SUMMER INTERNSHIP PROJECT REPORT

ON
"WHY CONSUMERS ARE SHIFTING FROM FDS' TO MUTUAL
FUND INVESTMENTS”

Submitted towards partial fulfillment of requirement for award of

POST GRADUATE DIPLOMA IN MANAGEMENT

(BATCH-2018-20)
(Approved by AICTE, Govt. of INDIA)

UNDER THE GUIDANCE OF :

MR. ROHIT ARORA MR. NIKHIL KAUSHIK
(Branch Manager) (Assistant professor)
ABSL Mutual funds, Noida Institute of management studies

SUBMITTED BY:
SHOBHA AKHULI (BM-018303)
 CERTIFICATE OF ORIGINALITY

I hereby declare that this Summer Internship Project is my own work and that, to the
best of my knowledge and belief, it reproduces no material previously published or
written that has been accepted for the award of any other degree of diploma, except
where due acknowledgement has been made in the text.

SHOBHA AKHULI
Enrolment No.: A2018PGDM2039
Date:

i
 (On Organization Letterhead)

Date: ………….

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Miss Shobha Akhuli of I.M.S. Ghaziabad, PGDM Batch 2018-20
has successfully completed his/ her summer internship under the guidance of Mr. Rohit
Arora for a duration of Six (6) weeks, from May 02, 2019 to June 16, 2019.

During his tenure with us, we found him/her ………………………..

We wish him/ her all the very best for future endeavours.

Signature
Name
Designation
Organization seal

ii
 CERTIFICATE

This is to certify that Miss. Shobha Akhuli PGDM (2018-20 Batch) a student of I.M.S.
Ghaziabad, has undertaken the project on “A Study on Investor’s Perception towards
Mutual Funds Decision”. To the best of my knowledge, the survey, data collection, &
analysis work for preparing the project has been carried out by the student in partial
fulfilment of the requirements for the award of PGDM, under my guidance and
supervision.

I am satisfied with the work of Miss. Shobha Akhuli

Date:

Faculty Mentor’s Name: Mr. Nikhil Kaushik

(Signature)

iii
 PREFACE
True learning is born out of experience and observation of practical experience is one of
the best types of learning that one can remember throughout the life. After 3rd trimester
in learning Theoretical aspects of administration and management, the day come to
apply these in corporate world in content of modern industrial enterprises that has to go
through its different terminal to achieve that corporate goals. The main objects of
practical training is develop practical knowledge and experience and awareness about
industrial environment and business practices in the student as a supplement to
theoretical studies of administration and management specific job in industrial
environment.

Fortunately, I got golden opportunities to visit and complete my six weeks training at
ADITYA BIRLA SUNLIFE MUTUAL FUNDS. Here, I got chance to see the
functioning of Mutual Funds and learn how it works.

ADITYA BIRLA SUNLIFE MUTUAL FUNDS is a wide organization dealing in

mutual funds. It is a legend in the world of the business and organization

iv
 ACKNOWLEDEMENT

I would like to take this opportunity to extend my sincere thanks to IMS GHAZIABAD
and Aditya Birla Sunlife Mutual Funds for offering a unique platform to earn
exposure and gain knowledge in the field of Sales and Marketing.

First of all, I would like to express my profound gratitude to my faculty guide Mr.
Nikhil Kaushik for his constructive support during the summer internship period,
which leads to successful completion of my internship at Times of India, Delhi.

I extend my heartfelt gratitude to my project guide Mr. Rohit Arora, Branch Manager,
Aditya Birla Sunlife Mutual Funds, Noida for having made my summer training a great
learning experience by giving me his guidance, insights and encouragement which acted
as a continuous source of support for me during this entire period. Without which the
success of this project wouldn’t had been possible.

SHOBHA AKHULI

BM-018303

(2018-20)

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 EXECUTIVE SYNOPSIS
A mutual fund is a scheme in which several people invest their money in a common
financial cause. The collected money invests in the capital market and the money, which
they earned, is divided in the number of units, which they hold. The Mutual fund
industry started in India in a small way with the UTI act creating what was effectively
small saving division within the public sector bank and financial institution were
allowed to float mutual fund and their success emboldened the government to allow the
private sector to foray into this area.

Mutual fund is the most suitable investment for the common person as it offers the
opportunity to invest in a diversified, professionally managed portfolio at a relatively
low cost. This project is regarding the customer’s perception towards decision making
on mutual funds. Established in 1994, Aditya Birla Sun Life Mutual Fund (formerly
known as Birla Sun Life Mutual Fund), is a joint venture between the Aditya Birla
Group and the Sun Life Financial Inc. of Canada. The joint venture blends the
experience of Aditya Birla Group in the Indian market and the global experience of Sun
Life. ABSLMF is co-sponsored by Sun Life (India) AMC Investments Inc. and Aditya
Birla Capital Limited (ABCL).
Duration of the project was 6 weeks. During this period, I as a trainee of Aditya Birla
Sunlife Capital Ltd. was supposed to visit the Public Sector Units basically branches of
Bank of Baroda, Punjab National Bank, South Indian Bank and Karnataka Bank, who
had a tie-up with Aditya Birla Sunlife. There at the branches we had to interact with the
customers who arrived at the bank regarding their awareness towards Aditya Birla
Mutual Funds and if they are interested we pursue them to invest in the Mutual funds
which is a better way for investment other than fixed deposits and recurring deposits.
Also, at the time of induction program conducted by Aditya Birla Sunlife Mutual Funds,
I learned more about the different Mutual funds schemes and its benefits. During the
internship program I came to know that there are many people using the online mode of
investment into different securities. But, at the same time, not many people aware about
the online investment in mutual funds.

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 LIST OF TABLES/GRAPHS/FIGURES
1. Cycle of how mutual funds work ................................................................................. 7

2. Concept of mutual fund................................................................................................. 8

3 products offered ........................................................................................................... 29

4 Mutual fund assets under management ........................................................................ 30

5 Age ............................................................................................................................... 34

6 Sex ................................................................................................................................ 34

7 Sex Graph ..................................................................................................................... 35

8 Occupation ................................................................................................................... 35

9 Occupation Graph ........................................................................................................ 35

10 Reason of purchase decision, Age Cross Tabulation ................................................. 36

11 Factors which influence to purchase a new fund offer recommendation, Age Cross
Tabulation ....................................................................................................................... 38

12 Reason of purchase decision, Age Cross Tabulation ................................................. 40

13 Rating of reason for purchase decision, Age Cross Tabulation ................................. 40

14 Category of funds prefer to invest in , Age Cross Tabulation .................................. 41

15 Reason of purchase decision , Occupation Cross Tabulation .................................... 43

16 Rating of reason for purchase decision, Occupation Cross Tabulation ..................... 43

17 Factors which influence to purchase a new fund offer recommendation, Occupation

Cross Tabulation ............................................................................................................. 45

18 Category of funds prefer to invest in, Occupation Cross Tabulation ......................... 46

19 Reason of purchase decision, Marital Status Cross Tabulation ................................. 47

20 Rating of reason for purchase decision, Marital Status Cross Tabulation ................. 48

21 Category of funds prefer to invest in , Marital Status Cross Tabulation ................... 49

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Table of Contents
1 INTRODUCTION ................................................................................................... 1
1.1 VISION .............................................................................................................. 2
1.2 MISSION ........................................................................................................... 2
1.3 VALUES ............................................................................................................ 2
1.4 POSITION ........................................................................................................ 2
2 BUSINESS PROFILE ............................................................................................. 3
2.1 Aditya Birla Group Industry Profile .............................................................. 3
2.2 Introduction to mutual fund and its various aspects .................................... 6
2.3 TYPES OF MUTUAL FUNDS ....................................................................... 9
2.4 Overview of existing schemes existed in mutual fund category ................... 9
2.5 ADVANTAGES OF A MUTUAL FUND ..................................................... 13
2.6 DISADVANTAGES OF A MUTUAL FUND .............................................. 14
2.7 PARTIES INVOLVED IN MUTUAL FUND DEALINGS ........................ 15
2.8 PRODUCTS: ................................................................................................... 16
2.9 RECENT TRENDS IN MUTUAL FUND INDUSTRY .............................. 30
3 LITERATURE REVIEW ..................................................................................... 31
4 RESEARCH METHODOLOGY ......................................................................... 32
4.1 COLLECTION OF DATA ............................................................................ 33
5 Result and Discussion ............................................................................................ 34
5.1 DEMOGRAPHIC PROFILE ........................................................................ 34
6 ANALYSIS ............................................................................................................. 36
7 CONCLUSION & RECOMMENDATIONS ...................................................... 50
8 BIBLOGRAPHY ................................................................................................... 51
ANNEXURE .................................................................................................................. 52

viii
 1 INTRODUCTION
The Aditya Birla Group is India’s first truly multinational corporation, rooted in values,
Global in vision. The group is driven by performance, ethics, value creation for its
multiple stakeholders.
A US$ 24 billion merger, with a market capitalization of US$ 24 billion and in the
league of Fortune 500, it is anchored by an extraordinary belonging to over 25 different
nationalities. Over 50 percent of its revenue flows from its operations across the world.
The Aditya Birla group is US$ 30 billion merger which gets 60% of its revenues from
outside India. The group is a major player in the industry it operates in. The Aditya
Birla Group has been adjudged the best employer in India and among the top 20 in Asia
by the Hewitt-Economic Times and Wall Street Journal Study of 2017. The origins of
the group lies in the conglomerate once held by one of India's foremost industrialists
Mr. G D Birla.
Sun Life Financial is a leading international financial services providing organization,
providing a diverse range of wealth and protection providing products and services to
corporate and individual customers. Incorporated in 1865, Sun Life Financial and its
partners today have operations in key nations worldwide, including Canada, the United
States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia,
India, China and Bermuda. As of March 31, 2007, the Sun Life Financial group of
companies had total assets of CDN$446 billion.
A collaboration of the US $ 8.3 Billion of Aditya Birla group and the CDN $ 400 billion
of Sun life financial of Canada brings together a global and Indian expertise to the area
of financial services.
Birla Sun Life Asset Management Company Ltd., the investment, is a joint venture
between the Aditya Birla Group and the Sun Life Financial Services Inc. of India. The
joint venture brings the Aditya Birla Group’s experience in the Indian market and Sun
Life’s global experience together to work better.
Since its inception in 1994, Birla Mutual fund has emerged as one of India’s Leading
Mutual Funds managing company of a large investor’s base. The fund offers a wide
range of investment options, which include diversified and sector specific equity
schemes, hybrid and monthly income funds, a wide range of debt and treasury products.
Aditya Birla Money is listed on NSE and BSE. It is also registered as Depository
Participant with both National Securities Depository Limited (NSDL) and Central
Depository Services (India) Limited (CDSL).

