Tyre Production ATMA 2018-19
Tyre Production ATMA 2018-19
TRACTION
A Newsletter of
Automotive Tyre Manufacturers’ Association
Editorial
Inside This Issue
l Industry Trends
m Tyre
m Auto
(Pg…2)
(Pg…3)
T h e f e r v o u r o f N e w Ye a r
celebration has been muted at
the beginning of 2019. China
which has been the driver of growth
for world economy for several years is
India Inc is set to report a decline in
both revenue as well as profit growth
numbers in the Dec quarter, says a
survey by ratings agency Crisil.
Especially Auto sector companies are
m Natural Rubber (Pg…4)
m NR Global (Pg…5) showing signs of slowdown. World expected to post lower growth in
l Country Focus (Pg…6-9) economy is likely to grow at a slower view of rise in ownership cost and
l Focus (Pg…10-11)
pace in 2019. weak finance options which hit sales
during the quarter.
l Events (Pg…12-15) While India continues to don the
l India Stats (Pg…16) mantle of being the fastest growing Fall in crude oil prices has no doubt
l Quotable Quotes (Pg…17) economy, the growth rate has brought cheer but markets are in a
l China Column (Pg... 18-19) s l a c k e n e d. I n f a c t t h e I n d i a n wait and watch mode and much will
l Globe Watch (Pg... 20) economy is still smarting after the depend upon the outcome of
l Stat-o-Sphere (Pg…21-22) jolts that shook it to the core. Shoot elections which are due in April-May
up in crude oil prices after remaining this year.
Page 13 benign for a long period led to severe
However not all is lost. In a report
depreciation of Indian currency in
titled: 'Global Economic Prospects:
the recent months. The International
Darkening Skies', the World Bank has
Monetary Fund, or IMF, has said that
stated that while most wor ld
India’s CAD is expected to widen to
economies are staring at dark times,
2.6% of GDP in 2018-19.
India will continue to remain the
Liquidity crunch in Non Banking fastest growing major economy in
Commercial Drivers Training on Tyre Safety Finance Companies (NBFCs) the world in 2018-19. India's GDP will
triggered by the crisis at IL&FS has grow at 7.3% during the ongoing
taken a heavy toll on Auto numbers. financial year. In comparison, China is
expected to register a much lower
According to a letter written by
growth rate of 6.3% in 2018-19.
S ociet y of I ndian Automobile
Manufacturers (SIAM) to the Ministry On that positive note, here is wishing
of Finance, 70% of two-wheeler sales again a Happy 2019.
and 60% of commercial vehicles
Page 15 sales are financed by NBFCs.
ATMA launches school connect for Road Safety Rajiv Budhraja
Director General
Industry Trends - Tyre
Truck & Bus tyre production continued to witnessed double digit Beginning the year with a negative
growth in H1 to meet the growing demand. growth, Motorcycle tyre production has
chartered in the positive territory.
17.93
19 (24%) 70
104.73
.
(24%) 60.12
16 (10%)
84.31 60
13 14.51 54.67
50
10
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2017-18 2018-19 40
(Apr-Sep) (Apr-Sep)
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Passenger Car tyre production remained steadily higher than Overall tyre production in India
pervious year levels in the first half. maintained a comfortable lead over
50 previous year’s curve in the first half.
180
39.16 223.93 166.22
40 (7%) (13%)
(9%)
160
205.78
36.50
30
140 147.44
20
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2017-18 2018-19 120
(Apr-Sep) (Apr-Sep) Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2.5 2.14
(1%)
11.50
2.0 11.46 (0.3%)
2.12
Passenger car tyre export stood lower by 13% in Sept’18 taking the overall
segment exports down by 5% in H1 of FY19.
3.5 2017-18 2018-19
(Apr-Sep) (Apr-Sep)
2.96
3.0
2.5 14.55
2.58 15.32 (-5%)
2.0 (-13%)
1.5
1.0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2017-18 2018-19
(Apr-Sep) (Apr-Sep)
0.4
0.33 55% LCV production has been mirroring the
(6%)
2.99 growth trend in M&HCVs.
0.3
0.31
1.93
1.0
0.2
0.8
0.1 FY18 FY19
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar (Apr-Nov) (Apr-Nov) 0.49
0.6
(1%)
0.4 0.48
Passenger Vehicle production witnessed a contraction of 21% in
Nov’18 as increase in fuel prices increased the cost of ownership, 0.2
impacting demand. Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
4 3%
3.53 27.25
26.45
2.79
(-21%)
2
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar FY18 FY19
(Apr-Nov) (Apr-Nov)
+ Including P. CAR, MUV/SUV/VANS.
