Profile No: 292 NIC Code: 85499

PUBLIC E-LEARNING PORTAL

1. INTRODUCTION

In the world of virtualization analyses the phenomenon of e-learning education shows that
an environment is created around learners for the concept of ‘Learning anytime anywhere’.
The goal of this work is first of all to describe the current state of cloud based e-learning
services enabling teachers to create, publish and sell their educational courses online.
Consequently, a project for a new educational portal is designed with a comparison to those
e-learning portals previously described.

2. SERVICE AND ITS APPLICATION

The world around us changes faster every day and is interconnected as never before. If we
want to prosper in this environment, we need to persistently gain and develop new skills
and knowledge. Never before has an effective attitude of lifelong learning been as necessary
for so many people - from economic point of view, as well as simply for understanding and
finding a common sense in a currently very complex world. Formal education does not
automatically provide a well-Paid job, as it used to be in the past and it hardly can keep up
with the speed and complexity of the present days.

Therefore there is every likely-hood that the demand for a non - university education will
henceforth grow. At the same time the technologies are in these days significantly cheaper,
easily available and acquirable by a wide audience than just a decade ago. Connecting these
technologies with the educational process in the current world brings us unexpected
possibilities. It already provides possibilities to obtain a good education in a variety of forms
from geographically distant places in time and space. Additionally, education can be
substantially adjusted to needs of every student.

A great example is the current phenomenon of Massive open online courses. The best
universities of the world provide their courses online, and available for free of charge and for
anyone to apply. Not only a wide variety of students is now able to make use of the current
educational technologies, but also teachers from all around the world - including teachers
from non-Academic environment can use the state of the art informational tools. Today
everyone with a decent computer, fast internet connection and an expertise in a certain field
can pass their knowledge to the broad internet audience. With a major price reduction,
simplification and security of payments internet represents also an interesting distributional
channel for business involved in public education.

3. DESIRED QUALIFICATION FOR PROMOTER

Promoter for this service may have higher studies in UX/UI Designing or Web development
designing as well as backend coding in PHP, JAVA, dotNet or any other language plus
background of sales and marketing can be an value added plus point so that it brings down
the cost of building project and also make the implementation smoother and it will require
less time to build with greater quality.

4. INDUSTRY LOOK OUT AND TRENDS

E-learning is further expanded to m-learning. M-learning stands for “learning methods and
materials that involve the use of mobile phones or handheld computers”. With the rapid
growth of smart phones (over 1.4 billion active devices worldwide by December 2013) and
predictions favouring the active use of the devices over desktop computers (overtaking fixed
internet access by 2014), there is a huge potential for a shift from the traditional “sitting in
front of the computer” e-learning to education on the way and learning from small mobile
devices.
Cloud based e-learning
Cloud services are simply defined as “any resource that is provided over the Internet”. In
the context of this thesis, the cloud services are differentiated from the traditional tools by
the lack of need to install or manage software on the hard disk in order to create, publish
and sell online education.

5. MARKET POTANTAIL AND MARKETING ISSUES. IF ANY

According to the market perspective of independent teachers and their cloud based options
to publish and sell education online. Nonetheless, for the purpose of orientation in the
market of education, it is necessary to mention a few other currently very popular online
educational services as well.
Massive Online Open Courses (MOOC)

MOOC is defined as “a course of study made available over the Internet without charge to a
very large number of people”.

These courses are usually designed by well-known university professors, and the
development of a MOOC is generally very expensive with costs over $100 thousand. Open
access of these courses usually attracts high numbers of students. For example more than
160 thousand students signed up for a course in artificial intelligence at Stanford University
at the end of 2011. Very low completion rates (reported to be around 7%), however, can
be considered as a drawback of this phenomenon. Additionally, questions about its business
model of long-term sustainability have been raised.

6. RAW MATERIAL REQUIREMENT

1. Computers with latest OS and Network Infrastructure

2. Advanced Software such as Photoshop, Illustrator, Dreamweaver and more
according to the requirement.
3. Cloud service provider like Amazon AWS services subscription.

