Scribd
Upload
267 views3 pages

Ali Baba Case Study

The document contains a questionnaire submitted by students Sahar Masood, Mehak shar bano, and Saliha Masood to their professor Sir Farhan for their M.com program assignment on e-commerce. It includes 4 questions about Alibaba's focus on small businesses, the role of stakeholders in Alibaba's ecosystem, a comparison of "Taobao Villages" and "Rural Taobao", and the challenges an Indian e-commerce firm would face adopting a similar strategy to Alibaba. The students provided answers to each question analyzing different aspects of Alibaba's approach.

Uploaded by

sajawal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
267 views3 pages

Ali Baba Case Study

The document contains a questionnaire submitted by students Sahar Masood, Mehak shar bano, and Saliha Masood to their professor Sir Farhan for their M.com program assignment on e-commerce. It includes 4 questions about Alibaba's focus on small businesses, the role of stakeholders in Alibaba's ecosystem, a comparison of "Taobao Villages" and "Rural Taobao", and the challenges an Indian e-commerce firm would face adopting a similar strategy to Alibaba. The students provided answers to each question analyzing different aspects of Alibaba's approach.

Uploaded by

sajawal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Group Names: Sahar Masood, Mehak shar bano, Saliha

Masood
ID: 006, 015, 008
Program: M.com
Assignment submitted to: Sir Farhan
Subject: E-commerce
Questionnaire

QuestionNo.1

Why does Alibaba focus so much on small business? Is it only to fulfill corporate social
responsibility? If not, how is it helping them in business pursuits, financial viability and
sustainability?

Question No.2

What is the role played by the other stakeholders in Alibaba group’s ecosystem? How do you see
the demand by sellers on Taobao for free listing in the initial years and Jack Ma conceding to
their demand?

Question No.3

Compare and contrast the concept of “TAOBAO VILLAGES” with “RURAL TAOBAO” do
you think rural Taobao is a sustainable strategy? If so, how? If not, why not?

Question No.4

If an ecommerce firm in India would like to adopt a strategy similar to that do Alibaba’s in term
of ecosystem building and focus on small businesses and rural markets, what are challenges it
would face? Is adoption is similar strategy advisable and if so, do you have any suggestions for
successful implementation of such a strategy?
Answers

Answer:

No, Alibaba does not just focus on small businesses only. It also identified to examine the global
gap of local industries. As such, their local industry is disconnected from global so they provide
facilities to connect with globally exportations. They try to export their products to global export
industry.

Answer:

The role played by the other stakeholders in Alibaba group’s ecosystem is very effective as Ali

Wang Wang and Ali Bay providing basic infrastructure for transactions with each other.

Demand by sellers on Taobao increased as they provide free listing.

Answer:

They provide basic infrastructure. They also provide finance to domestic levels. They both are
same as they both promote e-commerce. Rural Taoboa provides training center that gives
awareness for ecommerce. Yes, rural taobao is a sustainable strategy because it promotes online
business it even starts online business and describes the payment method.

Answer:

Yes, if an ecommerce firm in India would adopt the strategy similar to china will definitely
grow because India and china are quite same but they can’t have same strategies. Implementation
can be same but can be bit modified.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy