Congratulations on Making the Decision to

Take Action!

If you’re a relative beginner in the world of online business and digital

marketing, this blueprint will empower you to build your future online
business on solid foundations with ​a successful and proven concept​.

If you already run your own shop or website, and now want to take your
online business to the next level, this guide will show you how to create
quantum leaps and ​generate more traffic and revenue than ever before.

Finally, if you’re already a seasoned, professional online marketer, you’ll

quickly recognize the ​truth​ in my writing and realize it contains only
battle-proven business fundamentals.

This blueprint is ​complete​ and contains all the knowledge needed to

successfully start and grow an online business in ​the most straight-forward,
honest and professional way​. And then, to scale it as big as you want.

If you have any questions or comments, please do not hesitate to reach out
to me. I’m a real human being and usually in a good mood... :)

You can send me an email: tim@obdude.com - we can also arrange a time

for a quick skype/google hangouts/WhatsApp call.

Or you can simply ​send me a private message within this community.

Thanks for reading, I sincerely hope this blueprint becomes an important part
of your journey and a great help to you!

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

Take Your Time to Study this Blueprint and Ignore
the Noise and Lures of Shiny Object Salesman

This advice and ​your ability to focus on what’s important and to stick to what
moves the needle in your business​ is more important than ever before!

Everywhere in our entire life, but specifically in our digital world we have to
experience and endure a sheer bombardment of distracting, noisy, shady
marketing messages by snake oil salesman and pseudo-gurus.

This is especially bad in the online wealth-vertical and sub-niches “work from
home”, “mlm”, “biz-opp” and “make money online”. Unethical marketers rely
on our weaknesses and constantly try to sell us the next “quick and easy”
money making method or “high ticket” program.

Do your future self a huge favor and ​ignore the bullshit​.

Building a professional, sustainable and scalable online business takes time

and effort​. You need to ​learn, develop and implement specific skills​.

You can start with very little money, but you have to understand that it will
take some work and time to learn and apply the necessary skills.

If you want to, you can speed up the process by investing money (in paid
traffic, outsourcing, mentorship etc.), but please don’t be fooled by the “build
your business in one week” promises. Especially if you’re new to this.

It will take some time, sweat and patience to see results, but I promise you:
It will be totally worth it.

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 Who are you, and what can I expect here?
Thank you for downloading and reading the Online Business Blueprint.
I’m Tim, the founder of Online Business Dude and I wrote this guide to help
you start and grow your own, professional online business from scratch.

Here’s what we’ll cover:

● How to start an online business from scratch, even if you have no

experience, no technical knowledge, no product, no interest in spending
money on paid advertising and no clue about business
● What a business actually is and how businesses generate profits
● How to find a niche that’s close to your passion and purpose
● Why a specific way of marketing changed my life
● How to build traffic attracting web assets for (almost) free
● Why 95% of online businesses fail and how to avoid these mistakes
● How you can ​get started for free​, today
● How to speed up the whole process
● And much more…

Sounds good? Then let’s get started!

Copyright and Disclaimer

Copyright 2019 by Online Business Dude - all rights reserved.
The information presented is for personal use, educational and entertainment purposes only. Every attempt has been made to provide
accurate, up to date, reliable and complete information. But: Assume that all data and presented information is wrong, not accurate at all,
outdated, not reliable and incomplete. No warranties of any kind are expressed or implied. Readers acknowledge that the author is not
engaged in the rendering of legal, financial, medical, or professional advice. By reading this document, the reader agrees that under no
circumstances Online Business Dude is responsible for any losses, direct or indirect, which are incurred as a result of the use of the
information contained within this document, including, but not limited to, errors, omissions, or inaccuracies.
Online Business Dude’s or client’s results are not typical by any means. Most people do nothing with the information presented, therefore
they don’t get any results. We don’t get any feedback from any of our clients and we don’t know how much money our typical reader
generates based on this information. We assume nobody makes any money with it and let you in on an important fact: Most affiliate
marketers get zero to almost no results. So be better than average and behave like a professional. In the end, you’re building a real
business here. Most businesses fail within the first 2 years.
In no way is it legal to reproduce, duplicate or transmit any part of this document in any format. You cannot amend, distribute, sell, use,
quote or phrase any part of the content within this document without consent of Online Business Dude. Please be a cool human and give
credit where it’s due, ok? I put some work into this and really hope this guide helps you a lot. Good, now that we have that out of the
way, let’s dive in...

