CST 1 Article Body Language 3
CST 1 Article Body Language 3
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More than half of your impact as a speaker depends upon your body
language. You probably have control over the words you speak, but are you sure
that you have control over what you are saying with your body language?
Body language comprises gesture, stance, and facial expression. These are
all the more important when all eyes of an audience are upon you. When you are
presenting, strong, positive body language becomes an essential tool in helping you
build credibility, express your emotions, and connect with your listeners. It also
helps your listeners focus more intently on you and what you're saying.
The tricky thing about body language is that you are usually unaware of the
messages you're conveying nonverbally. When presenters see themselves on
videotape, they're often surprised to see that their body language conveyed an
entirely different message from the one they had intended. For example, some
people actually shake their heads "no" when they say "yes."
Effective body language supports the message and projects a strong image of
the presenter. Audiences respond best to presenters whose bodies are alive and
energetic. Audiences appreciate movement when it is meaningful and supportive of
the message. The most effective movements are ones that reflect the presenter's
personal investment in the message.
Gesture. Do use your hands. They don't belong on your hips or in your pockets or
folded across your chest either or held behind your back. Use them-to help
emphasize a point, to express emotion, to release tension, and to engage your
audience.
Most people have a gestural vocabulary at their disposal. Anyone can all think of a
gesture that supports words such as "short" or "tall;" however, the gestures of
everyday conversation tend to be too small and often too low to use in front of a
large audience. Presenters need to scale their gestures to the size of the room. The
most effective gestures arise from the shoulder, not the wrist or elbow. Shoulder
gestures project better across the distance and release more of the presenter's
energy, helping combat any tension that can build in the upper body (particularly
under pressure).
Stance. How you stand in front of the room speaks before open your mouth. Your
stance can tell the audience that you're happy, scared, confident, or uncomfortable.
Audiences "read" these messages unthinkingly but unfailingly. Stance speaks. A
balanced stance with weight even but slightly forward tends to say that the speaker
is engaged with the audience. A slumped stance leaning to one side can says the
speaker doesn't care.
The feet should point straight ahead, not quite shoulder-width apart. When not
gesturing, the hands should sit quietly at the sides of the presenter. Letting the
hands fall to the sides between gestures projects ease. These moments of stillness
between gestures also have the effect of amplifying the gestures. Yes, you can
move around, but remember to punctuate that movement with stillness. Constant
motion, such as swaying, is a distraction that can annoy your listeners.
Facial expression. The movements of your eyes, mouth, and facial muscles can
build a connection with your audience. Alternatively, they can undermine your
every word. Eye focus is the most important element in this process. No part of
your facial expression is more important in communicating sincerity and credibility.
Nothing else so directly connects you to your listeners-whether in a small gathering
or a large group. Effective presenters engage one person at a time, focusing long
enough to complete a natural phrase and watch it sink in for a moment. This level
of focus can rivet the attention of a room by drawing the eyes of each member of
the audience and creating natural pauses between phrases. The pauses not only
boost attention, but also contribute significantly to comprehension and retention by
allowing the listener time to process the message.
The other elements of facial expression can convey the feelings of the presenter,
anything from passion for the subject, to depth of concern for the audience.
Unfortunately, under the pressure of delivering a group presentation, many people
lose their facial expression. Their faces solidify into a grim, stone statue, a thin
straight line where the lips meet. Try to unfreeze your face right from the start. For
example, when you greet the audience, smile! You won't want to smile throughout
the entire presentation, but at least at the appropriate moments. It's only on rare
occasions that you may need to be somber and serious throughout.