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Pulo, Dalahican, Cavite City

This document contains a survey questionnaire with questions about demographics, psychographics, and behaviors related to bathing soap usage. The demographics section collects information about age, sex, employment status, and income. The psychographics questions ask about soap brand preferences, price ranges, and monthly purchase amounts. The behavioral section rates the importance of various soap attributes like brand, quality, benefits, effectiveness, affordability, and availability.

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Jonsquare Tambologan
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21 views3 pages

Pulo, Dalahican, Cavite City

This document contains a survey questionnaire with questions about demographics, psychographics, and behaviors related to bathing soap usage. The demographics section collects information about age, sex, employment status, and income. The psychographics questions ask about soap brand preferences, price ranges, and monthly purchase amounts. The behavioral section rates the importance of various soap attributes like brand, quality, benefits, effectiveness, affordability, and availability.

Uploaded by

Jonsquare Tambologan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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II.

Psychographic:

Republic of the Philippines 1. Does your household used same


CAVITE STATE UNIVERSITY bathing soap?
CAVITE CITY CAMPUS 󠆲 Yes 󠆲 No
Pulo, Dalahican, Cavite City
Tel.(046) 431-3570; (046) 431-3580
2. What soap do you prepared to
SURVEY QUESTIONNAIRE buy?
󠆲 Antibacterial
I. Demographic profile:
󠆲 Scrubbing Soap
Age: 󠆲 18-23 y/o 󠆲 36-41 y/o 󠆲 Germs Protection
󠆲 Skin Whitening
󠆲 24-29 y/o 󠆲 42-47 y/o 󠆲 Skin Smoothing
󠆲 30-35 y/o 󠆲 48-above 󠆲 Any other _______

Sex: 󠆲 Male 󠆲 Female 3. Would you like to try another


soap?

󠆲 Yes 󠆲 No
Status: 󠆲 Employed
󠆲 Unemployed 4. What price range?

󠆲 Self- employed 󠆲 Php.10-Php.20 󠆲


󠆲 󠆲 󠆲 󠆲 Php.30-Php.40󠆲
󠆲 Other (pensioners, retires 󠆲 Php.50 and above
and students)

Gross Monthly Income: 5. How many bathing soaps you buy


per month?
󠆲 Php15,000 and below
󠆲 1-3 󠆲3-6 󠆲6-8
󠆲 Php15,001- Php30,000
󠆲 Php30,001- Php45,000
󠆲 Php45,001- Php60,000
󠆲 Php60,001– above
III. Behavioral:

Instructions: Please read each carefully and put a check on the box that you are agreed with.
5 – Very important
4 – Important
3 – Moderately important
2 – Slightly important
1 – Not important

Particular 5 4 3 2 1
Brand
Quality
Benefits
Sought
Effectiveness
Affordability
Availability

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