7. SERVICE PROCESS OUTLINE

Public E-learning portal provides large platform to professional skill developers and
experienced professors. To sell a course on such online portal one needs to follow such
guidelines and steps as follows:
Layout of the course:
Every course is divided into sections. Each section consists of Lessons and Quizzes. Each
lesson contains one form of study material - video, audio, presentation, document, text or a
mash-up (a combination of video and presentation with possible time synchronization).
Videos Tutorials:
Videos of various formats up to 1GiB can be uploaded. The portal also enables importing
video from video hosting services such as YouTube and Vimeo.
Documentation:
Documents Presentations up to 1GiB can be uploaded, and only the .pdf format is
supported. Portal should also provide the possibility to import presentations from the slide
hosting service Slide Share.
Tests and Examinations:
Portal should support only simple exercises as an addition to the (preferably video) content
lessons.
Selling the course on online portal claims that its top -10 earning instructors earned more
than 1.6$ Million in course sales. The support of foreign languages provides a significant
help for the non-English teachers. Several courses in Spanish earned more than $10
thousand each in first two months. In order to make profit on E-learning portal, a teacher
has to apply for a premium account. This procedure is free of charge, but the teacher is
obliged to provide additional personal information, PayPal account information and agree to
the portal Paid Course Terms & Conditions. PayPal is currently also the only option to
receive revenue.

8. MANPOWER REQUIREMENT

1. UX/UI Designers and researchers: 5 or 7 minimum, who can create attractive UX for
the portal and they can also research public demand and effectively apply it on the
portal.

2. Tech-Support: 3 - who can manage server data and hosting and database.

3. Developer: 5-7 minimum, who can develop the system in various computer language
platform like .NET, PHP or JAVA.

4. Sales and marketing: 1 or 2 who can work on official documentation and can re-
present project in front of client.

Sr. No. Designation SALARY Next Five Year Outline

Skilled Staff Year-1 Year-2 Year-3 Year-4 Year-5

UX/UI Designers and 3 4 6 7 10

1 10,000/-
researchers

2 Tech. Support 15,000/- 1 1 2 3 5

3 Developers 17,000/- 3 3 5 7 7

Sales and Marketing

4 10,000/- 3 3 3 5 5
managers
 Sub-total 10 11 16 22 27

Fixed Staff:

1 ADMIN MANAGER 15000 1 1 1 1 1

2 Office Boy 9000 1 1 1 1 1

sub-total 2 2 2 2 2

Total 12 13 18 24 29

9. IMPLIMENTATION SHEDULE

The project can be implemented in a period of 3 to 5 months by performing the various

activities in a systematic manner and simultaneous application of various common activities:

SR. No Task Description Duration

1. Preparation of project reports 15 Days (1st Month)
2 Essential registration 15 Days (1st Month)
3 Site Selection 5-10 Days (1st Month)
4 Arrangement of Finance/ loan 30 Days (2nd Month)
5 Arrangement of ranted accommodation 30 Days (2nd Month)
6 Machinery and Equipment purchase 10 Days (3rd Month)
7 Recruitment of staff and labour 10 Days (3rd Month)
8 Installation of Machinery 10 Days (3rd Month)
9 Trial Operation 4th Month
10 Commercial Operation 5th Month

10. COST OF PROJECT

Sr. No. Particulars Amount in Rs

1 Land ₹ 0.00
2 Building ₹ 0.00
3 Portal Development ₹ 56,000.00
4 Equipment/ Vehicle/ Other fixed investment ₹ 1,95,000.00
5 Working Capital Margin (3 Months) ₹ 2,56,500.00
Total Cost of Project ₹ 5,07,500.00

(a) FIXED CAPITAL CALCULATION

Sr. No. Description Qty Amount (Rs) Total (Rs)
1 Building Sub Portal and marketing material kit 1 ₹20,000.00 ₹20,000.00
2 Computers - with all necessary hardware and 5 ₹27,000.00 ₹1,35,000.00
installed S/W like Visual Studio, MS Office, AI, XD
and other particular S/W related to the application
3 Purchase bulk hosting services 1 ₹20,000.00 ₹20,000.00
4 Software licensing 1 ₹ 16,000.00 ₹ 16,000.00
5 Network Installation 1 ₹10,000.00 ₹10,000.00
6 Office Furniture 1 ₹50,000.00 ₹50,000.00
A Total ₹2,51,000.00

(b) WORKING CAPITAL CALCULATION

Sr. No. Description Total (Rs)

