Feasibility Study - Title "WAFU MOH KYAH"
Feasibility Study - Title "WAFU MOH KYAH"
CHAPTER 1
discover each area of the study, also to explain the possible success of the
business. The assumption and the notion of all the proponents to the outcome
1.1 Highlights
waffle different from the conventional one. Wafu moh Kyah is a food business
as its nature inspire to fulfil the cravings and provide satisfaction of different
and in front of AMA College also in Caloocan campus. The exact address is
Barangay 73, Samson Road Caloocan City. The proponents names are
Harvey Saturinas and Cris Kevin Virtus decide to make the food business
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 2
“Wafu Moh Kyah’ as its brand name and with the Company name, TIP-TOP
Food Corporation, tip-top means the proponents company is the best among
other company. It can possibly reach the highest peak point of success here
in the Philippines and in the world making it the leader in the industry. The
market with variety of flavors and syrup that suits different taste of individual.
Wafu moh Kyah have the original hotdog flavor, hotdog wrapped with bacon
and cheese, cheese flavor, chocolate for the consumers with sweet tooth,
matcha for unique tongue of costumers, custard, veggie and fruity flavors,
most especially with the choice of syrup for the unique taste buds of the
costumers making the innovated waffle different from other waffle store. Wafu
moh kyah also have different colored batter for easy selection of the desired
flavor.
perform different positions that includes The shareholders like the proponents
for the Administrative functions and overall management of the product and
the company. The company needs two staff personnel in the store, one for
preparing waffle and one for cashier. On this chapter, the proponents will
discuss the proposed business, nature, scope and the purpose of the
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 3
regarding the proponents. Also this chapter the proponents will expound the
specification, also the firm affianced needed for the proper operation of the
business. This part will also discuss the management proposal and style,
company policy and the staff development, requirement for the administrative
department and the forms needed for the operation of the business.
activities that will inculcate the brand name to the mind of the target market.
Second is the scheduled scheme from January to December that will explain
product awareness, and established the business share in the market. Here
on this chapter the proponents will justify the technical procedures and the
demand and supply of the product for the business operation, the desired
price for selling the product and the estimated annual profit and gain of the
business also the other competitors in the industry. This part also show the
marketing and promotion strategy of the business and the swot analysis of
the different players in the industry. The location of the place is very strategic
for the food business because the place compose of three big universities
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 4
like the UE, AMA, and STI, the students and employees of the schools are
one of the target market together with the people around the barangay 73 and
Wafu moh kyah have variety of flavors to offer there are eight different
fillings and syrup that will give the target market satisfying taste of the
staff have time schedule for waffle preparation and production to supply to
the consumers. There are also flow charts and procedures for every flavours
to maintain the product quality and quantity. Here on this chapter the
proponents will show the exact location of the proposed business the floor
plan of the store, the schedule of production, the product handling and the
On this part the Tip-Top Food Corporation give and stated the financial
aspects of the study for the organized accounting of the business and proper
allocation of funds in every functional area from capital, expenses and profit.
On this portion, also present the ROI for each member of the corporation. On
The proponents not only made Wafu moh Kyah for their own benefit
and profit alone but also for the benefit of other people , the community who
will going to be part of this business and for the benefit of the government
sectors that will be one of the essential part for the smooth operation of the
business. The taxes that will going to pay in the government, permits and
other payments, these can be useful to the government agencies for the
barangay near the location. The company will going to help the unemployed
people and housewives, giving them livelihood training programs to give the
housewives and out of school youth added income that will sustain the needs
for the well-being of many people concern, includes the target market, the
community, and the government sectors. On this chapter, the proponents will
share the benefits that will be going to acquire to the concern parties like the
This data gathered from the respondents, the every functional area of
the business, the product itself made the proponents decide to pursue the
study as soon as the permit from the city hall of Caloocan be released. Wafu
Moh Kyah is unique, tasty and affordable, the target market will going to be
satisfied and be full, most especially they will surely love the product. Based
on the data gathered on the study the innovated waffle named “ Wafu Moh
countries.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 7
CHAPTER 2
PROJECT BACKGROUND
This chapter reveals the details of project proponents and the business
These data are necessary before going to further discuss the integral parts of
the study.
ask for their choice of sauces that will suits their taste The store is located in
colloquial word which means, Wafu or“ waffle” and moh kya means “bro its
yours” when we translate “wafu moh kyah in English is” bro it’s your waffle”.
In addition, the other meaning is that “Wafu moh- You’re handsome” “Kyah-
bro.” The researchers decide on this brand name because they are fond of
cooking, eating and doing food trips especially with snacks. They also like to
have fun when it comes to the food they are eating the researchers like to do
experimentation to make their food unique and with different taste but still
acceptable to their taste buds. Wafu moh kyah offer customization waffle,
means the customers will decide for the filling they want, what will be their
sauce and what color of the batter they want, it is all depend on their food
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 8
trip. The proponents wants to give the customers the satisfaction to meet the
need also exceeds the expectations of the buyers. Wafu Moh Kyah has a
unique taste and features that the customers will surely love and enjoy, the
customers will going to be excited once they make their own flavor, It is also
affordable and can really be a full meal to the hungry customers. Figure 1
show the Company logo and the brand logo. The Company name is Tip-Top
Food corporation Yellow color signifies success and happiness because of its
light color like the sun, the world map stands for internationally distributed
with a star in a mountain top, the zenith of all food company is the Tip-Top
Food Corporation. Beside is the brand name logo, Mr. Wafu is smiling with a
crown stands for royalty and successful brand in the market. The red color of
the tagline makes the consumers attract always on the delicious taste of the
waffle.
