Section B

[10 marks]
[Time suggested : 25 minutes]

Questions 16 - 25
Read the poster below and answer the questions that follow.

How does Facebook Help as a Marketing Tool?

Most Effective
Since its inception, Facebook has become an international phenomenon.
It is the largest social media platform and it allows its billions of users,
including businesses to showcase their products and what their businesses
are all about via a visual story. As Facebook is mobile-friendly, easy
to navigate and allows its users to amass a large following rather quickly,
Digital
it is the perfect social media platform for all. Marketing tactic
FACEBOOK AS AN EFFECTIVE MARKETING TOOL

Facebook helps businesses to interact with Facebook is the mecca of social media platform.
their customers and attract new ones. More than 50% of Facebook users are aged
Customers are able to get up-to-date between 25 - 45 years old. This is a coveted
information easily. demographic group targeted by companies.

Andrew (CEO) Kavitha (Analyst)

Advertising through Facebook is a lot cheaper I am able to post pictures of my products and
than traditional advertising, therefore you information of upcoming events that will
spend less money to reach your audience and reach my potential customers instantly. This is
grow your business. a huge boon to my start-up company.

Imran (Manager) Habib (New Entrepreneur)

Facebook allows for two-way communication Facebook is the ‘it’ thing nowadays, especially
with your customers. Customers are able to among adults. It is more popular than Instagram
share their thoughts, questions and ideas and Twitter among the baby boomers and ‘yuppie’
regarding your product. generations.

Mei Lee (Marketing executive) Jacinta (Celebrity Blogger)

 Questions 16 – 20
Using the information from the poster, match the statements below with the name of the
person who says it.

Which person says… Name of person

TP2 - M
16 Facebook is the most popular social media platform. TP2

TP2 - H
17 Facebook is very viable platform to elicit feedback from customers.

TP3 - M 18 Facebook allows users to have the latest information at their fingertips.

TP4 - M 19 Facebook is more preferred by the older generation.

Facebook is an excellent marketing tool for small and medium sized

TP2 - H 20
enterprises.

[5 marks]
Questions 21 – 25
Ali is planning to set up an online store. He asks his friend, Aina, for advice. Using words
from the poster, complete the conversation below
Use no more than three words for each blank.
Ali : I am planning to start an online store selling clothes. What do you think is the best way
for me to market my products online?
Aina : Well, I recently read a poster on how Facebook is an effective marketing tool.
TP2- M
According to it, Facebook is ranked as the number one 21 ______________________
in terms of digital marketing tactic. Therefore, I advise you to set up a Facebook page
TP3/4 - M
as there are 22 ________________________ of active users there.
Ali : That is a great idea. What does it say about Facebook?
Aina : Well, it states that Facebook can really help businesses to engage their customers and
TP4 - M
attract new ones. Business owners can 23 ____________________ with their
customers and potential customers through Facebook too.
Ali : That’s interesting. Anything else?
Aina : Hmm… Since you are selling clothes which are popular among the adults. Facebook is
TP4 - H
the best platform for you to market your product to this 24 _____________________.
Ali : Yes, that makes a lot of sense to me.
Aina : The best part about marketing using Facebook is that it is a lot cheaper than traditional
TP5 - M
marketing. Hence, you will 25 ________________________ and you won’t burn a hole
in your pocket.
Ali : Oh, yes. Thanks, Aina! That’s really helpful.
Aina : You’re welcome.
[5 marks]
 Section D
[20 marks]
[Time suggested : 35 minutes]

Question 32 is based on the following poem.

A POISON TREE
 32. a) Based on stanza 1, give another word that has the same meaning as the word ‘foe’.

TP2 - M

_________________________________________________________________________

_________________________________________________________________ [1 mark]

TP4 - M b) In stanza 2, which line shows the persona is pretending?

________________________________________________________________________

_________________________________________________________________ [1 mark]

TP5 - M c) In stanza 4, what do you think happened to the persona’s foe?

__________________________________________________________________________

_________________________________________________________________ [1 mark]

d) I was angry with my foe

State one bad effect of anger.

Provide a solution to manage anger.

TP5 - M Effect : __________________________________________________________________

__________________________________________________________ [1 mark]

TP6 - M Solution :_______________________________________________________________

__________________________________________________________ [1 mark]