A ORGANIZATION STUDY AT NATURAL COTTON SPINNERS PVT LTD” ,

TIRUNELVELI, TAMIL NADU.

A SUMMER INTENTSHIP TRANING REPORT

Submitted to the
FACULTY OF BUSINESS ADMINISTRATION
In partial fulfillment of the requirements for the Award of the degree of
MASTER OF BUSINESS ADMINISTRATION

ANNA UNIVERSITY
CHENNAI
By
K AARTHI
(Reg no.952818631001)
Under the guidance of
Mr.K.Saravanan
Assistant Professor

DEPARTMENT OF MANAGEMENT STUDIES

Cheranmahadevi-627414
June -2019

1
 SCAD COLLEGE OF ENGINEERING & TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES

CHERANMAHADEVI

BONAFIED CERTIFICATE

Mr.K.Saravanan. Mr. Shanmuga Sundaram

Asst. Professor & Guider Asst. Professor & HEAD

This is to certify that this project report titled “A ORGANIZATION STUDY AT

NATURAL. COTTON SPINNING PVT LTD, TIRUNELVELI, TAMINADU. is the bona
fide work of K AARTHI who was carried out the research under the guidance of the supervision
Certified further, that to the best of my knowledge the work reported here in does not from part
of any other project report or dissertation on the basis of which a degree or award was conferred
on an earlier occasion on this or any other candidate.

Signature of the Guide Head of the Department

Internal Examiner External Examiner

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Scad college of engineering & technology

Department of Management Studies

Cheranmahadevi

DECLARATION

I here by declare that this project report entitled “A ORGANIZATION STUDY AT

NATURAL COTTON SPINNERS PVT LTD, TIRUNELVELI, TAMINADU.. Submitted to
the Anna University, Chennai in partial fulfillment of requirement of MBA program is a Bona
fide work carried by me under the guidance of Mr .K SARAVANAAN ,Assistant Professor
,Department of management studies, SCAD COLLEGE OF ENGINEERING &
TECHNOLOGY , Cheranmahadevi . This has not been submitted earlier to any other university
or institution for the award of any degree/ diploma/certificate or published any time of before.

Date:

Place: Signature of the Student

3
 ACKNOWLEDEGEMENT

I thank the almighty for his continuous presence and strength experienced through out the project
for making me to complete this project successfully.

I express my gratitude to our honorable Chairman Dr. S. CLETUS BABU, SCAD Group of
Institute for providing such an opportunity and also their encouragement to do this program.

I express my gratitude to our beloved principal Dr. P. Ebby Darney.,ME.,Phd.,, SCAD College
of Engineering & Technology for his whole hearty encouragement for completing this project.

I am indebted to Dr. M. Shunmuga sundaram., MBA., M.Phil., P.hD., MBA(IBM).,

PDPM&IR., MISTE., Professor & Head , Department of management Studies for his valuable
guidance and consistent encouragement during the entire course of this project work.

I express my gratitude and sincere thanks to my guide Mr. K. SARAVANAN Assistant

professor Department of Management Studies, for his guidance and support for completion of
this project.

I express grateful to thank all friends & my beloved parents, who have encouraged me with good
spirit by their incessant prayers to complete this project successfully.

K Aarthi

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 CONTENTS

PAGE
S.NO PARTICULARS
NO.

1.INTRODUCTION
1 2
1.1 ABOUT INTERNSHIP TRAINING

2 2. INDUSTRY PROFILE 3

3 3. COMPANY PROFILE 5

4 4. ORGANIZTIONAL CHART 7

5. DEPARTMENT PROFILE

5.1 HUMAN RESOURCE DEPARTMENT

5 5.2 PRODUCTION DEPARTMENT 8

5.3 MARKETING DEPARTMENT

5.4 FINANCE DEPARTMENT

6 CONCLUSION 41

5
INTRODUCTION

I.1 ABOUT INTERNSHIP TRAINING:-

Internship training is an exercise for the students who are undergoing M.B.A
program. The objective of the study is to make the student familiar to the current
industrial scenario. It provides the student with the first hand idea on the general working
of the organization. The students get an environment where they can actualize the
knowledge he has acquired in his curriculum. The exercise is an opportunity for the
student to understand the organizational structure, the major departments, flow of
information and various other functions in an organization.

