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What Is Social Media?: Pew Research Center

Social media is computer-based technology that facilitates sharing of ideas through virtual networks and communities. It originated as a way for friends and family to interact but was later adopted by businesses to reach customers. The main forms of social media are Facebook, Twitter, LinkedIn, Pinterest, and Google Plus, which businesses can use to promote products, services, or events and increase website traffic. Social media marketing involves sharing engaging content on these platforms to build a brand's image and reputation.

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64 views5 pages

What Is Social Media?: Pew Research Center

Social media is computer-based technology that facilitates sharing of ideas through virtual networks and communities. It originated as a way for friends and family to interact but was later adopted by businesses to reach customers. The main forms of social media are Facebook, Twitter, LinkedIn, Pinterest, and Google Plus, which businesses can use to promote products, services, or events and increase website traffic. Social media marketing involves sharing engaging content on these platforms to build a brand's image and reputation.

Uploaded by

Aldreen Borja
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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WHAT IS SOCIAL MEDIA?

 Social media is computer-based technology which facilitates the sharing of ideas,


thoughts, and information through the building of virtual networks and
communities.
 Is an internet-based and gives users quick electronic communication of content.
 Social media originated as a way to interact with friends and family but was later
adopted by businesses which wanted to take advantage of a popular new
communication method to reach out to customers.
 The power of social media is the ability to connect and share information with
anyone on Earth, or with many people simultaneously.
 Globally, there are roughly 1.96 billion social media users will, most likely, rise to
2.5 billion by the end of 2018.
 According to the Pew Research Center, ninety-percent of people between the
ages of 18 and 29 used at least one form of social media. Further, these
users tend to be better educated and relatively wealthy, or earning over
$75,000 per year.
 Fast Facts
 (Social media is Interactive and Web 2.0 based)
Web 2.0 - website may allow users to interact and collaborate with each
other in a social media dialogue as creators of user-generated content in a virtual
community
Web 2.1 - websites where people were limited to the passive viewing of
content.

 Content is generated by users


 An estimated 81% of Americans used social media as of 2017
 The United States and China lead the list of social media usage.

WHAT IS SOCIAL MEDIA MARKETING?

In technical terms, social media marketing means promoting some product or


service or any other issue/event on the social networks like Facebook, twitter, pinterest
and many more, basically to reach out to wider audience. In other words, more traffic to
your website via social networking sites.

HOW IS IT DONE?

This is done by sharing content on social websites, basically the message which
you want to convey to the people. The content plays an important role in building the
image of a brand and therefore it needs to well-structured and influencing. Lame things
should not shared publically. One wrong post can destroy the reputation.
Sharing images, videos etc. are also a part of social media marketing. Nowadays,
we all witness, a huge number of pages of different products, public figures, events etc.
on Facebook (the largest social networking portal) which publish important messages and
updates regarding the concern. This actually helps in reaching put a larger audience and
increase traffic to your website.

WHAT OPTIONS ARE AVAILABLE?

Facebook, twitter, linked in, pinterest, and Google Plus are some of the best social
networks present today. One can make use of these and get their product/event
promoted. Making pages on facebook, creating events are something very popular these
days. Then sharing on Google plus can also increase traffic to your website. Linked in is
more of a professional network which can help you find like-minded people.

WHY IS IT USEFUL?
Social media marketing has become very popular these days. It is a
trustable source undoubtedly because there is a direct connection between
people. Brands get a good fame because whatever is conveyed to public, it is done
through the trusted source, a third party, and not the brand itself.

WHY USE SOCIAL MEDIA?


• Stay up-to-date on industry and association news
• Boost your marketing efforts without breaking your budget
• Brand your practice in your local area
• Increase client communication and referrals in a public forum for others to see
• An opportunity to introduce yourself to new clients
• An opportunity to establish yourself as an industry expert amongst your clients and
colleagues
• Provide proactive customer service

IS SOCIAL MEDIA JUST A FAD?