Figure 1
The proponents agreed to introduce to the market the innovated waffle named
“Wafu Moh Kyah”, a food business that fulfill the desired taste of all. This
innovated waffle made to feed and give fancy feeling of fullness and
of eating their waffle. Wafu moh kyah, food business inspires the consumers
to share this innovated waffle to every individual with unique taste buds. To
feed the hungry and to give knowledge to the people who wish to be a part of
shareholders with same percentage for the fast accounting and dividing the
ROI.
Samson Rd. Caloocan City, near the foot bridge going to the route of
Letre /Malabon. The figure of star in the map is the exact location of the store.
It is located beside the store of MARES tapsilugan, and it also near to the
The location of wafu moh kyah is in the very busy street of Samson Road
because there three schools in front of the location, which is the UE, STI and
AMA campuses. There are also banks and the highway near the store
location. The Head Office is located at 43 Corregidor St. Caloocan City , the
proponents agreed to separate the head office from the workshop so that the
operation may not be disturb if applicants draws to the head office since they
The proponents are composed of ten members with the same interest
in food business and love to experiment while eating, this group of people
decide to come up with this business, to satisfy their cravings while doing
business to share also their fondness of delicious snack that can satisfy and
10% share each in expenses and profit. The proponents divide the shares to
10% for easy accounting and lighter share for the expenses.
CHAPTER 3
This Chapter will help the readers to discover and analyze the different
personalities who will manage the project. On this part, also expound the
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 12
The proponents decide to have five staff, three for administrative and
two for the workshop operation alternately provide assistance for every
schedule of work. The proponents will hire three workshop staff for every
branch that will be going to open. This corporation aims to spread the “Wafu
Moh kyah” business not only in Caloocan but also for the entire country and
Store Personnel
business, The proponents need one general manager to monitor the business
staff is responsible for the Compenben of every employee, and the applicant’s
procedure and documents needed for hiring staff, also for the training and
responsible for monitoring of the store. The store staff are the one who will
attend to the order and assess consumer’s needs. The cashier is responsible
for the daily cash flow of the business receive payment and give receipt to the
customers but when the customers overflow store staff and administration can
work multitasking.
Classification
*Trustworthy and
efficient.
customers. supervision.
specification and salary of the personnel needed for the operation of the
proposed business.
Choosing
Revered Marketing *Responsible for Php 10,000 per Revered Marketing
taxes and
business permit
fee renewal.
St.George Clinical *Responsible for Fee is according to St George Clinical
annual checkups of
the employees of
Tip-Top Food
Corporation
because of the
professional
have.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 17
employees
financial security
when retired
already.
Tip-Top Food Corporation have its general purpose in managing the food
business “Wafu Moh Kyah” there are activities need to perform for the
Management Responsibilities:
objectives
efficiency
efficiency
Key Competencies
• Judgment
• Decision-making
• Information management
• Resource management
• Communication skills
• Coaching
• Teamwork
• Adaptability
Tip-Top Food Corporation want to run Wafu Moh Kyah with coaching
management style came from Eric Parsloe, author of The Manager as Coach
and Mentor and founder of The OCM (Oxford School of Coaching and
of a successful coach. This style can have a lighter approach and can build
rapport both for management and staff. Just like a sports coach, a coaching
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 20
employees grow and improve their skills and potential. The coach are more
willing to deal with their employees’ short-term failures, as long they learn and
at the workstation.
distribution immediately.
proper attitude.
Make sure to give the customer the right item they have
ordered.
Do not argue with the customers even the customer has the
program at least once year. There are personality development, skills training
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 22
and spiritual development needed to offer and accomplish for the benefit of
Fastener Divisoria/Laz
ada
And 1box P50.00 P50.00
Balintawak
market
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 23
Pencil Divisoria/Laz
ada 1box
And P50.00 P50.00
Balintawak
market
Calculator Divisoria/Laz
ada
And
Balintawak
market 1 set P150.00 P150.00
Total P12,245.
00
amount of the
employee’s
contribution
Sanitation Need to apply for Safe Food and Admin need to apply
the safety of facility the sanitation
facility and Food certification certification at the
preparation sanitation office in the
City Hall.
Cedula Small piece of Individual Everybody with the
paper to be filled liable for age of 18 and above
up and can be community tax can process cedula
acquired at city 18years old
hall and above
The table explain the forms necessary for the application of new staff and
for the hired staff affiliated agency form for employees benefit.
Application Form
Leave Form
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 27
SSS Form
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 28
form
Pag-Ibig Form
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 29
Sanitation Form
Cedula
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 30
Mayor’s Permit
DTI Form
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 31
Barangay Permit
Salary Form
Receipt
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 33
Invoice
orders form
Order Form
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 34
CHAPTER 4
MARKETING FEASIBILITY
It will present the market and an analysis of the past, present and future
marketing strategies. The last portion is the project’s sales and projection and
People with a unique taste buds and a fun loving customers are the
target market of wafu moh kyah, since the students nowadays love to
experiment about the food they want to eat and also like to have food trips,
the researchers believe that wafu moh kya concept will be acceptable to the
target market and beyond. The product will be offered directly to the
customers by installing food stall near the campuses of UE, STI and AMA.
