ACKNOWLEDGEMEN:

First and foremost, thanks to God, how did he succeed in

accomplishing this task?

I would like to thank my Training Coordinator Sir waqas

Manzoor Dar, the supervisor and all the staff of the national
furniture (branch manager, supervisor Mr Shakeel, Mr Umair
Marketing Manager, Mr Asad Saddique who are my coleages
and spend a great time with me.) All these roles models help
me to enhance my skills and give me the opportunity to
participate in such kind of practical activities that will help
me in the future to achieve my goals and make me
professional in my specific field.

The issue is not that what I do but the issue is that how I do
these things my behavior and behavior shows the people that
how to achieve this goal.

Moreover, the great recognition lies in my parents who make

me able to perform the amount of work and fulfill
responsibilities.

1
Table of contents:

4. Executive summary…………………………………………………………………………3
5. Main body of Report…………………………………………………………………………9
5.1 introduction ……………………………………………………………………………..9
5.2 Overview of the organization………………………………………………………….12
5.2.1 Brief history……………………………………………………………………………12
5.2.2 Nature of the organization…………………………………………………………...13
5.2.3 business volume, reward honors and success stories……………………………15
5.2.4 product lines………………………………………………………………………15,16
5.2.5 PESTL Analysis………………………………………………………………17,18
5.2.6 contribution of organization toward the economic development…………18,19
5.3 organizational structure……………………………………………………20
5.3.1 organizational hirearchy chart……………………………………………………20
5.3.2 Number of employees…………………………………………………………20,21
5.3.3 Main offices…………………………………………………….....................21
5.3.4introduction of all departments……………………………….........21,22,23
5.3.5 Comments on organizational structure……………………......23
5.4 internee work……………………………………………………………………24,25
5.4.1 Brief introduction of internees office\ branch…………………………………26
5.4.2 Details of supervisors…………………………………………………………….27
5.4.3 weekly time tables…………………………………………………27,28,29,30,31
5.4.4 Detailed description of departments alone with operations………………31to36
5.4.5 Detailed description of tasks you assigned during internship………37to47.
5.4.6 Summary of learning………………………………………………………47
5.4.6.1skills and qualification gained……………………………………48
5.4.6.2 responcibilities…………………………………………………………………48
5.4.6.3 How influence your future career plans………………………………………49
5.4.6.4 Internship activities relate with classroom knowledge…………………50
6.
coclusions…………………………………………………………………………………….51
6.1 key coclusions derived from internship………………………………………………52
6.2 general observation about the sector………………………………………………52
6.3 SWOT……………………………………………………………………………………53
7. Recommendations………………………………………………………………………53
8. References…………………………………………………………………………………..54
9. Appendix……………………………………………………………………………………..55
2
Executive Summary of the internship:

The whole report is divided and copmrises in to two main parts. During the whole period
of internship I learnt a lot in the organization and regarding all relevent department and I
realize due to internship there may be lot of new skills develop in me. I am dividing the
all my internship report in to simply three sections.

In the very 1st section the description is the introduction,the pre history about the
furniture industryand the brief nature of national furnitures. This section may also
contain a brief introduction of entiredepartments andand also introduction of branch
where my internship has been done.

All the 2nd portion I tried to make an ultimate analysis about the internee work, the
organizational structure, the SWOT analysis and all other factors. This section also
includes the internee work, the experience gained by the internee in the organization
and the skills and capabilities that we developed during the whole session.

The following internship involves whole of the institution, the activities performed by me
in the organization and at last, the most crucial part that is all about my findings and
observation during the whole period of internship. It also depends on my work
assignments which my supervisors assigned me during the internship.

The last section contains information about my learning experience and all the skills
which I learnt during the internship under the supervision of highly skilled staff and they
guide me proper and helf to understanding the all procedures. I learnt a lot about the
application of these knowledge in practically and have a great source to avail this
opportunity and gain more experience and polish my skills I also introduce all
departments and show the working time tables with detailed activities. I also discuss my
tasks and feedback which my supervisors given to me and help me to clear my views.

3
Furniture Industry trends and in major Countries:

World trade in furniture is estimated at $ 23.2 billion, of which wood furniture is 77

percent, followed by metal furniture by 17 percent and plastic furniture by 6 percent.

Italy is the world's largest furniture exporter, followed by Germany and Canada. The
United States is the largest importer of wooden furniture followed by Germany and
France.

Pakistan's share in the international wooden furniture market is negligible, although the
country has a history of craft and innovation in the field of wooden furniture.

The wooden furniture industry accounts for 95 percent of the country's total market. The
leading furniture manufacturing areas in Pakistan are Chiniot, Gujrat, Peshawar, Lahore
and Karachi. In terms of exports, Karachi comes first, followed by Lahore and
Peshawar.

Pressure on domestic industry has increased significantly, with other countries such as
Thailand and Korea beginning to export to Pakistan.

At the same time, the high cost of furniture business has threatened the sector as a
whole. Prices of all raw materials used in the furniture industry including woo, foam,
Polish chemicals, color paints and solid tools have risen. On the other hand, timber
production has declined significantly due to uncontrolled deforestation.

As a result, the imported board is used in the manufacture of bedroom sets, which sell
more than others. About 60% of raw materials used in the furniture industry are
imported from China. The imported item mostly used in the furniture industry are plate,
hardware items and glass.

The main buyers in Pakistan for wooden furniture are the United Kingdom, the United
States, Sri Lanka and Gulf countries such as the United Arab Emirates, Saudi Arabia,
Oman and Kuwait. The United States mostly buys bedroom furniture. The United

4
Kingdom and Gulf countries import kitchen furniture and office furniture. For example,
British retailer Harrods sells some Pakistani furniture in its outlets.

In Pakistan, the wooden furniture industry can be classified into small scale and cottage.
Unfortunately, these units use obsolete machinery, inadequate tools and manual labor
to manufacture wooden furniture. This means higher costs and weaker production.

There are more than 700 units of wooden furniture in the country. The market is divided
into domestic use and contract markets. The contract market is the unit dealing with
supplies for hotels, restaurants, offices and public utilities.

Chiniot in Pakistan is well known throughout the floor for beautiful wood sculptures and
brass. Its furniture is better quality than other parts of the country.

More than 80 percent of the demand for furniture in the country is met by Chinioti
furniture. The industry, together with handicraft industry, employs about 50,000 people.

The wooden furniture industry in Gujrat is flourishing and contributes a significant

amount of Pakistan's foreign exchange earnings. About 70 to 80 percent furniture is
made of gel.

High-quality export furniture is being produced in Chiniot, Gujrat, Peshawar, Rawalpindi

and Karachi. Demand for Pakistani furniture has steadily increased. It has bright
prospects for exporting more than $ 1 billion worth of furniture annually in the
international furniture market.

People nowadays tend to decorate their homes and prefer spending or saving part of
their annual income on renovation and within their home. Furniture trade is a profitable
business even during a recession where people usually buy furniture to upgrade their
surroundings, or simply buy a new home and need furniture. Many buy furniture to give
the dowry to their daughter's wedding. During the recession, these actions may slow
down but nevertheless remain profitable.