Some of the things that can be learned from this training are

• To acquire the knowledge about the organization setup of NATURAL

COTTON SPINNING MILL PVT LTD.

• To know about the functional as well as managerial aspects of the company.

• To know about the production function of the company.

• To have practical knowledge of process involved in company

• To know welfare measures provided to workers in company.

• To know the marketing concept involved to market the product of the

company.

OBJECTIVES OF THE STUDY:-

 To analyse the effectiveness of Malabar Spinning & Weaving Mills and give there
commendation to improve existing sales and production.
 To analyse the consumer behaviours and to study the parameters influencing the
purchase decision.

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INDUSTRY PROFILE

The country’s cotton production has been steadily on the rise with better farm

practices. The average yield has increased to 500 kg per hectare. From a level of

importers of cotton, India has become an exporter of cotton earning a name in the

international market. Presently India is second largest cotton producer in the world next

to US and about to overtake the US as the number ONE in the next couple of years. It is

the result of various factors. Primarily because of rising cultivations of but cotton and

reduce the farmers input costs, while the yield as well as quality are substantially much

larger compared to traditional varieties. In view of this development, the cotton

cultivation acreage has been steadily going up in India. The farmers have become more

knowledgeable to follow scientific methods to cultivate high yielding long staple cotton

varieties. Besides individual mills are also simultaneously taking steps to improve the

cotton production along with Technology Mission on cotton (TCM), the cotton

development research .The resultant factor is quality and quantity of raw material supply

has substantially improved in the country. Due to globalization of our economy, the

conscious of quality inputs and pricing have become competitive to the international

standards and prices. Supply of quality raw material availability sources of raw material

from major cotton exporting states and countries. Every organization is a deliberate and

planned endeavour of people whose common goal can be achieved through attainment of

targets and goal by individual members in it. In brief, good business is generally the

result of good organization which can emerge only if it consists of good people who work

7
together as a team. The textile industry occupies a unique place in our country. One of the

earliest to come into existence in India, it accounts for 14 per cent of the total industrial

production, contributes to nearly 30 percent of the total exports and is the second largest

employment generator after agriculture. The Indian textile industry is one of the largest in

the world with a massive raw material. Cotton is one of the principle crops of India and is

the major raw material for domestic textile industry.

The Indian cotton industry provides facility to millions of farmers as also the

workers involved right from processing to trading of cotton Indian cotton industry has an

overwhelming presence in the economic life if the country. Apart from providing one of

the basis necessity of life the cotton industry also plays a pivotal role through its

contribution to industrial output, employment generation and the export earnings of the

country. India is the only country which grows all four species of cultivated cotton. India

produces large varieties of cotton. India cotton is produced in country in three zones viz.

North zone comprising the states of Punjab, Haryana and Rajasthan. Central zone

comprising the states of Maharashtra, Madya Pradesh and Gujarat. zone Southern zone

comprising the states of Andra Pradesh, Karnataka and Tamil Nadu.

India is one of the largest textile producing country in the world. The share of the

industry in the export basket of India is around 20%. However textile industry is vast

developing sector and when the competitions are exorbitant especially in its design and

quality we have to adopt modern technology management machine so as to compete with

other countries in the international market

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 COMPANY PROFILE

 Natural Cotton Spinning Pvt Ltd based out of Tirunelveli on Southern India is

engaged in the manufacturer of premium quality compact cotton yarn for hosiery

and wearing.

 Natural Cotton Spinners Private Ltd is Incorporated in 2005.

 It is Classified as Non-Government Company and is registered at registrar of

Companies, Coimbatore.

 It is involved in Spinning, Weaving and finishing of textiles.

 Directors of Natural Cotton Spinners Pvt ltd are Ganapathy Rathinasabapathy

Goonder, Ramaswamy gounder Palaniswamy, Rathnasabapathy Revathy and

Indumathy

 Their business is Supplying Yarn to the Market

 For the functioning of entire process our their infrastructure is segregated into

various sections like research and development, production, ware housing and

quality control

 The nature of business is based on producing different variety of Yarn from

cotton.

 The finished product is then exported to their headquarters in Coimbatore, 50% of

yarn is used as raw material for weaving of textiles and 50 % is send to market f

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PRODUCT:

Cotton Yarn

PRODUCTION RESOURCES

• Raw material – cotton

• Electrical power

• Labour

• Stores

• Packing material

PROCUREMENT OF RAW MATERIALS

• Presently Cotton is used as raw material which is bought from their headquarters
and other states.

• Depending upon the yarn demand situations, the management will take orders for
the raw cotton and likewise the production takes.

• The major contribution of cottons where from North India

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 ORGANIZATIONAL CHART

CHAIRMAN

MD

FM GM

SPINNING HUMAN
MANAGER RESOURCE

OFFICE FINANCE
MANAGER

ASS SPINNING PRODUCTION

MANAGER

SUPERVISOR MARKETING

SPINNING
MANAGER

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 DEPARTMENT PROFILE

• Human Resource

• Marketing

• Production

• Finance

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HUMAN RESOURCE DEPARTMENT

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 HR DEPARTMENT CHART

HR MANAGER

ASSISTANT HR
MANAGER

STAFF

OBJECTIVES OF H.R DEPARTMENT

1. Manpower Planning

2. Recruitment and selection

3. Training and Development

4. Motivation method

5. Labour welfare

6. Safety and security

7. Leave administration

8. Hr policies and frame work

9. Performance Appraisal

10. Grievance Redresser

11. Personal counselling

12. Compensations and Benefits

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 1. MAN POWER PLANNIG:

Right person in a Right place is the key factor of succeeding the HRP in Textile
Industry or ‘Human power’ may be taught of as “the total knowledge, skills, creative
activities, talents and aptitudes of an organizations work force as well as the values,
attitudes and benefits of an individual involved. It is the sum total of inherent abilities,
acquired knowledge and skills represented by the talents and aptitudes of the employed
persons”

The major activities of HRP has the five areas like,

• Demand forecasting,
• Supply Forecasting,
• Determining Human Resource Requirements,
• Action planning,
• Monitoring and control.

The management of ,

• Men
• Materials
• Machines
• Methods
• Money
Is important but the most important is ‘M’ for men or human resources. It is in
fact an important economic resource covering all human resources organized or
unorganized, employed or capable of employment working at all levels supervisors,
executives in production section, packing section, finishing section and technical
employees, machine operators, Helpers are involved in the Industry.

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Shift Time:

• Morning Shift 7.00 am to 3.00 pm

• Evening Shift. 3.00 pm to 11.00pm

• Night Shift. 11.00pm to 7.00am

Man Power:

• Total number of workers in morning shift are 110.

• 70 Company workers and 60 contract labourers .

• 70 to 80 staff members are employed as per the requirement.

Break time

• 5 to 10 minutes Tea Break

• Lunch break is for 30 minutes

2. RECRUITMENT AND SELECTION

Recruitment is the process of searching the candidates for employment

and stimulating them to apply for jobs in the organisation. Whereas Selection
involves the series of steps by which the candidates are screened for choosing the
most suitable persons for vacant posts.

 Recruitment process includes analyzing the requirements of a job.

 It also includes attracting employees to that job screening and selecting applicants,
hiring and integrating the new employee to the organisation
 Recruitment is the process of filling the vacancies.
 It is the first steps in selection process In Cotton Mill

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 Direct recruitment method is used frequently for recruitment
 The firm places job advertisement in newspapers, Tv and Media
 The company also have internal recruitment for filling the post by efficient and
skilled workers from the rank , promotion and Corporation have preferred local
candidates who belongs to surroundings.
 There will be notice displayed on the notice board of the company and outside of
the company and like that workers will be recruited.

