelDraw .cdr
Adobe Illustrator .ai
Balsamiq .bmpr
InVision
Adobe Muse CC .muse
Adobe XD .xd
Adobe Premiere Pro .prproj
Adobe InDesign .ind
Microsoft Office
I N DEX
TECH 2017 II
Hubhopper III
Mother’s Kitchen V
Miscellaneous VII
Step 2
The End-User : Defining who it is aimed for
Persona, Target Group
Step 3
Prototyping Solutions : Extend the best possible
outcomes and the wow factors
Sketches, Diagrams, Product Specs, Details, Colors,
Shapes
C3 : C-Cube
C 3 Global Leadership Programme
Logo / Identity /
Branding / Style Guide/
project
Print / Promotions
I
C - CU BE
OBJECTIVE
1. Creating band logo, identity, and
promotional material for C3.
2. The color for the programme have to be
chosen from the corporate colors of MGIEP,
which includes : got black, cyan, orange, yellow.
3. The logo unit should include “C3” , “Global
Leadership Programme”, “Contemporary,
Compassionate, Collaborative”
Target Audience
The programme is targeted at professionals
Professions -from sectors
in age bracket of 25 to 45 years from the
following sectors
1.Media
2.Government
3.Business
4.Corporate Media Government Business Corporate Police &
25-45 yrs of age Military training
5.Police & Military training academies academies
C - CU BE
Prototyping Solutions
Working with the brief the following logo
options were designed.
Initial Designs :
Additional Comments
color
Meaning of colors -
1. Yellow: a warm color which depicts Energy and Knowledge,
Happiness, Feeling of Compassion
2. Black: Increases visibility when combined with White and
yellow and creates a bold statement.
3. Combination of Black and Yellow : Depicts youth and Bold
C - CU BE
print samples
CHALLENGES
It was challenging -
1. To get people to pronounce C3
2. To make people know, that
the name of the programme is
C 3 and not let Global leadership
programme (the tag line)
LEARNINGS
Since the Target Audience
includes people from different
age groups and backgrounds
the logo with the most obvious
depiction is the most preferred
one.
C - CU BE
style guide
TECH 2017
Transforming Education conference
for humanity
Logo / Identity /
Branding / Style Guide/
project
OBJECTIVE
1. Creating a logo with an icon / illustration
representing Visakhapatnam City of India.
2. The abbreviation ‘TECH’ and it’s full form
Transforming Education Conference for
Humanity should clearly displayed, with
TECH standing out
3.Include UN SDG wheel.
4.Year of conference (2017) to be included
Target Audience
The programme is targeted at people of 20
to 40 years of age who are :
Ed-Tech entrepreneur
Ed-Tech educators Ed-Tech entrepreneur Ed-Tech educators Ed-Tech policy maker
Ed-Tech policy maker
Prototyping Solutions
Working with the brief the following logo
options were designed.
Initial Designs :
Visakhapatnam also known as land of destiny has An option of previous logo with elements placed in A digital representation of beaches in Visakhapatnam
India’s most important ports and fishing is a very Sustainable Development Goal wheel through a single wire completing the sun and the waves.
important activity for people there. The imagery The blue lines in the waves depict technology
represents boat on sea. The sea is represented in digital
pixel which shows the digital aspect of the conference
FINAL LOGO
Simhachalam temple, built in the 11th century is
located in Visakhapatnam. The temple is known for its
architecture and is a renowned icon of Visakhapatnam
resembling the rich cultural heritage Visakhapatnam
holds. The temple is illustrated using wires and gives a
circuit effect thus also representing digital technology.
TECH 201 7
TECH logo is monochrome logo so the most important colors are black and white. They are
paired up with Blue and Green in communication to create highlights and visual direction.
The palette is bold, young and innovative.
TECH 201 7
NEWSLETTER
INVITE
Hoarding - AIRPORT
UNESCO
Mahatma Gandhi Institute of Education for Peaceand Sustainable Development (MGIEP)
Logo / Branding
project
OBJECTIVE
Create a brand with strong recall value. Designing
the logo and Setting the design language that has
to be followed in any communication Strategies.
hUBHOPPER persona
WHO IS HUBHOPPER?
She is…………
EXPERIMENTAL
QUIRKY
HOT
CURRENT
BOLD
Age: 24- 28
TONE
Bold
Chatty
Humorous
Attached
Lively
Target Audience
APP FLOW
Skipped Login/
New User
Hamburger
Pick Interest
Channel Register
Create Dose
Message
Other Channels
Dashboard Home
Channel Position
Login Dashboard
HUB H O PP ER
LOGO
Letter “h” - initial for Hubhopper, inscribed in a pill.
As the tag line is - Get your daily dose.
BRAND COLORS
HUB H O PP ER
in App pop-ups
In-App localities carrying quirky
messages and the same fun and
vibrant feeling as the brand
Understanding Intellectual Property
and Commercialisation
Event by : Publishers Trainning
Programmes
Print Design /
Illustrations/
project
Concept Note
Infographics/
IV Social Media /
P UB LI S H ERS T R AI N IN G PROGA M M E
OBJECTIVE
Creating band identity, logo and promotional material that reflects
peace, sustainable development and global citizenship towards
ethical and responsible
Prototyping Solutions
Designed a theme and elements using triangles and dot patterns.
Design Elements
9:30AM - 5:00PM
1 and 2 Dec, 2017
Understanding Intellectual Property PHD Chamber of Commerce and Industry,
Siri Fort Institutional Area, August Kranti Marg, New Delhi
and Commercialisation http://www.publisherstraining.com/
Organisers Supported by
http://www.publisherstraining.com/
social media
P UB LI S H ERS T R AI N IN G PROGA M M E
P UB LI S HERS T R AI N IN G PROGA M M E
agenda Design
Mother’s Kitchen
Re-branding /
Logo / Stationery/
project
Interface Design / UI /
V Website Design Website Home Page
MOTH ER’ S K I TCHEN
OBJECTIVE
To create a logo and website for food brand
Mother’s Kitchen
prototyping SOLUTIONS
Logo
1. Logo has a graphic of lady with curved edges
to give a soft and tender mother like feeling.
2. Logo also have wheat strands, which are
forming a circle around the cut-out of mother.
cOLORS
Pastel gold shade tones are used to build the
soft and earthy image
Branding
MOTH ER’ S K I TCHEN
WEBSITE
Hemant & Nandita
Communications/
Events Design / Space Design/
project
the theme
A forest theme inspired A/W -2016 Hemant & Nandita, collection was all about
bright colors, it was perfectly presented with a white vintage themed set up. The
mirrors were finished with vintage feel, pots filled with stones in varied sizes.
There was a jute mannequin. For the closed side of the stall was all covered up in
vinyl with brick textures and frames with dried plants were hung randomly. The
Stall Image of VM
flooring was a mix of wood colors in shades of Grey laid in a jaggeder pattern.
HEMANT & NAND I TA
set Design
Set design for Fashion Designers Hemant & Nandita at Amazon Fashion week 2016
I worked with Suchi Chakravarty from Audex Display. In this project , I took care of the design part and
Suchi, from Audex handled the production. The plan was to hint a Midnight and mysterious feel.
HEMANT & NAND I TA
PROPS
set Design - mood BOARD
mood
FRENCH
DOORS
HEMANT & NAND I TA publication design
invite
Miscellaneous
Water-color works
VIII
Indian village scenes recreated based on paintings by Milind Mulick
Misce lla n eou s
Abstract Work