16 14%
117.53
14
12.50 102.71
(1%)
12
Production in Scooters (2//3
12.31 wheelers) which has been on a
10 steady upward trend turned
downwards in Nov’18.
8
FY18 FY19 10
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
(Apr-Nov) (Apr-Nov)
8
6.92
(6%)
Tractor production continues to witness double digit growth
6 6.53
despite a sequential drop.
0.9 4
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
0.8
18%
6.45
0.70 5.45
0.7 (11%)
0.6 0.63
0.5
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar FY18 FY19
(Apr-Nov) (Apr-Nov)
Note: Figs in brackets indicate % change YoY Unit(s): 1 Lakh = 100,000; 10 Lakhs = 1 Million; 100 Lakhs/10 Million = 1 Crore.
3
Industry Trends - NR India
60000
-10%
62000 382000
344000
40000
FY18 FY19
20000
(Apr-Oct) (Apr-Oct)
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
NR Consumption has maintained a steady upward trend with consumption of more than
one lakh tonnes per month in 6 out of 7 months. Overall consumption witnessed double digit
growth during Apr-Oct period.
16%
110000
102000 716040
(15%)
617960
100000
90000
89000
80000
FY18 FY19
70000 (Apr-Oct) (Apr-Oct)
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
NR Imports have stood higher than previous year to meet the demand. Sequentially
imports came down in Oct’18 as domestic availability increased.
Import Export
70000 3000
60000 62047
(63%)
2000
50000
40000
1000
38048 479
30000
0
9 (-100%)
20000 0
16
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
NR Stock at the end of Oct’18 stood lower Average NR price stood marginally lower
at 255000 tonnes. in Oct YoY.
Stock NR (RSS-4) Price
300000 (Rs/kg)
160
140
262000 130.60
255000
250000 (-3%) 127.80
120 (-2%)
100
200000 80
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
The pace of NR Production growth in ANRPC countries has slackened lately with
a static or negative growth during Aug-Oct period. Overall production growth in
Jan-Oct period is 5%.
1300 1234 5%
11468
1222 10872
(- 1%)
1100
900
700
Jan-Oct'17 Jan-Oct'18
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
5%
1300 1195 11696
(7%) 11106
1100 1122
900
5
CountryFocus
Germany, with ~ 40 OEM plants located within the country itself, also has the largest
concentration of OEM plants in Europe.
EUR 272 Bn
Export
945 no.
Revenue EUR 423 Bn
Industry
OEM & Suppliers
Turnover
Accounts for
1 in 5 cars
820,500 no. Germany's that roll out
workforce internationally
Auto
Industry
Accounts for
Generates
+60 % R&D
+ 20 % of
domestic Industry
growth in
revenue
Europe
Produced
78 % of cars
5.5 million manufactured
passenger in 2017
vehicles exported
in 2017
6
CountryFocus
Germany tops P.Car Production in Europe (2017) Germany tops P.Car Registrations in Europe (2017)
(Million Units) (Million Units)
UK 1.7 Italy 2
Automotive Exports
Germany's Automotive Exports@ EUR 272 bn(2017) Automotive Exports account for 16% of Germany's
total Exports (2017)
(Eur. Bn)
272 Automotive
(6%) Exports, 16%
257
Other
Exports, 84%
2016 2017
7
CountryFocus
R&D Spend
German Automotive Sector's R&D Spend totals Eur 22 bn in 2017
Japan, 6%
l Almost all German car OEMs are
Germany, 38% focusing on the premium car
UK, 7% segment.
USA, 13%
China, 19%
8
CountryFocus
Germany continues to be the most attractive FDI destination in Europe and as per a
study by FDI Markets accounted for the largest no. of FDI inflows and outflows (in
terms of no. of projects) amongst major automotive markets between 2013 and 2017.
“ Germany, the automotive hub of Europe and the center of the world's premium car market,
continues to be a major player in the global automotive market. Germany also boasts of 16 of
the world's top 100 OEM suppliers (such as Bosch, Continental, ZF Friedrichshafen, etc.).
9
Focus
The 2018 India Sales Satisfaction Index (Luxury) Study is based on responses
from 250 new-vehicle owners who purchased their vehicle from September
2017 through August 2018.