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 What is Affiliate Marketing?
Simply put: As an affiliate marketer ​you are getting paid commissions for
recommending products or services to people.

Therefore, affiliate marketing is a type of performance-based marketing. A

business (like Amazon or any other online retailer) rewards their affiliates for
bringing in / referring new customers to them.

Another way to look at it: As a blogger or online business owner, you have
the (highly valuable) attention of your audience. Your website visitors are
also referred to as traffic. ​You recommend a product to your audience and
send them to another business.​ You are basically preparing the sale.

If this business makes a sale, because you sent them traffic, you get a
commission. It’s that simple.

What are the Advantages of an Online Business,

Monetized through Affiliate Marketing?

● You can generate an online income in practically any niche

● If you want to, you can quit your job, make a full-time living online and
live a location-independent life, aka “the laptop lifestyle”
● You can build multiple streams of passive income from web assets
● You don’t need to create your own products​ and you don’t have to deal
with stock handling, logistics, refunds, customer support, updates etc.
● With modern technology you don’t need to learn HTML or coding
● Low barrier of entry: All you need is access to a computer, an internet
connection and this blueprint
● You can ​start immediately and for free

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 The Process of “Classic” Affiliate Marketing

A person performs a Google search, then clicks on your website, reads and
likes the content, follows your recommendation (to Amazon for example) and
buys a product. Then you get a commission. That’s it!

Let’s take a step-by-step look at it:

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 The 4 Proven Steps to Affiliate Marketing

1. Choose an Interest (aka your “niche”)

2. Build a Website (very easy, takes only a few mouse clicks)
3. Attract Visitors (traffic to your website)
4. Earn Revenue (affiliate commissions)

Not too complicated, right?

Let’s dig a little deeper and look at the process, step by step:

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 Step 1: Choose an Interest
● Choose a topic you’re interested in, ideally have a passion for
● You will help other people to solve a specific pain/problem
● Ideally in a “buyer-friendly”-niche, people are spending money
● Narrow your niche down, don’t make it too broad, specialize

Step 2: Build a Website

● Don’t freak out, it’s very easy nowadays, no technical knowledge
needed, no coding, no web developer necessary
● Work with a free, simple website builder on high-speed hosting
● Here’s what I recommend: ​Create a Free Account and You Can Build
(literally with a few mouse clicks) 2 Websites for Free.

Step 3: Attract Visitors

● Now that you have your website up and running, we are going to attract
visitors (traffic) to your website
● No traffic = no eyes on your content = no eyes on your product
recommendations = no commissions
● There’s two types of traffic: Free (organic) and Paid (advertising)
● We’ll go into more detail later, for now focus on setting up your website,
and create your first articles
● Just follow the simple, free training here​.

Step 4: Earn Revenue

● Once you get some traffic on your website, your goal is to ​generate a
steady income from your website
● Therefore you want to monetize the traffic you’re getting
● A simple and profitable way is via affiliate marketing (recommending
products)
● There are other ways to monetize a website, like Google Adsense. But
let’s keep things simple and focus on building your website first

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 That’s it!

This is the complete process of affiliate marketing in 4 simple and proven

steps.

You don’t want to copy anyone’s work, but ​follow a simple business model
that works and puts consistent money in your pockets.

Again: These 4 steps are proven and work, in any niche.

Get FREE Access to the Basic/Starter

Affiliate Marketing Training
Now is the time to ​create a FREE account here​, go through the basic training
and most important:

Start implementing what you just learned!

After your account registration, I’ll get in touch with you on the inside, so I
can guide you through the whole process and help you along the way.

It’s really not complicated, but ​you have to take action to see results.

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

The Black
Files
 Income
Producing
Activities
 Income Producing Activities

Traffic Generating Activities

● Paid Traffic / Media Buying / Advertising
○ PPC Campaigns (Google / Bing / FB / …)
○ Coming up with new angles
○ Adding Ad Groups
○ Adding Keywords
○ Adding Ad Creatives
○ Testing and Optimizing
● Display / Banner Ads
● Native Ads
● Sponsoring Posts / Advertorials
● Social Media Marketing
● Joint Venture Projects (JVs)

● “Free” Traffic Generation / Organic Traffic / SEO

○ Building websites
○ Keyword research
○ Adding content (Coming up with new angles / categories /
infographics / videos / ...)
○ Revamping old content

● Content Marketing on 3rd Party Platforms

○ Video marketing on YouTube
○ Publishing articles on Medium or LinkedIn
○ Guest posting on blogs, magazines, ...
○ Providing value on discussion boards, forums, facebook groups,
reddit, answering questions on quora, participating in
highly-targeted, niche-related websites, ...