The target market are students, with the age of the customers will going to be
from seven years old to twenty plus years of age, male, female and having
behavioral factors for buying a particular snack or brand . The customers are
students, the proponents are sure that even seven years old students have
their allowance of 50 pesos per day maybe the average for the students of
AMA,STI and UE. The target market will going to have a fun and exciting
experience while indulging to the unique concept and taste of the product that
can only be found and observed at wafu moh kyah food stall. The price of
waffle is very affordable with many flavors to experiment. Wafu moh kya have
many competitors around, there are 7-eleven, ministop, footlong ni kuya, and
pancake ni ate which will be the researchers direct competitors because they
finish product to the direct target market without any delays unless the
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 36
customers want extra minute for preparing their waffle or if the customers
follows:
Table 7 shows the population of the target market near the store
location; students in UE, AMA, STI are the possible consumers as well as the
population in the barangay. The figures tells that the supply of wafu moh kyah
may exceeds according to the demand .The proponents forecast the number
of consumers will going to rise as soon the product penetrate to the mind of
Table 8- Competitors
*Tuna Mushroom
*Chicken
empanada
*Cookie Caramel
*Cheese
Pandesal
*Pandesal
w/Tuna
*Ham w/ cheese
7-11 Hotdog *Cheesy Pepper P30.00 P30.00
Bigbites/ope snack with
rate 24/7 different *Jumbo Classic
cheese and
add on *Spicy Hungarian
flavors
*Cheesy
*Overload
*Quezo Quo
*Creamy Cheese
*Jalapeño
Cheddar
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 38
2020
Industry Market Market Price Company Industry Market
Players Demand Demand /unit Sales Sales Share
Daily Annual
Ministop/Ka 120pcs 43,200pcs P28.00 1,209,600 4,662,000 25.9%
riman
7- 168pcs 60,480pcs P30.00 1,814,400 4,662,000 38.9%
11/Bigbites
Hotdog ni 50pcs 18,000pcs P15.00 270,000 4,662,000 5.7%
Kuya
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 39
Ministop kariman got 25.9% in the market share, while 7/11 bigbites have
38.9% market share. The other industry players like hotdog ni kuya have
5.7% market share and the pancake ni ate got 4.6% share. Wafu moh kyah is
penetrating to 24.9% market share, not bad for a new business. To compute
4.4 Demand
Waffle is one of affordable snack that are in demand for children and teen
agers specially when they are at school, here are the data gathered to study
the demand of wafu Moh Kyah to the market.: The proponents conducted a
1. Rate from 1-10, 1 is the lowest and 10 is the highest for your willingness to
they would try the innovated waffle rate from 7-9 got 40% answer, which
the proponents can predict the feasibility of the product. 40% is quite high
in figure knowing that survey don’t have the actual product in front of the
respondents how much more if they can taste and see the actual palatable
they would normally spend P20.00 for a waffle, which is the nearest
bracket for the prices of Wafu moh Kyah, meaning the proposed product
66% answered that they can buy 1-3 waffle per day, the data is very
positive that wafu moh kyah can be in demand to the target market once it
4. How many minutes do you prefer to wait for the preparation of your
waffle?
44% of the respondents’ answer that they can wait for 1-3 minutes of
waiting in preparing their waffle, meaning the target market are in a hurry
to eat maybe because they are hungry and wants to taste the product right
away.
Since there are ministop, 7-11, hotdog ni kuya and pancake ni ate around
and waffle is out of their sight because there is no vendor of waffle in the
location tha target market have no other variety of snacks to choose from.
7-11 big bites got the highest 32% of the respondents buy their bigbite
snack even the price is quite high, P30.00 each still the students buy it.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 41
Wafu moh Kyah team is very positive that once the study got materialized
The answer of the respondents with high percentage says 44% of the
target market buy the product for their cravings, meaning the food
business have the demand for all ages because everybody got hungry
The respondents answer got 50% says they want the original flavor of
waffle which is the hotdog, if the respondents going to taste the other
flavor of wafu moh kyah which are innovated and many flavors to choose
from with the choice of syrup to add taste on it, the proponents is so sure
56% of the respondents answer that they love to add sweet syrup on their
waffle, no doubt Filipinos have sweet tooth and always put sweets on their
plate, wafu have many flavors to choose from specially sweet flavors.
respondents agree with it, maybe because they want a satisfying size to
be full.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 42
52% of the respondents answer that they love to partner an ice tea to their
waffle.
Demand
Demand
Year Location Growth Rate
(in terms of sales)
2019 Brgy. 73 Samson Rd. P1,476,000 annum 5% growth sales
Caloocan City
increase to 5% per year that is according to the projected sales growth of the
On the following years, from 2020 to 2024 the proponents forecast the
demand figures for the business, and the figures got from the beginning figure
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 43
4.5 Supply
The table stated the production hour of the waffle, there are 100pcs per flavor
on hand, with 8 flavors. All in all the supply on hand is 800pcs to be cooked from
8:00 am to 5:00pm.
Custard P25.00 7,200p P180,000 P25.0 8,496p P212,4 P25. 10,025 P250,62
Waffle cs 0 cs 00 00 pcs 5
Cheese P25.00 7,200p P180,000 P25.0 8,496p P212,4 P25. 10,025 P250,62
Waffle cs 0 cs 00 00 pcs 5
Original P25.00 7,200p P180,000 P25.0 8,496p P212,4 P25. 10,025 P250,62
Hotdog cs 0 cs 00 00 pcs 5
Fruit P25.00 7,200p P180,000 P25.0 8,496p P212,4 P25. 10,025 P250,62
Waffle cs 0 cs 00 00 pcs 5
Veggie P25.00 7,200p P180,000 P25.0 8,496p P212,4 P25. 10,025 P250,62
Waffle cs 0 cs 00 00 pcs 5
Hotdog P30.00 7,200p P216,000 P30.0 8,496p P254,8 P30. 10,025 P300,75
wrapped cs 0 cs 80 00 pcs 0
with
bacon
and
cheese
Table 13 show the projected sales of wafu moh kya for three years with
The Product
Waffle is made up of batter which consist of flour, eggs, salt, water and
oil. Wafu moh kya is an innovated waffle with different fillings and syrup that
suits the taste of the buyers. Flour is staple food in our country since it is also
an ingredients for making bread which Filipinos are fond to eat. Waffle is not
only snack but it is also a complete meal for a hungry customers, that can
sustain a person’s energy, a fast food for a busy person that no time to dine
having free taste to the big supermarkets around Caloocan, not just free taste
but also ensuring the customers to have relationship with the company by
taking care of the needs and wants of the customers about the product.