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Aditya Birla Money offers following services:

1 Trading facility on National Stock Exchange & Bombay Stock Exchange through a
single platform.

2 Trading facility in commodity segment through its subsidiary, (Aditya Birla

Commodities Broking Limited)

3 Depository Participant [DP] services of National Securities Depository Limited

(NSDL) and Central Depository Services(India) Limited (CDSL).

4 Online bidding for Initial Public Offering and Mutual funds.

5 Brokerage Plans on the base of subscription.

6 Insurance

1.1 VISION

To be the trusted name in investment and wealth management, to be a catalyst for

growth and excellence of the asset management business that is operating in India.

1.2 MISSION

To achieve investors’ wealth optimization by:

 To achieve consistent investment results.

 To create a conducive environment to hone and retain talent.
 To provide customer delight.
 To institutionalize system-approach in all aspects of functioning.
 To uphold highest standards of ethical values of all times.

1.3 VALUES

 Integrity
 Commitment
 Passion
 Seamlessness
 Speed

1.4 POSITION
Today it is ranked at 4th position among the 42 asset management company (AMC) in
the country.

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 2 BUSINESS PROFILE
2.1 Aditya Birla Group Industry Profile
 A US $44.3 billion corporation
 Founded in 1857: Seth Shiv Narayan Birla commences cotton trading operations
at Pilani,
 Rajasthan, sets foundation of the Birla Group of Companies
 Is in the League of Fortune 500
 An extraordinary force of over 120,000 employees, belonging to 42 nationalities
 Over 50 per cent of its revenues flow from its overseas operations spanning 34
countries
 Named the AON best employer in India for 2018 - the third time over the last 7
years
 The Group topped the Nielsen's Corporate Image Monitor 2014-15 and emerged
as the
 'No.1 Corporate', the 'Best in Class', for the third consecutive year
 Number of companies: 38
 Companies listed on BSE and NSE:
 Grasim Industries Limited
 Hindalco Industries Limited
 UltraTech Cement Limited
 Vodafone Idea Limited
 Aditya Birla Fashion & Retail Limited
 Aditya Birla Capital Limited
Globally, the Aditya Birla Group is
 1st in aluminum rolling
 1st in viscose staple fiber
 1st in carbon black
 2nd in telecom
 3rd in cement (excluding China)
 4th largest producer of insulators
In India, the Group leads in several sectors
 No. 1 fashion (branded apparel) and lifestyle player
 No. 1 mobile telephony company
 The 2nd largest player in viscose filament yarn

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  The largest producer in the chlor-alkali sector
 No. 1 player in grey cement, white cement and concrete
 A leading player in life insurance and asset management
Beyond business
 Reaches out annually to 7.5 million people through the Aditya Birla Centre for
Community
 Initiatives and Rural Development
 Works in 5,000 villages globally
 Runs 56 schools which provide quality education to 46,500 children.
 Of these 18,000 students belong to the underprivileged segment
 Merit scholarships are given to 24,000 children from the interiors
 Its 20 hospitals tend to more than a million villagers
 Ongoing education, healthcare and sustainable livelihood projects in Philippines,
Thailand,
 Indonesia, Egypt, Korea and Brazil lift thousands of people out of poverty
 Providing mid-day meals to 74,000 children through Akshaya Patra.
Chairman
 Mr. Kumar Mangalam Birla
Business Directors
 Mr. Ajay Srinivasan
Director, Financial Services
 Mr. Ashok Gupta
Group General Counsel & Chief Legal Officer
Director, Aditya Birla Management Corporation Private Limited
 Mr. Dilip Gaur
Business Head - Pulp & Fibre Business
Managing Director, Grasim Industries Limited
 Mr. Himanshu Kapania
Non-Executive Director, Vodafone Idea Limited
Director, Aditya Birla Management Corporation Private Limited
Vice Chairman, Grasim Industries Limited
 Mr. K. K. Maheshwari
Managing Director, UltraTech Cement Limited
 Mr. Pranab Barua
Non-Executive Director, Aditya Birla Fashion and Retail Limited
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 Group Mentor
 Dr. Santrupt Misra
Chief Executive Officer, Carbon Black Business
Director, Chemicals
Director, Group Human Resources
 Mr. Satish Pai
Managing Director
Hindalco Industries Limited
Business Heads & CEO
 Mr. Ashish Dikshit
Managing Director, Aditya Birla Fashion and Retail Limited
 Mr. Balesh Sharma
CEO, Vodafone Idea Limited
 Mr. D. Shivakumar
Corporate Strategy & Business Development, Aditya Birla Management
Corporation Private Limited
Business Head, Birla White
 Mr. Dev Bhattacharya
Group Executive President & Business Head, E-Commerce, Solar Power,
Payment Bank and New Ventures
 Mr. H. K. Agarwal
Business Head, Fibre Business
 Mr. K. C. Jhanwar
Business Head, Cement
Dy. Managing Director, UltraTech Cement Limited
 Mr. Kalyan Madabhushi
Business Head, Chemicals Sector
 Mr. Shrijeet Mishra
Chief Innovation Officer and Head Group Services, Aditya Birla Management
Corporation Private Limited
 Mr. Steven Fisher
Business Head, Novelis
 Mr. Sushil Agarwal
Group CFO;

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 Whole Time Director & CFO, Grasim Industries Limited
 Mr. Thomas Varghese
Business Head, Textiles, Acrylic Fibre & Overseas Spinning
 Mr. Tuhin Mukherjee
Sector Head, Minerals Resource Development
Managing Director, Essel Mining & Industries Limited
Senior Leaders
 Mrs. Rajashree Birla
Chairperson, the Aditya Birla Centre for Community Initiative and Rural
Development
 Mr. Askaran Agarwala
Birla Group Trusts & Special Community Projects
 Mr. Debu Bhattacharya
Vice-Chairman and Non-Executive Director, Hindalco
Vice Chairman, Novelis
Group Mentor
Chairman – BRC (Manufacturing)
Non-Executive Director - Vodafone Idea Limited
 Mr. Shailendra Jain
Business Review Council

2.2 Introduction to mutual fund and its various aspects

A mutual fund is a professionally managed type of collective investment scheme that
pools money from many investors and invests it in stocks, bonds, short-term money
market instruments and other securities. There are various investment avenues available
to an investor such as real estate, bank deposits, post office deposits, shares, debentures,
bonds etc. A mutual fund is one more type of Investment Avenue available to investors.

Mutual funds have a fund manager who invests the money on behalf of the investors by
buying / selling stocks, bonds etc. The fund‘s assets are owned by the investors in the
same proportion as their contribution bears to the total contributions of all investors put
together. When one invests in a mutual fund, he is buying shares (or portions) of the
mutual fund and becoming a shareholder of the fund. The income earned through these
investments and the capital appreciations realized are shared by its unit holders in
proportion to the number of units owned by them. Thus a Mutual Fund is the most

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suitable investment for the common man as it offers an opportunity to invest in a
diversified, professionally managed basket of securities at a relatively low cost.

1. Cycle of how mutual funds work

CYCLE OF HOW MUTUAL FUNDS WORK

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2. Concept of mutual fund

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 2.3 TYPES OF MUTUAL FUNDS

 By Structure

○ Open - Ended Schemes

○ Close - Ended Schemes

○ Interval Schemes

 By Investment Objective

○ Growth Schemes

○ Income Schemes

○ Balanced Schemes

○ Debt Schemes

○ Money Market Schemes

 Other Schemes

○ Tax Saving Schemes

○ Load & No Load Schemes

○ Special Schemes

 Index Schemes
 Sector Specific Scheme
 Gilt Funds

2.4 Overview of existing schemes existed in mutual fund category

By Structure
1. Open - Ended Schemes

An open-end fund is one that is available for subscription all through the year. These do
not have a fixed maturity. Investors can conveniently buy and sell units at Net Asset
Value ("NAV") related prices. The key feature of open-end schemes is liquidity.

2. Close - Ended Schemes

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These schemes have a pre-specified maturity period. One can invest directly in the
scheme at the time of the initial issue. Depending on the structure of the scheme there
are two exit options available to an investor after the initial offer period closes.
Investors can transact to (buy or sell) the units of the scheme on the stock exchanges
where they are listed.

3. Interval Schemes

Interval Schemes are that scheme, which combines the features of open-ended and
close-ended schemes. The units may be traded on the stock exchange or may be open
for sale or redemption during pre-determined intervals at NAV related prices.

By Nature

1. Equity fund: These funds invest a maximum part of their corpus into equities
holdings. The structure of the fund may vary different for different schemes and the
fund manager‘s outlook on different stocks. The Equity Funds are sub-classified
depending upon their investment objective, as follows:

 Diversified Equity Funds

 Mid-Cap Funds
 Sector Specific Funds
 Tax Savings Funds (ELSS)

2. Debt funds: The objective of these Funds is to invest in debt papers. Government
authorities, private companies, banks and financial institutions are some of the major
issuers of debt papers. By investing in debt instruments, these funds ensure low risk and
provide stable income to the investors. Debt funds are further classified as:

 Gilt Funds: Invest their corpus in securities issued by Government, popularly

known as Government of India debt papers. These Funds carry zero Default risk
but are associated with Interest Rate risk. These schemes are safer as they invest
in papers backed by Government.
 Income Funds: Invest a major portion into various debt instruments such as
bonds, corporate debentures and Government securities.
 MIPs: Invests maximum of their total corpus in debt instruments while they
take minimum exposure in equities. It gets benefit of both equity and debt

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 market. These scheme ranks slightly high on the risk-return matrix when
compared with other debt schemes.
 Short Term Plans (STPs): Meant for investment horizon for three to six
months. These funds primarily invest in short term papers like Certificate of
Deposits (CDs) and Commercial Papers (CPs).Some portion of the corpus is
also invested in corporate debentures.
 Liquid Funds: Also known as Money Market Schemes, These funds provides
easy liquidity and preservation of capital. These schemes invest in short-term
instruments like Treasury Bills, interbank call money market, CPs and CDs.
These funds are meant for short-term cash management of corporate houses and
are meant for an investment horizon of 1day to 3 months. These schemes rank
low on risk-return matrix and are considered to be the safest amongst all
categories of mutual funds.

