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PDF Expert Secrets by Russell Brunson PDF

The book Expert Secrets by Russell Brunson teaches readers how to build a loyal following and monetize their expertise. It covers how to become an attractive charismatic leader, develop a compelling cause for their target market to believe in, and create new opportunities for their followers to achieve outcomes through recommended products or services. The book is split into five sections that detail how to start a mass movement with the right beliefs and storytelling, sell new opportunities through webinars and other means, use sales funnels to convert visitors into customers, and promote offerings to drive traffic and jumpstart success.

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Sergio Santucho
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29K views7 pages

PDF Expert Secrets by Russell Brunson PDF

The book Expert Secrets by Russell Brunson teaches readers how to build a loyal following and monetize their expertise. It covers how to become an attractive charismatic leader, develop a compelling cause for their target market to believe in, and create new opportunities for their followers to achieve outcomes through recommended products or services. The book is split into five sections that detail how to start a mass movement with the right beliefs and storytelling, sell new opportunities through webinars and other means, use sales funnels to convert visitors into customers, and promote offerings to drive traffic and jumpstart success.

Uploaded by

Sergio Santucho
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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[PDF] Expert Secrets: The Underground

Playbook for Creating a Mass Movement of


People Who Will Pay for Your Advice by Russell
Brunson
What is Expert Secrets?
The Expert Secrets by Russell Brunson book is all about creating your own following.
How do you do this? By becoming an expert and coming up with a message that can
change someone else’s life.
In Russell’s trademark style, you’ll get plenty of examples and stories where he
illustrates how he created his own loyal following that turned ClickFunnels into a
$100 million business.
The book is useful to all entrepreneurs looking to upgrade their businesses and
organizations. Specifically, the book is for (1) those who wants to earn income from
information: whether by selling information products or using that information to
increase their business’s visibility, (2) those who use software in creating sales
funnels, such as ClickFunnels , (3) those who are interested in building a loyal
following and use that influence for their business’s benefit.
Here is what Robert Kiyosaki said about the book:
“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge,
Talents and Abilities Into A Business That Will Work For You! This Is One Of The
Shortcuts of The New Rich” – Robert Kiyosaki

What is inside the book?


The Expert Secrets book is split into 5 distinct sections and includes a total of 22
expert secrets (chapters). Here’s an overview of detail so you know what you are
getting.

Section 1: Creating Your Mass Movement


The first part of the books deals primarily with your “mass movement”, which is just a
fancy term for your audience or fans. This term can also refer to your community or
tribe. Really anyone who follows you and looks up to you (as The Expert) for
guidance, information, and sometimes even asks for your support. This section will
show you how to create and cultivate such mass movement.
In creating a mass movement, you have to do the following things: make yourself an
“Attractive Character” (or a leader, influencer, guide), push for a future-based
initiative, and come up with a new opportunity (or vehicle) for your followers. These
opportunities are usually products or services that your followers crave for in order to
achieve their desired outcome. In other words, these are the products or services they
will use to become more like you, or become what you have already achieved as “The
Expert”.

In section 1, three things are covered. What the cause is. How that creates an
opportunity, and how a charismatic leader can seize the opportunity.

• The Charismatic Leader/ Attractive Character: You may not be a born


leader, but you can become one if you follow some simple and straightforward
rules. This is what Russell proposes and he teaches you how to:
• Find your target market
• Understand how to best appeal to them with your product
• Write targeted marketing messages

• The Cause: If you can get people to believe in and be passionate about your
cause, you are half way to success. This is what Russell covers and he gives
you the steps you need. He’ll teach you how to show people the opportunity
and then get them involved.

• The New Opportunity: Understanding the cause only works if you have an
opportunity to apply it. In this section, Russell informs you of the steps needed
to get your target market interested in your opportunity.
Section 2: Creating Belief
This part shows you how to galvanize your mass movement using a common set of
beliefs. As Russell memorably stated in the book, everything, EVERYTHING boils
down to belief. With a powerful and compelling set of beliefs, you can influence your
audience to become more open to the opportunities you are presenting. That is to say,
they are more likely to buy into your products or services, and become your customers
eventually. This can only happen when your mass movement believes.
The section has six different chapters. These are focused on creating belief in your
product offering so that your target market is on board. The six different sections of
creating belief are:

• The Big Domino: Just like the game, once you understand what’s important
you can convince your target market and get them to purchase.

• The Epiphany Bridge: An epiphany can be considered the lightbulb of an


idea. Here’s how you use that to get buy in. Russell also helps you understand
the use of emotions and storytelling. These tools are instrumental in getting
customers to understand your brand and what you are trying to achieve.

• The Hero’s Two Journey: Here we explore how the brand and story become
something that people can relate to. This is done through storytelling.

• The Epiphany Bridge Script: Combining the previous two chapters, the
Epiphany Bridge and the Hero’s Two Journey, this chapter lets you build a
script that you can use for almost anything in your business. This chapter is the
most valuable part of the book in my opinion!

• False Belief Patterns: Breaking customer false beliefs is the focus of this
section. Using an epiphany bridge, Russell explains how you can replace false
beliefs with new ones.

• The 3 Secrets: In the final section, Russell talks about the three secrets you
need to know to be successful in sales. Once again, the epiphany script comes
into play.

Section 3: Your Moral Obligation


In the third section, there is a detailed breakdown of the process you follow when
offering new opportunities. Covered is how you communicate with readers, the
process for breaking down barriers and finally how you welcome a new reader so that
you can educate them appropriately.
The first 2 chapters in this section are:

• The Stack Slide: What do you need to offer your customers. How you can
show them the value that you bring, so that they purchase from you.

• The Perfect Webinar: You will learn how to use webinar as a selling tool by
using all of the lessons learned from earlier chapters.

The following 4 chapters are part of what make up a perfect webinar:


•
• The One Thing
• Breaking and Rebuilding Patterns
• The Stack
• Trial Closes

As I was reading this section, it made me realize how woefully inadequate I am in


actual selling. Russell masterfully shows you how to make and present a sales pitch
about your new opportunity (such as a course, program, life coaching seminars, etc.).
One important thing you need to know is that the perfect webinar isn’t just about
selling through webinars, but the exact same principles can be applied to sell face-to-
face or on stage. This is pure gold for anyone who wants to brush up their selling
skills.

Section 4: The Funnels


Now that you have learned how to start your own mass movement by identifying your
attractive character, and the new opportunity you are going to provide people with.
You’ve also learned how to tell your stories and sell your new opportunity. The next
section is split into an additional five chapters, which teach you how to convert
visitors into customers:

• The Perfect Webinar Model


• The Four Question Close
• The Perfect Webinar Hack
• Email Epiphany Funnels
• Epiphany Product Launch Funnels
Russell emphasized in this section that by helping others make money, you get
rewarded also. Understanding this, makes it easier to realize the benefits in creating
opportunities for people.

Section 5: What’s Next


The final secret is: Fill Your Funnel. This section will show you how to send traffic
to your sales funnels and a few other secrets you can do to jump-start your success as
an expert.

Download your Free copy of Expert Secrets


now!!
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