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ANA Social Media Marketing Framework

This document provides a 6-step framework for developing an effective social media strategy. The steps include: 1) establishing objectives, 2) governance, 3) analysis of current usage, 4) selection of key social media channels, 5) completion of a marketing budget and risk assessment, and 6) launching the strategy with implementation checklists for major channels. Resources are provided under each step to inform the process.

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100% found this document useful (1 vote)
386 views1 page

ANA Social Media Marketing Framework

This document provides a 6-step framework for developing an effective social media strategy. The steps include: 1) establishing objectives, 2) governance, 3) analysis of current usage, 4) selection of key social media channels, 5) completion of a marketing budget and risk assessment, and 6) launching the strategy with implementation checklists for major channels. Resources are provided under each step to inform the process.

Uploaded by

Demand Metric
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SOCIAL MEDIA MARKETING

Framework

For more information about the linked resources


Leverage the framework below to quickly empower below, visit the Social Media Playbook.
your organization’s social media strategy.

1 OBJECTIVES 2 ESTABLISH 3 ANALYZE 4 SELECT 5 COMPLETE 6 LAUNCH

Social Media Marketing Social Media Social Media Social Media Channel Social Media Implementation
Maturity Assessment Governance Document Usage Survey Selection Tool Marketing Budget Checklist

Marketing Strategy Social Media Policy Social Media Competitor Top Social Media Social Media Social Media
Playbook & Guidelines Tracking Template Websites Database Risk Assessment Marketing Calendar

Social Media Digital Marketing Social Media Organizational Chart Twitter for
Opportunity Assessment Roles Matrix Channel Map Template Business Checklist

Social Media Linkedin Group


Solution Study
Strategy Workbook Checklist

Social Listening Facebook Page


Vendor Evaluation Checklist

Social Engagement Influencer Marketing


Vendor Evaluation Playbook

Social Experience Social Media


Vendor Evaluation Metrics Dashboard

Social Analytics
Vendor Evaluation

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