3. Balanced funds:

As the name suggest they, are a mix of both equity and debt funds. They invest in
both equities and fixed income securities, which are in line with pre-defined
investment objective of the scheme. These schemes aim to provide investors with
the best of both the worlds. Equity part provides growth and the debt part provides
stability in returns.

By investment objective
 Growth Schemes: Growth Schemes are also known as equity schemes. The aim
of these schemes is to provide capital appreciation over medium to long term.
These schemes normally invest a major part of their fund in equities and are
willing to bear short-term decline in value for possible future appreciation.
 Income Schemes: Income Schemes are also known as debt schemes. The aim of
these schemes is to provide regular and steady income to investors. These
schemes generally invest in fixed income securities such as bonds and corporate
debentures. Capital appreciation in such schemes may be limited.
 Balanced Schemes: Balanced Schemes aim to provide both growth and income
by periodically distributing a part of the income and capital gains they earn.
These schemes invest in both shares and fixed income securities, in the
proportion indicated in their offer documents (normally 50:50)

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 Money Market Schemes: Money Market Schemes aim to provide easy
liquidity, preservation of capital and moderate income. These schemes generally
invest in safer, short-term instruments, such as treasury bills, certificates of
deposit, commercial paper and interbank call money.
Other Schemes
 Tax Saving Schemes: Tax-saving schemes offer tax rebates to the investors
under tax laws prescribed from time to time. Under Sec.88 of the Income Tax
Act, contributions made to any Equity Linked Savings Scheme (ELSS) are
eligible for rebate.
 Index Schemes: Index schemes attempt to replicate the performance of a
particular index such as the BSE Sensex or the NSE 50. The portfolio of these
schemes will consist of only those stocks that constitute the index. The
percentage of each stock to the total holding will be identical to the stocks index
weightage. And hence, the returns from such schemes would be more or less
equivalent to those of the Index.
 Sector Specific Schemes: These are the funds/schemes which invest in the
securities of only those sectors or industries as specified in the offer documents.
E.g. Pharmaceuticals, Software, Fast Moving Consumer Goods (FMCG),
Petroleum stocks, etc. The returns in these funds are dependent on the
performance of the respective sectors/industries. While these funds may give
higher returns, they are more risky compared to diversified funds. Investors need
to keep a watch on the performance of those sectors/industries and must exit at
an appropriate time.

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2.5 ADVANTAGES OF A MUTUAL FUND
 Professional Management: The Mutual Funds are professionally managed. The
experienced Fund Managers pertaining to the Mutual Funds examine all options
based on research and experience.
 Diversification: The risk pertaining to the Mutual Funds is quite low as the
total investment is distributed in several industries and different stocks.
 Flexibility: The investments pertaining to the Mutual Fund offers the public a
lot of flexibility by means of dividend reinvestment, systematic investment
plans and systematic withdrawal plans.
 Affordability: The Mutual funds are available in units. Hence they are highly
affordable and due to the very large principal sum, even the small investors are
benefited by the investment scheme.
 Liquidity: In case of Open Ended Mutual Fund schemes, the investors have the
option of redeeming or withdrawing money at any point of time at the current
rate of net value asset.
 Potential of return: The Fund Managers of the Mutual Funds gather data from
leading economists and financial analysts. So they are in a better position to
analyse the scopes of lucrative return from the investments.
 Low Costs: The fees pertaining to the custodial, brokerage, and others are very
low.

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2.6 DISADVANTAGES OF A MUTUAL FUND

The Drawbacks of Mutual Funds are the major obstacles for the growth of the same.
Management risks, trading limitations and absence of taxes are some of the major
drawbacks of mutual funds.
 Fees and commissions: The Mutual funds charge administrative fees to meet the
daily expenses. Many funds charge brokerage or loads' to pay financial planners or
financial consultants, brokers. In case a shareholder does not use the services of
financial adviser, he still has to pay a sales commission.
 No Guarantees: All investments bear risk factors. The Mutual Funds are no
different. It depends on the stock market. A fall in the stock market would trigger a
fall in the value of the mutual fund shares. Although the risk factor pertaining to
Mutual funds are much lower compared to Mutual Funds.
 Inefficiency of Cash Reserves: The Mutual Funds maintain big cash reserves, for
situations such as a number of large withdrawals. The investors are provided with
liquidity, and a major portion of the financial resources is maintained as cash, and it
is not invested in some assets.
 Management risk: The investment pertaining to the Mutual Funds depends on the
fund manager and his selection of the mutual fund portfolio, which is based on
speculation. If things do not go as expected, the investments may not earn enough
money.
 Taxes: The proceeds from the sale of mutual funds are taxable, even if the same is
reinvested in mutual funds.
 No Insurance: The Mutual funds are regulated by the central government. However
mutual funds are still not insured against losses.
 Trading Limitations: The Mutual Funds usually have high liquidity, but most of
the mutual funds, such as open-ended funds, are bought or sold at the end of the day.
 Loss of Control: In case, if the mutual funds are managed by the investor himself,
the portfolio management may go bad and have an adverse effect on the earnings
from the investment.

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2.7 PARTIES INVOLVED IN MUTUAL FUND DEALINGS
INVESTORS
Investors are the people who actually invest their money into the market. Every
investor, given his financial position and personal disposition, has a certain inclination
to take risk. The hypothesis is that by taking an incremental risk, it would be possible
for the investor to earn an incremental return. Mutual Fund is a kind of solution for
investors who lack the time, the inclination or the skills to actively manage their
investment risk in individual securities.
TRUSTEES
Trustees are the people within a mutual fund organization who are responsible for
ensuring that investor’s interests in a scheme are properly taken care of. In return for
their services, they are paid trustee fees, which are normally charged to the scheme.
ASSET MANAGEMENT COMPANY
AMCs manage the investment portfolios of schemes. An AMC ‘sin come comes from
the management fees it charges the schemes it manages. The management fee is
calculated as a percentage of net assets managed. An AMC has naturally to employ
people and bear all the establishment costs that are related to its activity out of its
management fee earned.
DISTRIBUTORS
Distributors earn a commission for bringing investors into the schemes of a mutual
fund. This commission is an expense for the scheme, although there are occasions when
an AMC may choose to bear the cost, wholly or partly. Depending on the financial and
physical resources at their disposal, the distributor could be; who have their own or
franchised network reaching out to investors all across the country; distributors who are
generally regional players with some reach within their region; distributors who are
small and marginal players with limited reach.

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2.8 PRODUCTS:

Scheme Crisil Category Latest 1 year AUM

Name Ranking NAV Return (%) (Rs.
cr.)
Mar 19
ABSL AA Multi- Not Fund of Funds 29.00 3.1 6.58
Mgr FoF (G) Ranked

ABSL AA Multi- Not Fund of Funds 14.56 3.6 0.61

Mgr FoF- Dir (G) Ranked

ABSL Active Not Dynamic Bond 25.38 7.8 8.83

Debt MM (G) Ranked Fund

ABSL Active Not Dynamic Bond 26.14 8.3 3.20

Debt MM -Direct Ranked Fund
(G)
ABSL Arbitrage Not Arbitrage Fund 19.30 6.4 1,048.76
Fund (G) Ranked

ABSL Arbitrage Not Arbitrage Fund 19.99 7.0 2,342.37

Fund - D (G) Ranked

ABSL BAF (G) Not Dynamic Asset 53.68 7.7 2,618.26

Ranked Allocation or
Balanced
Advantage
ABSL BAF - Not Dynamic Asset 56.82 8.9 273.32
Direct (G) Ranked Allocation or
Balanced
Advantage
ABSL Not Sectoral/Thematic 32.27 11.8 203.13
Bank&Financial Ranked
Ser -DP (G)
ABSL Not Sectoral/Thematic 30.56 10.7 1,392.97
Bank&Financial Ranked
Ser -RP (G)
ABSL Banking & Not 206.07 4.2 0.00
PSU Debt (DAP) Ranked

ABSL Banking & Rank 4 245.29 10.0 1,309.19

PSU Debt (G)
ABSL Banking & Not 368.21 10.0 15.16
PSU Debt - RP Ranked
(G)
ABSL Banking & Rank 4 249.50 10.3 4,655.29
PSU Debt- D (G)
ABSL Comm Not Sectoral/Thematic 24.41 1.5 1.19
Eqty-GAP - Ranked
Direct (G)
ABSL Comm Not Sectoral/Thematic 23.78 1.2 5.37
Page | 16
Eqty-GAP -RP Ranked
(G)
ABSL Corporate Rank 3 Corporate Bond 20.46 5.5 0.00
Bond Fund Fund
(DAP)
ABSL Corporate Rank 3 Corporate Bond 73.57 9.9 2,945.39
Bond Fund (G) Fund
ABSL Corporate Rank 3 Corporate Bond 74.09 10.1 11,989.48
Bond Fund - D Fund
(G)
ABSL CPOF Sr- Not Capital Protection 13.84 4.1 0.03
22 (1100D)-DP Ranked Funds
(G)
ABSL CPOF Sr- Not Capital Protection 13.18 4.1 5.85
22 (1100D)-RP Ranked Funds
(G)
ABSL CPOF Sr- Not Capital Protection 12.77 4.8 0.46
29 (1280D)-DP Ranked Funds
(G)
ABSL CPOF Sr- Not Capital Protection 12.23 3.8 67.51
29 (1280D)-RP Ranked Funds
(G)
ABSL CPOF Sr- Not Capital Protection 12.30 4.8 6.32
30 (1133D)-DP Ranked Funds
(G)
ABSL CPOF Sr- Not Capital Protection 11.90 3.8 18.72
30 (1133D)-RP Ranked Funds
(G)
ABSL Credit Rank 4 Credit Risk Fund 13.85 5.9 6,017.00
Risk Fund (G)
ABSL Credit Rank 4 Credit Risk Fund 14.42 6.9 1,602.05
Risk Fund - D
(G)
ABSL Digital Not Sectoral/Thematic 51.78 5.9 342.93
India Fund (G) Ranked