Price
The prices of wafu moh kyah is based on the survey result that the
proponents gathered. 20 pesos to 30 pesos price range of the waffle, the cost
of the raw materials and other expenses summed and then marked-up with
121% to 133% to have an attractive profit. Any adjustment on the prices of the
waffle can consider specially if the raw materials change prices, it may lower
Wafu moh kyah offer customize and innovated waffle, means the
customers will decide for the flavor of the sauce they want, what will be their
fillings and what color of the batter they want, it is all depend on their food
trip. The proponents wants to give the customers the satisfaction and desire
to meet the need also exceeds the expectations of the buyers. Wafu Moh
Kyah has a unique taste and features that the customers will surely love and
enjoy, the customers will going to be excited once they make their own flavor,
just simply order a waffle and tell the cook about the filling the customers
would like to put inside the waffle and after cooking it, the customers will also
decide on what syrup they want to put on the top of the waffle, whether they
want to try a fruity flavor with chocolate syrup or strawberry syrup , or the
customers would like to experiment with the different meat flavor and put the
syrup of their choice like mayonnaise or barbeque syrup. Wafu Moh Kyah
have variety of flavors, it has the original hotdog filling, chocolate flavor,
custard flavor, veggie flavor, meaty and bacon with cheese flavor, matcha
flavor. The customers will surely enjoy eating wafu moh kyah because it is
nutritious, delicious and with unique taste that only wafu mo kyah possess. It
is also affordable and can really be a full meal to the hungry customers.
Brand Name:
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 48
Wafu Moh Kyah is the proposed brand name for an innovated waffle, it is
trending now a days used by many girls usually, Since “Wafu” sounds like
“Waffle” the proponents apply Wafu with double meaning on the brand name
Logo:
Mr. Wafu at the cemter of the picture have the crown on it means he is
the top waffle business in the country. Waffle face with a wink eye, all out
smiling for a satisfying face of the customers ,they will surely love the taste of
Wafu Moh Kyah The hand gesture of a heart finger means the product as a
Tagline :
means it is the entire Filipinos , Juan Kagat simply means Filipinos let us
taste Wafu Moh Kyah.or it is for every one’s delight, Filipinos’ love to eat. And
also the target market will surely mesmerize about the add on taste of the
Php 25.00
Table 16 Table 17
8.15
Material Cost 6.15 Material Cost
Pricing Computation:
Material Cost = the cost of individual raw materials of waffle
Rent = 4000/30 days/supply (160pcs)
Utility= 1,300/30/ supply
Transportation= 1,170/30/supply
The computation always have allowance in addition with the mark-up to
make sure of the profit of the business
expenses.
The proponents use mark- up pricing to easily get the net profit. The 30 pesos
price of the product was mark-up of 161% % from its original cost of P11.51
And the other seven flavors with P25.00 selling price mark- up with P 15.51
which is 163% mark –up from the original cost of P9.49. The cost of the
product comprises of the other expenses and prices of the raw materials to
Mark-up Pricing
much will going to be the profit per piece. Mark up is easy to compute and
this strategy clearly discuss how much will be the cost per piece and
should be the percent to be added for the selling price. The proponents
Figu r
e 20
Location Map
This is the vicinity map of the location of our business feasibility study for
our brand “Wafu Moh Kyah”!! an innovated waffle coated with different
Caloocan City, near the foot bridge going to the route of Letre /Malabon. The
figure of star in the map is the exact location of the store. It is located beside
location of wafu moh kyah is in the very busy street of Samson Road because
there three schools in front of the location which is the UE, STI and AMA
campuses. There are also banks and the highways near the store location.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 54
This is the picture of the actual location of the store where in product
will be distributed to the target market. The method of distribution is only Zero
Figure 22
The zero level distribution strategy or also know as direct distribution. Seller
will automatically distribute the product once the consumer ask for it.
consumption, if the order are with in metro manila only, Motor cycle can be
one of the best transportation strategy to deliver orders fast, with a minimum
purchase from P500.00 to P2,000 worth. If bulk orders comes. the need of
purchasing mini truck for delivery. Then if orders are long distance, the
Mini truck Can rent for the meantime One day P900.00
The delivery vehicle will going to make possible if the business begin
to make profit to purchase the motorcycle and mini truck and if the orders
begin to overflow to deliver the product in other area. This is future plan so
For the meantime when the store still new and there is no budget yet
for owning a warehouse Tip-Top Food Corporation can rent first until revenue
and profit exceed to buy a warehouse for the storage of raw materials and
other equipment.
Total P4,500.00
Table 20 explain the pre-launching plan and activities also the allocated
The table20 shows the plan for the implementation time of wafu moh
kyah and the allocated budget for the start of store operation.
Print Ads/flyers
Tarpaulin
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 58
Social Media
Permit, Barangay Permit. Paying taxes and the registration of the business
CHAPTER 5
or the work flow of the personnel in the work station for distribution of the
products, with the use of location, building, and facilities, project capacity and
layout proposal; the specific machineries and equipment’s, raw materials, and
Description Wafu Moh kyah is an innovated waffle, the proponents choose waffle as a
product for business because the proponents know that flour is abundant
here in the Philippines. Waffle is made of flour to form a batter for waffle.
Flour mix with water, salt , oil and eggs make a delicious batter of wafu
moh kyah. The product also have different flavors to choose from , from
chocolate filling, custard, matcha, fruit, veggies, bacon and cheese,
cheese flavor, and original hotdog flavor with a lot of syrup to add for more
flavorful taste, suited for the unique and exquisite taste buds of the target
market.
Product/Service *Matcha Flavor – WafuM
Code *Chocolate Flavor- WafuCH
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 61
and the codes of every flavor together with the prices to easy record the order
procedure:Procedure for Matcha, Custard, Fruits, Veggie, Hotdog and cheese waffle.
Mix
flour,eggs,oil, Put some batter Add another Add batter on
h2o and in the waffle chocolate syrup top of the
chocolate to maker for filling filling
make choco
Batter
Ensure the
cleanliness of
the store
Figure 28
to understand and easy to do and memorize for more the convenience of the
store staff. It is not complicated also as soon the flow read by the staff the
Storage
of raw
claygo materials
after
closing,,
Product distribution
separate
wet & dry
Delivery
of
supplies,
to the
location,/
product
handling
going the
store-
ensure
cleanlines
s
73 Samson Rd Caloocan City. The Food cart will be in front of the big
because the proponents know that students need to eat snacks on their break
time and they need affordable and fast preparation of food because the
students only have short break time. The stall feasible to the location and
students have their budget for snacks knowing that the students in UE,STI
and AMA are capable of a P25.00 to P30.00 pesos budget for waffle. The
other bystanders, adult and office staff can be an added market to the
6ft.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 68
5ft
The store will going to open at 8:00 am but the staff need to start
operation at 7:00am to prepare other materials and the cleaning of the store
first.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 69
7:00 am- Preparation for store opening, cleaning, sorting, raw materials
8:00 am- Store opening, cooking waffle display 15 pcs of each flavors per
10:00am- 4:30pm attending to the customer’s order until 4:30 last order.
Labor
Location/Land 4x5 square feet Rent-P4,000.00
only
Construction
Improvements(Roads, From lavatory down to P2,500.00
drainage
Drainage connected to the main road
Drainage)
ch bin
air
er
shi
Ca
chai
er
ez
e
fr
r
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 70
4ft foor
Front store
5ft Figure 32
Total P26,282.00
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 73
5.10 Utilities
Total P77,640.00
Balintawak.Lazada
FLOUR
Divisoria.
EGGS 10pcs P3.00 P30.00
Balintawak.Lazada
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 74
Balintawak.Lazada
VEGETABLE
OIL
Divisoria. 1pack P45.00 P45.00
Balintawak.Laza
BUTTER da
1kilo P20.00 P20.00
Divisoria.
Balintawak.Lazada
SALT
Balintawak.Laza
da
BAKING
SODA
WATER
COLORING
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 75
HOTDOG
Balintawak.Laza
CHEESE da
Divisoria. 500gms P150.00 P150.00
Balintawak.Lazada
BACON
Balintawak.Lazada
Balintawak.Lazada
MATCHA Balintawak.Lazada
POWDER
CHOCOLAT Divisoria. 1bottle P90.00 P90.00
E SYRUP Balintawak.Lazada
Balintawak.Lazada
CABBAGE
Balintawak.Lazada
CARROTS
Total: P1,935.00
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 77
All the raw materials stated are the needed ingredients for one day
operation except for the syrup because syrup on the table are bought in bog
FLOUR
1.Divisoria 1.Ilaya market 1.P48.00
2.Balintawak 2.Balintawak 2.P48.00
3.Lazada market 3.P60.00
3.Lazada.com
EGGS
1.Ilaya market 1.P80.00
2.Balintawak 2.P80.00
1.Divisoria market 3.P130.00
2.Balintawak 3.Lazada.com
3.Lazada
VEGETABLE OIL
1.Divisoria 1.Ilaya market 1.P45.00
2.Balintawak 2.Balintawak 2.P45.00
3.Lazada market 3.P48.00
3.Lazada.com
BUTTER
1.Ilaya market 1.P20.00
1.Divisoria 2.Balintawak 2.P20.00
2.Balintawak market 3.P60.00
3.Lazada 3.Lazada.com
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 78
SALT
1.Divisoria 1.Ilaya market 1.P25.00
2.Balintawak 2.Balintawak 2,P25.00
3.Lazada market 3P47.00.
3.Lazada.com
BAKING SODA
FOOD COLORING
1.Divisoria 1.Ilaya market 1.P100.00
2.Balintawak 2.Balintawak 2.P120.00
3.Lazada market 3.P180.00
3.Lazada.com
HOTDOG
1.Divisoria 1.Ilaya market 1.P45.00
2.Balintawak 2.Balintawakmarket 2.P44.00
3.Lazada 3.Lazada.com 3.P55.00
CHEESE
1.Divisoria 1.Ilaya market 1P140.00.
2.Balintawak 2.Balintawak 2.P140,00
3.Lazada market 3.P149.00
3.Lazada.com
BACON
BANANA 1.Divisoria 1.Ilaya market 1.P50.00
2.Balintawak 2.Balintawak 2.P50,00
3.Lazada market 3.P80.00
3.Lazada.com
APPLE 1.Divisoria 1.Ilaya market 1.P120.00
2.Balintawak 2.Balintawakmarket 2.P120.00
3.Lazada 3.Lazada.com 3.P126.00
1.Divisoria 1.Ilaya market 1.P350.00
2.Balintawak 2.Balintawak 2.P350.00
MATCHA POWDER 3.Lazada market 3.P287.00
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 79
3.Lazada.com
CHOCOLATE 1.Divisoria 1.Ilaya market 1.P90.00
2.Balintawak 2.Balintawak 2.P90.00
SYRUP 3.Lazada market 3P293.00.