Steps involved in Recruitment

1. Recruitment planning

2. Strategy development

3. Searching

4. Screening

5. Evaluation

Some of the sources of recruitment are:-

 Employment exchange
 Labour contracts
 Telecasting
 Employee referrals
 Advertisement in newspapers
 Recruitment notice in factory gate

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Methods of Selection:

 The method for selecting employees include preliminary screening , phone

interviews, face to face meetings and HR functions to determine whether a
candidate is indeed suitable for the job.

 The basic requirement for a worker is 8th or 10th pass .

 And other office Staff will be selected according to the Government Norms.

 Staff members are recruited by the General manager

 The General Manager will conduct the interview, they will be selected based on
their qualifications and skills

 while selection they will try to avoid very sick and aged persons.

3. TRAINING AND DEVELOPMENT:

 There will be regular training & development programmes for all levels of

employees. i.e. Senior Management to lowest level.

 Training programme is conducted for freshers.

 Training period will be 2 or 3 weeks by their supervisors and trainers.

 It is also given for existing employees to make them more efficient.

 Workers will receive salary even in a training period.

 Training Analysis (sometimes called Training Needs Analysis (TNA)) is the

formal process of identifying the training gap and its related training need

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Designing Training Program:

 There will be both on the job & off the job training.

 Off the job training is imparted based on the need and category of staff.

 Generally training is given to a group and there will be external or internal trainers

called upon for giving training for the employees

On the job training:

a) Job instruction training (JIT)

 The JIT method is a four step instructional process involving

1. Preparation

2. Presentation

3. performance try out

4. follows up.

 It is used primarily to teach workers how-to do their current jobs.

 The trainee receives an overview of the job, its purpose and its desired

outcomes with a clear focus on the relevance of training.

 The trainer demonstrates the job in order to give the employee model to

copy.

 The employee is permitted to copy the trainer’s way.

 Finally the employee does the job independently without supervision.

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 b) Coaching
 Coaching is a kind of daily training and feedback given to employees and
immediate supervisors;
 It involves a continuous process of learning by doing. It may be defined as an
informal, planned training and development activity provided by supervisors
and trainers

Off the job methods:

a) Role playing
 In role playing method involves human interaction, that is realistic
behaviour in imaginary situations. This is mostly used for
developing inter personal interactions and relations.

b) Lecture method
 It is a traditional and direct method of instruction. The instructor
organizes the material and gives it to a group of trainees in the form of a
Talk.
 To be effective the lecturer must motivate and create interest among the
trainees

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 4. MOTIVATION METHOD
Motivation is the act of stimulating someone or oneself to get a desired course of
action or to push the right button to get desired reaction

 Motivation plays an important role for growth and learn.

 The company can achieve this by putting the workers in a Team
 There are motivation classes and all conducted by various persons and
attendance award is given to all employees who are present in the mill for
a certain number of days
 Motivation is the psychological phenomenon which means needs and
wants of the individuals have to be tackled by framing an incentive plan
 Motivation results in reduction in résistance to change

TECHNIQUES OF MOTIVATION

a. Financial incentives:
 First techniques of motivation is financial incentives as money is
indicator of success.
 Therefore it fulfils psychological salary and status need as people satisfy
their needs by money.
 Wages, salary and incentives motivates employees to perform better.
b. Setting weekly goals
 Set up smaller weekly goals along the way to keep people in it.
 The employees should be motivated to work towards their goal through
rewards and recognition.

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c. Rewards and Recognition
 The best way to motivate employees is giving recognition and reward for
their Performance
 The management should appreciate the workers for the work done by
them.
 This will encourage them to work hard which is help to achieve the goal
of the company

d. Let them lead

 Motivating employees is not just about giving them vacation time, its
about showing them they make a difference and are valued.
 The employees have freedom to share their ideas and suggestion in the
meeting.
 This will also motivate them to work hard for the organisation
 If they are known that they are valued they will do their best for the
betterment of the organisation

e. Communicate better.

 The importance of employee communication is often overlooked.

