Rane
Rane
On
By
Naveen K (4NN16EE404)
Praveen M (4NN16EE408)
Rakesh C (4NN16EE410)
CHAPTER-1
INTRODUCTION
The business familiarization report as per the requirement of the course not only fulfill the
very requirement but has also developed us personally by getting acquainted with how the
companies regulate. During this period we were introduced to the organizational structure,
professional world, ISO standards etc.
Thus, this business familiarization report clearly defines the working, functioning and
manufacturing outcomes of an organization and in this way has helped us to gain the insight about
the industry and helped us enhance our knowledge in every way possible.
1.4 Methodology
Data relating to Rane (Madras) Limited, has been collected through
Primary source:
- Discussions with external guide
- PLE Manager of Rane (Madras) Limited
- Other members of the organization
Secondary source:
- www.rane.co.in
CHAPTER-2
INDUSTRY PROFILE
An embryonic automotive industry emerged in India in the 1940s. Hindustan Motors was launched in 1942,
long-time competitor Premier in 1944, building Chrysler, Dodge, and Fiat products respectively. Mahindra &
Mahindra was established by two brothers in 1945, and began assembly of Jeep CJ-3A utility vehicles.
Following independence in 1947, the Government of India and the private sector launched efforts to create an
automotive-component manufacturing industry to supply to the automobile industry. In 1953, an import
substitution program was launched, and the import of fully built-up cars began to be restricted.
The automotive industry in India is one of the largest in the world with an annual production
of 23.96 million vehicles in FY (fiscal year) 2015–16, following a growth of 2.57 per cent over
the last year. The automobile industry accounts for 7.1 per cent of the country's gross domestic
product (GDP). The Two Wheelers segment, with 81 per cent market share, is the leader of the
Indian Automobile market, owing to a growing middle class and a young population. Moreover,
the growing interest of companies in exploring the rural markets further aided the growth of the
sector. The overall Passenger Vehicle (PV) segment has 13 per cent market share. India is also a
prominent auto exporter and has strong export growth expectations for the near future. In FY
2014–15, automobile exports grew by 15 per cent over the last year. In addition, several
initiatives by the Government of India and the major automobile players in the Indian market are
expected to make India a leader in the Two Wheeler (2W) and Four Wheeler (4W) market in the
world by 2020.
During the early periods. Rane Madras Ltd was engaged in trading only. Later in the year 1960,
they completely dropped trading and started manufacturing and it all started with the
manufacture of Tie Rod ends at their plant in Velachery, Chennai. Later; as the automobile
industry flourished, the business spread to the manufacturing of other suspension and steering
systems. As a major turn of events, in 2005 the company was de-merged from the group and the
group holding company called Rane Holding Ltd (RHL) and several other subsidiary companies
were formed. It was during this period that Rane (Madras) Ltd emerged as a public limited
company. Later, Rane Holding Ltd made additional investment in the company, and thus Rane
(Madras) Ltd became a wholly owned subsidiary of the Rane Holdings Ltd. It remained a major
manufacturer and supplier of major OEMs in India and abroad.
Over the years Rane (Madras) Ltd has grown to be the largest in the group, both in terms of size
and turnover, with five manufacturing plants in Chennai and Kanchipuram in Tamil
Nadu, Mysore in Karnataka, Thirubuvanai in Pondicherry and Pantnagar in Uttarakhand. Each of
the company's production plants addresses a specific industry segment. The production facilities
in Mysore cater to the tractor and commercial vehicle segment; the Pondicherry plant to the
passenger car segment; the plant in Chennai caters to the light commercial vehicle, heavy
commercial vehicle and utility vehicle segment; the Kanchipuram plant to the export market and
the manufacturing facility in Pantnagar (Uttarakhand) supplies gears exclusively to Tata Motors
Ltd. The company has also started setting up its plant in Gujarat, following the emergence of
Gujarat as the new auto hub. The 75-year-old company recently celebrated its platinum jubilee.
CHAPTER-3
COMPANY PROFILE
Mysore - 570018
Rane (Madras) Ltd is a part of the Rane Group of Companies involved in the manufacture and
distribution of steering and suspension systems. The main components manufactured by the
company include Manual Steering Gear Products (SGP) and Suspension & Steering Linkage
Products (SSLP). The other products include tie rod assemblies, drag link assemblies, center link
assemblies and gear shift ball joints. The Company is a subsidiary company of Rane Holding
Limited.
The company is having their manufacturing facilities located at Chennai and Kanchipuram in
Tamil Nadu, Mysore in Karnataka, Thirubuvanai in Pondicherry and Pantnagar in Uttarakhand.