3.Lazada.com
STARWBERRY 1.Divisoria 1.Ilaya market 1.P65.00
2.Balintawak 2.Balintawak 2.P65.00
SYRUP 3.Lazada market 3.P219.00
3.Lazada.com
BARBEQUE 1.Divisoria 1.Ilaya market 1.P60.00
2.Balintawak 2.Balintawakmarket 2.P60.00
SYRUP 3.Lazada 3.Lazada.com 3.P100.00
HOT SAUCE . 1.Divisoria 1.Ilaya market 1.P50.00
2.Balintawak 2.Balintawakmarket 2.P50.00
3.Lazada 3.Lazada.com 3.P180.00
MAYONNAISE 1.Divisoria 1.Ilaya market 1.P120.00
2.Balintawak 2.Balintawak 2.P120.00
3.Lazada market 3.P172.00
3.Lazada.com
CUSTARD 1.Divisoria 1.P50,00
2.Balintawak 2.P50.00
3.Lazada 3.P399.00
SUGAR 1.Divisoria 1.Ilaya market 1.P50.00
2.Balintawak 2.Balintawak 2.P55.00
3.Lazada market 3.P125.00
3.Lazada.com
CONDENSED MILK 1.Divisoria 1.Ilaya market 1.P45.00
2.Balintawak 2.Balintawak 2.P45.00
3.Lazada market 3.P59.00
3.Lazada.com
1.Divisoria 1.Ilaya market 1.P60.00
2.Balintawak 2.Balintawak 2.P60.00
3.Lazada market 3.P80.00
3.Lazada.com
CABBAGE
1.Divisoria 1.Ilaya market 1.P30.00
2.Balintawak 2.Balintawak 2.P30.00
3.Lazada market 3P50.00.
3.Lazada.com
CARROTS
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 80
The table shows the suppliers that the proponents choose to supply
for all the equipment and ingredients needed for the operation of wafu moh
kyah. The suppliers have their own different prices but still the proponents will
go to the supplier with lower price offering. Only the proponent will go to
higher price if the other supplier don’t have stocks and the operation need not
delay operation.
The Table show the necessary manpower and their salary equivalent.
all the garbage are collected in a given schedule per barangay and the
garbage truck will dumped the waste material into the landfill. The waffle that
will be projected as left over will be offer as buy one take one so that all the
The table explain the list of every flavor of waffle and their cost per half
kilo of batter.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 82
CHAPTER 6
FINANCIAL FEASIBILITY
This Chapter will present how much capitalization will need to finance
the project, and who will be the financier/s of the project. Here also determine
the most adoptable financing scheme of the project. It identified the total
project cost and sources of financing. These indicate the major financial
Purchase Cost
Machines &Equipments P26,282.00
Raw Materials P 1,935.00
Furnitures and Fixtures P14 ,500.00
Pre-Launch P 4,500.00
Launch P11,000.00
Admin. Requirements P12,305.00
First 3 Mos. Rent P12,000.00
Total P82,522.00
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 83
6.2 Financiers
Variety Price
Original Hotdog Waffle P25.00
Cheeze Waffle P25.00
Custard Waffle P25.00
Chocolate Waffle P25.00
Fruity Waffle P25.00
Veggie Waffle P25.00
Matcha Waffle P25.00
Hotdog wrapped W/ Cheese and bacon P30.00
4. Furniture and fixtures has a salvage value of 10% its depreciation is computed in
5. 50% of the net income will be distributed after 2 years. The next distribution is
8. Office equipment has a salvage value of 10% and its depreciation is computed in
9. Kitchen equipment has a salvage value of 10% and its depreciation is computed
12. The proponents will repurchase office equipment, maintenance and kitchen
13. Income tax is 30% of net income before tax to be computed annually.
16. There will be a 2% income from the bank, coming from the interest of the
savings.
Selling Expense
June - - - -
July - - - -
Assets/Cash Amount
10 Proponents with 10,000 each share P100,000.00
Total Cash P1000,000.00
Figure 36
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 92
As Of Dec. 31,2019
Table 36 Breakeven
Sales
Cost Of Sales 25 22,164.88 25 554,122.02
Gross Sales
Fixed Cost
Net Incone 6.15 22,164.88 6.15 (136,314.02)
417,808.00
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 95
CHAPTER 7
SOCIO-ECONOMIC FEASIBILITY
This Chapter clearly presents how entities other than the project
proponents will benefit as a result of the project. These include the company’s
direct and indirect personnel, the government and other outside business and
entities. The proponents will conduct livelihood programs to help the out of
a living. The government will going to benefit in many ways because Tip-Top
Food Corporation is not only concern about the profit but also concern on the
Socio-Economic Objectives;
The business will not progress without the help of the personnel. The
Corporation wants to give the right compensation that should receive of every
employee. The compensation for the employees will be based and follow the
minimum wage law. Employees lives will be improve through many incentives
and security like health benefit ,bonuses, PAG-IBIG, SSS and the like to make
sure that the employees are satisfied and well compensated. The other
beneficiaries like the suppliers and the other people connected with the
everyone will going to have a good relationship, stable job and proper
wellbeing.
The business will going to give the right taxes and permits so that the
money that are accumulated can also be used for the government projects
not only the employees of the municipal but also their households and the
community.
the business expand and branch out or look for franchisee, the government
will accumulate taxes on the people that will going to be hired in Wafu stores.
The government also will provide permits to the place where in the branch will
be put up. Same is true with the papers like birth certificates, cedula, nbi that
the workers will get documents at the government agencies, meaning more
government but also many people involve and the other people that can be
reach by the product. The students will going to have a nutritious and
affordable snacks, their parents will like it because they are making sure that
their children will not eat junk food but a healthy snack offered by wafu moh
kyah. The other people will also benefit to the proposed business like the
landlord most especially if the business really prosper there is going to have a
long term contract leading to more income for them, and also if the business
will branch out other land owners will going to benefit also. The new employee
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 98
that will going to be hired, the many suppliers of the ingredients of the waffle,
the makers of the equipment used to make waffle will also can share the
benefit because of the long term job that workers will going to have, meaning
more job more income and many people involve many employment in the
making.
The community will surely benefit in many ways. Because wafu moh
kyah will not only offer a product but the company also offer job for the
housewives and out of school youth. The proponents also planning to have a
theme park with mini library for the community, So that the people around the
location would have a place to recreate together with their family as well.
