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Dove Infographics

Dove is a personal care brand owned by Unilever originating in the UK. It manufactures products in over 20 countries and sells them in over 150 countries. Dove's product line includes skin care, hair care, deodorants, and other personal care items. It aims to promote positive self-esteem for women through campaigns celebrating diversity and using non-models in advertising. Dove also operates educational programs and engages in promotional activities to further its mission. It sells products through both online and offline retail channels worldwide.

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Sarah Hope Estuista Liwanag
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406 views4 pages

Dove Infographics

Dove is a personal care brand owned by Unilever originating in the UK. It manufactures products in over 20 countries and sells them in over 150 countries. Dove's product line includes skin care, hair care, deodorants, and other personal care items. It aims to promote positive self-esteem for women through campaigns celebrating diversity and using non-models in advertising. Dove also operates educational programs and engages in promotional activities to further its mission. It sells products through both online and offline retail channels worldwide.

Uploaded by

Sarah Hope Estuista Liwanag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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About Dove

Dove is a personal care brand owned by Unilever originating in the United Kingdom. Dove products are
manufactured in Argentina, Australia, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel,
Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Africa, South Korea, Thailand,
Turkey and the United States.

Product type - Personal care

Owner - Unilever

Country -United Kingdom

Introduced - 1955 (64 years ago)

The products are sold in more than 150 countries and are offered for both women, men and babies.
Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberti was granted the
original patents related to the manufacturing of Dove in the 1950s, while he worked for the Lever
brothers.

Our Vision
We believe beauty should be a source of confidence, and not anxiety. That’s why we are here to help
women everywhere develop a positive relationship with the way they look, helping them raise their self-
esteem and realise their full potential.
PRODUCT
Dove provides high quality products. Categories of products in the marketing mix of Dove are skin care,
washing & bathing, deodorants and hair care. Dove soap positions itself as something better than soap
and that it itself is not a soap but a beauty bar. The point of difference being moisturization and softner
and cleansing cream. Dove is also well known for its haircare products which are recommended by
dermatologists. New products are being regularly introduced. In deodorants Dove introduced the Dry
Spray deodorant. In hair products Dove has introduced Advanced Hair Series globally. Dove has also
launched the Dove DermaSpa range in Europe which brings spa experience and hair care at one place.
Dove has recently forayed into baby care products with products ranging from moisturizer, baby lotion to
diaper cream and wipes.
PHYSICAL EVIDENCE
Dove products are manufactured in Argentian, Australia, Brazil, Canada, China, Philippines, South Korea
and United States. The products are sold in more than 150 countries and are offered for both women,
men and babies. Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberth was
granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for the
Lever brothers. Dove product line includes deodorants, body washes, beauty bars, lotions, hair care and
facial care products.

PROMOTION
The promotional strategy of Dove is aspirational for women. Its ‘Campaign for real beauty’ focuses on
women self-esteem. The brand successfully communicated that people of all ages and all colours are
equally beautiful. It celebrates diversity in each individual. Dove uses non models in all its advertising
campaigns. Dove uses people of all body sizes, age and colour in its advertisements. Dove also promotes
its brands through videos and short films and its ad films are some of the most widely downloaded.

Dove established a self-esteem fund which aims to educate girls, help them overcome beauty related
problems online bullying and raise self-esteem. The Dove Self-Esteem Project has reached more than 19
million young people in 115 countries. Dove also uses promotional methods such as coupons and
exclusive offers. All these campaigns have created a very positive and trust worthy brand image of Dove.
PLACE
Dove sells its products through two marketing channels. The first is where it sells directly to its customer
through its online website. The second is where it sells to wholesalers who then sell to different retailers
located all over the country. These then sell to its customers. Dove has its products present on over 500
retailers throughout the country. It follows an intensive marketing strategy where it tries to include its
products on as many retailers as possible. This ensures that its products are available to customers easily
in different parts of the country.

Dove has a substantial amount of online sales with frequent traffic on its websites. In order to run its
online operations, Dove has partnered with numerous delivery service providers in order to provide
timely deliveries. It follows an omni-channel distribution system where it has integrated its online and
offline stores to allow customers easy access to its products. Dove has a network of over 500 suppliers
that provide it with the raw materials needed for production. It has developed a close working
relationship with its suppliers allowing the company to work with them to innovate and introduce new
and attractive features on its products.

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