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 Income Producing Activities (2)

Conversion Optimization Tasks

● Email Marketing
○ Creating new, high quality but easy to consume lead magnets
○ Adding new, dedicated opt-ins / squeeze pages
○ Providing more value by adding new emails
○ Testing and optimizing (working on subject lines, optimizing open-
and click rates)

● Working on Your Offers

○ Creating new offers, finding new and better ways of solving
problems for your clients
○ Improving and completing existing offers
○ Finding or developing new, excellent products / services (ebooks,
courses, training programs, membership sites, saas products, …)

● Improving the Copy on your Website

● Generally speaking: Coming up with new and better ways to help

improve the lives of your target market and ​getting RESULTS for your
clients​.

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 SEO
Checklist
 SEO Checklist
We want to get as much (targeted) eyeballs / traffic to our websites as
possible. Search Engine Optimization (SEO) helps our websites to show up
high (ideally on page one) in the Search Engine Results Pages (SERP).

If you consistently apply these very basic but working SEO practices and
combine that with solid keyword research, then you’re already ahead of at
least 80% of your competition.

On Page SEO
✅ ​Meta Title​ | limited to 60 characters
✅ ​Meta Description​ | limited to 160 characters
✅ ​Slug / Permalink​ | systematic, short and simple
✅ ​Internal Link Strategy​ | create a great experience, add relevant content
✅ ​Page Structure​ | easily accessible, simple and organized menu
✅ ​Images + Alt Text​ | incorporate relevant images, but don’t overdo it, and
always create an ‘alt text’ when embedding images
✅ ​(Rich) Media Embeds and Authority Links​ | use if relevant and valuable
✅ ​Comments​ | publish and moderate comments as soon as possible

Off Page SEO

✅ ​Submit Sitemap / Fetch as Google​ | request indexing of new content
✅ ​Error Checking / Handling​ | regularly check for (crawl-)errors, fix asap
✅ ​Gathering Backlinks​ | via Guest Posting and Outreach

General Guidelines
✅ ​ eep it simple and always apply SEO best practices above
K
✅ Mistakes happen, just correct them and move on
✅ ​Value first​, good user experience and great content are most important

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

Client
f​

Avatar
 Client Avatar Worksheet
You want to ​develop a very clear picture of your ideal
client / your audience.​ Understand them and get into their
head, see and feel their frustrations, so you can help them
(better). Take a look at the following characteristics and
answer the following points and questions about your ideal
client / target market:

Age, gender, relationship status, family size, pets, cars,

location, ethnicity, level of education, employment situation,
household income, hobbies and interests, books and blogs they read /
podcasts they listen to / videos they watch, lifestyle, attitude, outlook on life,
risk tolerance, values, personality

What keeps them up at night, worrying, staring at the ceiling? What worries
them, what’s their pain, what’s their frustration? What are they afraid of?
What do they fear? ​What is their SINGLE BIGGEST PROBLEM that you
can solve?​ What are their top 3 daily frustrations? ​What do they secretly,
privately desire the most?​ What is their current situation, what is their
desired situation?

“If I could just _____ then _____”

Who else is selling something similar to them, and how?

Why was it successful / why did it fail?
What is it about your product or service that matters to the person?
How does it solve a need, make them feel good or ease a pain?
How can we better their lives with our products and services?

When are people who fit this avatar / profile most likely to be influenced by
our message? When do they really want to hear (more) from us about our
products and services? How can we serve them? How can we help them
better? How can we help them better than anyone else?

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

f​The USP
File
Developing Your Unique Selling Proposition (USP)
Ask yourself:

What do I do that’s truly awesome, really much better than all other business
owners and solution providers?
Is there an opportunity void in the marketplace that I can fill?
Can I make my USP short and easy to relay?
Can my USP start a conversation?
Do I stand out? Do I REALLY help my ideal client in the best possible way?