The environment will also benefit with the company because the
theme park that wafu moh kyah will be making will also going to have a
training, to educate the people on how to take care of the trees and teaching
also the people who will visit there to be aware of taking care of their garbage.
Where will be the proper disposal of the trash and proper segregation of non-
The customers will surely benefit because the product they are going
to buy will give them true satisfaction in their cravings and with their money
spent. The product is easy to eat and the taste is so delicious that everyone
who will taste it will going to be full. The loyal customers will also be given a
CHAPTER 8
proposed to be separated.
rent/Renovation mont
h
5.Organizing store 2
week
personnel s
6.Processing of permits/ 1
month
Pre-launch
7. Launching 1
day
8.Continous promotion while Every sa Sam
2 m e
making the operation week e
s
The table 37 show the monthly activities from planning of the business down
Start
Mak
making Preparing Need to
of the the cook the
product Ingredients- batter and
fillings, All
1 2 before it
spoil
3
Not yet
cook
spoiled
batter/filli
ngs, Cook waffle
report must Sell to
the
8 customers 4
before it
spoil
Custome
Purchasing r
and storing Admin complain
of raw need to ts
mats. asses
properly failures. Re
design
process.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 101
11 9
12
Cooked
10 spoiled
waffle
report to
the admin. 6
Pre-Operating
No. Activity Remarks
Costings
1 Planning & P1,000.00 Printing
conceptualizing(Feasibility study) &hardbound
2 Processing of licenses/Permits/taxes, P10,000.00 Starting fee, will
transportation. increase according
to sales per year
3 Purchasing of Admin. materials ,raw P41,072.00 Will depreciate and
materials and Equipment need to buy new
materials in 5
years.
4 Location Rent P12,000.00 Will increase if the
proponents will
branch out or
extend
5 Fixtures P14,500.00 Will increase for
other construction
6 Pre-Launching expense P 4,500.00 Price may vary in
different suppliers.
Total P83,072.00
Table 39 shows the activities to be accomplish before the actual operation. The
APPENDICES
SURVEY FORM
RESULT OF SURVEY
PUBLIC DOCUMENTS
SAMPLE COMPANY DOCUMENTS
CORPORATE UNIFORM
CURRICULUM VITAE
BIBLIOGRAPHY
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 104
NAME___________________ AGE_____________
We are the students of Global Reciprocal Colleges, taking up Bachelor of Science in Business
Administration Major in Marketing Management. One of our requirements in feasibility study is to conduct a
survey about our product which is the innovated waffle, it is a colorful waffle with different variety to choose from.
We are asking for your cooperation, Please answer the question clearly and with honesty. We will ensure the
confidentiality of your data, Thank You and God bless.
4. How many minutes do you prefer to wait for the preparation of your waffle?
RESULT OF SURVEY:
1. Rate from 1-10, 1 is the lowest and 10 is the highest for your willingness to try our
innovated waffle?
Based on the data gathered there are only 4% respondents rate A. 1-3 for
their willingness to try our innovated waffle, while 40% answered B. 4-6, then 44%
respondents choose C. 7-9 and lastly 12% of the respondents answered D. 10 for
their willingness to try innovated waffle.
Based on the information gathered there are 28% respondents choose letter
A-15Php, 42% answered B-20Php, 26% answered C- 25Php and only 4% answered
letter D- 30Php for spending in buying waffle.
According to the data gathered there are 66% choose to answer letter A- 1-3 pieces
of waffle per day, while letter B- 4-6 pieces per day has 28%, then 6% answered letter C-
7-9 pieces and there are 0% answered D- 10 pieces of waffle to buy per day.
4. How many minutes do you prefer to wait for the preparation of you waffle?
Based on the data gathered there 44% choose to answer letter A-1-3
minutes. 42% choose letter B-4-6 minutes. 10% answered letter C-7-8 minutes and
only 4% answered letter D- 9-20 minutes of waiting for the preparation of their waffle.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 107
Based on the data gathered in question no. 5, there are 28% of the respondents
answered letter A- Kariman in mini stop, then 32% answered letter B- Big bites in 7/11,
while26% of the respondents answered letter C- pancake and 14% choose to answer
letter D- waffle, that the respondents usually eat for snacks.
Based on the data gathered there are only 6% of the respondent choose to
answer letter A-for pasalubong, 24% choose letter B- for personal consumption, 26%
choose letter C- to be full and 44% of the respondents choose letter D- for cravings
their reason in buying waffle.
The gathered data for question no.7 are, 10% of the respondents choose letter A-
veggie waffle, 14% choose letter B-fruity waffle, then 50% choose letter C- for original
flavor of waffle, and 26% choose letter D- for meaty flavor of their waffle.
Based on the data gathered there are 56% choose letter A- sweet syrup,
while 22% choose letter B-mayonnaise, then 12% choose letter C-BBQ syrup, and
10% answered letter D- for spicy syrup to add for their waffle.
Based on the data gathered there are 28% of the respondents choose letter A-
regular, 36% choose letter B- medium, then 30% choose letter C- large and only6 %
of the respondents choose letter D- jumbo for the size of their waffle.
10. Which beverages would you like to partner with your waffle?
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 110
According to the data gathered there are 52% of the respondents answered
letter A- iced tea, 22% choose letter B-juice, then 16% answered letter C- coffee and
only 10% of the respondents answered letter D- other beverages that they would like
to be partner with their waffle.
