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Etihad Airways

Etihad Airways is the national airline of the United Arab Emirates, based in Abu Dhabi. It began operations in 2003 and has since grown to serve over 100 destinations across Europe, Africa, Asia, and Australia. The airline offers air transportation as well as additional services like Etihad Cargo, Etihad Ground Services, Etihad Holidays, and Etihad Flight College. Etihad aims to continuously improve its operations through innovation, new technology, and strategic partnerships.

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1K views5 pages

Etihad Airways

Etihad Airways is the national airline of the United Arab Emirates, based in Abu Dhabi. It began operations in 2003 and has since grown to serve over 100 destinations across Europe, Africa, Asia, and Australia. The airline offers air transportation as well as additional services like Etihad Cargo, Etihad Ground Services, Etihad Holidays, and Etihad Flight College. Etihad aims to continuously improve its operations through innovation, new technology, and strategic partnerships.

Uploaded by

Simari
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ETIHAD AIRWAYS

 One of the youngest and fast-growing airlines in the world

 Based in Abu Dhabi, United Arab Emirates

 First National Flights: Al Ain (Nov 3rd, 2003)

 First Commercial Flight: Beirut (Nov 12th, 2003)

 Covering 103 destinations

 Across 63 countries

 Currently having 150 office Locations

 In July 2003 established as the national airline of UAE by Royal (Amiri) Decree issued
by Shiekh Khalifa bin Zayed Al Bahyan

 National Carrier of UAE

 Headquarter in the Capital of UAE, Abu Dhabi

 Started Operation in Nov 2003

SUPPLY CHAIN MANAGEMENT


Main Product (Service)

 Air Transportation of Passengers


Other Products (Services)

 Etihad Ground Services

 Etihad Cargo

 Etihad Holidays

 Etihad Flight College

ETIHAD CARGO
 Dangerous goods

 Mail

 Cold Chain
 Sky stables

 Human Remains

ETIHAD GROUND SERVICES


Etihad Airways acquired 3 subsidiaries of ADAC

 Abu Dhabi Cargo Company (ADCC)

 Abu Dhabi In-Flight Catering (ADIFC)

 Abu Dhabi Airport Services (ADAS-Ground handling Business)


Now, it created its own Subsidiary

 Etihad Airport Services


 Catering (Food, Beverages, Duty Free, Cleaning etc)
 Ramp (Luggage Handling, catering trucks, passenger stairs, and wheelchairs for
passengers, refueling, ground power)
 Cabin (Passengers assistance and in flight)

ETIHAD HOLIDAYS
Etihad holidays is yet another product servicing its customers throughout the destinations
including:

 Travel Packages

 Hotels

 Cab Services

 Cruises

 Events (One good example is Etihad AD Grand Prix-Formula 1)

ETIHAD FLIGHT COLLEGE


 Etihad Airways is in the process of establishing Etihad Flight College, a world-class
flight training facility in the United Arab Emirates for Emirati and international cadet
pilots
 Based in Al Ain, Etihad Flight College will provide fixed wing flight training for ab-
initio cadets, for the Airline Transport Pilot License (ATPL), Multi crew Pilot Licence
(MPL) etc

KEY ELEMENTS-SCM
Etihad Airways Important Supply Chain elements which help executing its Supply Chain
Strategy are:

 Facilities

 Information

 Sourcing

 Pricing

 Inventory

 Transportation

OPERATIONAL STRATEGY POLICIES


 Operational strategy involves establishment of policies and working practices in
order to execute the crucial processes and operations of the company including
effective utilization of resources and personals.

 The basic purpose of operational strategy is to meet the demands of market and
goals and objectives of the company.

SUPPLY NETWORK STRATEGY


 Operations of a company are not complete without successful supply network.

 Supply network refers to the degree to which it is determined whether operations


are being conducted in-house or outsourced

 Supply network is web of interdependencies between key parties who help to


streamline the operations.

PROCUREMENT AND SUPPLIES


FUEL

 Procurement of fuel is one of the most important functions of supply chain


management

 Etihad Airways is working on project of streamlining the supply of biofuel in UAE

 This will result in Administrating smooth and steady operations of airline.


In-flight

 Motivation of passengers

 Entertainment (games, customized iPad)

 On board Shopping
Maintenance Spare Parts

 The purpose is to ensure no delay in flight shortages

 Periodic meetings with contractors and subcontractors in order to ensure timely


availability of material.

 For purchasing of Etihad consumables, effective monitoring and control system is


placed in action by the airline company
Fleet Capacity

 Capacity deals with size of operations in meeting demands of the customers or


clients

 The company is adding more planes to its portfolio

 Number of aircraft by Brands

A330- A340- A340-


Aircraft Family A319-100 A320-200 A321-200 A330-200 A380
300 500 600

Airbus 2 23 3 18 6 4 7 1

B777- B777- B777-


Aircraft Family B777-200LR B787
300ER 300ERM 300ERS

Boeing 5 6 2 1

FACILITIES
 Facilities involve focus of operational resources including size and location

 Improvement of ground services at airport facilities, and waiting lounges

 Warehouses and facilities closed to airport to secure smooth supply of requirements

 Etihad is in the phase of expanding its network with other airlines and this is also one
of the most important strategies regarding operations
PROCESS TECHNOLOGY
 Technology is being used in each part of operations

 SAP implementation

 Etihad Training College

INNOVATION
 Etihad is establishing technology centers in UAE in order to foster innovation and
creativity

 Flying Nanny Service in which specially trained flight attendants provide expert
childcare

 Customized iPad onboard

 A state-of-the-art chair “Go Sleep “that converts into a sleeping pod innovated
product customized to Abu Dhabi International Airport specifications

CONTINUOUS IMPROVEMENT
 Improve performance and upgrade systems that deliver ease and quality.

 Initiative of supporting biofuel supply chain in UAE

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