 Social media is no longer marketing’s new thing – it’s simply part of the way
marketing is done today
 Think you can sit the social networking craze out? Consider the following
statistics…

SOCIAL MEDIA STATISTICS


 98% of online 18-to-24 year-olds already use social media each month according
to a Experian Simmons report -- an important statistic if EAs are hoping to reach a
younger audience
 The greatest growth sector is among older Americans. Today, nearly 3-in-4 online
seniors use social media in a typical month as do 82% of those ages 55-to-64
 As of 2011, Facebook has more than 500 million active users and 30% of the entire
Facebook user base is aged 35+ (Facebook)

SOCIAL MEDIA STRATEGY: DETERMINING YOUR OBJECTIVES

• Who are you trying to reach?

• What are your goals/objectives for each social networking platform?

• What are some goals/objectives you would like to achieve with your social media
program?

SOCIAL MEDIA STRATEGY

Plan

Manage Listen

Network Join

Engage

Once you establish your objectives you can start putting together a strategy for
your social media program -- laying down a ground work for a social media strategy will
be important so you can start moving in the right direction. One way to begin laying out
your strategy can be with an easy six step process that starts off with setting your
objectives:

 Plan – Set your social media marketing objectives and understand what it is you
want to accomplish with each platform.
 Listen – Take a look at what other people in the industry are doing. If you’re
thinking of starting a blog, start reading other tax blogs, if you’re thinking of creating
a Facebook business page, check out other Facebook business pages of tax
business owners or small business owners in general to get a feel for common
trends, writing styles, and the look and feel of other pages.
 Join – Start joining and setting up your profiles on each social network. Open
accounts on different social networks.
 Engage – Start commenting on blogs and Facebook posts, “tweet” to other people
on Twitter, and add people to your network on LinkedIn, start “liking” other
Facebook pages, and answer questions.
 Network – Take your efforts to the next level and start being proactive. Tell your
clients you’re on Facebook and Twitter. If you’re at a networking event, make sure
to mention your presence on these online platforms as well.
 Manage – The most important step which can be time consuming, but will be
important to create a successful social media plan and schedule.

Picking Your Platform: Where You Should Be

FACEBOOK: What is it?


 Facebook is a social network where users can create profiles with photos, lists of
personal interests and contact information
 Users can communicate with friends and other users through private or public
messages and a chat feature
 They can also create and join interest groups and “business pages" (formerly
called "fan pages”), which are maintained by organizations and businesses as a
means of promotion

PERSONAL FACEBOOK PROFILE


 Allows individuals to create a personal profile, add other users as friends,
and exchange messages, pictures and other information including
automatic notifications when they update their profile

 Before creating an official page for your business, a personal account needs
to be created

Getting Started on Facebook


FACEBOOK TERMINOLOGIES
Profile: Your personal page. It contains your photos and videos, a list of your friends,
your recent activities, and anything else you choose to include on it.

Wall: A featured section inside every Facebook profile and business page that allows
people to post public messages to you.

News Feed: A continuous stream of updates about your friends’ activities on


Facebook. It appears on your Home Page.

Status: A feature that allows users to inform their friends of their current whereabouts,
actions, or thoughts.

Like: A feature that appears as a link next to something you see on Facebook that
allows users to let others know they appreciate that something, whether it be a video,
a comment or something else.

FACEBOOK BUSINESS PAGE

Allows business owners and organizations to create a similar profile page for their
business that allows networking with customers/clients while giving more privacy and an
opportunity to brand their company separately from their personal Facebook profile.

CREATING A BUSINESS PAGE


 Once a page is created, set up your business page as you would your personal
profile, but substitute your business information instead
 Add your company logo as your “profile picture,” location, hours, business
information, background, company photos
 Begin to add content and share your page with clients and others you want to
connect with
WHY USE A FACEBOOK BUSINESS PAGE?
• Allows you to create a flexible business outpost on Facebook
• Connect and be in touch with your clients and potential clients on a more personal
level
• Allows those connected to you to suggest your page to their friends – a great
networking tool
• Allows visitors to see what others are saying about your company and services

THINGS YOU NEED TO CREATE YOUR FACEBOOK PAGE


• A personal Facebook account (profile)
• A Facebook objective/goal –who is your audience and what do you want to
achieve?
• Content
• A schedule, time and consistency.

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