 The management should communicate with them frequently and actually
speak with them face to face
 The workers and staff need to know they are valued
 And communicating in person with them is the best way to show your
appreciation for their hard work

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 5. LABOUR WELFARE FACILITY

Labour welfare implies providing better work conditions. According to

labour investigation committee “Anything done for the intellectual, physical,

moral and economic betterment of the workers, by the employers, by the

government or by other agencies over and above what is laid down by law or

what is normally expected on the part of contractual benefits for which

worker may have bargained”

Factories Act, 1948 contains the following Provisions for Labour welfare
 First aid appliances
 Canteens
 Hostels
 Toilets
 Facilities for storing and drying clothing
 Facilities for sitting
 Shelters, Recreation room

1) FIRST AID
 The first aid boxes of cupboard shall be distinctively marked with a red
cross on white background.
 First aid boxes shall contain sterilized dressing, sterilized burn dressings,
one bottle of mercurochrome solution in water, and one bottle of adhesive
plaster, sterilized eye pads, tablets of aspirin or any other analgesic.
 Polythene wash bottle containing potassium permanganate crystals. These
first aid facilities are provided in all departments.
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2) CANTEEN
 The company has a canteen which is one of the most efficient parts of the
company.
 The canteen is working in all the shifts. The facilities are available to all the
employees. Each employee is given token daily during lunch time
 . The management charges only a nominal amount the amount is deducted
from the salary of the employees.

3) HOSTEL

 The company provides the facility for workers to stay within the campus
of the company by having a hostel with it.
 With this facility, workers gain the place for shelter with free of cost. as per
management side, they can acquire labour at exact time for working.

4) TOILETS

 The toilets are built separately for Male and female workers with good water
facility.
 For workers it is built separately in two areas for the convenience of the
worker.

5) FACILITIES FOR STORING AND DRYING CLOTHS

 In every factory provision for suitable place should exist for keeping
clothing not worn during working hours and for the drying of wet clothing
 These facilities helps the workers to store their things.

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6) FACILITIES FOR SITTING

 In every factory suitable arrangements for sitting shall be provided and

maintained for all workers who are obliged to work in a standing position
 So that the workers may take advantage of any opportunity for rest which
may occur in the course of work
 Workers may not be able to stand and work for a long time, they need to sit.
 This will increase their energy to work and they will not be tired.

7) SHELTERS, RECREATION ROOMS

 In a factory more than 150 workers are employed for there shall be a
provision for shelters, rest room and a suitable lunch room where workers
can eat meals brought by them or provided by the company.
 No worker shall eat any food in the work area
 Such rooms should be ventilated lighted and shall be cool and clean
condition

6). SAFETY AND SECURITY

 Human resources professionals plays an important role in ensuring employees

health and safety, as they know the work place, the employees and their job
demands.
 Ensure that employees fulfil their health and safety responsibilities as outlined
in the organisational policies and programs
 Checking workplace safety throughout the day is an easy way to keep
working environment safe.

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  The supervisor should care about the employees and their wellbeing
 Being safety oriented can help improve your employees morale and
productivity.

To safeguard the workers from the dust company is providing safety

measures;

 Eye and Face Protection – Spectacles, Masks

 Head Protection - caps
 Foot and leg protection - Safety shoes
 Ear Protection – Disposable or non-disposable earplugs
 Arm and Hand Protection – rubber gloves, sleeves etc.
 Keep work areas and emergency exits clear
 Industrial uniform

7. LEAVE MANAGEMENT

 Whereby employees are expected to give proper notice when applying for
vacation time
 Of course, exceptions will occur and management should be flexible according to
the employee’s situation.
 Setting a notice period such as a week in advance, helps management to
coordinate resources better
 National and festival holidays are given.
 Employees are encouraged to work hard through many incentives.
 Reward will be given for workers with full attendance.

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 8.PERFORMANCE APPRISAL

 The performance appraisal system in the company is that when a person joins the
company at first he will be a trainee and after completion of training period then
he will be a permanent employee.
 So for the trainee, they will be earning a low wage and when he becomes
permanent the wage also increases.
 By each year the salary or the wage also increases according to the number of
years he worked in the firm and his Performance
 The employee’s performance in his work must be evaluated and he will be
rewarded.
 This is done after a particular period of time of his work
 This will encourage him to work better. At the same time they will be focus on
their work.