Salary Form
Company Name__________________ Pay advice for the month of________
Employee#____ Designation __________________
NAME________________________ Salary for________ Days__________
Pay and Allowances Deductions Other Details
Basic Pay SSS
Bonus PAG-IBIG
Overtime TAX
Others Philhealth
Gross TOTAL DED. NET:___________
Receipt Form
Company Name:
Date Receipt no._____
Received from________________________________________ Qty ______
Address ________________________________________
Payment Amount in Words ____________________________
Received By _______________________________________
Total __________
Leave Form
Company Name Date
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 111
Invoice Form
Company Name
Address
Approved By
P_____
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 112
CORPORATE UNIFORM
Administration Uniforms
Rasilda B. Artiola
No. 43 Corregidor St. Caloocan City
Cell phone No. 0919-967-4823
rasildaartiol@yahoo.com
Educational Background
Bachelor of Science in
Business Administration : Global Reciprocal Colleges
2015- 2019
Seminars/Trainings Attended
Eligibility
BSBA Graduate
NC2 for Caregiving
NC2 for Dress making
Other Skills
Information
Nickname- Joy
Birthdates- March 20,1971
Birthplace- Bulacan
Nationality- Filipino
Passport No.- XX5240932
SSS No.- 33-6421245-0
License No.- 061301024948
Health- Fit to work
Character References
Mel Vetus Valenzuela Municipal Court
Court Clerk : (02) 291-5421
Ptr. Rafy Panlilio
Senior Pastor(GTC) : Caloocan City
0998-970-2077
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 115
Rasilda B. Artiola
Educational Background
Bachelor of Science in
Business Administration Global Reciprocal Colleges
Bachelor of Science in Business
Administration Major In Marketing
2013- 2019
Seminars/Trainings Attended
Other Skills
Computer Literate
Communication skills
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 116
Personal Information
Character References :
Joshua G. Laxamana
11-A Gumamele St. Bagong Barrio,
Caloocan City
Cell phone No. 0935-642-7318
Aikeegab@gmail.com
Educational Background
Bachelor of Science in
Business Administration : Global Reciprocal Colleges
2015- 2019
Seminars/Trainings Attended
Other Skills
Personal Information
Character References
Joshua G. Laxamana
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 119
Christine Pangasian
175 G Mh Del Pilar St., Tinajeros Malabon City
Cell phone No. 0906-616-5690
Chrstnpngsn98@gmail.com
Educational Background
Bachelor of Science in
Business Administration : Global Reciprocal Colleges
2015- 2019
Seminars/Trainings Attended
Other Skills
Personal Information
Character References
Christine T. Pangasian
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 121
Melanie B. Rocio
No. 486 F. Alcanar St Wawang Pulo Valenzuela City
Cell phone No: 09488591108
Email: rociomelanie08@gmail.com
Character Objective:
Educational Background
Bachelor of Science in
Business Administration : Global Reciprocal Colleges
2015- 2019
Work Experiences
Internship: Accounting Papers
: #8 D. Arellano St. Bagong Barrio Caloocan City
Seminars/Trainings Attended
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 122
Other Skills
Personal Information
Nickname- Lanie
Birthdates- October 26, 1997
Birthplace- Valenzuela
Age- 21y/o
Religion- Catholic
SSS No.- 34-8157-489-3
Melanie B. Rocio
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 123
Clarize Romano
Blk 4 lot 14 phase 3D Caloocan City
Cell phone No. 09207097482
clarizeromano3@yahoo.com
Educational Background
Bachelor of Science in
Business Administration : Global Reciprocal Colleges
2015- 2019
Work Experiences
Seminars/Trainings Attended
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 124
Other Skills
Personal Information
Nickname: Clang
Gender: Female
Age: 20 years old
Birthday: October 8, 1998
Birthplace: Caloocan City
Religion: Evangelical Christian
Nationality: Filipino
Character References
Clarize Romano
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 125
Harvey Saturinas
200 PNR Compound Samson Road
Caloocan City
Cell phone No. 0965-056-9886
harveysaturinas@yahoo.com
Educational Background
Bachelor of Science in
Business Administration : Global Reciprocal Colleges
2015- 2019
Seminars/Trainings Attended
Other Skills
Personal Information
Character References
Harvey M. Saturinas
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 127
Educational Background
Bachelor of Science in
Business Administration : Global Reciprocal Colleges
Rizal Avenue, Cor. 9th Avenue,
Caloocan City
2015- 2019
Work Experiences
Seminars/Trainings Attended
Other Skills
Computer literate
Personal Information
Nickname - Ana
Birthdates - November 6, 1986
Birthplace - Manila
Nationality - Filipino
Health - Fit to work
Character References
Maricar D. Capiral
No.46 Maligaya St. Paco Obando Bulacan
Cell Phone No. 09488-781-170
Capiralmaricar84@yahoo.com
Educationa Background:
Bachelor of Science in
Work Experience:
Other Skills:
Computer Literate
Personal Information:
Nickname: Maricar
Birthdate: June 19, 1997
Birthplace: Bulacan
Nationality: Filipino
Civil Status: Single
Weight: 120lbs.
Height: 5’6
Health: Fit to work
Maricar D. Capiral
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 131
Educational Background
Bachelor of Science in
Business Administration : Global Reciprocal Colleges
2015- 2019
Seminars/Trainings Attended
Other Skills
Personal Information
BIBLIOGRAPHY
BIR,(2019),https://www.doe.gov.ph/sites/default/files/pdf/e_ipo/2_bir_registration
_compliance_r equi
IFranchise,(2018), https://ifranchise.ph/how-to-apply-for-a-taxpayers-
Identification- number-tin-at-bir
Investopedia,(2018), https://www.investopedia.com/ask/answers/033015/how-
do-idetermine-particular-companys-market-share.asp 2018
Population,Schools(2019),http://www.infomaninc.com/philippineschool/philippi
Netschoolrank.htm
Renewal,(2018), https://www.full-suite.com/blog/business-permit-renewal-fees/
2018
Statistics,(2019), https://www.statista.com/statistics/578717/inflation-rate-in-
philippines/
Whitmore(2002)https:CoachingForPerformanceThePJohnWhitmore/Co
Aching.
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 134