ABSL Digital Not Sectoral/Thematic 54.46 7.0 130.96

India Fund - D Ranked
(G)
ABSL Dividend Not Dividend Yield 155.84 -4.3 771.49
Yield Fund (G) Ranked Fund

ABSL Dividend Not Dividend Yield 163.80 -3.6 37.31

Yield Fund - D Ranked Fund
(G)
ABSL Dynamic Rank 4 Dynamic Bond 33.72 9.3 1,124.52
Bond - D (G) Fund
ABSL Dynamic Rank 4 Dynamic Bond 32.54 8.7 3,307.33
Bond - RP (G) Fund
ABSL Equity Rank 4 Large & Mid Cap 407.47 -- 4,497.35
Advantage Fund Fund
(G)
ABSL Equity Rank 4 Large & Mid Cap 430.43 0.9 964.88
Advantage Fund - Fund
D (G)
ABSL Equity Rank 3 Multi Cap Fund 725.45 4.3 8,277.96
Page | 17
Fund (G)
ABSL Equity Rank 3 Multi Cap Fund 770.71 5.3 1,942.16
Fund -Direct (G)
ABSL Equity Rank 4 Aggressive Hybrid 758.32 3.0 12,317.21
Hybrid '95 Fund Fund
(G)
ABSL Equity Rank 4 Aggressive Hybrid 810.44 3.9 1,113.45
Hybrid '95 Fund - Fund
D (G)
ABSL Equity Not Equity Savings 14.27 5.0 147.44
Savings Fund-DP Ranked
(G)
ABSL Equity Not Equity Savings 13.56 4.0 1,037.29
Savings Fund-RP Ranked
(G)
ABSL Focused Rank 3 Focused Fund 60.97 9.0 3,067.49
Equity Fund (G)
ABSL Focused Rank 3 Focused Fund 64.94 10.0 960.40
Equity Fund - D
(G)
ABSL FP FOF - Not Fund of Funds 22.86 4.4 114.20
Aggressive (G) Ranked

ABSL FP FOF - Not Fund of Funds 18.49 4.7 4.26

Conservative (G) Ranked

ABSL FP FOF - Not Fund of Funds 20.22 5.1 12.61

Prudent (G) Ranked

ABSL FP FOF - Not Fund of Funds 20.88 5.6 1.04

Prudent -Dir (G) Ranked

ABSL FP FOF- Not Fund of Funds 23.85 5.2 3.52

Aggressive -Dir Ranked
(G)
ABSL FP FOF- Not Fund of Funds 19.12 5.3 0.17
Conservative-DP Ranked
(G)
ABSL FRF - LTP Not Floater Fund 234.53 8.6 1,080.22
(G) Ranked

ABSL FRF - LTP Not Floater Fund 238.03 8.9 3,418.41

- D (G) Ranked

ABSL FRF - LTP Not Floater Fund 339.21 8.6 42.64

- RP (G) Ranked

ABSL Frontline Rank 3 Large Cap Fund 241.80 7.4 5,316.14

Eqty-Direct (G)
ABSL Frontline Rank 3 Large Cap Fund 227.78 6.6 15,766.11
Equity (G)
ABSL FTP Sr- Not Fixed Maturity 11.81 9.2 122.30
OE (1153D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.76 9.1 0.19
OE (1153D) - RP Ranked Plans - Debt
Page | 18
(G)
ABSL FTP Sr-OF Not Fixed Maturity 11.81 7.3 25.27
(1151D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-OF Not Fixed Maturity 11.64 7.3 52.55

(1151D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 11.79 9.1 104.60

OG (1146D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.74 9.0 11.68
OG (1146D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.84 9.1 117.86
OH (1120D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.79 9.0 8.16
OH (1120D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr-OI Not Fixed Maturity 11.82 9.2 269.76
(1120D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-OI Not Fixed Maturity 11.77 9.1 10.45

(1120D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-OJ Not Fixed Maturity 11.68 7.1 64.38

(1136D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-OJ Not Fixed Maturity 11.54 7.1 70.55

(1136D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 11.78 9.1 205.63

OK (1135D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.69 9.1 14.31
OK (1135D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.76 9.2 59.17
OL (1148D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.72 9.0 10.72
OL (1148D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.74 9.2 25.01
OM (1146D) - Ranked Plans - Debt
Dir (G)
ABSL FTP Sr- Not Fixed Maturity 11.71 9.1 25.46
OM (1146D) - Ranked Plans - Debt
RP (G)
ABSL FTP Sr- Not Fixed Maturity 0.00 --
ON (1120D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 0.00 --
ON (1120D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Rank 3 0.00 --
Page | 19
OO (1098D) - Dir
(G)
ABSL FTP Sr- Rank 3 0.00 --
OO (1098D) - RP
(G)
ABSL FTP Sr-OP Not Fixed Maturity 0.00 --
(1105D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-OP Not Fixed Maturity 0.00 --

(1105D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 0.00 --

OQ (1113D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 0.00 --
OQ (1113D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 0.00 --
OR (1124D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 0.00 --
OR (1124D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr-OS Not Fixed Maturity 0.00 --
(1105D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-OS Not Fixed Maturity 0.00 --

(1105D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 11.37 9.2 94.41

OT (1117D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.33 9.0 3.99
OT (1117D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 9.06 -11.8 22.76
OW (1245D) - Ranked Plans - Debt
Dir (G)
ABSL FTP Sr- Not Fixed Maturity 9.03 -12.0 66.70
OW (1245D) - Ranked Plans - Debt
RP (G)
ABSL FTP Sr- Not Fixed Maturity 11.20 9.9 84.23
OX (1234D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.17 9.7 23.43
OX (1234D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.19 9.8 434.38
OY (1218D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.15 9.5 18.59
OY (1218D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.16 9.7 237.09
OZ (1187D) - Dir Ranked Plans - Debt
(G)

Page | 20
ABSL FTP Sr- Not Fixed Maturity 11.13 9.5 10.50
OZ (1187D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr-PA Not Fixed Maturity 11.19 9.9 260.42
(1177D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PA Not Fixed Maturity 11.16 9.7 12.90

(1177D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PB Not Fixed Maturity 11.16 9.8 471.86

(1190D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PB Not Fixed Maturity 11.13 9.6 65.09

(1190D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PC Not Fixed Maturity 11.15 9.8 677.13

(1169D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PC Not Fixed Maturity 11.12 9.6 45.61

(1169D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PD Not Fixed Maturity 11.14 9.8 418.39

(1177D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PD Not Fixed Maturity 11.11 9.6 13.50

(1177D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PE Not Fixed Maturity 11.11 9.6 218.05

(1159D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PE Not Fixed Maturity 11.08 9.4 21.45

(1159D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PF Not Fixed Maturity 11.10 9.7 200.11

(1148D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PF Not Fixed Maturity 11.07 9.5 25.42

(1148D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PG Not Fixed Maturity 11.10 9.7 419.09

(1148D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PG Not Fixed Maturity 11.08 9.5 14.12

(1148D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PH Not Fixed Maturity 11.08 9.7 151.24

(1143D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PH Not Fixed Maturity 11.06 9.5 15.79

(1143D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PI Not Fixed Maturity 11.08 9.7 146.76

(1140D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PI Not Fixed Maturity 11.05 9.5 32.37

(1140D) - RP (G) Ranked Plans - Debt

Page | 21
ABSL FTP Sr-PJ Not Fixed Maturity 11.06 9.7 194.50
(1135D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PJ Not Fixed Maturity 11.04 9.5 23.17

(1135D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PK Not Fixed Maturity 11.04 9.6 425.44

(1132D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PK Not Fixed Maturity 11.02 9.4 38.38

(1132D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 10.89 6.9 18.75

PM (1141D) - Dir Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.85 6.7 22.65
PM (1141D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr-PN Not Fixed Maturity 10.89 7.1 28.10
(1135D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PN Not Fixed Maturity 10.85 6.8 25.60

(1135D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PO Not Fixed Maturity 11.06 10.0 315.75

(1140D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PO Not Fixed Maturity 11.03 9.8 27.08

(1140D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PP Not Fixed Maturity 0.00 --

(369D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PP Not Fixed Maturity 0.00 --

(369D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PQ Not Fixed Maturity 0.00 --

(91D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PQ Not Fixed Maturity 0.00 --

(91D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PR Not Fixed Maturity 11.05 10.0 374.14

(1134D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PR Not Fixed Maturity 11.02 9.8 22.96

(1134D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PS Not Fixed Maturity 0.00 --

(1099D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PS Not Fixed Maturity 0.00 --

(1099D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PT Not Fixed Maturity 11.08 10.2 154.88

Page | 22
(1100D) - Dir (G) Ranked Plans - Debt

ABSL FTP Sr-PT Not Fixed Maturity 11.06 10.0 21.91

(1100D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PU Not Fixed Maturity 11.23 11.5 247.75

(1463D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-PU Not Fixed Maturity 11.21 11.2 9.18

(1463D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PV Not Fixed Maturity 11.24 11.2 166.15

(1462D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-PV Not Fixed Maturity 11.21 11.0 15.22

(1462D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 11.13 10.2 102.62

PW (1100D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.10 10.0 8.26
PW (1100D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr-PX Not Fixed Maturity 0.00 --
(1100D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-PX Not Fixed Maturity 0.00 --