The furniture industry consists of a number of classifications. There are many kinds of
wood and furniture styles. The start-up of these businesses requires intensive capital. If

5
the port has only a few items on the screen, the customer rarely purchases anything
from there. The consumer wants variety and is preferred to go to the large galleries
where there are wide options available.

The first step in establishing this business is that the investor must invest millions of
rupees to make furniture for display. Will gradually begin to get orders from customers.
It is difficult in the early stages of the investor to get orders without offering some items
first to view.

Most furniture galleries do not take orders from customers for items that you may have
seen in a magazine or catalog. In this case, it becomes very difficult to meet customer
expectations, a risk that most furniture manufacturers hesitate to take. The usual market
rule is that the customer can choose from a number of items offered for purchase or
make certain customizations in the selected items. However, there are furniture
manufacturers who work in the market that can make any kind of furniture that
customers wish.

The quality of the furniture depends on the experience of the workers. The very nominal
furniture exhibition requires about 40 workers for different work tasks. The investor must
try to retain the workers by giving them a good salary and additional benefits so that he
can spend time training new workers.

The current state of the industry:

Two years ago a medium-quality bedroom set (three wardrobe doors, a dressing table,
a double bed and a scissor) are used for the cost of Rs25,000-Rs30,000 either from
orange wood or Chico Deco, which is now priced at Rs40,000 -PRs. 60000.

The best quality furniture price rose to PRs 65,000-Rs. 70,000 rupees. 50000. However,
the price also varies depending on the place. Manufacturers of various furniture-related
items almost every year increase their prices with the beginning of the wedding season
creating problems for cash families already starving. In view of the poor financial

6
situation of the majority of buyers, about 70-80 per cent of the city's furniture dealers
exhibited average quality furniture.

A new trend has emerged in deco furniture as makers have now begun using fiber for
innovative exterior designs instead of costly engraving engravings, which saves them
dramatically on cost. The pony set of fiber work (one double bed, dressing table, one
divider and three wardrobe doors) costs PRs. 100,000-PRs. 130,000, while the price of
wood working range ranges from PRs. 250000 rupees. 300000. Buyers who usually
cannot differentiate between fiber and wood are fooled by some traders who sell fiber
furniture at the price of wood engraved work.

Furniture buyers take maximum buyers' pockets on the pretext of rising production
costs, but pay their small wages for their hard work despite the sharp rise in furniture
prices.

Traders say prices have risen by 70-80 percent over the past two years, while Ateeq
Mir, head of the Karachi furniture group, said some time was due to an increase of 30-
40 percent due to higher raw material prices. The price of wood rose to PRs 1,500 per
square foot from PRs 500 after two years, followed by a 20 per cent increase in
chipboard, 40 per cent in paint, 30 per cent in glass, 25 per cent in foam, Cent in the
spring mattress, 100% in the solid plate and 30%.

Over the past three decades or so, Gujrat has emerged as one of the major suppliers of
wooden home furniture in the country.

While some wealthy furniture manufacturers from the city have expanded their
businesses to different cities and established showrooms in Lahore, Islamabad and
elsewhere, many other furniture manufacturers are producing furniture for local brands
with galleries across the country.

The furniture industry in Gujrat has grown larger on the back of domestic sales. Most of
the furniture manufacturers have not yet entered the global market

7
"The economic slowdown or security concerns have not affected furniture sales." The
rise in remittances by Pakistani workers abroad in recent years and the boom in
construction have helped give the furniture industry in Gujrat and elsewhere in the
country a very necessary boost, "he said during a visit. Recently to the city.

Gujrat wooden furniture industry is divided into cottage, small and medium scale
industry. Of the approximately 250-300 units involved in the production of furniture in
the city, less than a degree can be classified as medium-sized producers. Since most
units are still unregistered, it is difficult to estimate the exact volume of their annual
sales. But Ghumman said total sales could easily be around PRs 7 per year.

The vast majority of furniture factories in the city do not have modern machinery or
access to capital to modernize and expand. But obsolete machinery or small-scale
production facilities are not the only problem facing manufacturers. Factory owners
complain of deforested forests, the only source of shesham or Indian rosewood (a type
of hardwood used for furniture).

Amjad Farooq, CEO of National Furniture’s, said: "The furniture industry in Gujrat has
emerged nearly 100 years ago.

"The city with two large rivers - Jhelum and Chenab - and large reserves of the
Shesham jungle on either side were the ideal place to produce furniture." Moreover,
logs from Kashmir, transported through Jhelum, were also readily available.

However, illegal logging over time - without any new plantations to replace trees - has
led to a severe shortage of local hardwoods for furniture manufacturers in the city. In
addition, illiterate and unskilled labor also dwarfs the growth of the industry.

"We have this special gift that wastes our natural resources, whether it is gas, water or
forests," Fayyaz said.

Initially, Gujrat furniture manufacturers produced government and military during the
pre-independence years. Growth was very slow in the first few decades after
independence.

"In the 1980s, the city's costumes have regained momentum," Ghumman said.

8
"The time has come for a large number of Pakistanis to live in the luxurious Gulf where
they went to work, and they also had the disposable income in their pockets to spend on
furniture, which led to the design of a call and establishment of large showrooms in
major cities. Despite the high cost of production due to the use of imported raw
materials and expensive alternative raw materials. "

The furniture industry in Gujrat - just like anywhere else in the country - grew larger on
the back of domestic sales. Most of the furniture manufacturers have not yet entered the
global market.

Therefore, Pakistan's share in the global estimated furniture trade of 25-30 billion dollars
is still insignificant.

Most furniture producers, such as decent furniture, which began to export early in the
late 1960s and were forced to open supply centers in the UK and elsewhere, had to
close their outlets because of the high cost of doing business. The costs of imported
raw materials and expensive energy costs have not allowed them to compete with much
cheaper imports from China and India.

It seems that Chinese furniture has become wonderful in the domestic market because
of its low prices, resulting in the displacement of products from competitors such as
Thailand and other exporters of furniture.

"Our industry has no contact with any global brand or store, which is necessary to boost
exports," Fayez said. He said that "foreign customers" of Pakistani furniture are mostly
Pakistanis abroad who live in the United States, Canada, the United Kingdom and the
Middle East.

Posted in Dawn, Economic and Business, August 17, 2015

5. Main body of report

5.1Introduction:

9
Furniture refers to movable objects that are designed to support various human
activities such as sitting (e.g. chairs, mirrors, sofas), eating (tables) and sleeping (e.g.,
family). Furniture is also used to keep things at a working height (such as horizontal
surfaces above the surface of the earth, such as tables and offices), or to store things
(for example, cupboards and shelves). Furniture can be a product of design and is
considered a form of decorative art.

Furniture organization is a manufacturing business It makes beds, chairs, tables, sofas

etc. and provide people a decorative thing. Furniture industry in Pakistan is growing
business because people spend more money on his decoration of homes, so that this
sector grows more with the passage of time.

Internship is an essential course which must be offer to the students of business.

Internship helps to students to learn their applied field so when they enter in the market
after their accomplishment of study they have the experience of market so they regulate
in market very well.