903
900
888
10
Focus
Key Findings
l High usage of digital devices: The majority (83%) of buyers indicate that their sales
consultant used a digital device. Tablets are the most commonly used device (66%),
with overall satisfaction highest among buyers whose consultant used a tablet
during their sales' experience (910 on a 1,000-point scale).
l Problems with clear communication of pricing and paperwork: With more than
one-fourth of customers experiencing problems across specific issues, such as
clarity on pricing, paperwork and additional item purchases—dealerships need to
train their staff to provide clear and correct information regarding such topics.
l Advocacy and loyalty improve with sales satisfaction: Among highly satisfied
customers (overall sales satisfaction scores of 976 and higher), 97% say they
“definitely will” recommend their purchase dealer to family and friends, compared
with only 62% of highly dissatisfied customers (score of 848 or lower).
l Internet as the key source of information: More than one-fourth (28%) of luxury
car buyers shopped around for other models before making a purchase decision,
with 65% of them using the internet as one of their key information sources.
“
Strengthened engagement during the shopping process from luxury car
buyers brings with it the need to transform the role of the traditional sales
consultant from being solely transactional to one of being advisory.
Dealerships that are able to drive this change among their teams will likely be
able to create a more engaging experience, thereby influencing word-of-
mouth recommendations and brand loyalty.
11
Event
AT
MA-ITTAC ISRPL Drivers Training
def'kZ;y Mªkboj Vªsfuax izksxzke
14 December 2018
Panipat Re nery, Panipat
on Tyre Safety
12
Event
13
Event
While the children were engaged in a coloring competition on the theme of Road
safety, assembled parents were briefed about Tyre safety through distribution of Tyre
Safety booklets.
14
Event
15
India Stats
India Stats
16
Quotable Quotes
Quotable Quotes
I have been talking about seaplanes. If it starts, in India November 2018 was a challenging month for the
we have the potential of starting 10,000 seaplanes. We industry due to low consumer sentiments as a result
have 3 to 4 lakh ponds in India, plenty of dams, 2,000 of liquidity tightening in the market, higher interest
river ports, 200 small ports and 12 major ports. It will rates and rising fuel costs. In certain cases, small
cost less. Seaplanes can land in one-foot water and operators' profitability was impacted due to reduced
require only 300-meter runway. It has a huge potential freights on account of the benefits passed by large
and runs at a speed of 400 km per hour. operators from the GST-related credit.
-Nitin Gadkari -Girish Wagh
Union Minister, MoRTH President, CV Business Unit, Tata Motors
-CV Raman
Sr. Executive Director (Engineering)
Maruti Suzuki
17
China Column
China's digital economy reached 16 trillion yuan ($2.3 trillion) in the first six months of
2018, accounting for 38.2 percent of the country's overall GDP growth, according to the China's Digital Economy
(trillion yuan)
China Academy of Information and Communications Technology. Despite booming 27.2
growth, China's digital economy suffers from unbalanced and inadequate (32.9%)
development. Data shows that in 2017 the province with the biggest digital
16
economy was 64 times the size of the most underdeveloped province. The service
(38.2%)
sector has undergone the biggest digital transformation in China, but that the industrial
and agricultural sectors have been less affected by the inevitable trend.
Development of the digital economy is listed as an important task for building a modern
economic system in China and achieving high-quality development. In 2017, the
country's digital economy hit 27.2 trillion yuan, 32.9 percent of the country's total GDP 2017 H1, 2018
growth. Figs. in () indicate % contribution to China's GDP.
The academy's research showed that the United States is far ahead of other G20
countries in digital economy development, with the second tier comprised of China, Japan, Germany, the United
Kingdom, France and South Korea, followed by third-tier countries including India, Brazil, Canada, Italy, Mexico, Russia,
Australia, Indonesia, and South Africa.
18
China Column
China's Transport Investment (Jan-Oct,2018) China's fixed-asset investment (FAI) in transport posted steady
growth in the first 10 months of this year.
(trillion yuan)
FAI increased 0.7 percent year-on-year to reach 2.6 trillion yuan
($375 billion) in transport in the period, as per the Ministry of
Transport (MOT).
Other transport
Investments Investment in the country's roads reached 1.76 trillion yuan in
0.84
32% the first 10 months. MOT data shows that FAI in expressways and
rural roads expanded 11.6 percent and 1.5 percent year-on-
Investment on Roads year in the period, respectively.
1.76
68% By 2020, China aims to have a modern transportation system
that is safe, convenient, efficient and green. The country planned
to spend around 2.6 trillion yuan on transport infrastructure in 2018,
with goals to further expand railway and road networks, especially
in poverty-stricken areas.
Quickly...
19
Globe Watch
Globe Watch
Smart Highways Focus On Illuminating Roads with Sustainable Designs
An innovative project tested in the Netherlands called “Smart Highway”
is an interactive system of roadways being developed to push the
limits of existing infrastructure.
This project combines interactive and sustainable roadway designs to
improve public safety and give drivers additional information as they
travel along roads at night or in dark environments.