(1100D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PY Not Fixed Maturity 11.20 11.2 95.74

(1409D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-PY Not Fixed Maturity 11.17 11.0 53.62

(1409D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-PZ Not Fixed Maturity 11.06 9.8 141.31

(1120D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-PZ Not Fixed Maturity 11.04 9.6 8.26

(1120D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 10.39 -- 47.97

QA (181D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.38 -- 19.85
QA (181D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.12 10.2 233.03
QB (1113D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.09 10.0 13.82
QB (1113D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.50 4.2 56.80
QC (1116D) - DP Ranked Plans - Debt
(G)

Page | 23
ABSL FTP Sr- Not Fixed Maturity 10.46 3.7 33.55
QC (1116D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 0.00 --
QD (91D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 0.00 --
QD (91D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.06 10.3 18.12
QE (1101D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.03 10.0 18.10
QE (1101D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr-QF Not Fixed Maturity 11.16 11.4 64.47
(1385D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-QF Not Fixed Maturity 11.13 11.1 2.43

(1385D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 11.03 10.4 147.29

QG (1100D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.99 10.1 12.16
QG (1100D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.30 2.9 7.10
QH (1101D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.26 2.6 36.36
QH (1101D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr-QI Not Fixed Maturity 11.05 10.5 87.67
(1100D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-QI Not Fixed Maturity 11.02 10.2 30.08

(1100D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr-QJ Not Fixed Maturity 11.02 -- 201.17

(1098D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-QJ Not Fixed Maturity 10.98 -- 15.36

(1098D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 11.00 -- 89.45

QK (1099D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.97 -- 18.01
QK (1099D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 11.00 -- 80.77
QL (1099D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.97 -- 30.40
QL (1099D) - RP Ranked Plans - Debt

Page | 24
(G)
ABSL FTP Sr- Not Fixed Maturity 10.97 -- 69.27
QM (1100D) - Ranked Plans - Debt
DP (G)
ABSL FTP Sr- Not Fixed Maturity 10.94 -- 20.82
QM (1100D) - Ranked Plans - Debt
RP (G)
ABSL FTP Sr- Not Fixed Maturity 10.94 -- 83.22
QN (1100D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.91 -- 4.40
QN (1100D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.94 -- 52.10
QO (1100D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.90 -- 32.79
QO (1100D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr-QP Not Fixed Maturity 10.03 -- 18.90
(1100D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-QP Not Fixed Maturity 10.00 -- 48.27

(1100D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 9.91 -- 39.04

QQ (1100D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 9.88 -- 61.65
QQ (1100D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr-QS Not Fixed Maturity 10.91 -- 17.79
(1100D) - DP (G) Ranked Plans - Debt

ABSL FTP Sr-QS Not Fixed Maturity 10.89 -- 9.77

(1100D) - RP (G) Ranked Plans - Debt

ABSL FTP Sr- Not Fixed Maturity 10.89 -- 27.92

QT (1100D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.86 -- 13.61
QT (1100D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.89 -- 104.06
QU (1100D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.86 -- 38.31
QU (1100D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.87 -- 212.86
QV (1100D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.85 -- 33.49
QV (1100D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.08 -- 45.22
Page | 25
QW (1099D) - Ranked Plans - Debt
DP (G)
ABSL FTP Sr- Not Fixed Maturity 10.05 -- 45.94
QW (1099D) - Ranked Plans - Debt
RP (G)
ABSL FTP Sr- Not Fixed Maturity 10.83 -- 33.13
QX (1103D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.81 -- 22.56
QX (1103D) - RP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.82 -- 33.63
QY (1100D) - DP Ranked Plans - Debt
(G)
ABSL FTP Sr- Not Fixed Maturity 10.80 -- 27.12
QY (1100D) - RP Ranked Plans - Debt
(G)
ABSL Global Not Fund of Funds 12.68 -5.7 1.64
Commodities (G) Ranked

ABSL Global Not Fund of Funds 12.87 -5.3 1.24

Commodities-Dir Ranked
(G)
ABSL Global Not Fund of Funds 19.75 5.2 15.05
Real Estate -RP Ranked
(G)
ABSL Global Not Fund of Funds 20.33 5.7 0.71
Real Estate-Dir Ranked
(G)
ABSL Gold Fund Not Fund of Funds 10.83 10.2 45.99
(G) Ranked

ABSL Gold Fund Not Fund of Funds 11.01 10.4 15.35

-Direct (G) Ranked

ABSL Rank 2 Gilt Fund 55.24 14.8 81.31

Government
Securities Fund
(G)
ABSL Rank 2 Gilt Fund 57.13 15.4 143.16
Government
Securities Fund -
D (G)
ABSL Income Rank 3 Medium to Long 21.35 12.4 0.02
Fund (DAP) Duration Fund
ABSL Income Rank 3 Medium to Long 84.61 12.4 711.98
Fund (G) Duration Fund
ABSL Income Rank 3 Medium to Long 88.71 13.3 265.74
Fund - D (G) Duration Fund
ABSL Index Rank 5 Index Funds/ETFs 115.52 9.7 35.65
Fund (G)
ABSL Index Rank 5 Index Funds/ETFs 116.22 10.1 107.68
Fund -Direct (G)
ABSL India Not Sectoral/Thematic 83.69 5.5 799.09
GenNext (G) Ranked

Page | 26
ABSL India Not Sectoral/Thematic 89.30 6.6 119.60
GenNext-Direct Ranked
(G)
ABSL Rank 4 Sectoral/Thematic 32.32 2.3 523.18
Infrastructure (G)
ABSL Rank 4 Sectoral/Thematic 33.92 3.0 50.16
Infrastructure -
Direct (G)
ABSL Intl. Not Sectoral/Thematic 21.31 7.4 38.86
Equity - A (G) Ranked

ABSL Intl. Not Sectoral/Thematic 18.34 1.4 82.61

Equity - B (G) Ranked

ABSL Intl. Not Sectoral/Thematic 22.03 7.9 18.71

Equity A -Direct Ranked
(G)
ABSL Intl. Not Sectoral/Thematic 18.97 1.9 1.20
Equity B -Direct Ranked
(G)
ABSL Liquid Rank 3 Liquid Fund 205.21 7.7 172.05
Fund (DAP)
ABSL Liquid Rank 3 Liquid Fund 304.64 7.5 18,061.65
Fund (G)
ABSL Liquid Rank 3 Liquid Fund 306.17 7.6 40,093.43
Fund - D (G)
ABSL Liquid Not Liquid Fund 507.32 7.5 9.11
Fund - IP (G) Ranked

ABSL Liquid Not Liquid Fund 494.37 7.5 27.06

Fund - RP (G) Ranked

ABSL Low Rank 3 Low Duration Fund 457.98 8.1 6,181.28

Duration Fund
(G)
ABSL Low Rank 3 Low Duration Fund 483.25 9.0 1,566.72
Duration Fund -
D (G)
ABSL Low Not Low Duration Fund 321.11 8.1 5.76
Duration Fund - Ranked
IP (G)
ABSL Not Sectoral/Thematic 13.10 -6.2 30.69
Manufacturing Ranked
Equity - DP (G)
ABSL Not Sectoral/Thematic 12.58 -6.8 595.57
Manufacturing Ranked
Equity - RP (G)
ABSL Medium Rank 5 Medium Duration 24.10 4.9 1,355.91
Term Plan - D Fund
(G)
ABSL Medium Not Medium Duration 22.14 3.7 2.02
Term Plan - IP Ranked Fund
(G)
ABSL Medium Rank 5 Medium Duration 23.10 4.2 7,680.42
Term Plan - RP Fund
(G)
Page | 27
ABSL Midcap Rank 3 Mid Cap Fund 282.18 -4.2 2,029.78
Fund (G)
ABSL Midcap Rank 3 Mid Cap Fund 298.05 -3.3 223.36
Fund -Direct (G)
ABSL MNC Not Sectoral/Thematic 736.55 -1.8 3,194.18
Fund (G) Ranked

ABSL MNC Not Sectoral/Thematic 782.46 -0.9 332.07

Fund -Direct (G) Ranked

ABSL Money Rank 2 Money Market 255.59 8.5 2,442.74

Manager Fund Fund
(G)
ABSL Money Rank 2 Money Market 257.04 8.6 5,082.53
Manager Fund - Fund
D (G)
ABSL Money Not Money Market 315.01 8.5 10.86
Manager Fund - Ranked Fund
RP (G)
ABSL Nifty ETF Rank 5 Index Funds/ETFs 127.82 10.8 146.40

ABSL Nifty Next Not Large Cap Fund 273.11 -- 76.15

50 ETF Ranked

ABSL Pure Value Rank 4 Value Fund 53.25 -8.8 685.50

- Direct (G)
ABSL Pure Value Rank 4 Value Fund 50.05 -9.8 3,501.69
Fund (G)
ABSL Regular Rank 4 Conservative 39.68 3.7 4,170.59
Savings Fund (G) Hybrid Fund
ABSL Saving Not Ultra Short 216.79 9.1 0.00
Fund (DAP) Ranked Duration Fund

ABSL Savings Rank 3 Ultra Short 379.92 8.8 9,370.14

Fund - D (G) Duration Fund
ABSL Savings Rank 3 Ultra Short 377.12 8.6 4,816.86
Fund - IP (G) Duration Fund
ABSL Savings Not Ultra Short 364.91 8.6 29.48
Fund - RP (G) Ranked Duration Fund

ABSL Sensex Not Index Funds/ETFs 367.74 7.9 10.97

ETF Ranked

ABSL Short Rank 4 Short Duration 32.91 9.9 817.01

Term Opp-Direct Fund
(G)
ABSL Short Rank 4 Short Duration 31.67 9.2 2,870.22
Term Opp-RP Fund
(G)
ABSL Small Cap Rank 3 Small Cap Fund 33.21 -12.5 1,751.78
Fund (G)
ABSL Small Cap Rank 3 Small Cap Fund 35.37 -11.4 448.89
Fund - D (G)
ABSL Tax Plan Not ELSS 38.20 -2.3 570.02
(G) Ranked

Page | 28
ABSL Tax Plan- Not ELSS 40.74 -1.4 71.13
Direct (G) Ranked

ABSL Tax Relief Rank 2 ELSS 30.79 -1.5 6,544.71

'96 (G)
ABSL Tax Relief Rank 2 ELSS 32.67 -0.5 1,045.34
'96-Direct (G)
Birla Sun Life Not Index Funds/ETFs 3,186.54 11.8 80.3
Gold ETF (G) Ranked

3 products offered

Page | 29
2.9 RECENT TRENDS IN MUTUAL FUND INDUSTRY

The Indian mutual fund industry has evolved from a single player monopoly in
1964 to a fast growing, competitive market on the back of the strong regulatory
framework. The most important trend in the mutual fund industry is the
aggressive expansion of the foreign owned mutual fund companies and the
decline of the companies floated by nationalized banks and smaller private
sector players.

