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4.0 Business Portfolio 4.1 Company Profile: Name Founded Logo

BMW Group is a German multinational company founded in 1916 and headquartered in Munich, Germany. It is one of the largest luxury automakers in the world, operating several automotive brands including BMW, Mini, and Rolls-Royce. Key facts about BMW Group include its annual revenue of €97.48 billion, 134,563 employees worldwide, and main competitors being other major automakers. BMW Group has diversified its business to include financial services and motorcycles in addition to automotive.

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97 views4 pages

4.0 Business Portfolio 4.1 Company Profile: Name Founded Logo

BMW Group is a German multinational company founded in 1916 and headquartered in Munich, Germany. It is one of the largest luxury automakers in the world, operating several automotive brands including BMW, Mini, and Rolls-Royce. Key facts about BMW Group include its annual revenue of €97.48 billion, 134,563 employees worldwide, and main competitors being other major automakers. BMW Group has diversified its business to include financial services and motorcycles in addition to automotive.

Uploaded by

IR Irfan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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4.

0 Business Portfolio
4.1 Company profile
Name Bayerische Motoren Werke AG (BMW Group)
Founded March 7, 1916
Logo

Automotive
Motorcycles
Industries Financial Services
served
Worldwide (over 150 countries

Geographic
areas served
Headquarters Munich, Bavaria, Germany
Harald Krüger

Current CEO
€97.480 billion

Revenue
(Euros)
€6.396 billion

Profit (Euros)
134,563 (2018)

Employees
Chrysler Group LLC, Daimler AG, Ford Motor Company,
General Motors Company, Honda Motor Company, Hyundai
Main Motor Company, Nissan Motor Company, Tata Motors, Ltd.,
Competitors Toyota Motor Corporation, Volkswagen AG and many other
automotive companies.

4.2 Mission statements


4.3 Products and Services
Every person is unique and so are the brands of the BMW Group and the products and services they offer.
Everything about the brands is designed to transform customers’ dreams into reality, today and in the
future. The BMW Group and its brands enable moving moments – individual and unique.

A. BMW
BMW is dedicated only to the driver. BMW doesn’t just build cars. The brands innovations create
emotion, enthusiasm, fascination and thrills.
B. BMW i
BMW i offers sustainable, customer-oriented mobility solutions without sacrifices. Visionary
BMW i electric vehicles lead the way in alternative drive trains, lightweight design and
aerodynamics.
C. BMW M
BMW M stands for highly-dynamic driving fascination. The passion of its engineers makes
BMW M a pioneer in authentic motor-racing functionality with exclusive, sporty aesthetic appeal.
D. MINI
MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering
an open platform for people, design and a vibrant urban lifestyle.
E. MINI John Cooper Works
MINI John Cooper Works stands for pure power with a racing pedigree. Every JCW model is
built for extraordinary performance and impresses with exclusive and bold styling.
F. Rolls-Royce Motor Cars
Roll-Royce Motor Cars is the most exclusive luxury automobile manufacturer in the world. Its
vehicles are renowned for their supreme quality, exquisite hand craftsmanship and meticulous
attention to detail.
G. BMW Motorrad
BMW Motorrad brings out the emotion in riders. Customers are fans - not just of BMW
Motorrad, but also of the lifestyle it embodies.
H. Digital Energy Solutions
The joint venture between the BMW Group and the Viessmann Group uses innovative
technologies to optimize the energy systems of commercial customers and help achieve a
permanent reduction in energy costs.
I. Alphabet
Corporate customers are the focus of all that Alphabet does. The brand aims to be the leading
provider of innovative fleet management and outstanding business mobility,
J. BMW group Financial Services
The main business activities are financing and leasing of BMW Group automobiles and
motorcycles for retail and commercial customers.
K. Designworks
The BMW Group subsidiary is a global creative consultancy with studios in North America,
Europe and Asia

4.4 SWOT Analysis


Strengths Weakness
 One of the most valuable automotive  Uncertainty of competitive advantage
brand in the world  Poor automotive brand portfolio with
 Geographically diversified revenue little product differentiation
streams  Increasing debt levels
 Competence in hybrid and electric cars
 Clear strategy to meet the future
challenges and trends
Opportunities Treats
 Fuel prices are expected to rise in the near  Increasing competition in the
future
worldwide automotive market
 Demand for autonomous vehicles
 Weakening euro exchange rate  Increasing government regulations
 Timing and frequency of new model may raise the costs
releases  U.S. automotive market is poised to
slow down or even decline

4.5 List of Accomplishments


4.6 Professional Affiliations
China is the largest automotive market with 25.1 million units sold in 2015 alone. It is also the largest
BMW’s automotive market. Every automaker strives to dominate Chinese automotive market but few
succeed. BMW’s success in China lies in its strong partnership with a local Chinese automotive company
Brilliance Auto Group (officially HuaChen Group Auto Holding Co., Ltd.). BMW and Brilliance Auto
Group have formed a joint venture called BMW Brilliance Automotive Ltd., which manufactures and
sells BMW, Mini and Rolls-Royce cars. Strong partnership in China ensures BMW’s success in the
market and future sales growth.

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