1 Salary ₹ 60,000.00
1a UX/UI Designers – 3 @ 10,000 Rs per Month ₹ 30,000.00
1b Technical Support – 1 @ 15,000 Rs per Month ₹15,000.00
1c Marketing Representative – 2 @ Rs 7500 Per month ₹15,000.00
2 Software renewal ₹ 3,500.00
3 Other Expenses ₹ 4,500.00
3a Transportation ₹ 1,000.00
3b Stock images/illustrators ₹ 3,000.00
3c Stationery ₹ 500.00
4 Rent ₹ 15,000.00
B Total ₹ 83,000.00
11. MEANS OF FINANCE

Sr. No. Description %age of Fixed Capital Total

1 Promoter's Contribution 25% ₹ 1,26,875.00
2 Term Loan/Bank Finance 75% ₹ 3,80,625.00
Total ₹ 5,07,500.00

(a) Cost of Production

Sr. No. Particulars Amount in Rs

Variable Cost
1 Raw Material and Other direct inputs ₹ 8,000.00
 2 Salary (60%) ₹ 36,000.00
3 Power (70%) ₹ 1,750.00
Variable Cost 1 Month ₹ 45,750.00
Total Annual Variable Cost ₹ 5,49,000.00
Fixed Cost
1 Overheads ₹ 15,000.00
2 Salary (40%) ₹ 24,000.00
3 Power (30%) ₹ 750.00
Sub Total ₹ 39,750.00
Total for 12 Months ₹ 4,77,000.00
4 Interest ₹ 45,675.00
5 Depreciation ₹ 28,650.00
Total Fixed Cost ₹ 5,51,325.00
Total Cost of Production ₹ 11,00,325.00

(b) Turnover

Sr. Description Cost/Unit Qty/ Sales/month Revenue/year

No. Month
1 Short Course without ₹8000.00 15 ₹1,20,000.00 ₹14,40,000.00
certification (Approximately)
2 Certificate Course with ₹15,000.00 7 ₹1,0500.00 ₹12,60,000.00
premium Instructor (Approximately)
Total ₹27,00,000.00

Note: Turnover is a subject matter to Enrolled students and their subscriptions. It will
increase by the timeline.
12. WORKING CAPITAL REQUIREMENTS

Sr. No. Description Total (Rs)

1 UX/UI Designers – 3 @ 10,000 Rs per Month ₹ 30,000.00
2 Technical Support – 1 @ 15,000 Rs per Month ₹15,000.00
3 Marketing Representative – 2 @ Rs 7500 Per month ₹15,000.00
4 Software renewal ₹ 3,500.00

13. LIST OF MACHINARY REQUIRD

Sr. No. Description Qty Amount (Rs) Total (Rs)
1 Computers - with all necessary hardware and 5 ₹27,000.00 ₹1,35,000.00
installed Windows and MS Office
2 Network Installation devices kit 1 ₹10,000.00 ₹10,000.00

All the machines and equipment are available from local manufacturers. The entrepreneur
needs to ensure proper selection of product mix and proper type of machines and tooling to
have modern and flexible designs. It may be worthwhile to look at reconditioned imported
machines, dies and tooling. Some of the machinery and dies and tooling suppliers are listed
here below:
1. Impressive Computers
Hasan Ali House No. 4/41-A,
Noor Baug, Umerkhadi,
Mumbai - 400009,
Maharashtra, India

2. Computer Planet
Shop No. 1, Shaniwar Peth-53,
Opposite Amruteshwar Mandir,
Amruteshwar Co Operative Housing Society,
Near Shaniwar Wada,
Pune – 411030,
Maharashtra, India

3. Visicube Technologies Private limited

Door No. 1-8-315,
Begumpet, Opposite US Consulate,
Hyderabad - 500016,
Telangana, India

4. Micon Automation Systems Private Limited

A-814, Siddhi Vinayak Towers,
Behind DCP Office, Makarba,
Ahmedabad - 380051,
Gujarat, India
 14. PROFITABILITY CALCULATION

