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Mang Inasal

Mang Inasal's marketing strategy involves celebrity endorsements through television, billboards, and radio advertisements. This helps attract more customers with their accessible locations inside malls. Their tactical strategy focuses on unlimited rice and soup promotions to satisfy customers with Filipino-style foods and services. Operationally, well-trained employees aim to efficiently meet customer needs. Mang Inasal provides training programs to develop employees, though they may face challenges from unprofessional workers or limited menu options.

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Ariel Dimalanta
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2K views2 pages

Mang Inasal

Mang Inasal's marketing strategy involves celebrity endorsements through television, billboards, and radio advertisements. This helps attract more customers with their accessible locations inside malls. Their tactical strategy focuses on unlimited rice and soup promotions to satisfy customers with Filipino-style foods and services. Operationally, well-trained employees aim to efficiently meet customer needs. Mang Inasal provides training programs to develop employees, though they may face challenges from unprofessional workers or limited menu options.

Uploaded by

Ariel Dimalanta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Dimalanta, Ariel O.

MANG INASAL
AREAS ADVANTAGE DISADVANTAGE
Marketing
The marketing strategy of Mang Inasal Through these celebrities, Talent fees of these
involves advertising through television, more Filipinos are choosing to celebrities are expensive
billboards, and radio. Well-known celebrities like eat in Mang Inasal. The location since they are at the peak of
Coco Martin, and Angel Locsin endorse the of the company is very their caree. Branches inside a
company. The company has also an outstanding accessible since most of the mall are too small to
strategic locations catering to the masses. Most locations are inside a mall where accommodate all customers.
branches are located inside a mall. Filipino families get together.
Tactical
The tactical strategy of the company responds Unlimited rice catches the If a customer needs to
to customer’s needs not only for their satisfaction heart of every Filipino in have a new taste of food then
but also delightful products and services with addition with this, the oil sauce he/she will not go to Mang
Filipino style. The company also enhanced the adds to the deliciousness of the Inasal since the company is
product and services through innovations such as food. Thus, customers patronize only offering limited foods.
attractive promotions and enticing scheme like it. As a result, it will increase its
unlimited rice and soup. sales.
Operational
The operational strategy of the company When an employee is The company unable to
focused on the qualifications of the personnel effective and efficient in his/her maximize the 24-hour
who were expert on their respective duties hence, job, then the company will earn services.
they could be effective and efficient to their jobs customer’s satisfaction and they
and to the needs of the customers. will come back again to eat.
Human Resource
The company’s HR strategy closely develops Employees will gain Unprofessional employees
the training programs and ensures the successful knowledge with these training may lead to failure when it
completion of the training. programs and be able to apply comes to customers’
these at work. satisfaction.
RECOMMENDATIONS:
1. The company should build/rent business place that is spacious to accommodate an increasing number of customer.
2. Give motivation to the employees by increasing their benefit or salaries for them to work harder for the company.
3. Since the competition is not easy, the company should develop new products for a new taste.
4. Try to have a branch that can operate 24-hour just for a trial if it will still be profitable.
5. Offer unlimited chicken with affordable price, since the company is already offering an unlimited rice and soup.

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