9. HR POLICIES & FRAME WORK

 General Manager, HR and his team in consultation with Management develops

HR policies.
 The human resource department in an organization is a link between job seekers
or employees and the management.
 The role of a human resource (HR) department varies from interviewing potential
candidates, to providing the best possible atmosphere for task efficiency at a
minimal cost to the company.
 The HR policies in organizations relate to corporate nationality, fair employment,
family oriented personnel, health care, and place of work or domestic violence
policies.

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 HR policies differ from organization to organization. Effective HR policies and
practices not only draw boundaries for employees but also recognize and address
their needs.
 Fair employment policies normally cover sexual harassment, equal employment,
compensation, and career planning.
 Family oriented personnel policies lessen stress and permit workers to do their
best.
 These include policies for flexible job schedules and dependent care benefits.
There is a tendency amongst employees to test limits and act creatively in work
place situations, so business houses also need a strategy for developing,
communicating and implementing HR policies that reflect their standards of
acceptable behaviour.

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PRODUCTION DEPARMENT

29
PRE CORNER

BLOW ROOM

CARDING

DRAWING

SIMPLEX

SPINNING

AUTO CONER

WINDING

30
 PRODUCTION PROCESS:

PRE CORNER

 The raw cottons will be coming in bail forms weighing from 160 Kgs.
 The raw cotton will be coming from Gujarat, Andhra Pradesh etc.
 The raw cotton will be carried out carefully out to the go downs and from their
each bail will be taken for cotton mixing and for the production of yarn

MIXING AND BLOW ROOM

 Bales are different variety of cotton are opened and layer of cotton from bale each
are fed alternatively with a view to obtain uniform blend.
 For getting different counts as yarn, cotton of different variety and soft waste are
mixed in a predetermined proportion. The cotton for each mixing is fed into the
plant in the blow room where external impurities are removed.

 The compressed cotton opened into small tufts and a lightly compressed
continuous sheet known as LAPS are rolled upon cylindrical rod.
 The waste obtained in the process are droppings, quality fly and lap bits.
 In the case of chute feed blow room the cotton converted into sliver bye-passing

31
CARDING

 In this department, the cotton is completely opened into individual filters.

 It is the process of mixing variety of cotton and separate into a rope like structure
form.

 It helps to remove the waste particles from the cotton.

 The waste in the process is sliver waste cylinder fly, flat strips, roller strips and
sweepings.

DRAWING

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  Breaker drawing is also called Drafting.
 It is the process of making loose assemblage of fibres from carding can, by
passing it through a series of rollers, thus straightening the individual fibres and
making them more parallel.
 Drawing reduces a soft mass of fibre to a firm uniform strand of usable size.
 Drawing is stretching process applied to fibres in the plastic state increasing
orientation and reducing size

SIMPLEX

 In this process, the thickness of drawing sliver is reduced and sliver is give twist
and wound on the bobbing.
 The production depends upon the spindle speed and twist per inch, number of
spindles etc.
 the waste collected in the process is roving ends and sweepings.

SPINNING

 The final yarn is spun on ring frame by drafting and twisting the rove from simplex.
 The draft end twists vary depending upon the count, quality of yarn required.

 The yarn is collected by winding on cops.

33
AUTO CONER

 The yarn from ring frame is wound in cones suitable for market.
 In this process faults like thin and thick places are removed by passing through
slit cleaner.
 The auto corner has facility of electronically cleaning the yarn and splicing
instead of knotting in the conventional cone winder.
 Saleable hard waste is obtained in this process.

WINDING

 Two yarn threads are wound parallel on a cheese on double winder.