I choose National Furniture company Gujrat branch for my internship & I am very
thankful to Mr. Amjad Farooq saab CEO of National Furniture who provides me a
learning opportunity and also very thankful to Mian Attiq-ur- Rehman a branch manager
of NF Gujrat branch who provides me a learning environment in his branch. This report
is all about NF product line, operating activities, and management hierarchy and style.

5.1.1. Objective:

These are the following objectives of my internship:

 To work with well-standard and reputable organization.

 To get a practical experience.
 To increase my knowledge, skills and abilities through practical work.
 Integratemy knowledge and skills.
 Enhance my skills and abilities.
 Understand how professionals cope with stress/ burden of work in large
organizations.
 Apply my personal skills and abilities in practical field.

10
5.1.2. Purpose of Internship:

The basic purpose of my internship is to get practical experience and relate my

study with practical field while it is the perfect organization and also a field for me
to doing a job with industry sector because in future my dream is to start my own
business. This experience helps me a lot when I will start my own business.

5.1.3. Core Values:

The way through which we interact to our customers determine our behavior

Core Values of NF are;

1. Reliability
2. Passion
3. Discipline
4. Continuous improvement
5. Growth focused
6. Excellence
7. Customer Satisfaction
8. Innovation
9. Total Quality Management

5.1.4. Competitors:

 N.M Furnitures
 Decent Furnitures
 Bello Furnitures
 Royal Furnitures
11
  Nizam Furnitures
 Trendline Furnitures
 Emperor Furnitures
 B.S Furnitures

5.1.5. Services:

 Interior Design
 Art Work
 Wallpapers
 Home Decor
 Curtain Designs
 Flooring
 Customized Furniture
 Home Accessories
 Vases, Lamps, Rugs, Cushions.

5.2 Overview of the Organization:

• 5.2.1 Company History:

National Furniture has been manufactured since 1970 and is recognized as a symbol of
quality today. Belief in Quality We produce a wide range of hand - carved as well as
furniture - a straight line in teak (rose wood) and walnut for home and commercial use.
Under the dynamic leadership of a talented and skilled team of professionals, over 600
Artisans and furniture in the field of production spread over 16000 square meters.

12
We believe in keeping abreast with modern techniques to improve production quality.
The executive management team in national furniture is always on the lookout for
innovation and development at the global level.

To maintain our tradition of producing the best quality furniture and image quality in the
export market, we have installed state-of-the-art machines from Germany and Italy for
spice wood and other processing. Our network is spread throughout the country and
internationally in Canada, the United Kingdom, Germany, Norway, the USA, Saudi
Arabia and the Middle East. Our commitment to quality has earned us prestigious local
customers including President House, Governor House of Lahore, Continental Pearl
and Avari Hotels.

In national furnishers we are proud of our past, and have encouraged our future and
truly enthusiasm to establish our global name as a symbol of quality in Pakistan.

Sufi Nazar Muhammad Amjad Farooq Luqman Amjad Rizwan

Amjad
(Chairman) (CEO) (Director) (Managing Director)

 5.2.2Nature of Organization:
National Furniture is a manufacturing company which manufactured different type of
furniture like beds, sofa’s, dressings, dining tables, dewans, corner sets, chairs, tables,
decoration sets like lamps etc.

Vision Statement:
“we want to be the best furniture company”

13
Mission statement:
 Improve quality
 reduce cost
 do more business
 be profitable
 stay in business

Tag Line:
“We bring the beauty to your home”

Our Clients:
• Avari Lahore Hotel.
• Avari Tower Hotel Karachi.
• Luxury Beach Hotel Karachi.
• Chenone.
• Circuit House of Johharabad.
• Sargoda Divisional Public School.
• Kababery Shop Karachi.
• M. P. A’s Hostel Lahore.
List of few Machines:
• Trolley Machine Heavy Log Cutting.
• Cross Cutter C.C. 008F.
• Spindle Molding machine, High Speed with feeder Machine.
• Copying Lathe Machine Tonio Cop/atto. Mod 4M165.
• Chain Chizal.
• Double end Tenoning Machine.
• High speed Router Machine vertical.
• Tool grinder.
• Dovetailing Machine.
• Bladder Grinder.
• Blade Sharpener Band Saw.
• Piston and Screw Compressor.
• Airless Compressor.

Technical Specifications:

Creativity and passion along with strict method is the element chosen by the entire
production department, which is located in Gujrat, Pakistan. National Furniture is one of

14
the leading furniture manufacturers in Pakistan. Our production facilities have the ability
to produce furniture worth $ 10 million annually.

The factory is equipped with the latest machinery imported from Germany and Italy. Our
Italian Vacuum Dryer for Spice Wood (Drawing Furnace) is the first machine of its kind
in Pakistan.

In the national furnishings workers are very lively, hard work and experience. Endless
hard work in hand carving.

Under the leadership of CEO Amjad Farooq, Director of Luqman Amjad and Managing
Director Razwan Amjad, more than 600 highly skilled workers and well qualified staff
are involved in the production processes.

In national furniture, managers, teachers, supervisor and workers all work in a very
friendly and pleasant atmosphere. Affects everyone feels like a great happy family
member.

5.2.3 Business volume, reward honors & success stories etc. during last 5
years:
Business volume is the secret of any company, so the Branch Manager of NF tell
me he is bounded by the company policy not to tells the business volume of our
company. So not to tell me the business volume.
Reward Honor and success stories are so many but manager tells me few of
success stories in last 5 years, these are
 The major success story is that the furniture of Chief Minister of Balochistan.
daughter is from National Furniture.
 Special chairs made by NF for General Raheel Shareef former army chief of
Pakistan.
 D.P.O Gujrat also buy some furniture from NF.
 Australian Embassy also bought furniture from NF.
 Avari Hotel, Pearl Continent, circle club also buy furniture from NF.

5.2.4 product/services lines:

15
Bedroom:
Bedding
Bedroom storage
Beds
Benches
Blankets and throws
Book cases
Dressors and mirrors

Diningroom:
Barstools
Dining chairs
Dining storage
Dining tables

Home Accessories:
Accent pillows
Area rugs
Decorative accessories
Lamps
Poufs
Wall mirror
Wall art

Living room
Console tables
Sofa sleepers
Sofas
TV stands and media centers
Sectionals

16
 5.2.5. PESTL Analysis:
This term stands for the Political, Economic, Social,Technological and Legal
factors. These are all external auditors and important to analyze for the
organization:
 Political
 Economic
 Social
 Technological
 Environmental
 Legal

Political:

The political environment is a continuously changing factor for all organizations. The
political environment has a huge impact on targets overall business. The regulations in
the retail industry can produce a negative trend on business between the market
players because the set of laws can rapidly change that in turn can effect costs among
other things.

Economic:

The current economic within the country poses problems for retailers even though the
economy may be starting to shift for the better target corporation still must work to buy
back their loses. Consumers have become more careful, and target must adopt to this.
This shift to economic wealth benefits the firms implementing a price leadership
strategy. The changing fuel costs increase a firms costs associated with energy,
transportation and raw materials. The price increase also directly affects the consumers.