Net Profit ₹ 15,99,675.00

Net profit Margin 59.25%

(a) Profitability Projection

Sr. No. Particulars UOM Year Wise estimates At Full

Year 1 Year 2 Year 3 Year 4 Year 5 Capacity
Capacity
1 % 30 40 50 60 70 100
Utilization
2 Sales Rs Lakhs ₹ 8.10 ₹ 10.80 ₹ 13.50 ₹ 16.20 ₹ 18.90 ₹ 27.00
Raw Materials &
3 Other Direct Rs Lakhs ₹ 1.65 ₹ 2.20 ₹ 2.75 ₹ 3.29 ₹ 3.84 ₹ 5.49
Inputs
4 Gross Margin Rs Lakhs ₹ 6.45 ₹ 8.60 ₹ 10.76 ₹ 12.91 ₹ 15.06 ₹ 21.51
Overheads
5 Rs Lakhs ₹ 4.77 ₹ 4.77 ₹ 4.77 ₹ 4.77 ₹ 4.77 ₹ 4.77
Except Interest
6 Interest Rs Lakhs ₹ 0.46 ₹ 0.46 ₹ 0.46 ₹ 0.46 ₹ 0.46 ₹ 0.46
7 Depreciation Rs Lakhs ₹ 0.29 ₹ 0.29 ₹ 0.29 ₹ 0.29 ₹ 0.29 ₹ 0.29
Net Profit Before
8 Rs Lakhs ₹ 0.94 ₹ 3.09 ₹ 5.24 ₹ 7.39 ₹ 9.54 ₹ 16.00
Tax
9 Profit % 11.60% 28.62% 38.83% 45.63% 50.50% 59.25%
The basis of profitability calculation:
This unit will have capacity to build 180 static websites and 84 dynamic website per year.

The cost of developing static website would be 8000 INR to 15,000 INR per website, which
includes 18-20 static pages and related images (Some premium image would be chargeable
separately.) Developing a dynamic website will cost 15,000 INR to 25,000 INR per website
which includes basic master pages and a basic CMS. (Some extra modules would be charged
separately according to the requirement.)

Energy Costs are considered at Rs 7 per Kwh and fuel cost is considered at Rs. 65 per liter.
The depreciation of plant is taken at 10-12 % and Interest costs are taken at 14 -15 %
depending on type of industry.
 15. BREAKEVEN ANALYSIS

Sr. No. Particulars UOM Value

1 Sales at Full Capacity Rs Lakhs 27.00
2 Variable Costs Rs Lakhs 5.49
3 Fixed Cost incl. Interest Rs Lakhs 5.51
4 Break Even Capacity % of Inst 25.63
BEP = FC/(Sales -Variable Cost) Capacity
*100

16. STATUTORY / GOVERNMENT APPROVALS

Bureau of Indian Standards (BIS) is operating Compulsory Registration Scheme (CRS)

for Electronics & IT Goods as per the provision of Chapter IVA of THE BUREAU OF INDIAN
STANDARDS RULES, 1987 for the product categories notified by MeitY.

Visit official government website (Bureau of Indian Standards) for notice about products on:
http://crsbis.in/BIS/

Entrepreneur may contact State Pollution Control Board where ever it is applicable.

17. BACKWARD AND FORWARD INTEGRATIONS

It is assumed that the unit will be viable at 75% efficiency on single shift basis considering 5
working days or as per demand of area per week.

The rate of interest in the scheme is taken at 11.5 % for both fixed and working capital.
Due to liberalization and competition among banks, lower rate of interest is possible in
future.

The prices of machinery and equipment are approximate which are ruling locally at the time
of preparation of the project. When a tailor-cut project is prepared the necessary changes
are to be made at the local level.

The cost of staff and labour is approximate which is ruling locally at the time of preparation
of the profile. When a tailor-cut project is prepared the necessary changes are to be made.
 18. TRAINING CENTERS AND COURSES

There is no specific course in repairing and assembling services, but the most authorized
centre is government authorized “ITI” available in all the cities across the country.

India Training institute of computer technology conducts various technical courses in

different cities to enable students to make a bright career. Most of our vocational programs
are job-oriented with which students can start earning the day they finish their training or
can learn them as a hobby. Students can join for any of these in vacations as all these are
short-term certificate courses.

Udyamimitra portal (link : www.udyamimitra.in ) can also be accessed for hand-holding

services viz. application filling / project report preparation, EDP, financial Training, Skill
Development, mentoring etc.

Entrepreneurship program helps to run business successfully is also available from Institutes
like Entrepreneurship Development Institute of India (EDII) and its affiliates all over India.

Disclaimer:
Only few machine manufacturers are mentioned in the profile, although many machine
manufacturers are available in the market. The addresses given for machinery
manufacturers have been taken from reliable sources, to the best of knowledge and
contacts. However, no responsibility is admitted, in case any inadvertent error or
incorrectness is noticed therein. Further the same have been given by way of information
only and do not carry any recommendation.