 The yarn received from double winding is twisted on ring doubling machine and
wound on cops.
 This yarn is taken to cone winding department for winding on cones for market.
 The yarn is packed in the poly woven bags for the market.
 The cotton yarn cones will be loaded to very carefully without getting wet and all
 One bag’s weight will be 60.Kgs.
 One bag will be having 32 cones

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MARKETING DEPARTMENT

35
MARKETING
Marketing is the heart of the industry. It plays an important role in establishing
relationships between customers and the organizations offering to the market. The
marketing function is also tasked with branding of the organisation, participation in
publicity activities, advertising and customer interaction through feedback collection.

MARKETING FUNCTIONS

 The main function of this company is that to provide the best standard yarn to the
companies who needs, and so by that a better quality cloth can be produced.
 If better quality yarn is produced then soon there will be a high demand and
likewise there will be external demand increased.
 And so the export also takes place. By this a huge revenue also will be got for the
Government.
 The other main aim of the marketing department is that if there is an order then
soon without any delay the product should be reached at hands of the customers.
 The marketing activities of Natural Cotton Spinners Pvt ltd is carried by their
headquarters in Coimbatore.
 Raw materials are received by their headquarters in Coimbatore.
 They purchase the raw material that is cotton from north India.
 Promotional activities are done by the headquarters.

MARKETING STRATEGIES
 Capturing marketing insights
 Connecting with customers
 Building strong brand image
 Delivering value to customers

36
PRODUCT DISTRIBUTION CHANNELS
 Natural cotton spinning mill will be mainly taking care of the product, they will
be calling for tender and who quotes the best price to them the yarn will be sold.
 The produced yarn wil l be sent to their headquarters based on their order.
 50 % of the yarn will be used as a raw material for weaving of textiles, and 50%
will be sold.

MARKETING STRATEGY

 Yarn is produced by their own units so they will be focused on the quality.
 According to the customer need and requirement the production takes place.
 And the quality of the yarn also will be highly maintained.
 Mainly the change of the demand will be like the yarn’s count so according to the
change of the demand for the yarn, the market demanded yarn will be produced.

CUSTOMER BENEFICIAL

 According to the customer need and requirement the production takes place.
 And the quality of the yarn also will be highly maintained.
 Mainly the change of the demand will be like the yarn’s count so according to the
change of the demand for the yarn’s count, the market demanded yarn will be
produced

37
IDENTIFICATION OF CUSTOMER EXPECTATION

 Each customer will be looking for their own standards of cotton yarn so each of
them need a totally different product.
 So according to the customer requirement and satisfaction they have to produce
the cotton yarn and that should meet the customer expectation.

CUSTOMER FULFILMENT AND SERVICE

 As there will be orders from various customers then soon without making any
delay they will be producing the yarn and soon it will be delivered to them by
their headquarters
 As part from the company they will be very keen about the standards of the yarn
and all, as per the order they will be producing high quality yarns and that will be
delivered to them.

MARKETING TOOLS & TECHNIQUES

 A marketing strategy is an overall marketing plan designed to meet the needs and
requirements of customers.
 The plan should be based on clear objectives. A number of techniques will then
be employed to make sure that the marketing plan is effectively delivered.
 Marketing techniques are the tools used by the marketing department.
 The marketing department will set out to identify the include public relations,
trade and consumer promotions, point-of-sale materials, editorial, publicity and
sales literature.

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Marketing mix are:

 The right product

 Sold at the right price
 In the right place

Using the most suitable promotional techniques. Marketing techniques and tools are
employed at three stages of marketing:

MARKET DEMAND FOR THEIR PRODUCT

 As yarn is one of the basic necessity for man so for producing cloth there is the
need for the yarn.
 So every year the demand for the yarn is increasing.
 Production is done based on the demand.

PROMOTION

 While the production is going on the company will be looking for the sales by
giving ad on newspapers
 Likewise there will be some quotations and from all that they will be looking for
which product they gets more orders and by analysing those things will be
saying that what type of yarn to be produced.
 As the population is increasing day by day, the need for the cloth also increases as
it is one of the basic essentials for man.
 And so for producing the cloth the yarn is required. There have been a steady
increase of the demand for the yarn.
 As part of sales there have not be high advertisement but providing the high
quality yarn is one of the promotion that the company is getting.
 Apart from all these there have been quotations for sales and all which will be
published in websites

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METHODS OF OVERCOMING COMPETITORS

 The best method of overcoming the competitors are by supplying the best verity
of yarn with high quality.
 And selling that yarn by market rate price.
 By this the customers will be always there. This is possible only when they
produce quality product.