Many nationalized banks got into the mutual fund business in the early nineties
and got off to a good start due to the stock market boom prevailing then. These
banks did not really understand the mutual fund business and they just viewed it
as another kind of banking activity. Few hired specialized staff and generally
chose to transfer staff from the parent organizations.

4 Mutual fund assets under management

The asset under Management (AUM) have grown at a rapid pace over 2011-12.
2009-10 was the year where it was maximum AMU from the past 1990 to date.
Over the 9-year period from 2009 to 2017 encompassing varied economic
cycles, the industry grew at 22 percent CAGR. This growth was despite two falls
in the AUM – the first being after the year 2010 due to the large outflow of
funds that has to be made to the government in wake of the 3G and wireless
broadband auction, and the second in 2011 consequent to the movement by
foreign exchange.

Page | 30
 3 LITERATURE REVIEW
Here we are to discuss an investor’s perception while investing in mutual funds or what
could be the possible reason behind an investor not investing in mutual fund and
preferring any other investment option. The option could be savings bank, fixed deposit,
recurring deposits, shares, debentures, gold, silver, postal savings, real estate, insurance,
etc. An investor can invest in n number of places but what is the reason that only 1.5%
of Indian population is investing in mutual funds. So first of all we have to identify what
mutual fund is and what is the theory behind it.

A mutual fund is a type of financial vehicle made up of a pool of money collected from
many investors to invest in securities such as stocks, bonds, money market instruments,
and other assets. Mutual funds are operated by professional money managers, who
allocate the fund’s assets and attempt to produce capital gains or income for the fund’s
investors. A mutual fund’s portfolio is structured and maintained to match the
investment objective stated in its prospectus.

Page | 31
 4 RESEARCH METHODOLOGY

Introduction
In this, due to non-availability of the sample frame, convenience sampling is used for
the collection of data through questionnaire.

Objectives

 To know why people are moving towards any other funds then what they are
already investing in.
 To know the reason to buy any fund
 To know the kind of fund people want to invest in

Research is divided in two parts:

I. Research Design II. Sample Design

• Type of Research

• Research methods

• Collection of data

Type of Research:

• Descriptive Research has been used.

Research method

Research methods are understood as all those methods and techniques that are used for
conduction of research. Research methods or techniques refer to methods the
researchers use in performing research operation. In other words, all those methods
which are used by the researchers during the course of studying his research problems
are termed as research methods. Since the object of research, particularly the applied
research, is to arrive at a solution for a given problem, the available data and the
unknown aspects of the problem have to be related to each other to make a solution
possible. Keeping this in view I took the following two methods:

• Analysis of documents

• Filling up of Questionnaire through Personal Meetings.

Page | 32
4.1 COLLECTION OF DATA

Primary data: Survey method

This method was adopted because it helps to procuring data and detail information from
the respondents. Here I collected data by filling questionnaires, directly talking to the
respondents or getting it filled in the questionnaire given to them.

Secondary data:

I have also used the secondary data which include various written documents and other
related information about the mutual fund industry in India.

Sampling

The sample comprised 69 respondents available according to the convenience. All the
respondents were first surveyed, interviewed and asked various questions regarding the
broad objectives of my research work and then their feed backs were taken. Then the
analysis of each and every question was done and finally incorporated into research
result.

Statistical Analysis

Count, mean, percentage have been used.

Statistical software

MS-Excel, SPSS has been used

Page | 33
5 Result and Discussion
5.1 DEMOGRAPHIC PROFILE

AGE
Frequency Percent
Va 20-30 3 4.3
lid 30-40 22 31.9
40-50 27 39.1
50 and
17 24.6
above 5 Age
Total 69 100.0

AGE

3, 4%
17, 25% 20-30
22, 32% 30-40
40-50
50 and above
27, 39%

The maximum population of my study lies in the age bracket of 40-50 year. This
group is most into investments than other age groups.

SEX Frequency Percent

Valid MALE 47 68.1
FEMALE 22 31.9
Total 69 100.0
6 Sex

Page | 34
 SEX

47, 41% 1

68.1, 59% 2

7 Sex Graph

Male have responded more than the females with 59%.

OCCUPATION
Frequency Percent
Valid GOV 43 62.3
BUSINESS 2 2.9
PRIVATE 13 18.8
SEMI-GOV 2 2.9
OTHERS 9 13.0
Total 69 100.0
8 Occupation

OCCUPATION

13% GOV
3%
BUSINESS

19% PRIVATE
62% SEMI-GOV
3%
OTHERS

9 Occupation Graph

As my location was in NTPC my target audience was of public sector hence with 62%
people with government jobs have responded more.
Page | 35
 6 ANALYSIS

REASON OF PURCHASE DECISION * AGE Cross tabulation

AGE
20-30 30-40 40-50 50 and above Total
REASON OF PURCHASE DECISION TAX SAVING SCHEMES Count 1 5 7 1 14
% within REASON OF PURCHASE DECISION 7.1% 35.7% 50.0% 7.1% 100.0%
% within AGE 33.3% 22.7% 25.9% 5.9% 20.3%
% of Total 1.4% 7.2% 10.1% 1.4% 20.3%
REGULAR INCOME Count 0 3 4 2 9
% within REASON OF PURCHASE DECISION 0.0% 33.3% 44.4% 22.2% 100.0%
% within AGE 0.0% 13.6% 14.8% 11.8% 13.0%
% of Total 0.0% 4.3% 5.8% 2.9% 13.0%
INCOME FUND Count 2 14 14 10 40
% within REASON OF PURCHASE DECISION 5.0% 35.0% 35.0% 25.0% 100.0%
% within AGE 66.7% 63.6% 51.9% 58.8% 58.0%
% of Total 2.9% 20.3% 20.3% 14.5% 58.0%
OTHERS Count 0 0 2 4 6
% within REASON OF PURCHASE DECISION 0.0% 0.0% 33.3% 66.7% 100.0%
% within AGE 0.0% 0.0% 7.4% 23.5% 8.7%
% of Total 0.0% 0.0% 2.9% 5.8% 8.7%
Total Count 3 22 27 17 69
% within REASON OF PURCHASE DECISION 4.3% 31.9% 39.1% 24.6% 100.0%
% within AGE 100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 4.3% 31.9% 39.1% 24.6% 100.0%
10 Reason of purchase decision, Age Cross Tabulation

Page | 36
From above analysis we can see that people above the age group of 50 and above have other reason to purchase any particular fund. On
talking further to them I came to know that either they want capital appreciation. They said that now when we want to invest anywhere, we
want that our money appreciate, we have already invested in funds from where we get regular income. Age group of 30-40 prefer to save
tax then to do anything else for them saving tax is more important.

FACTORS WHICH INFLUENCE TO PURCHASE A NEW FUND OFFER RECOMMENDATION * AGE Cross tabulation
AGE
50 and
20-30 30-40 40-50 above Total
FACTORS WHICH INFLUENCE TO FAMILY AND FRIENDS Count 0 0 0 1 1
PURCHASE A NEW FUND OFFER % within FACTORS WHICH INFLUENCE TO
RECOMMENDATION PURCHASE A NEW FUND OFFER 0.0% 0.0% 0.0% 100.0% 100.0%
RECOMMENDATION
% within AGE 0.0% 0.0% 0.0% 5.9% 1.4%
% of Total 0.0% 0.0% 0.0% 1.4% 1.4%
RECOMMENDATION OF Count 1 7 9 5 22
BROKER % within FACTORS WHICH INFLUENCE TO
PURCHASE A NEW FUND OFFER 4.5% 31.8% 40.9% 22.7% 100.0%
RECOMMENDATION
% within AGE 33.3% 31.8% 33.3% 29.4% 31.9%
% of Total 1.4% 10.1% 13.0% 7.2% 31.9%
TELEVISION Count 2 8 8 7 25
% within FACTORS WHICH INFLUENCE TO
PURCHASE A NEW FUND OFFER 8.0% 32.0% 32.0% 28.0% 100.0%
RECOMMENDATION
% within AGE 66.7% 36.4% 29.6% 41.2% 36.2%
Page | 37
 % of Total 2.9% 11.6% 11.6% 10.1% 36.2%
NEWSPAPER Count 0 5 9 4 18
% within FACTORS WHICH INFLUENCE TO
PURCHASE A NEW FUND OFFER 0.0% 27.8% 50.0% 22.2% 100.0%
RECOMMENDATION
% within AGE 0.0% 22.7% 33.3% 23.5% 26.1%
% of Total 0.0% 7.2% 13.0% 5.8% 26.1%
RADIO Count 0 1 0 0 1
% within FACTORS WHICH INFLUENCE TO
PURCHASE A NEW FUND OFFER 0.0% 100.0% 0.0% 0.0% 100.0%
RECOMMENDATION
% within AGE 0.0% 4.5% 0.0% 0.0% 1.4%
% of Total 0.0% 1.4% 0.0% 0.0% 1.4%
OTHERS Count 0 1 1 0 2
% within FACTORS WHICH INFLUENCE TO
PURCHASE A NEW FUND OFFER 0.0% 50.0% 50.0% 0.0% 100.0%
RECOMMENDATION
% within AGE 0.0% 4.5% 3.7% 0.0% 2.9%
% of Total 0.0% 1.4% 1.4% 0.0% 2.9%
Total Count 3 22 27 17 69
% within FACTORS WHICH INFLUENCE TO
PURCHASE A NEW FUND OFFER 4.3% 31.9% 39.1% 24.6% 100.0%
RECOMMENDATION
% within AGE 100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 4.3% 31.9% 39.1% 24.6% 100.0%
11 Factors which influence to purchase a new fund offer recommendation, Age Cross Tabulation

Page | 38
From the above data we can see that MALE listen to radio the most while driving and from where they came to know about mutual funds
and also from friends and family and then from brokers advice. For FEMALE other reason is a way from where they come to know about
it and newspaper is also a source of information.

