17E00401 JNTU – MBA IV SEMESTER

IMPORTANT QUESTIONS
STRATEGIC MANAGEMENT
UNIT - I
1. Define Strategic Management. Explain the concepts of Strategic management? ---- I (M)
2. Write a note on a) Goal b) Vision c) Mission
3. Give an account on Environmental Scanning?
4. Explain the process of Strategic Management?
UNIT – II
5. Write a note on a) Porter’s Five Forces Model b) BCG Matrix
6. What is SWOT Analysis? -------------------- I (M)
7. Discuss about GE Model?
8. What is Organizational Learning?
UNIT – III
9. What is strategy formulation? ------------- I (M)
10. Write a note on a) Growth Strategy b) Retrenchment Strategy -------------- II (M)
11. Explain the levels of strategy formulation?
12. What is Combination Strategy?

UNIT – IV
13. Define strategy implementation and its barriers? ----------------- II (M)
14. Explain different types of Strategies?
15. Describe about the aspects of Behavioral implementation?
16. Explain the factors for resource allocation?

UNIT – V
17. What is strategy evaluation?
18. Explain the process of Benchmarking?
19. Explain the process of Strategic Audit?
20. Explain the role of Strategic Control? ----------------- II (M)

COMPULSORY QUESTION
NOTE: CASE STUDY – FROM ANY TOPIC OF THE SUBJECT
17E00402 JNTUA– MBA IV SEMESTER
Important Questions
E-BUSINESS
UNIT – I
1. Explain ‘E-Commerce in India’?
2. What are the different types of E-commerce? …………………………… I (M)
3. Explain the Web based tools for Electronic Commerce?
4. Explain the process of Electronic Data Interchange?
UNIT – II
5. What are the major Threats to E-Commerce security?
6. Explain the security tools for E-Commerce Threats? ………………….. I (M)
7. Write a note on ‘Security Protocols over public networks’?
8. Describe ‘Public Key Infrastructure (PKI) for security?
UNIT – III
9. What is E.P.S? Explain the merits & demerits?
10. Discuss the different types of Electronic Payment Systems? ………….. I (M)
11. Explain the Infrastructure issues in EPS?
12. Write a short note on Electronic Fund Transfer? ……………………. II (M)

UNIT – IV
13. What are the types of Business Models in E-commerce?
14. Discuss the Emerging trend in E-Business?
15. Write a short note on a) Digital Commerce …………………………..II (M)
b) Mobile Commerce
16. What are the Strategies for business over Web?
UNIT – V
17. Describe about the Internet Service Providers (ISPs)?
18. Explain the E-Business application Infrastructure?
19. What is E-Marketing? Explain its Planning & Tactics? ………………..II (M)
20. Explain the E-Marketing Strategies?
COMPULSORY QUESTIONS
NOTE: CASE STUDY – FROM ANY TOPIC OF THE SUBJECT
17E00404 JNTU – MBA IV SEMESTER
Important Questions
SERVICES MARKETING

UNIT – I
1. Write a detailed note on Services in Modern Economy?
2. What are the different bases of Classification of Services? …….I (M)
3. Describe the factors influencing Customer Expectations of Services?
4. What is CRM? Explain about Methods & Strategies used for Relationship
Marketing?
UNIT – II
5. Explain various bases for Market Segmentation in Services? ….. I (M)
6. Discuss about Customer Loyalty Ladder in detail?
7. What is meant by Selecting the Appropriate Customer Portfolio and bases of Targeting?
8. Explain different Strategies used for positioning of services?
UNIT – III
9. Define Service Pricing? What are the Service Pricing Objectives?
10. What are the different Pricing Strategies used for Services?
……………………..I (M)
11. Explain “Foundations of Pricing Objectives”?
12. What are the Elements of Marketing Communication Mix? ……II(M)
UNIT – IV
13. What are the Considerations in Service Delivery System?
14. Discuss the Roles of Intermediaries in Service Delivery? ……II (M)
15. Write about the Elements of Physical Evidence?
16. Write a detailed note on Servicescapes?
UNIT - V
17. Explain the Characteristics of Services Marketing Planning?
18. What are the Elements of Services Marketing Planning?
19. Write a note on Services Marketing Planning Process? ……II (M)
20. Discuss the Benefits and Problems of Services Marketing Planning?