The production facilities in Mysore cater to the tractor and commercial vehicle segment; the
Pondicherry plant to the passenger car segment; the plant in Chennai caters to the light
commercial vehicle, heavy commercial vehicle and utility vehicle segment; the Kanchipuram
plant caters to the export market and the manufacturing facility in Pantnagar (Uttarakhand)
supplies gears exclusively to Tata Motors Limited.
Vision:
Steering and Linkage products division:
To be the leader in the domestic steering business and establish global presence.
Mission:
Provide superior products and services to our customers and maintain market leadership.
Involve as an institution that serves the best interest of all stake holders.
Ensure the highest standards of ethics and integrity in all our actions.
a) Established in 1960, Rane Madras ltd (RML) is a part of Rane Group of Companies, a leading
auto component group based out of Chennai.
-Steering gears (SGP), Steering and Suspension Linkage Products (SSLP) and HSU
c) The steering division manufactures manual steering gears, hydrostatic steering systems and
steering and suspension linkage products.
d) A leading manufacturer of SGP and SSLP, RML holds 39% and 72% market share in India in
both the products respectively.
e) Diverse customer base consisting of wide segment of automobile industry, viz Passenger
vehicles, Light commercial vehicles, Heavy commercial vehicles and Farm tractors
Locations Products
The vision on corporate social responsibility (CSR) is, “To be a socially and environmentally
organization committed to improve quality of life within and outside “.
The CSR activities undertaken by the company are in line with the CSR policy and
recommendations.
EDUCATION
HEALTHCARE
COMMUNITY DEVELOPMENT
ENVIRONMENT
CSR INITIATIVES:
Rane group contributes 2% of its profit to CSR activity as per the government rule
Rane group contributes to societal causes through Rane Foundation, a public charitable
Trust founded in the year 1967, and is the main arm for Rane Group’s CSR initiatives
Rane group have adopted 5 kids
Rane group provides midday meal for
Rane group provides physiotherapy treatment to old age people
Rane group has established Rane Polytechnique Technical Campus (RPTC) – A self-
financed polytechnique college to empower students with technical knowledge and
industry specific skills.
CHAPTER-4
ORGANISATIONAL STRUCTURE
Rane (Madras) Limited Mysore has different departments: Production, Finance, Human
Resource and Sales. The different departments are headed by their respective managers who look
after the functioning of department and also help in coordinating the activities of various
departments.
President
Plant Heads
Program
Management
Materials
(MMD)
R&D
HR
Marketing
Finance & IT
CHAPTER-5
PRODUCT PROFILE
3. SUSPENSION COMPONENTS
Lower control arm
Ball joints (lower and upper).
Hydraulic cylinders
CHAPTER-6
6.1 Finance
Structure of Finance:
PAYROLLS
Provident funds
Employee State Insurance
Tax Deducted at Source
TAXATION
Monthly returns
VAT and CENVAT credit
Yearly audit and assessment
Form C, Form F, Form H
AUDIT
Human Resource is a team that is used in business to refer to the people who work for the
company and the organization, It is also used to refer to the department of the company that is
responsible for managing those resources, such as hiring and training new employees and
overseeing the benefits and compensation packages provides to all of the company employees
Manager
Supervisor
6.2.2 HR Goals
TEI is an important measure of the vibrancy and spread of TQ culture in Rane. TEI initiatives are
being encouraged through forums like:
Each Company has a QC and QIT convention every year, winners of which compete in the
Convention held at the Group level. Teams present the projects undertaken and breakthrough
improvements implemented.
Rewards are in the form of cash awards, trophies, rolling shields, Chairman’s Excellence
Award for the best CC and Company Excellence Award for the best QIT.
Manpower Planning
6.3 Production
Senoir
Manager
Manager
Deputy
This is the structure of production department which is work will be carried out in Rane Madras
The production department is responsible for converting inputs into outputs through the stages of
production processes. The production manager is responsible for making sure that the raw
materials are provided and made into finished goods effectively. He or she must make sure that
work is carried out smoothly, and must supervise procedure for making work more efficient and
more enjoyable.
6.4 Sales
SENIOR
MANAGER
MANAGER
6.4.2 Functions
Sales department is responsible for the sales and distribution of the products to the
different region.
Research and department is responsible for the sales and distribution of thee testing
new products to make sure that they are suitable to be sold.
Promotion department decides on the type of promotion method for products, arranges
advertisement and the advertising media used.
Distribution department transports the products to the market.