REASON OF PURCHASE DECISION * AGE Cross tabulation

AGE
20-30 30-40 40-50 50 and above Total
REASON OF PURCHASE DECISION TAX SAVING SCHEMES Count 1 5 7 1 14
% within REASON OF PURCHASE DECISION 7.1% 35.7% 50.0% 7.1% 100.0%
% within AGE 33.3% 22.7% 25.9% 5.9% 20.3%
% of Total 1.4% 7.2% 10.1% 1.4% 20.3%
REGULAR INCOME Count 0 3 4 2 9
% within REASON OF PURCHASE DECISION 0.0% 33.3% 44.4% 22.2% 100.0%
% within AGE 0.0% 13.6% 14.8% 11.8% 13.0%
% of Total 0.0% 4.3% 5.8% 2.9% 13.0%
INCOME FUND Count 2 14 14 10 40
% within REASON OF PURCHASE DECISION 5.0% 35.0% 35.0% 25.0% 100.0%
% within AGE 66.7% 63.6% 51.9% 58.8% 58.0%
% of Total 2.9% 20.3% 20.3% 14.5% 58.0%
OTHERS Count 0 0 2 4 6
% within REASON OF PURCHASE DECISION 0.0% 0.0% 33.3% 66.7% 100.0%
% within AGE 0.0% 0.0% 7.4% 23.5% 8.7%
% of Total 0.0% 0.0% 2.9% 5.8% 8.7%
Total Count 3 22 27 17 69
% within REASON OF PURCHASE DECISION 4.3% 31.9% 39.1% 24.6% 100.0%
% within AGE 100.0% 100.0% 100.0% 100.0% 100.0%
Page | 39
 % of Total 4.3% 31.9% 39.1% 24.6% 100.0%
12 Reason of purchase decision, Age Cross Tabulation

From the data given above males prefer to buy any fund seeing it as an income fund which is ought to be famous amongst males. For
females the option preferred is regular income option as they want a regular source of income instead .

RATING OF REASONS FOR PURCHASE DECISION * AGE Crosstabulation

AGE
50 and
20-30 30-40 40-50 above Total
RATING OF REASONS FOR PURCHASE HIGH Count 3 18 18 13 52
DECISION RETURN % within RATING OF REASONS FOR PURCHASE
5.8% 34.6% 34.6% 25.0% 100.0%
DECISION
% within AGE 100.0% 81.8% 66.7% 76.5% 75.4%
% of Total 4.3% 26.1% 26.1% 18.8% 75.4%
LOW RISK Count 0 4 9 4 17
% within RATING OF REASONS FOR PURCHASE
0.0% 23.5% 52.9% 23.5% 100.0%
DECISION
% within AGE 0.0% 18.2% 33.3% 23.5% 24.6%
% of Total 0.0% 5.8% 13.0% 5.8% 24.6%
Total Count 3 22 27 17 69
% within RATING OF REASONS FOR PURCHASE
4.3% 31.9% 39.1% 24.6% 100.0%
DECISION
% within AGE 100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 4.3% 31.9% 39.1% 24.6% 100.0%
13 Rating of reason for purchase decision, Age Cross Tabulation

Page | 40
Age group of 30-40 years prefer to have high return and people in 40-50 years prefer low risk as they don’t want to lose their money so
they opt for funds having low risk.

CATEGORY OF FUNDS PREFER TO INVEST IN * AGE Cross tabulation

AGE
50 and
20-30 30-40 40-50 above Total
CATEGORY OF FUNDS PREFER TO EQUITY LINK TAX Count 1 11 13 9 34
INVEST IN SAVINGS % within CATEGORY OF FUNDS PREFER TO
2.9% 32.4% 38.2% 26.5% 100.0%
INVEST IN
% within AGE 33.3% 50.0% 48.1% 52.9% 49.3%
% of Total 1.4% 15.9% 18.8% 13.0% 49.3%
MONTHLY INCOME Count 2 11 14 8 35
PLAN % within CATEGORY OF FUNDS PREFER TO
5.7% 31.4% 40.0% 22.9% 100.0%
INVEST IN
% within AGE 66.7% 50.0% 51.9% 47.1% 50.7%
% of Total 2.9% 15.9% 20.3% 11.6% 50.7%
Total Count 3 22 27 17 69
% within CATEGORY OF FUNDS PREFER TO
4.3% 31.9% 39.1% 24.6% 100.0%
INVEST IN
% within AGE 100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 4.3% 31.9% 39.1% 24.6% 100.0%
14 Category of funds prefer to invest in , Age Cross Tabulation

Equity tax saving fund is most preferred by 40-50 years old bracket people and this group also prefer monthly income plan funds.

Page | 41
 REASON OF PURCHASE DECISION * OCCUPATION Cross tabulation
OCCUPATION
SEMI-
GOV BUSINESS PRIVATE GOV OTHERS Total
REASON OF PURCHASE TAX SAVING Count 7 0 4 1 2 14
DECISION SCHEMES % within REASON OF PURCHASE
50.0% 0.0% 28.6% 7.1% 14.3% 100.0%
DECISION
% within OCCUPATION 16.3% 0.0% 30.8% 50.0% 22.2% 20.3%
% of Total 10.1% 0.0% 5.8% 1.4% 2.9% 20.3%
REGULAR INCOME Count 4 0 2 0 3 9
% within REASON OF PURCHASE
44.4% 0.0% 22.2% 0.0% 33.3% 100.0%
DECISION
% within OCCUPATION 9.3% 0.0% 15.4% 0.0% 33.3% 13.0%
% of Total 5.8% 0.0% 2.9% 0.0% 4.3% 13.0%
INCOME FUND Count 30 2 3 1 4 40
% within REASON OF PURCHASE
75.0% 5.0% 7.5% 2.5% 10.0% 100.0%
DECISION
% within OCCUPATION 69.8% 100.0% 23.1% 50.0% 44.4% 58.0%
% of Total 43.5% 2.9% 4.3% 1.4% 5.8% 58.0%
OTHERS Count 2 0 4 0 0 6
% within REASON OF PURCHASE
33.3% 0.0% 66.7% 0.0% 0.0% 100.0%
DECISION
% within OCCUPATION 4.7% 0.0% 30.8% 0.0% 0.0% 8.7%
% of Total 2.9% 0.0% 5.8% 0.0% 0.0% 8.7%
Total Count 43 2 13 2 9 69
% within REASON OF PURCHASE
62.3% 2.9% 18.8% 2.9% 13.0% 100.0%
DECISION
% within OCCUPATION 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 62.3% 2.9% 18.8% 2.9% 13.0% 100.0%
Page | 42
15 Reason of purchase decision , Occupation Cross Tabulation

The reason of purchase for government people is income fund and for businessman people is income fund only. Private sector people have
other options than these and semi government people prefer income fund and others chose regular income fund.

RATING OF REASONS FOR PURCHASE DECISION * OCCUPATION Cross tabulation

OCCUPATION
SEMI-
GOV BUSINESS PRIVATE GOV OTHERS Total
RATING OF REASONS FOR PURCHASE HIGH Count 38 2 6 1 5 52
DECISION RETURN % within RATING OF REASONS FOR
73.1% 3.8% 11.5% 1.9% 9.6% 100.0%
PURCHASE DECISION
% within OCCUPATION 88.4% 100.0% 46.2% 50.0% 55.6% 75.4%
% of Total 55.1% 2.9% 8.7% 1.4% 7.2% 75.4%
LOW RISK Count 5 0 7 1 4 17
% within RATING OF REASONS FOR
29.4% 0.0% 41.2% 5.9% 23.5% 100.0%
PURCHASE DECISION
% within OCCUPATION 11.6% 0.0% 53.8% 50.0% 44.4% 24.6%
% of Total 7.2% 0.0% 10.1% 1.4% 5.8% 24.6%
Total Count 43 2 13 2 9 69
% within RATING OF REASONS FOR
62.3% 2.9% 18.8% 2.9% 13.0% 100.0%
PURCHASE DECISION
% within OCCUPATION 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 62.3% 2.9% 18.8% 2.9% 13.0% 100.0%
16 Rating of reason for purchase decision, Occupation Cross Tabulation

73.1% of people of government sector buy any fund due to its high return and businessman does the same but private people have different
perception and they buy any fund because of its low risk.