Social:

17
Objective is committed to providing support to the community through the business
strategies of NF. The community involvement has strengthened the brand image and
reputation of the organization. National furniture’s hire and develop diverse group of
team members in all locations. Targets get involved with charitable events and
sponsorship to encourage social community support.

Technological:

Technology is the main driving force that has direct impact on the sales and the market
shares of the organization. Customers prefer an uncomplicated easy to find the way of
shopping experience. So to compete in this competitive era they have to always
upgrade the technology to meet the requirements of customers by providing services
effectively and efficiently.

Environmental:

The goal of National furniture’s is motivated to be a responsible organization in terms of

environmental safety and protection initiatives. It seeks to understand the impact of
carrying out business practices that have a positive environmental effect. They offer
natural, organic and eco friendly products to their customers influence their vendors to
embrace the eco friendly trend, avoid the use of out dated technology and always try to
use update technology which shows a great impact between the competitive.

Legal:

There are incidences that the target organization was supposed for various law suits.
Among them are the cultural discrimination suit against target corporation, cultural
discrimination law suits, and fines paid for selling outlawed products the company is
trying to hard to save face by paying off all the expenses and fines incurred for the law
suits against it organization work to remove all these issues .

5.2.6.Contribution of organization toward economic development:

18
Industries always play an important role to the boosting up economy and its
development. In the case of National furniture’s it is confirmed that through its excellent
products , organization has groomed the economy of the country by various factors.

 As far as industry is concerned, so it is the duty of organization to control the

regulation of the money in the economy so avoid the inflation or deflation in the
different situations
 As we know that the business is one of the bigger sources of economic growth
trading activities always help buyer and seller.
 Buying and selling helps a lot to flow money from one hand to another so it plays
a major role for the contribution of economic growth
 National furniture plays a vital role towards the contribution in economic growth
due to their exports quality products.
 Due to their exports is a source of having a foreign exchange

19
 5.3 organizational Structure:

5.3.1. Organizational Hierarchy chart:

Chief
Exective

Managing
Director

General
Manager

Finance Production Customer Marketing

Branch care
Manager Manager Manager
Manager Manager

Assistants Assistants
Assistant
Floor
Manager

Sales
Exectives

5.3.2. Number of Employees:

20
National Furniture have currently more then 600 highly qualified and skilled staff
in working area which plays a vital role in the continuous success of the
Organization.

5.3.3. Main Offices:

 All branches and its code along its location:

Name Company Identity Location As a internee

Code branch

National Furniture NF1 Gujrat 

National Furniture NF2 Lahore

National Furniture NF3 Faisalabad

National Furniture NF4 Islamabad

National Furniture NF5 Sialkot

5.3.4. Introduction of all Departments:

Sales Department:
In national furniture sales department completely handled by branch manager
floor Manager and sales executives they all completely responsible for the sale of
products and all are highly skilled and highly qualified. Process of issue purchase
order is run by the sale department.

Marketing Department:

Marketing department in National Furniture’s is completely run by Mr Umair as a

marketing manager. He has a tremendous knowledge about marketing
strategies. He works for the advertisement of the business. It is a very important
department in every organization because it create relationships with customers

21
and provide effective services to the customer which helps to built a great
impression within the organization. The main role of marketing department is to
increase sales and according to budget this department manage all expenses
and directly supervise by the general manager. I have a great opportunity to
learn under the guidance of such a talented supervisor. they polish my skills and
help to clear my views and satisfy with their knowledge which they convey to me.
Due to the skills and abilities of marketing, manager national furniture’s able to
compete with their competitors by developing strong marketing strategies and
also renewal of these strategies and they work a lot on developing new
strategies.

Customer Care Department:

This is also a very important department in national furniture’s it play a vital role
in the satisfaction of the customers. It runs by Mr Assad Siddique as a assistant
customer care. This department deals all complaints by their customers. The
manager play a role of bridge between the production manager and customer.
And also make comparison about the current year complaints with past year and
then compare with all branches. The working experience in this department with
the customer care manager is a great source of knowledge to me. I learn from
them that how to apology an how to maintain your patience level . I learn about
how to compete with critical situation in front of customer. No doubt, it the worst
situation when customer is not satisfies so, I learn all these skills from the
customer care manager. I am these skills help me in my future practical life.

Production Department:

Production department is run under the supervision of Mr Shahid Bashir. The

role of production is to purchase the raw material and start work in process it
also check the quality maintenance and supervise all production process during
the making of furniture. The main and very important department in every
organization and more than 60% resources uses by production department .
production department purchases raw material of a good quality and then start
working on different processes, e.g. cutting, leveling, polishing, fitting, leafing,

22
carving, quilting and etc and then customer came to check if further quarries then
they made changing according to customer need and try to make satisfy their
customers till end.

Reception:

The main body of any organization represents the reception area. The reception
area is handling by Miss Iqra. Reception area handled the phone calls and also
greets the customer in a very well manner way. Therefore handles all the check
in and check outs within the organization.

Hr Department ( Dependent ):

Hr department works as a dependent department and mostly handles all affairs

of Hr by finance department. It plays a very important role for the hiring ,
selection, purposes and also play a vital role for rewarding the customers and as
well as motivate the customers. It directly linked with the top management.we all
know very well that Hr department play a role of backbone in every organization
no doubt , organization completely depends on Hr so try to higher most
experienced and highly qualified staff for Hr . it was a great opportunity for me
that I have work for Hr department and gain more experience towards my class
room knowledge.

5.3.5. Comments on the Organizational Structure:

The organizational structure of National furniture’s is organized from top level

management to lower level management chain of command is clearly define that
who respond to whom. But the main problem in their hierarchy is that no one
knows their designation properly they just do their work verbally so there should
be a need of proper and clearly discussed hierarchy with proper designations.

23
Part-II

5.4. Internee Work:

Detail about Departments, Days Expend, Supervisors and Learning Activities

Departments Days Supervisor’s Name Learning Activities

expend

 Sales tactics
Sales 9 Mr Shakeel Ahmed  How to deal with customers
Department Days (Sales Executive)  Satisfaction
of customer

 Marketing tools used by NF

Marketing 7 Mr Umair  Strategies used by NF
Department Days (Marketing Manager)  How much sales effects by
Marketing?
 Marketing Department in
Design Activities

24
  How to deal customer
complaints?
 Satisfy customer by
providing all maintenance
Customer 7 Mr Asad Saddique facilities as soon as
Care Days (Customer Care Manager) possible
Department  Record all complaints and
report to GM
 Comparison of complaints
among previous months
and current month

 Read Existing JDs

Human 7 Under supervision of  Develop new JDs
Resource Days (Marketing Manager)  Revise work flow chart
Management (Task construct JDs and  First Experience to
Given) Organization Chart construct JDs Learning
Experience
 Learn how to welcome
customers
Receptionist 7 Mr Attique ur Rehman  Provide assistance as they
Department Days (Branch Manager) required
 Good bye with Greetings
 Handle all telephonic
queries

25
Factory visit 2 days Mr Asad Siddique  Process of Production
(Customer Care Manager)  Different types of Machines
 Different types of wood
 Different types of polishing

5.4.1 Brief Introduction of Internee’s Office/ Branch:

I choose National Furniture Company for internship program and I completed my
internship from National Furniture Gujrat Head Office Branch. This is the first and
starting branch of National Furniture. It is located at Farooq Abad, G.T. Road Gujrat,
Pakistan (50700) in 1970. Every branch has its own identity or uniqueness so this
Gujrat branch is known as NF1because there are five branches of National
Furniture’s so all branches are identified with different numbered.