MARKET SEGMENTATION

 Domestic
 State
 National
 International

CUSTOMER RELATIONSHIP MANAGEMENT

 Customer relationship management (CRM) is a broadly recognized, widely

implemented strategy for managing and nurturing a company’s in actions with
customers, clients and sales prospects.
 It involves using technology to organize, automate, and synchronize business
processes
 Customer relationship management denotes a company-wide business strategy
embracing all client-facing departments and even beyond.
 When an implementation is effective, people, processes, and technology work in
synergy to increase profitability, and reduce operational costs.

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CUSTOMER RETENTIO MANAGEMENT

 An effective system of communication should provide opportunities for customer

information.
 The customer is the ultimate object whose satisfaction and goodwill are of the
utmost importance for the success of an organization.
 In carrying out the sales function of planning, the management must
communicate with customers.
 There were times when the customer was not the central figure. whose needs and
satisfaction, and the winning of whose goodwill, is of prime importance in these
days of competitive setup. These must be communicated promptly.
 It is the communication which establishes the contacts with the customers.
 Customer communication helps to establish a relationship with customers who
buy and are the sources of products.
 The media used for advertisements can also be used effectively to reach the
customers.

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FINANCE DEPARTMENT

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FINANCE

The word finance comes from the Latin word fins. Finance is the art and science of
handling money. It is the management of money. It is the management of laws of money.
Finance function is needed in all types of organizations. Of all business functions, finance
functions are the most important one. Finance function is concerned with the evaluation of how
funds are powered and used.

Finance function is defined as provision of money at the time when it needed:

 To check all the vouchers, bills, receipts.

 To draw money from the bank for any cash transactions
 To pay the amount due to the supplier outstanding and creditors.
 To pay the amount to the tender purchases.
 To check all the register relating to accounts section.
 To prepare and furnish all furnish all return and remitting the sales tax and central excise
and other local taxes and rates.
 Sending of periodical returns and remitting the sales tax and central excise and other local
taxes and rates
 The accounts department should pay salaries, wages and other monetary benefits to the
workers and staffs.-

GENERAL RECORDS OF THE COMPANY

 Daily wages record

 Material requisition book
 Pass book
 Stores record
 Cash book

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FOLLOWING BOOKS ARE MAINTAINED IN ACCOUNTS
DEPARTMENT

 Daily Journals
 Sales book
 Purchases book
 Ledge

TYPES OF ASSETS

 Free hold
 Lease hold
 Building
 Plant & machinery
 Electrical
 Furniture
 Office equipments
 Computers
 Vehicles

FRINGE BENEFITS GIVEN TO EMPLOYEES:

 Company car
 Accommodation or reimbursement of rental charges
 Medical bills reimbursement or free medical care for employee (extending for the family
as well and/ or children
 Subsidized meals. Employees are given discounted meal coupons at the office cafeteria
or given a fixed allowance for meals of their choice
 Gifts in cash or kind during festivals

All the above accounts and benefits are maintained by the headquarters in Coimbatore
Finance department is entirely managed and controlled by the head office

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CONCLUSION:-

From the Study of this company I understood the functions and features of the

company. This company is improving their quality, goodwill, market value and they are

giving job opportunity so many people. They are the strength of the company’s growth.

Infact we can see that the company has modernised its machineries and all and it’s the

successive cotton mill industry in Tirunelveli . With all most modern facilities. The

institutional training at Natural Cotton Spinning Mills in Tirunelveli helped to have a

good knowledge about how a company operates and the consequent focuses relating to

the business activities. In the short span of training the company management provides

me a good exposure to the working and management work out in the detail run. It

enhanced about plants production process in details ,which paved way for rich

experience in plant super vision also provide with information regards the exports

financial and

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