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Kenya Lubricant Market

Kenya has a population of over 47 million people and an area of 580,367 km2. Its capital is Nairobi and its currency is the Kenyan shilling. Kenya launched Vision 2030 in 2008 to make it a middle-income country by 2030 through industrialization. The lubricant market in Kenya is growing as vehicle ownership increases, particularly for second-hand cars and motorbikes used as taxis. Major companies like Total and Sinopec are launching new lubricant brands in Kenya to target industries, manufacturers, and the automotive sector.

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waseem bashir
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352 views7 pages

Kenya Lubricant Market

Kenya has a population of over 47 million people and an area of 580,367 km2. Its capital is Nairobi and its currency is the Kenyan shilling. Kenya launched Vision 2030 in 2008 to make it a middle-income country by 2030 through industrialization. The lubricant market in Kenya is growing as vehicle ownership increases, particularly for second-hand cars and motorbikes used as taxis. Major companies like Total and Sinopec are launching new lubricant brands in Kenya to target industries, manufacturers, and the automotive sector.

Uploaded by

waseem bashir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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KENYA PRESENTATION

KENYA Profile

 Area: 580,367 Km2


 Population: 47,564,296 Approx.
 Currency: 1 Kenyan Shilling (Kes)= 1.53 Pkr
 Capital City: Kampala (Pop. 1.7 Million)
 Per Capita: $2,010 , GDP: $99.24 Billion
 Natural Resources: Limestone, Salt, Znic, Oil & Gas.
 Agriculture Products: Coffee & Tea
 Industries: Agriculture, Forestry, Fishing & Manufacturing
KENYA Profile
Towards Vision 2030
 Kenya Vision 2030 was launched in 2008 as Kenya’s development
blueprint covering the period 2008 to 2030.
 It was aimed at making Kenya a newly industrializing, “middle
income country providing high quality life for all its citizens by the
year 2030”.
 The Vision was developed through an all-inclusive stakeholder
consultative process, involving Kenyans from all parts of the
country.
Lubricant Market
Lubricant Market
 The African Automotive Lubricants market is seeing
increasing demand as vehicle purchases across the
region continues to increase.

 In Kenya second hand vehicles ratio 80%

 Around 80% of the Motorbikes used as Taxi.

 Total, in partnership with Bajaj Auto, recently unveiled a


new lubricant for motorbikes

 Chinese oil giant, Sinopec, has launched its lubricant


brand in Kenya, making a foray into the fast-growing
segment of the country's market.
Lubricant Market

Automotive Lubricants Industrial Lubricants Key Target Audience

 Motor Car Oils


 Hydraulic Oils
 Motorcycle Oils
 Industrial Gear Oils
 Diesel Engine Oils
 Compressor oils
 Hydraulic Oils  Automobile Manufacturers
 Transformer oils
 Gear Oils
 Turbine Oil  Plastic Manufacturers
 Transmission Fluids
 Industrial Greases
 Greases
 Metal Working Companies
 Auto and Auto Component
 Construction Companies
End Users: End Users:
 Passenger Vehicles  Manufacturing
 Textile Companies
 Motorcycles  Construction  Cement Companies
 Commercial Vehicles  Power generation
 Marine  Others (Agriculture, Mining and  Mining Companies
 Aviation Mass Roadways Transport)
 Paper and Pulp
 Power Generation
 Steel Manufacturers
Distribution Channel:
 OEMs (B2B) Distribution Channel:  Food & Beverage
 Dealer Network (OEM Workshops  Direct Sales
/Service Stations /Local  Dealer Network
Workshops) (B2C)
Thank You

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