 All branches and its code along its location:

Name Company Identity Location As a internee

Code branch

National Furniture NF1 Gujrat 

National Furniture NF2 Lahore

National Furniture NF3 Faisalabad

National Furniture NF4 Islamabad

National Furniture NF5 Sialkot

Ph: +92 53 3706282, +92 53 3706283,

26
 Fax: +92 53 3706284

Tenure of Internship:12 June to 24 July 2017

5.4.2. Details of Supervisors:

Designations Names of Supervisors

Branch Manager Mr Attique-ur-Rehman
Floor Manager Mr Mudassar Hussain
Marketing Manager Mr Umair
Customer Care Service Mr Asad Saddique
Sales Executives Mr Shakeel Ahmed, Mr Sohail Liaqat
Production manager Mr Shahid Bashir
Receptionist Miss Iqra

5.4.3. Weekly Timetable:

Department: Sales Department Week Supervisor: Mr Shakeel Ahmed

1

Date/Days Activities
12 June (Monday) Company Introduction and also met with whole staff.
13 June (Tuesday) Actually the first day regarding working activities and
know how about customer dealing.
14 June (Wednesday) During showroom visit I know about types of wood
and different names along with prices.

27
15 June (Thursday) Receive customer with the supervision of Sir
Shakeel
16 June (Friday) HOLIDAY
17 June (Saturday) It’s a very busy day mostly customer comes on
weekend so I am with supervisor and deal
customers
18 June (Sunday) Sunday also a very busy day and same activity
performed at last day deal customers.

Department: Customer Care Service Week Supervisor: Sir Asad Saddique

2

Date/Days Activities
19 June (Monday) Learnt about how to deal customer complaints.
20 June (Tuesday) Learnt how they satisfy customers by providing
maintenance facilities.
21 June (Wednesday) Whole Process of dealing customer complaints.
22 June (Thursday) Learnt the recording the process of complaints in
Excel Sheets
23 June (Friday) HOLIDAY
24 June (Saturday) Supervisor give me some copies of past few months
complaints and process of reporting to Managing
Director and General Manger.
25 June (Sunday) Comparison and adjustment of total maintenance
charges.

Department: Marketing Department Week Supervisor: Sir Umair

28
 3

Date/Days Activities
26,27,28, June EID-UL-FITAR HOLIDAYS
(Mon, Tue, Wed)
29 June (Thursday) After the holidays I am learning about the Marketing
tools and strategies used by NF.
30 June (Friday) HOLIDAY
1 July (Saturday) Learnt about impact of Marketing on NF sales.
2 July (Sunday) Learnt what kind of activities do by Marketing
Manager.

Department: Human Resource Week Supervisor: Sir Umair

(dependent) 4

Date/Days Activities
3 June (Monday) Tell me about the existing HR system and give a Job
Description of Employees for reading purpose.
4 June (Tuesday) Read exiting Job Description and give feedback to
supervisor.
5 June (Wednesday) Working on developing JDs according to HR
knowledge learnt from respected teachers.
6 June (Thursday) Same activity performed as previous day.
7 June (Friday) HOLIDAY
8 June (Saturday) After holiday meeting with supervisor and check the

29
 task completed by me.
9 June (Sunday) Meeting with General Manager on Job Description
developed by me.

Department: Receptionist Week Supervisor: Mam Iqra

5

Date/Days Activities
10June (Monday) Learnt about how to warm welcome customers.
11 June (Tuesday) Learnt about how she handles customer queries.
12 June (Wednesday) Spend whole day at Reception desk and attend
phone calls.
13 June (Thursday) When all sales executives are busy with dealing
customers, then I personally handle the new coming
customers.
14 June (Friday) HOLIDAY
15 June (Saturday) I practice all the receptionist functions.
16 June (Sunday) Revise same activities.

Department: Production Week Supervisor: Sir Umair

Department & Factory Visit 6

Date/Days Activities
17 June (Monday) Introduction with production staff like I met with
production manager, assistant production manager,
quality manager store keeper head.
18 June (Tuesday) Learnt about the process of production.

30
19 June (Wednesday) Learnt about the process of buying raw material and
arrange meeting with top management.
20 June (Thursday) Factory Visit
21 June (Friday) HOLIDAY
22 June (Saturday) Factory Visit
23 June (Sunday) Last day of internship collect some information about
company past records and success stories.

5.4.4 & 5.4.5 Detail and description of department along with operations:

1st week:

Department : Sales Department

Supervisor: Mr Shakeel Ahmad

Activities Detail:

First day for joining I reached 9:32 at NF. When I came I met with CEO Mr Amjad
Farooq and they introduced me with all staff and tell me also about Mr Ateeq who is a
branch head and oversee all the sales and marketing area. He introduce me with all
sales executives and floor manager Mr Mudassar Hussain. In sales department Mr
Ateeq and Ms Iqra supervise me and tell about the all process of sales. First Ms Iqra
and me visit the whole showroom area and she guide me properly. Then I made a chart
by showing all the main points which I discussed tomorrow with my supervisors. Then I
offer my prayer and go for lunch with Ms Iqra and she arrange a lunch for me and have
a great time with her. Then I observe things and raise questions and my supervisor
clear the all points to me. At the beginning supervisors tell me about the rules which
strictly apply on all staff members and as well as internee,s. for female staff timing is
9:00 a.m to 6:00 p.m and for male staff timing is 10:00 a.m to 8:00 p.m. At the end of
the week I make a list of point which I discussed tomorrow with relevant department
head. There is some important information given by Ms Iqra:

31
  About fabrics and different kind of fabrics
 Tell me about the dealing of customer
 Guide me about the types of wood ,polish, design and qoutations
 Tell me about discount procedure
 How much time require to complete an order

2nd week:

Department: customer care Department

Supervisor: Mr Assad Siddique

Activities Detail:

The second week I completely spend in customer care department under the
supervision of Mr Assad Siddique. Mr Assad is a very talented person in NF. He tell me
about the complaint process by their customers and how they handled these situations
when customer not satisfy with them. They tell me about the customer remarks sheet
which they fill by the customers. The customer remarks sheet contain the information
about polishing, fitting, cushioning and services at premises etc .After customer feed
back make analysis with the other branches.e.g how many feed back collected, No of
satisfied customer and No of un satisfied customers.