Page | 43
 FACTORS WHICH INFLUENCE TO PURCHASE A NEW FUND OFFER RECOMMENDATION * OCCUPATION Crosstabulation
OCCUPATION
SEMI-
GOV BUSINESS PRIVATE GOV OTHERS Total
FACTORS WHICH INFLUENCE TO FAMILY AND FRIENDS Count 1 0 0 0 0 1
PURCHASE A NEW FUND OFFER % within FACTORS WHICH
RECOMMENDATION INFLUENCE TO PURCHASE A NEW 100.0% 0.0% 0.0% 0.0% 0.0% 100.0%
FUND OFFER RECOMMENDATION
% within OCCUPATION 2.3% 0.0% 0.0% 0.0% 0.0% 1.4%
% of Total 1.4% 0.0% 0.0% 0.0% 0.0% 1.4%
RECOMMENDATION Count 15 0 3 1 3 22
OF BROKER % within FACTORS WHICH
INFLUENCE TO PURCHASE A NEW 68.2% 0.0% 13.6% 4.5% 13.6% 100.0%
FUND OFFER RECOMMENDATION
% within OCCUPATION 34.9% 0.0% 23.1% 50.0% 33.3% 31.9%
% of Total 21.7% 0.0% 4.3% 1.4% 4.3% 31.9%
TELEVISION Count 17 1 5 0 2 25
% within FACTORS WHICH
INFLUENCE TO PURCHASE A NEW 68.0% 4.0% 20.0% 0.0% 8.0% 100.0%
FUND OFFER RECOMMENDATION
% within OCCUPATION 39.5% 50.0% 38.5% 0.0% 22.2% 36.2%
% of Total 24.6% 1.4% 7.2% 0.0% 2.9% 36.2%
NEWSPAPER Count 9 1 3 1 4 18
% within FACTORS WHICH
INFLUENCE TO PURCHASE A NEW 50.0% 5.6% 16.7% 5.6% 22.2% 100.0%
FUND OFFER RECOMMENDATION
% within OCCUPATION 20.9% 50.0% 23.1% 50.0% 44.4% 26.1%
% of Total 13.0% 1.4% 4.3% 1.4% 5.8% 26.1%

Page | 44
 RADIO Count 0 0 1 0 0 1
% within FACTORS WHICH
INFLUENCE TO PURCHASE A NEW 0.0% 0.0% 100.0% 0.0% 0.0% 100.0%
FUND OFFER RECOMMENDATION
% within OCCUPATION 0.0% 0.0% 7.7% 0.0% 0.0% 1.4%
% of Total 0.0% 0.0% 1.4% 0.0% 0.0% 1.4%
OTHERS Count 1 0 1 0 0 2
% within FACTORS WHICH
INFLUENCE TO PURCHASE A NEW 50.0% 0.0% 50.0% 0.0% 0.0% 100.0%
FUND OFFER RECOMMENDATION
% within OCCUPATION 2.3% 0.0% 7.7% 0.0% 0.0% 2.9%
% of Total 1.4% 0.0% 1.4% 0.0% 0.0% 2.9%
Total Count 43 2 13 2 9 69
% within FACTORS WHICH
INFLUENCE TO PURCHASE A NEW 62.3% 2.9% 18.8% 2.9% 13.0% 100.0%
FUND OFFER RECOMMENDATION
% within OCCUPATION 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 62.3% 2.9% 18.8% 2.9% 13.0% 100.0%
17 Factors which influence to purchase a new fund offer recommendation, Occupation Cross Tabulation

Government people prefer friends and family recommendation whereas private people prefer other mode of recommendation.

Page | 45
 CATEGORY OF FUNDS PREFER TO INVEST IN * OCCUPATION Crosstabulation
OCCUPATION
SEMI-
GOV BUSINESS PRIVATE GOV OTHERS Total
CATEGORY OF FUNDS PREFER EQUITY LINK TAX Count 23 2 7 0 2 34
TO INVEST IN SAVINGS % within CATEGORY OF FUNDS PREFER
67.6% 5.9% 20.6% 0.0% 5.9% 100.0%
TO INVEST IN
% within OCCUPATION 53.5% 100.0% 53.8% 0.0% 22.2% 49.3%
% of Total 33.3% 2.9% 10.1% 0.0% 2.9% 49.3%
MONTHLY INCOME Count 20 0 6 2 7 35
PLAN % within CATEGORY OF FUNDS PREFER
57.1% 0.0% 17.1% 5.7% 20.0% 100.0%
TO INVEST IN
% within OCCUPATION 46.5% 0.0% 46.2% 100.0% 77.8% 50.7%
% of Total 29.0% 0.0% 8.7% 2.9% 10.1% 50.7%
Total Count 43 2 13 2 9 69
% within CATEGORY OF FUNDS PREFER
62.3% 2.9% 18.8% 2.9% 13.0% 100.0%
TO INVEST IN
% within OCCUPATION 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 62.3% 2.9% 18.8% 2.9% 13.0% 100.0%
18 Category of funds prefer to invest in, Occupation Cross Tabulation

Government, businessman and private people prefer equity link tax saving fund whereas others prefer monthly income fund.

From this we can conclude that people who are working try to save their tax by investing and for others it doesn’t matter as such as for
them income what they are getting from investing is more important.

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 REASON OF PURCHASE DECISION * MARITAL STATUS Cross tabulation
MARITAL STATUS
MARRIED SINGLE Total
REASON OF PURCHASE DECISION TAX SAVING SCHEMES Count 7 7 14
% within REASON OF PURCHASE DECISION 50.0% 50.0% 100.0%
% within MARITAL STATUS 18.9% 21.9% 20.3%
% of Total 10.1% 10.1% 20.3%
REGULAR INCOME Count 4 5 9
% within REASON OF PURCHASE DECISION 44.4% 55.6% 100.0%
% within MARITAL STATUS 10.8% 15.6% 13.0%
% of Total 5.8% 7.2% 13.0%
INCOME FUND Count 24 16 40
% within REASON OF PURCHASE DECISION 60.0% 40.0% 100.0%
% within MARITAL STATUS 64.9% 50.0% 58.0%
% of Total 34.8% 23.2% 58.0% .
OTHERS Count 2 4 6
% within REASON OF PURCHASE DECISION 33.3% 66.7% 100.0%
% within MARITAL STATUS 5.4% 12.5% 8.7%
% of Total 2.9% 5.8% 8.7%
Total Count 37 32 69
% within REASON OF PURCHASE DECISION 53.6% 46.4% 100.0%
% within MARITAL STATUS 100.0% 100.0% 100.0%
% of Total 53.6% 46.4% 100.0%
19 Reason of purchase decision, Marital Status Cross Tabulation

24 people who are married prefer income fund and any other.

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 RATING OF REASONS FOR PURCHASE DECISION * MARITAL STATUS Cross tabulation
MARITAL STATUS
MARRIED SINGLE Total
RATING OF REASONS FOR PURCHASE HIGH Count 37 15 52
DECISION RETURN % within RATING OF REASONS FOR PURCHASE
71.2% 28.8% 100.0%
DECISION
% within MARITAL STATUS 100.0% 46.9% 75.4%
% of Total 53.6% 21.7% 75.4%
LOW RISK Count 0 17 17
% within RATING OF REASONS FOR PURCHASE
0.0% 100.0% 100.0%
DECISION
% within MARITAL STATUS 0.0% 53.1% 24.6%
% of Total 0.0% 24.6% 24.6%
Total Count 37 32 69
% within RATING OF REASONS FOR PURCHASE
53.6% 46.4% 100.0%
DECISION
% within MARITAL STATUS 100.0% 100.0% 100.0%
% of Total 53.6% 46.4% 100.0%
20 Rating of reason for purchase decision, Marital Status Cross Tabulation

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Single prefer low risk while buying whereas married prefer high return.
Married people listen to friends and family more than any other recommendations, while single have mixed reviews.

CATEGORY OF FUNDS PREFER TO INVEST IN * MARITAL STATUS Crosstabulation

MARITAL STATUS
MARRIED SINGLE Total
CATEGORY OF FUNDS PREFER TO INVEST EQUITY LINK TAX Count 19 15 34
IN SAVINGS % within CATEGORY OF FUNDS PREFER TO
55.9% 44.1% 100.0%
INVEST IN
% within MARITAL STATUS 51.4% 46.9% 49.3%
% of Total 27.5% 21.7% 49.3%
MONTHLY INCOME PLAN Count 18 17 35
% within CATEGORY OF FUNDS PREFER TO
51.4% 48.6% 100.0%
INVEST IN
% within MARITAL STATUS 48.6% 53.1% 50.7%
% of Total 26.1% 24.6% 50.7%
Total Count 37 32 69
% within CATEGORY OF FUNDS PREFER TO
53.6% 46.4% 100.0%
INVEST IN
% within MARITAL STATUS 100.0% 100.0% 100.0%
% of Total 53.6% 46.4% 100.0%
21 Category of funds prefer to invest in , Marital Status Cross Tabulation

Married people try to save tax as they need that money more importantly for other purposes. Also they should try to save tax.

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 7 CONCLUSION & RECOMMENDATIONS
 People are moving on to some other fund because they want to earn more. On
asking them what they want in funds they are investing they said its high return and
regular income. Different age group have different choices and preferences but from
that analysis we could conclude that people want to invest in fund having high
return.
 On analysing it can be concluded that young people want to save their tax so they
move to a fund where they can save tax even if they are earning low whereas people
of higher bracket prefer capital appreciation or income.
 On given a choice government people prefer to invest in equity link tax saving fund
and they also prefer income fund. For private and others its income fund.

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 8 BIBLOGRAPHY

 www.adityabirlacapital.com
 www.scribd.com
 www.investopedia.com
 www.moneycontrol.com
 www.theeconomictime.com
 www.ineindia.com
 www.valuesearchonline.com
 Factsheets and statements of Aditya Birla sun life
 The economics times

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 ANNEXURE

QUESTIONNAIRE FOR
“HOW AND WHY PEOPLE ARE MOVING TOWARDS INVESTING IN
MUTUAL FUNDS FROM FD’S AND ALL OTHER TYPE OF OLD INVESTING
OPTION”

Q1. Name

Q2. Age

Q3. Sex
1. Male
2. Female

Q4. Occupation
1. Government
2. Businessman
3. Private
4. Semi-government
5. Others

Q5 Marital status
1. Married
2. Single

Q6. Investments made before

1. Shares
2. Bonds
3. PPF
4. Others
Q7. Income
1. 0-2.5 lac
2. 2.5-5 lac
3. 5-10 lac
4. Above 10 lac

Q8. Factor that affect the purchase of a new fund

1. Friends and family
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 2. Recommendation of broker
3. Television
4. Radio
5. Others

Q9 Reason of purchase decision

1. As tax saving scheme
2. Regular income
3. Income fund
4. Others

Q10. Reason of purchase of a particular fund.

1. High Returns
2. Low risk
3. Portfolio
4. Brand name

Q11. Category of funds prefer to invest in

1. Balanced equity
2. Equity link tax saving
3. Equity fund
4. Monthly income

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