In many cases, Smart Highways refers to the Internet of Things or
other connected devices. However, this innovative initiative is based on
providing drivers with valuable feedback without requiring additional
electronics or onboard systems that can be costly and reduce the performance of vehicles.
One piece of the Smart Highway movement includes an innovation called Glowing Lines and this innovative approach
to highways safety is being applied to a broader range of projects to improve public safety and advance the future of smart
cities.
The glowing markers are used on existing roadways by applying a special paint to roadway surfaces. This paint is
unlike traditional roadway paints that are used on highways and city roadways because this paint contains a photo-
illuminating powder that “charges up” during the day. Each glowing strip can be up to 1600 feet long and glows up to 10
hours when it gets dark.
This roadway marking system is being implemented in several miles of roadway tests across the Netherlands to find
ways to standardize the application process and improve the consistency of light emitted from the glowing strips.
The technology will need to continue testing before it can be implemented on a broad scale.
20
Stat-O-Sphere
Stat-O-Sphere
Almost 80% of all Indians rely on the informal Riding on increased smartphone penetration and
dirt-cheap 4G data access, India accounted for
sector to make a living -- a large chunk of them are
still dependent on farming, the contribution of nearly 58 billion of the world's 175 billion app
which to the economy has shrunk from 50% at downloads in 2017. Only China, the world's largest
Association, India is set to produce 35.5 million in the world, but accounts for just 2.6% (1.5
tonnes of sugar between October 2018 and million hectares) of the total organic cultivation
September 2019, a 10% jump from the previous year, area of 57.8 million hectares, according to the
thereby unseating Brazil as the world's largest World of Organic Agriculture 2018 report.
producer of sugar.
Stat-O-Sphere
India's new unified Goods and Services Tax, which India has the 3rd largest number of family-run
subsumed a web of central and state levies to
businesses in the world after the US and China,
make life easier for businesses, is one of the most
according to a report by Credit Suisse. The country
complex and has the second highest rate in the
has 111 family-owned business with a combined
world. There are only 5 countries in the world
market capitalisation of $839 billion.
including India which have four or more tax rates
of GST, according to the World Bank's bi-annual
India Development Update. Most countries have
either a one or two rates. Other countries with four Around 48% of the India's bank accounts have
or more rates are Italy, Luxemborg, Pakistan and seen no transactions in the last one year, the World
Ghana. Not only that, Indian GST's top slab of 28% Bank reports in its Global Findex database. India
is the second highest of the 115 countries that has the world's highest share of inactive accounts,
World Bank compared. about twice the average of 25% for developing
economies.
electric car maker produced a total of 80,142 vehicles sold in the U.S. over the past twelve
months.
vehicles in the Sept quarter alone, nearly beating
its annual production total for 2016 and more than
tripling its output compared to last year’s Sept
quarter.
About ATMA
Headquartered in New Delhi (India), Automotive Tyre Manufacturers’ Association (ATMA) is amongst the most active and well known
national industry bodies in the country. Being a representative body of eleven large tyre companies in India accounting for over 90% of tyre
production, ATMA has been accorded status as the true voice of the Indian tyre industry.
ATMA works towards promoting and safeguarding the interests of the tyre industry in India primarily by acting as conduit between the
Government and the industry. The Association strives to be an active participant in policy making process and holds frequent meetings with
the Government departments to discuss the challenges being faced by the industry in the ever-changing economic environment.
The Association acts as the industry’s interface with the media, opinion leaders, NGOs and other Industry associations around the world so
as to present the perspective of Indian tyre industry on different issues.
ATMA Research
ATMA Research is a specialized in-house resource of Automotive Tyre Manufacturers’ Association that aims at compiling, and analyzing
information on automotive tyres as well as upstream (Natural Rubber and other raw materials) and downstream (Automobile) sectors in
India. The information for analysis is sourced from authentic and reliable sources including tyre majors, Government departments,
regulatory bodies, other industry associations and apex industry chambers.
Disclaimer:
Automotive Tyre Manufacturers’ Association (ATMA), has taken due care and caution in preparing this Report based on the information/data obtained by ATMA
from sources which it considers authentic and reliable. However, ATMA does not guarantee the accuracy, adequacy or completeness of the Data / Report and is
not responsible for any errors or omissions or for the results obtained from the use of Data / Report. This Report is not a recommendation to invest / disinvest in
any company or sector covered in the Report. No part of this Report may be published / reproduced in any form without ATMA’s prior written approval.
ATMA Research
Automotive Tyre Manufacturers’ Association
Jan. 2019
Automotive Tyre Manufacturers’ Association (ATMA)
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