Now the staff give them different rating .they prepare past months sheet and analysis
that how much satisfied and how much un satisfied. Then make cost evaluation each
branch cost evaluation against the total complaints received by customers and how
much cost spent on each complain. Each branch prepare cost evaluation sheet and
then compare with each one. And give results in per unit cost by using this formula:

Total cost ÷ Total number of supplies = cost per supply

32
These all process I learn in second week under the guidence of Mr Assad. He is very
responcible and intelligent and hardworking and very honest with their duty. He know
about the convincing and how to satisfy customer. They also help their customer to
chose how will best for them sometimes customer cant understand in this way they
helps them and gave them all their services

3rd week:

Department: Marketing

Supervisor: Mr Umair Khan

Activities Detail:

After the Eid ul Fitar holidays I join with marketing department under the guidance of Mr
umair who completely own the marketing department by their terrific skills which they
given to NF. He tell me that they join only two months ago and only two months left by
starting marketing department in very short time period he make marketing strategies
and policies for the further development of NF. He have a lot of experience in this files
and he also have strong management skills and manage all the marketing affairs in well
manner way . he works very hard to compete with market competitors and try to grow
their position not only in present infact in future. I learnt from them how to develop and
practically apply all these strategies I learnt that how to develop links with customers
and how they attached in different way and he tell me that our work is not only selling
infect they engage their customers with their organization through different way and in
this way their links more expand.

He tell me about some important points:

 Marketing strategies and renewal of marketing strategies

 Tools for the advertisement and the establishment
 How to develop links and complete the targets
 Revise the standard operating procedures regarding marketing department

33
4th week:

Department: Human Resource (dependent)

Supervisor: Mr Umair

Activities Detail:

4th week I completely engage with Hr department which is not as independent it

completely dependent and mostly finance department handles all the affairs regarding
Hr department. Mr Umair tell me about the existing HR system and give the job
description of all staff members and give me a task to revise these JDs and point out
the flaws from the existing JDs. Then I started my work on Jds and give proper feed
back to my supervisor. During feedback he really appreciate me and my work which I
learnt by my respected teachers and I m glad that I have a chance to apply my skills
practically and I won the chance to enhance my skills and further improvement in my
knowledge. During this week my supervisor gives me many tasks and I am confident
about the abilities which I use to complete all these tasks. I create a work flow chart and
show all the process in written form I arrange the things in a well planned way I suggest
the things should not only in verbally also in arranged form and I also make an
organizational chart and try to redesign their organizational structure by showing their
positions with their designations. After that my supervisor Mr Umair arranges a meeting
with General Manager and discusses all my work assignments and give me a
feedback.

 Redesign the job descriptions

 Making work flow chart

34
  Revise the organizational structure

5th week:

Department: Reception

Supervisor: Miss Iqra

Activities Detail:

5th week I completely spent on reception desk. I learn from my supervisor how to warm
welcome the customer and how deal them from start to end. While day I attend the
phone calls and also maintain the reception area. Whenever all sales executives are
busy with their customers then sometimes I personally handle the new customer and
visit the showroom with customer. I learn that reception is a main area which represent
the whole organization and that must be a pleasant and well settled. So I revise all the
reception practices.

 Attend the phone calls

 Maintain the reception area
 Warm welcome to customers
 Arrange and compile relevant files

6th week:

Department: production department and factory visit

35
Supervisor: Mr Umair

Activities Details:

6th week I completely spent in factory site. Where under the guidance of Mr umair I visit
all the production area and also visit the whole factory area where all process e.g.
cutting, fixing, polishing, carving, quilting, leafing has been done bt the expertise. First I
met with the production manager Mr Shahid Bashir and then he introduce further staff of
production, like assistant production manager, quality manager and store keeper head. I
learnt about the whole production process and process of buying raw material and how
arrange meeting with top management. They tell me that there may be two types of
furniture and then classify in further four areas:

Types:

1. Straight line
2. Victorian

Areas:

1. Classical
2. Neo classical
3. Modern
4. Contemporary

They tell me that normally straight line furniture is that which is simple fine cuts with no
more designing and no curves but the finishing was awesome and Victorian is that
which have more designing and more curves. Now I ask about the areas he tell me the
high caving mean it is a neo classical and less carving means that it is a classical these
areas are basically depends on carving. Then I ask about the standard size of bed he
tell me that normally standard size is 6×6.5. 6" is based on length of bed and 6.5" is
based on width of bed. Further he tell me about some processes which highly skilled

36
staff has been done by their skills and quality manager check the quality and then start
the next process and also tell me about fiber and designing.

5.4.5.Detail description of tasks assigned to you during internship:

During internship my supervisors assigned me different tasks which I complete with

great attention my assignment work during internship are as follow:

Job Analysis: {sales Exective}

Job Analysis is a process where judgments are made about data collected on a job.

Job Requirement job analysis:

Sr Specific Task % KSAO’s Imp
No (1-5)
1 Sells products: 30
 Sells products by Entertainer 3.5
establishing contacts and Sharp Minded 4.5
Developing relationships Good planner 4
 Recommending solutions
2 Clients support: 20
 Maintains relationships Microsoft Office 4
with clients by providing
support
 Through guidance

3 Product identification: 30
 Identifies presentation 4.5
product improvements skills
 New product by 4.5
remaining 4.5
 Current on industry
trends
4 Record keeping: 10
 Record keeping Proven
 (customer feedback, ability to exceed 3.5
inquiries) customer 4.5
satisfaction
 Checking outgoing and
Incoming supplies

37
 5 Process orders: 10
 Issues gate passes Engage with all
 Quotations departments 4
Internet user 3
 Sample requests
Observe our
 Via telephone, Email, and competitors 3.5
Fax

Job Description:

Sales executive build business by identifying and selling prospects, maintaining

relationships with clients. Sales executives are key point of contact between an
organization and its clients .Answering queries, offering advice and introducing new
products.
Duties:

 Sells products by establishing contacts and developing relationships

with prospects, recommending solutions
 Identifies product improvements or new products by remaining current
on industry trends, market activities, and competitors
 Process orders, issues gate passes, quotations or sample requests
coming in via telephone Email and Fax
 Record keeping (customer feedback, inquiries etc)
 Checking outgoing supplies and incoming supplies from factory
 Making sure all displayed products are in order and clean
 Reporting to sales head and branch manager for display setting, and
about customer walk-in
 Prepare reports by collecting, analyzing, and summarizing information

38
Job Specification:

Qualification:

 Qualification: bachelors degree in business administration or a related

field or the equivalent work experienced
 Management experience
 Proven record of achieving revenue targets,
 Knowledge of industry rules

Experience:

 Minimum 1 year experience in relevant field

Skills:

 Presentation skills
 Having convincing power
 Negotiation
 Creativity
 Meet sales goal
 Motivation for sales

Abilities:
 Ability to meet sales goal
 Ability to increase energy level
 Should have a good oral ability

Other Characteristics:

Other characteristics are as follows;

 Honest
 Regular
 Well dressed.
 Punctual

39
  Entertaining

Job Analysis: {Floor Manager}

Job Analysis is a process where judgments are made about data collected on a job.

