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Myntra Case Study

Myntra's objective is to accelerate revenue growth through top line growth. They are focused on increasing revenue rather than profits at this time. The problem statement is to think of initiatives, ideas and hacks that can help Myntra accelerate revenue growth. These suggestions can be both technical and non-technical, and can include quick hacks, longer projects or a mix. Areas to consider include improving conversion rates at different stages of the user purchase funnel, acquiring new users, retaining existing users, reducing cancellations, and increasing user engagement. Submissions should be in a Google doc and can include wider ideas beyond just the Myntra mobile app. Ideas will be evaluated based on freshness and potential impact.

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Nawaz Iqbal
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111 views3 pages

Myntra Case Study

Myntra's objective is to accelerate revenue growth through top line growth. They are focused on increasing revenue rather than profits at this time. The problem statement is to think of initiatives, ideas and hacks that can help Myntra accelerate revenue growth. These suggestions can be both technical and non-technical, and can include quick hacks, longer projects or a mix. Areas to consider include improving conversion rates at different stages of the user purchase funnel, acquiring new users, retaining existing users, reducing cancellations, and increasing user engagement. Submissions should be in a Google doc and can include wider ideas beyond just the Myntra mobile app. Ideas will be evaluated based on freshness and potential impact.

Uploaded by

Nawaz Iqbal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Myntra : Case Study 

Section 1: Objective 1

Section 2: Problem statement 1

Section 3: Food for thought 1

Section 1: Objective 
Myntra’s vision is to make the world a more stylish, colorful and happier place. In order to achieve 
this vision, the organisation is currently focused on growth.  
The growth could be of two types : 
1. Top line growth or revenue growth 
2. Bottom line growth or increase in profit margins 
The current focus is on top line/revenue growth. 

Section 2: Problem statement 


You are assigned the task to think of initiatives, ideas and hacks to help Myntra accelerate 
revenue growth. 
The suggestions could be both technical and non-technical. They could be quick hacks or longer 
duration projects/programs or mix of both. 

Section 3: Food for thought 


The following ​indicative​ areas could be considered for thinking of ideas. 
1. User purchase funnel conversion  
2. New user acquisition 
3. User retention 
4. Cancellation reduction 
5. Engagement 
 
General guidelines 
The submission format should be a Google doc. 
Feel free to think of wider/disruptive areas and ideas beyond Myntra mobile app. 
Ideas would be evaluated based on freshness and impact  
Maximum of 5 Ideas per person 

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