These questions help you to develop the USP for your business:

1.) What are you great at?

2.) How will it benefit your niche market?
3.) Does it clearly identify your target market?
4.) Is there an opportunity gap in the market that you can fill?
5.) Is your USP short and easy to relay?
6.) If someone hears your USP, will it start a conversation?
7.) Do you have a great guarantee? (risk reversal)
8.) Can do deliver with speed?
9.) Is it believable?
10.) What is your big promise?
11.) What does your niche market hate that you can fix?
12.) Does your solution have a price advantage?
13.) Does your niche market experience something special?
14.) Is your sales process better than your competitor’s sales process?
15.) Can you add personality to it?
16.) Add/mix as many points as possible.​ ​Make it unique.

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 List
Building
 List Building Basics and Lead Magnet Ideas
Your ability to attract new clients is crucial if you want a thriving business. It
is also one of the biggest differences between businesses that are thriving
and businesses that are barely scratching by.

You want to have a system in place to consistently generate traffic and

attract new leads to your business.

Regularly producing ​valuable​, ​helpful​ ​content​ that ranks high in the search
engines is a very good way of attracting people to you!

But once you’ve got the attention of your traffic, most simply won’t buy. Most
visitors won’t follow your recommendations because they don’t trust you yet.
It’s very hard to build real trust and rapport on the first contact.

That’s why you want your visitors to subscribe to your email newsletter. That
way, you can ​get in touch with them over and over again​, and you can show
them that you’re an authority, an expert in your niche.

Somebody who’s trustworthy.

Now your audience is much more likely to follow your recommendations.

To build that email list, that list of subscribers, you have to offer them
something in return for their email address. Here are a few excellent ideas:

● Free Report / Guide / Blueprint / Checklist / Cheat Sheet / Ebook

● Template
● Webinar / Q&A Live-Stream / Video Training
● Resource guide
● Assessment / Test
● Quiz / Survey
● Product / Service Sample
● Case Study

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 Headline
Hacks and
Copy File
 Subject Lines / Headline Hacks Worksheet
7 Ways to [do sth/result]
The Top 10 [blank/result]
8 [blank] secrets every [audience] should know
The 9 laws of [blank/result]
Get [blank/result]! 10 ideas that really work
8 steps to [blank]
12 things your [target audience] really needs to hear
How to be [desirable quality]
How to [blank] even if [common obstacle]
How to [blank] without [objectionable action]
How to [blank] in [year]
How to [do sth] while you [do sth else]
How to [do sth] like a boss
How to [blank] - the ultimate guide
11 [blank] mistakes that you don’t know you’re making
Don’t do these 13 things when [blank]
4 [blank] mistakes that make you [look/sound] like a [blank]
7 warning signs that [threat]
The shocking truth about [threat]
5 little-known [blank] that could affect your [blank]
The zen of [blank]
Can’t keep up? 13 ways to simplify your [blank]
The minimalist guide to [blank]
Get rid of [recurring issue] once and for all
How to end [problem]
How to [blank] in 6 minutes
101 [blank] hacks: A cheat sheet for [blank]
[Activity] like [famous person]: 23 ways to [blank]
[Famous person’s] top 10 tips for [audience/result]
Secrets of [famous group/person]
What [world-class example] can teach us about [blank]

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

 Day
Planner
 Day Planner

Date: I’m grateful for:

Schedule

6 Today’s Priorities:

9 Today would be awesome if:

10

11

12 Projects / keep in mind:

13

14

15 Habit tracker

16 ☐​ Sleep

17 ☐​ Diet

18 ☐​ Exercise

19 ☐​ Mindset Work

20 ☐​ Meditation

21 ☐​ Skill Development / Training

New Sales:

New Leads:

Traffic Generation / Lead Generation / Client Attraction Activities:

Today was great:

What I will improve tomorrow:

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com

The Final,
Most
Important
File
 Now it’s time to ​implement​ what you learned.

Now it’s time to ​take action​.

Now​!

Don’t wait, ​register your free account​ and start

building your online business today.

Start building your first website. Get into the habit

of ​creation and execution​.

I hope this guide was valuable and helpful to you.

See you on the inside and stay awesome,

Your Online Business Dude

Online Business Blueprint (v.08/2019) by Online Business Dude | ​obdude.com