Job Requirement job analysis:

Sr Specific Task % KSAO’s Imp
No (1-5)
1 Team Management: 30
 Manage a team Entertainer 3.5
 Aligned with the Sharp Minded 4.5
company,s values and Good planner 4
vision
 Serving customers
2 Maintainance: 20
 Maintain showroom Microsoft Office 4
 Arranging window display
 Ordering stock

3 Analyze reports: 30
 Analyze reports to Innovator 4.5
Maximize back end Supervision
operations power 4.5
 Develop strategies Decision Maker 4.5
 Change procedure (if
require)
4 Training: 10
 Training the new Proven
members ability to exceed 3.5
 Recruiting customer 4.5
satisfaction
5 Manage Information System: 10
 Information is given to Engage with all
relevant department departments 4
 Update our knowledge Internet user 3
Observe our
 Covenning team competitors 3.5
meetings

40
Job Description:

 Develop and manage a team that is aligned with the company,s values
and visions
 Drive sales and engangement according to the Bob,s way
 Analyze reports to maximize back end operations and location logistics
efficiency and productivity
 Maintain showroom readiness
 Cleaning up store and display area
 Supervising staff
 Responsible for inventory cycle counts, insures that they are executed
in a timely and accurate manor throughout the year
 Convening team meetings
 Delegating work load

Job Specification:

Qualification:

 Qualification: bachelors degree or equivalent

 Sales experience
 Proven successful back end or logistic experience

41
  Floor Manager should knowledge about English Language.

Experience:

 2-5 years managerial experience preferable in a retail and /or warehouse

environment to perform day to day back – end operations according to
established company guidelines.

Skills:

 Being approachable and friendly

 Being creative
 Being computer literate
 Managing people and projects
 Making effective decisions
 Being a good team player

Abilities:

 Floor manager should be Active.

 Floor manager should be a good decision maker.
 Floor manager should be a positive thinker.
 Floor manager should have a good Oral ability.

Other Characteristics:

Other characteristics are as follows;

 Honest
 Regular
 Well dressed.

Job Analysis: {Retail sale Head}

Job Analysis is a process where judgments are made about data collected on a job.

Job Requirement job analysis:

Sr Specific Task % KSAO’s Imp
No (1-5)
1 Develop strategies: 30
 Develop business Entertainer 3.5
strategies Sharp Minded 4.5
 Expand store traffic Good planner 4

42
  Optimize profitability
2 Sales goals: 20
 Meet sales goals by Microsoft Office 4
training
 Motivating
 Mentoring
 Providing feedback to
sales staff

3 Cutomer satisfaction: 30
 Ensure high level of Innovator 4.5
Customer satisfaction Supervision
 Excellent sevice power 4.5
Decision Maker 4.5
 Complete store
administration
 Ensure compliance with
policies
4 Store condition: 10
 Maintain outstanding Proven
store condition ability to exceed 3.5
 Visual customer 4.5
satisfaction
merchandising standards
5 Report: 10
 Report on buying trends Engage with all
 Customer needs departments 4
Internet user 3
 Profits
Observe our
competitors 3.5

Job Description:

Duties:

 Develop business strategies to raise our customers, pool, expand store

traffic and optimize profitability
 Provide information by collecting, analyzing, and summerizing data and
rends

43
  Protects organizations values by keeping information confidential
 Meet sales goals by training, motivating, mentoring and provided feed
back to sales staff
 Complete store administration and ensure compliance with policies and
procedures
 Report on buying trends, customer needs, profits etc
 Propose innovative ideas to increase market shares
 Conduct personnel performance appraisals to assess training needs
and build career paths
 Deal with all issues that arise from staff or customers (complaints,
grievances etc)
 Be a shining example of well behavior and high performance

Job Specification:

Qualification:

 Qualification: bachelors degree or equivalent

 Sales experience
 Financial planning and strategy
 Sales Manager should knowledge about English Language.

Experience:

44
  Minimum 1 year experience in relevant field

Skills:

 Marketing concepts
 People management skills
 Territory management skills
 Sales planning
 Competitive analysis
 Understanding the customer
 Client relationships
 Creative services

Abilities:

 Should be Active.
 Should be entertaining and energetic.
 Should be a positive thinker.
 Should have a good Oral ability.
 Should be honest by his duty

Other Characteristics:

Other characteristics are as follows;

 Honest
 Regular
 Well dressed.

Job Analysis: {Branch Manager}

Job Analysis is a process where judgments are made about data collected on a job.

Job Requirement job analysis:

Sr Specific Task % KSAO’s Imp
No (1-5)
1 Training programs: 30
 Organizing training Entertainer 3.5
programs for branch Sharp Minded 4.5
personnel Good planner 4
 Evaluating employee
performance

45
  Providing feed back
 Coaching as needed
2 Sales plans: 20
 Developing Microsoft Office 4
and implementing sales
plans
 Conductingregular sales
 Operations meetings
 Briefing employees on
current sales goals

3 Resolving problems: 30
 Resolving Innovator 4.5
customer problems as Supervision
needed power 4.5
 Drafting forecast and Decision Maker 4.5
business plans
 Managing budgets
4 Coordination: 10
 Coordinating with other Proven
Branches to share ability to exceed 3.5
knowledge customer 4.5
 Plan promotional satisfaction
activities
 Achieve goals

5 Budgets: 10
 Managing budgets Engage with all
 Allocating branch funds departments 4
Internet user 3
 Defining financial
Observe our
objectives competitors 3.5

Job Description:

Branch manager job purpose is managing and overseeing branch personnel and
supervising all branch operations.
Duties:

46
  Organizing and executing training programes for branch personnel
 Evaluating employee performance and providing feedback and coaching
as needed
 Developing and implementing sales plans
 Conducting regular sales and operations meetings
 Briefing employeeson current sales goals, promotions, and other
relevent information
 Increasing brand awareness for the company within the community
 Interacting with customers on a regular basis to ensure satisfaction and
gain usefull feedback
 Resolving customer problems as needed
 Drafting forecasts and business plans
 Managing budgets, allocating branch funds, and defining financial
objectives
 Coordinating with other branches to share knowledge, plan promotional
activities, or achieve goals
 Adhering to high ethical and professional standards

These all are my assignment work which is assigned to me during internship and my
supervisors also give me proper feed back during the meeting with general manager.

5.4.6 summary of learning:

It was my first experience that help me to do things practically and enhance my

knowledge due to internship in National Furnitures. I learnt a lot about the
understanding of work envirnment and how to keep balance in work life and personal
life by paying full attention to both your family and your work. I spent 6 weeks under the
supervision of highly qualified and skilled staff of NF who give me opportunity to prove
my self. NF is most popular furniture industry in gujrat which only hire the highly skilled
and qualified staff with great experience and due to spend time with such a remarkable
staff I enhance my knowledge ,skills and abilities and it also help me to achieve my
future goals and shouls also help in my relevent field.

47
5.4.6.1. skills:

There are many skills that I gained during internship just because of tremendous staff of
NF in gujrat branch they are are very helpful and competent. They gave me their
precious time from their busy schedule and try best to anhance my skills. There are
following skills that learnt by me:

 Due to internship I improve my confidence level

 I develope communication skills
 I also trained in how to deal with a customer
 I learnt how to manage tough situation in less time
 Due to this time period I also learnt how to satisfy a customer according his
requirements.
 I develope also good habbits like punctuality
 Also strong my management skills
 This experience such a change my behaviour in to professionals

5.4.6.2. Responcibilities:

During the internship there were many responcibilities assigned to me and I pay all my
attentions to fulfill these responcibilities and enjoy to perform these acivities. These
responcibilities enhance my knowledge, skills and abilities and also help to improve my
patience level in tense situation. I have worked with each department in NF e.g Sales
department, Marketing department, Customer care department, Hr department,
Production department and Reception area. So there are following responcibilities
given to me:

 How to deal with customer in the absence of sales exectives and welcome to the
customers.
 How to redesign the job descriptions of all staff and remove the flaws in existing
job descriptions.

