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mba projects on finance, MBA Projects on banking, MBA Projects on marketing with project
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POSTED ONNOVEMBER 30, 2017

Employee Job Satisfaction A Study at ICICI Prudential Life
Insurance Co Ltd
OBJECTIVES
The main objective of this Employee Job Satisfaction A Study MBA HR
Project at ICICI Prudential Life Insurance Co Ltd is to describe the various
expectations that determine the satisfaction level of employee.

To identify the factors concerning employee job satisfaction and to analyze

and interpret the collected data.

LIMITATIONS
1. Due to the constraint of time and resources, the study was conducted in
ICICI Prudential Life Insurance Co. Ltd and the results of the study cannot
be generalized.
2. The accuracy of the analysis and conclusion drawn entirely depends upon
the reliability of the information provided by the employees.
3. Sincere efforts were made to cover maximum departments of the
employees, but the study may not fully reflect the entire opinion of the
employees.
4. In the fast moving/changing employee’s behavior, many new and better
things may emerge in the near future, which cannot be a safeguard in this
report.
5. Confidential matters restricted to an in-depth study.

FINDINGS
 78% of employees are receiving regular job performance feedback in the
organization, remaining 22% of employees specified that the organization
needs to take regular job performance feedback.
 80% of the employees said that they are satisfied with the employee
welfare programmes
 80% of employees felt that they are treated fairly by the superiors as well
as by the organization members
 74% of respondents satisfied with the employee policies at the company
remaining 6% are neutral and 20% of respondents are dissatisfied.
 62% of respondents are satisfied with the salary structure, 18% of
respondents are extremely satisfied, 7% of the respondents are neutral,
13% of the respondents are dissatisfied that the company offers a salary
structure.
 50% of respondents said good about the safety and health standard of the
company.
 55% of respondents are giving very important towards the recognition and
35% of respondents are giving importance remaining 10% respondents are
neutral towards the recognition.
 20% of the respondents are highly satisfied with their position in the
company and 30% of respondents are satisfied 10% are neither or nor 40%
of respondents are dissatisfied with their position.
 62% of the respondents satisfied with the vision & values of management,
18% of the respondents are highly satisfied.
 28% of the respondents felt relaxed, 58% are felt normal, and remaining
14% of the respondents felt the work is burdened for them.
 80% of respondents give more importance to training & development
provided by the company,10% are neutral, 10% of respondents have not
given importance.
 72% of the respondents have expressed satisfaction towards existing
career plan & growth opportunities in ICICI Prudential Life Insurance.
 65% of employees are receiving cooperation from all other departments
remaining 35% of employees are not receiving cooperation from all other
departments.
 40% of respondents are satisfied with the company’s quality management
system.
 71% of the respondents are satisfied with the reward system which is
provided by the company.
 80% of the employees agree the organization environment is suitable for
developing their self-esteem
 63% of respondents are satisfied with the appraisal system of the
company, 27% of respondents are dissatisfied, 10% of respondents are
neutral.
 65% of respondents felt duty timings schedule is convenient remaining
35% of respondents felt duty timings schedule is inconvenient.

SUGGESTIONS
 The organization should try to maintain the same level of satisfaction
among employees through better recognition & reward system mechanism.
 The organization may further try to create a healthy competitive
environment through its Programs like employee meeting.
 An organization may go for facilitating the security for the employees and
create awareness about the safety measures provided by the company.
 For improving the employee’s problem-solving abilities company HR
Manager has to take training sessions through the Case study Methods.
 The company has to provide some better packages like Target achieve
incentives, Cash Awards.
The company has to give the salaries through their performances and
provide better positions to best workers.
 Mainly company has to decentralize the authority to make decisions for
better growth and Provide all above-mentioned benefits to the employees.

POSTED ONNOVEMBER 3, 2017

Marketing plan to expand services in a private hospital
and to be the provider of choice in the region
Marketing plan to expand services in a private hospital and to be the
provider of choice in the region.-Analytical Business report Format-5000
words excluding references.

The assignment is to construct an initial marketing plan, in the capacity of a

newly created role of a marketing manager in a private healthcare
organisation. The marketing manager reports to the director responsible for
organisational strategy, who herself has been recently appointed from a
private healthcare provider.

The plan will review the current situation for the organisation, with special
regard for the provider role the organisation plays and then specify the
services that will be included in the scope of the marketing plan for
submission to the board. The organisation has current deficit and you have
been tasked to generate additional income for the organisation, meanwhile
other parts of the organisation are managing to cost cutting exercises.

Your challenge is to produce an initial marketing plan for a range of

services you have defined.

It should include:

1. Executive summary
2. Background
2.1. Summary of preconditions and assumptions.
2.2 Defined objectives
2.3 Defined budget
2.4 Past performance against plan
2.5 Resource allocation cascade
3. Analysis
3.1. Corporate vision, corporate strategy
3.2. Internal market research
3.3. SWOT analysis
3.4. External market research
3.4.1. Demography
3.4.2 Target market and target customer
3.4.3 Customer segmentation
3.4.4. Reasons for diversion of referrals to other providers
3.4.5. External market competition
3.4.6. Risk analysis for the option of NOT introducing promotion to the
expansion of services
3.5. Analytical Tools
3.5.1. STEEPLE
3.5.2. Analysis using Boston matrix (Boston consulting group)
3.6. Growth Strategy
3.7. Resource allocation cascade for the marketing
3.8. Performance analysis
3.9. Forecasting
3.10. Return On Investments
3.11. Risks
3.12. Contingencies
4. Marketing strategy
4.1. Major programmes
4.2. Measures of success
5. Conclusions-marketing execution / call to action.
6. References