COMPULSORY QUESTION
NOTE: CASE STUDY – FROM ANY TOPIC OF THE SUBJECT
17E00405 JNTU – MBA IV SEMESTER
IMPORTANT QUESTIONS
ORGANISATION DEVELOPMENT

UNIT - I
1. What is Organization development? Explain the characteristics of OD ?.......I(M)
2. What are the contributory stems of OD?
3. Write a note on a) values b) Beliefs?
4. Explain the ethical issues in OD?

UNIT – II
5. Describe the foundations of OD ?.....................................................................I(M)
6. Elaborate the system perspective of Organization Development?
7. Give an account on third wave Management?
8. Brief about Organization Transformation?

UNIT – III
9. Explain the Diagnostic process?..................................................................I(M)
10. Explain the action research ?.........................................................................II(M)
11. What are the Areas of Diagnosis?
12. Define various approaches of OD?

UNIT – IV
13. What are the classifications of Interventions? ..............................................II(M)
14. What is third party peacemaking intervention?
15. Describe about T- groups?
16. Describe about Behaviour modeling?
17. Brief about career planning?
UNIT – V
18. What are the consultant issues?
19. Write a note on power and politics?..............................................................II(M)
20. Explain the “Future of organizational development concept is bright”?

COMPULSORY QUESTION
NOTE: CASE STUDY – FROM ANY TOPIC OF THE SUBJECT
17E00407 JNTU – MBA IV SEMESTER
Important Questions
INTERNATIONAL FINANCIAL MANAGEMENT
UNIT – I
1. Define IFM? Distinguish between IFM and FM?
2. Explain the Nature and Scope of IFM? ……………………………………I (M)
3. Explain the Importance of IFM?
UNIT – II
4. Define Foreign Exchange Market? Explain the Functions and Structure of the Forex
Market?
5. Discuss the role played by Major Participants in Foreign Exchange Market? .…I (M)
6. Describe the Types of Transactions and Settlements in Forex Market?
7. Explain the various Types of Foreign Exchange Quotations?
UNIT - III
8. Define Foreign Exchange Exposure? Explain the various Types of Foreign Exchange
Exposure? ………………………………………………………………………..I (M)
9. Explain about Economic Exposure and how it is measured and managed?
10. What is Operating Exposure? Describe the various Tools used in Measuring and
Managing Operating Exposure? ………………………………………………II (M)
11. What are the different Methods for Measuring and Managing Translation Exposure?

UNIT – IV
12. Discuss the various approaches to Project Evaluation?
13. Define Risk in Cross – Border Investment Decision? Illustrate the different risks in
Cross – Border Investment Decision? ……………………………………....II (M)
14. Explain the Importance of Incorporated Risk in Investment Decision?
15. Explain the various Types of Risk Handling Techniques?

UNIT - V
16. Write a brief note on;
a) Cost of equity b) Cost of debt c) Weighted average cost of capital
17. Briefly explain the Methods of Raising Capital?
18. Explain the Areas of International Cash Management? ……………………....II (M)
19. Discuss the factors considered in Receivables Management?

COMPULSORY QUESTION
NOTE: CASE STUDY – FROM ANY TOPIC OF THE SUBJECT
17E00408 JNTU – MBA IV SEMESTER
IMPORTANT QUESTIONS
INTERNATIONAL MARKETING
UNIT - I
1. Explain the significance of International Marketing ?---------------I (M)
2. Differentiate between International and Domestic Marketing?
3. Describe the legal Environment of International Marketing?
4. Explain the Regulatory Environment of International Marketing?
UNIT – II
5. What is Indirect Exporting?
6. What is Direct Exporting?-----I (M)
7. Explain Foreign Manufacturing Strategies with Direct Investment?
8. Explain the Entry Strategies of Indian Firms?
UNIT – III
9. Write a short note on International Product Positioning ?------------ I (M)
10. Describe Product Saturation levels in Global Market?
11. Explain New Products in International Market? ------------- II (M)
12. Write a short note on a) Product and Culture b) Brands in International Market?
UNIT – IV
13. Write a note on a) Distribution Structures b) Distribution Patterns?
14. Explain the challenges in Managing an International Distribution Strategy?
15. Describe the foreign country market Intermediaries? ------II (M)
16. Describe the Management of Physical distribution of goods ?

UNIT – V
17. Explain the Export Policy decisions of a firm?
18. Describe the EXIM Policy of India? ----------------- II (M)
19. What is meant by Export Procedures and Export Documentation?
20. State the Export Assistance and Incentives in India?
COMPULSORY QUESTION
NOTE: CASE STUDY – FROM ANY TOPIC OF THE SUBJECT