6.6 Quality
Plant Head
Quality Head
Customer Quality- Finding the rout cause of quality issues working on the product
quality improvements throught preventive or corrective actions.
External Quality- Working with final manufacturing sub-contractors and incidents being
the main quality point of contact for outsourced products.
Failure Analysis Lab- Electrical and physical product analysis for a new product
development, customer issue resolution and manufacturing effectiveness impprovements
providing an expert voice in new product development teams.
Field Quality- Working with customers for quality related tasks, audits and incidents.
Collecting and reporting customers’quality data to drive improvement within free scale.
Manufacturing Quality- Acting as customer advocate for internal manufacturing sites
regarding change management, discrepant materail and product qualification. Overseeing
and performing quality audit activities giving expert knowledge with the help of quality
of the manufactured products.
New product introduction(NPI) Qualitly- Driving quality into product development
activates helping ensure that new product releases meet customer and standards
requirements.
Quality Standards and Bodies- Voicing free scales prosition and interets within
industry standard bodies such as IEC and JEDEC communicating internally, industry
standard trends and changes.
Quality Systems- Managing our quality rules, process structure and documents
coordinating internal and certification audits leading continuous improvements activities
making sure that customer specific requirements are available and understood.
Reliability Lab- Operating life and environment stress labs to validate long term
reliability of our products.
Software Quality- Driving quality into software development ativities making sure new
software releases meet customer and standard requirements.
Supplier Quality- Working with suppliers on quality related tasks, audits and incidents.
Driving supplier’s quality improvements. Handling supplier audits, data collection and
quality related items.
6.7.2 Supervising
The production engineer is charged with managing workers on the production line, ensuring they
all work together as a team and follow protocols. The engineer's supervisory duties involve
training the team of workers on safety and quality assurance protocols. To provide workers with
the proper training, a production engineer usually must undergo his own management and
operations training as well. The engineer must also supervise his staff to ensure they meet
important production deadlines.
Production engineers learn how equipment operates first from machinery operators, and then
engineers train their production workers on how to use the equipment in the manufacturing
process. Their engineering expertise allows them to understand specifically how the equipment
works to produce specific products, how workers should interact with the equipment, which
safety precautions to take, and how to operate the machinery most efficiently and productively.
Production engineers must also be familiar with maintenance procedures and controls for all
machinery.
Every production engineer is responsible for the procedures or protocols that are used in the
manufacturing process. One of their main duties is troubleshooting all steps in this process, and
seeking improvement in procedures wherever necessary. They must be able to determine from
where in the production line a problem originates, such as issues with machinery needing to be
fixed, cleaned or redesigned, or if a worker is not adhering to the proper steps in manufacturing,
such as using the equipment incorrectly or not assembling products properly.
Production engineers must spend part of their workday using computers to plan production
schedules and budgets for specific projects. They might also use their planning time to develop
new procedures for items already in production or to be produced in the future, and meet with
other departments to discuss product development. Engineers must also familiarize themselves
with the types of equipment they might have to order and install for new projects, always
keeping track of costs. Production schedule planning also involves managing work shifts for
team members.
PLANT HEAD
MANAGER MANAGER
(ELEC) (MECH)
ASSISTANT
ENGINEER
MANAGER
(MECH)
(ELEC)
SENIOR
ENGINEER
ENGINEER
(UTILITY)
(ELEC)
SHIFT SHIFT
EMPLOYEES EMPLOYEES
CHAPTER-7
SWOT ANALYSIS
SWOT Analysis is a strategic planning tool to evaluate the strength, weakness, opportunities and
threats involved in project or in a business venture or in any other situation requiring on decision.
STRENGTHS:
Strengths are resources skill or added advantages in competences with the competitors need of
the market RML’s strength is:
WEAKNESS:
Entry of new range cars gives a lot of opportunities to tie-up with these cars manufacturers for
original equipment supply and after-sale service.
THREATS:
A threat is a major unfavorable situation in the firm’s environment. It is a key impediment to the
firm’s current desired future position.
LEARNING EXPERIENCE
In organization study of Rane (Madras) limited has given a clear picture of work flow of the
complex organization. During my learning process we learnt about company’s manufacturing
process of various automobile products.
All employees in Rane (Madras) limited are co-operative and helped to collect the required
information.
We understood the behavior, culture of organization and came to know about the various
departments of the organization and its performance and its future strategies.
Company taught us how to lead the way. Here we learnt the importance of punctuality and
discipline, which in turn imparted the sense of responsibility.
The atmosphere was so friendly and did not feel anything of difficulty during visiting period,
which in fact gave a great deal of information and knowledge as how an organization really
functions.