48
  How to revise the organizational chart and discuss each hirearchy level
 How to develop SOPs standard operating procedures regarding each
department.
 How to make a work flow chart in which discuss all the process and how it move
from different department.
 Maintain and arrange the reception area
 Receive the fone calls and move the calls from suggested extentions
 How to compile data regarding Hr department in to written form
 Maintain the showroom area and shuffle the accessories

I have worked honestly regarding each responcibility that enhances my knowledge,

skills,abilities and prove to be a great opportunity for me. I have gain a lot of experience
of working in such a famous industry and have a chance to spend this time duration of
6 weeks under the guidence of incredible staff members. I also understood all the rules
and regulations and follow the rules as not only internee as a worker. During the work in
different departments I observe that every one trying their best to improve them selves
and compete with one another and prove best and it is true that every organization is
well known just because of their skilled staff because they represent the whole
organization.

5.4.6.3. Influence on future plans:

The internship where diliver me many skillsand also gave me a chance to enhance my
personality, it also provide me a right way through I can handle all the tasks and
activities. It also diliver such a things that will influence my future goals.I like the
organizational culture and behavious from the start but now my views are more clear
and I am more pationate about my future plans and after the completion of my studies I
personally wish to join such this kind of organization. It is hard to choose right career for
many people but I have been decided already and this experience really influence my
future plans.

49
Before starting internship, may be my views and future plans are not more clear but
know it makes my plans more strong. NF give me a chance to think about my future
goals and clear all my quaries and make me a good decision maker about my future
plans. My expectations regarding this field proved as a right decision, so due to
internship in NF influence my fuure career plans very much.

5.4.6.4. Practical field & class room knowledge:

When I completed my internship in NF I realize that there may be a lot of diffrence

between the bookish knowledge and practical work it totally different . I learnt many
business rules and policies and standards before the start of internship but in actual the
whole process is different the practically application of all these policies and
implementation of strategies is might be different which I studied in academic centers. I
linked my knowledge with my practicall work and realized that the real achievement is
that when we mach our knowledge with the practical work. I have no experience about
practical life that’s why I thought that it might be easier and simple but the applications
of all terms might be a little bit complicated. At the end of my internship I felt that
academic knowledge helps very much when we are in field work to show competency.

Process of work flow chart:

Nf give me a chance to design a workflow chart where I discuss the whole process of
activities which are performed within an organization. I also work on job description of
all staff members and redesign the jobdescription the whole process I learnt from my
academic center and have a chance to apply this knowledge practically.

Sales Department:

First week I completetly spent in sales department and learn all those activities relevent
to the sales department. I also learn that how a customer place an order and all process
about all deal to ensure and gain further knowledge at mid of first week to the start of
second week.

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Customer care Department:

second week I completetly spend in customer care department in which Mr Assad

conveys a flow of knowledge to me. The learning I got from the departments are as
follow:

The customer care department starts a work on complain of customer and contact with
the production manager and quality manager and inform the general manager for funds
and starting work on complaints.

Human Resource department:

I worked for the Hr department, where I learnt a lot about the process of work flow in the
organization, job descriptions and redesign with the help of my class room knowledge
and also work on organizational structure and SOPs standard operating procedures
regarding Hr department and all other departments. This practicall work helps me to
increase my knowledge and also help me to polish my existing skills with the help of all
supporting staff who treat me in a well manner way. My supervisors tell me about the
importance of Hr department in the organization and how its depends on organization
success.

6.conclusions:

NATIONAL Furnitures has been manufacturing furniture since 1970 and is recognized
as a symbol ofquality today. They believe in staying abreast with modern technologies
for better quality production. The exective management team at National Furnitures is
always look outfor innovations and development on a global level. National Furnitures
hired only skilled and highly qualified staff which plays a vital role for the development of
the organization and having competitive advantage against their competents. The top
management of National Furnitures have a great ability to make strong decision making
and controle all affairs on daily basis by the help of supporting staff. All the policies
should be in a documentation form which helps the all employees mostly who join

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newly. National furnitures not only take care of their customers they also have a good
care about their employees and compensate them in a supporting way.

6.1 key conclusion derived from internship:

Internship in National Furnitures, I cosider that it was a most appropriate place to gain
knowledge and experience regarding practical life. Either it was a requirement which
assigned by university but I have personally gained a lots of knowledge, skills and
abilities. I also recommend my friends that they must have experience to work with
National Furnitures if they gain and learn something because they provide a good and
learning envirnment for internees.

6.2 General observation about organization:

During the period of internship, I observed that every organization have their own strong
and weak points through which organization can get fame and trust or broke their
goodwill due to customers response. I personally observed that in every organization
whenever you gave no importance and no take care your customer you can never get
fame and customer trust. So, it could not be able to survive without customer trust and
satisfaction. I saw that in NF customer trust them a lot and satisfy with their work that’s
why they became popular among their competetors.

6.3 SWOT Analysis:

Swot analysis is the best strategy to have the internal and external assessment of any
organization:

Strengths:

 Reduce labour cost

 Has existing distribution and sales networks
 Experienced business units

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  Highly skilled and experienced staff
 High growth rate

Weakness:

 Future profitability
 Investment in research and dvelopment
 Strong competetors in market
 Future debt ratings

Opportunities:

 New acquisitions
 Global markets

Threats:

 Rises in cost in raw material

 Technological problem
 External business risk
 Increasing cost
 Government regulation and law
 Financial capacity

7.RECOMMENDATIONS:

National furnitures need to improve some issues to avail the opportunities:

 National furnitures have to improve their reception area because during my

internship there may be no arrange of proper receptionist mostly it handled by
sales exectives so, I recomment that they have to need a permanent receptionist
 During internship I observe that the rules of the organization apply on every one
equally so, some staff members not follow them properly so, I recomment that
rules are same for all staff and they have to follow them properly .
 They have need to work on their hirearchy structure and more clearer by the
designation of all staff not verbaly as well as in proper document

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  According to my point of view and observation I think it is a duty of experienced
staff that there may be a proper chek of each activities that it has been done or
not in this way they should be more clearer in their aims
 The most important point that I have been recommended them that they have
need to make Hr department as an independent and all activities which perfome
other department allow to Hr to do his job in a well manner way
 National furnitures have need to conduct training seminars and worshops for the
betterment of employees and for their development
 They have need to socialize newly join staff member

8. References:

Manual:

 Learning from the internship

 Questioning from managers of regarding departments
 Personal observation
 Lectures from supervisors
 Learn from the General manager feed back
 Broushers
 Documentry

Web pages:

 www.nationalfurnitures.com.pk
 Info@nationalfurnitures.com.pk
 www.ashleyfurnitureshomestore.com

9.Appendix:

 Documentry (CD)

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  Broushers
 Some sample papers

These all attached with the envelope

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